Introduction

Second largest Pharmaceutical retail chain of India dealing in health , beauty & wellness Have over 250 stores across India Have two families of brands: Xtra: prefix for OTC, beauty and nutrition products. Guard: Suffix for pharmaceutical products Have partnership with MNC brands Expanding by 33% annually Have over 250 own label products.

External Environment
Prevalent trend of fake medicines in Industry FDI in multi-brand in near future Doctors are the choice makers Customers have become more educated Very less threat of substitutes Less bargaining power with branded drugs No bargaining power with buyers High competition

SWOT Analysis
Strengths Own more than 250 guardian label products Have partnership with MNC brands Robust IT system Pan India level presence High bargaining power Selling through website Weakness Hugh attrition rate Financial constraint in expansion Problems in Supply Chain Management Strict legal constraints Franchisee stores

Opportunities Rural market & Tier 2&3 cities People get pathetic customer service Industry is growing at 24% annually GOI is much concern about genuine medicines availability Pool of science graduates

Threats FDI in near future Un-organised sector is becoming competitive Competition from rival chains

Recommendations
Enter in Rural Market & in Tier 2& 3 cities Bring IPO in next 2-3 years Improve Supply Chain Management Develop its own marketing team