STRATEGIC INTENT

Group members- Sonam Bansal Sonam Vij Kuldeep Kumar Tiwari Ankur Sood Ritabh

WHAT IS STRATEGIC INTENT ?

Strategic intent is a high-level statement of the means by which your organization will achieve its vision. It is a statement of design for creating a desirable future Simply, a strategic intent is a company's vision of what it wants to achieve in the long term. Strategic intent is an expression of pragmatic, realistic, and beneficial goals and objectives.

Strategic intent should be in harmony with the firm's vision and mission. It should be appropriate to the realities of environmental conditions. It should be realistically matched to a specific set of corporate capabilities.

Strategic intent provides a clear and sturdy framework upon which precise strategic and tactical plans can be crafted.

PURPOSE OF STRATEGIC INTENT

The logic, uniqueness and discovery that make your strategic intent come to life are vitally important for employees. They have to understand, believe and live according to it.

Expression of strategic intent is to help individuals and organizations share the common intention to survive and continue or extend themselves through time and space.

SENSE OF DIRECTION
It

includes an understanding about the long-term market or competitive position that a firm aims to build over the next decade. Your sense of direction should be a view of the future that conveys a unifying and personalizing sense of direction.

SENSE OF DISCOVERY
Your

strategic intent should retain a sense of discovery and excitement about the future. This helps create a competitively unique outlook and gives employees the opportunity to explore new competitive territory.

SENSE OF DESTINY
Strategic

intent has an emotional edge to it and it should be a goal that both you and your employees perceive as inherently worthwhile.

IDENTIFYING THE RESOURCE &

CAPABILITY GAP