B2B-CRM

Dharavi - Apparels

Group No -2

Case 1
Background & Feasibility

Poonam Apparels
Owner Mrs. Kavita Thakur Established 2010 (@Rs. 6000000/-) Products Kidswear for 2 to 7 years Bulk selling as well as per piece selling Staff 1 helper Variety Shirts, T-shirts, Jeans, Shorts, Pants

Quantity

48 shelves, each having 50 clothes

Price Fixation

Packs of 3 shirts for Rs.135/Price range is from Rs. 50 to Rs. 70/Jeans = Rs. 50 to Rs. 80/-

Quality Waste Management

No major checks-ups Customers perception about the quality is positive Defective clothes give to wholesalers Ready to bear losses

Distribution And Logistics

Bulk buying from Dharavi itself Contract labours for handmade clothes Distribution cost is less

Net Margin

S.P. = Rs.3 to Rs.5/-

B2B-CRM

Suppliers themselves selects the products Strong CRM

Case 2 Background & Feasibility

Afsana Dresses

Owner Mr. Rafi Sheikh Established 2009 Products Kidswear for 2 to 10 years Wholeseller Staff 2 helpers Variety Shirts, T-shirts, Jeans, Shorts, Pants , frocks and ethnic wear

Quantity

60 shelves, each having 40 clothes Separate area for stocking inventry

Price Fixation Margin = Rs. 5 to Rs. 8/Retailers margin (@Dadar) = Rs. 20 to Rs. 25/All the goods are below Rs.250/-

Quality Waste Management

Good Quality According to distributers demand, cotton, terrycot etc Avoids waste management by keeping & selling the low stock So that the waste is avoided

Distribution And Logistics

70% of products are made in Dharavi itself 30% is sourced from West Bengal, Gujarat etc Raw material for the cloth is bought from Karanjai, Chennai & Ahmedabad Majority of the retailers are from in & around Mumbai Most retailers pick-up the stock directly from them If the sale amount exceeds Rs.20000/-, they provide free transportation
Stock ClearanceIn-Season 1 day Other days 15 days Margin = Rs. 5 to Rs. 8/Strong CRM Effective SCM Good approach

Longitivity

Net Margin B2B-CRM