Beruflich Dokumente
Kultur Dokumente
Outcomes
1. How digital engagement can help source policy ideas, refine proposals and deliver programmes Choose the right tools and techniques Advise senior colleagues on digital engagement Formulate a strategy and implementation plan Handle risk and common questions effectively Evaluate the impact
2. 3. 4. 5. 6.
http://www.slideshare.net/EdelmanInsights/2012-edelman-trust-barometer-global-deck
Participation
Jan Britton
Seeking validation
uses digital tools and techniques to find, listen to and mobilise a community around an issue maybe getting them to talk about it, give you their views or take action in pursuit of a cause they care about
Implement solutions
Assess options
Refine policy
Get inspiration
Generate ideas for current policy challenges, or find stories from diverse places
Test
Get comments on proposals and regulations, check solutions against experience
http://www.thestudentroom.co.uk/wiki/Mature_Students
Citizen
Service user
Resident Professional Policy expert
Comment on a document
NICHE, SPECIALIST
PLATFORMS
CONTENT
ENGAGEMENT
http://mapsandapps.dh.gov.uk
50,000 forum views on the day, 3,500 forum posts, 220 questions
What to measure?
Reach
How many came?
Engagement
What did they do?
Sentiment
What did they say/feel?
Impact
What happened after?