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THROUGH
EROSION OF TRUST IN SENIOR LEADERSHIP AMONG MASSES ORGANISATION ITSELF UNDERMINING THE IMPORTANCE OF LEADERSHIP COMMUNICATION
OF LEADERSHIP IS TO ADDRESS 3
WHAT U SAY & HOW U SAY IT WHOM U TALK WITH HOW U GET PEOPLE TALKING
Job of Leader as MEANING-MAKER is to construct a sense of what is real & important both for individual & for the organization
TWO BROAD COMMUNICATION TASKS AS MEANING-MAKER
DEFINING MEMBERSHIP FRAMING
THE MOST BASIC FUNCTION OF LEADERSHIP IS TO TELL PEOPLE WHAT NEEDS TO BE DONE & HELP THEM DO IT -IN THIS SENSE LEADER SERVES AS NAVIGATOR THE THREE NAVIGATION COMMUNICATION ROLES...
Birds that flock learn faster. So do organizations that encourage flocking behavior -ARIE DE GEUS
The more successful we are as a microprocessor company, the more difficult it will be to become something else Were going to have to transform ourselves again, and the time to do it is while our core business is so strong
-ANDY GROVE (INTEL)
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