Scribd Logo
Hochladen

Willkommen bei Scribd!

  • Thomas Cook

    Hochgeladen von

    Mitchell Fernandes
    17 Ansichten4 Seiten
    Product knowledge may include: - Physical size and characteristics - How the product operates - Specific features, advantages, and benefits of the product. Performance data - How well the product is selling in the marketplace - USP - Advantage / Disadvantage vis a vis competition.

    Originalbeschreibung:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Verfügbare Formate

    PPTX, PDF, TXT oder online auf Scribd lesen

    Stufen Sie dieses Dokument als nützlich ein?

    Sind diese Inhalte unangemessen?

    Dieses Dokument melden
    Product knowledge may include: - Physical size and characteristics - How the product operates - Specific features, advantages, and benefits of the product. Performance data - How well the product is selling in the marketplace - USP - Advantage / Disadvantage vis a vis competition.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    17 Ansichten4 Seiten

    Thomas Cook

    Hochgeladen von

    Mitchell Fernandes
    Product knowledge may include: - Physical size and characteristics - How the product operates - Specific features, advantages, and benefits of the product. Performance data - How well the product is selling in the marketplace - USP - Advantage / Disadvantage vis a vis competition.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 4

    Information about the company Background information Historical information

    Know Your Product

    Product knowledge may include: Physical size and characteristics How the product operates Specific features, advantages, and benefits of the product Performance data How well the product is selling in the marketplace USP Advantage/ Disadvantage vis a vis competition

    Know Your Competition, Industry, and Economy

    Understand competitors products, policies, and practices

    Organization structure Sales Team - sales force Advertising and Sales promotion

    Das könnte Ihnen auch gefallen