Assignment # 2

Crash Course on Creativity

Assignment This Week

Observation Lab:
1. 2. 3. Paying Attention Keen Observations Pulling in Creativity

UltraSpectra Team
ZunNurain Khalid:
Hi, I am ZunNurain Khalid from Pakistan. I am an Entrepreneur with a start-up named: UltraSpectra Pte. Ltd. Its an Internet Marketing and Corporate PR consultancy. My major interest is in Organizational Management and Marketing. I am serving clients from around the globe. I am here to learn depths of Entrepreneurship and adapt anything that'll help me get my venture a step ahead in the competitive global market. - People say me Zun

Setting Out On Observation Venture

METRO CASH & CARRY Islamabad (Pakistan)

Observations
Entrance Superstores have relatively professional environment Neat. Clean. Organized. They have a properly trained people to draw people in. This increase the interactivity. It feels good Environment Proper color Schemes of the section was well lit Blue and White - It brought the regularity and similarity The Ceiling was quite high and so the products were stacked up high in racks Thus accommodating more products in each section

Observations
Store contains general items of day to day use like groceries. Store prices are very reasonable from outside shops and small stores. Staff is well mannered, different sections for different products. Over all store is good for all-sort-shopping.

A Word on Team
Opportunities:
Capacity to improve Interactions | Environmental Up gradations | Catering the Customers | Training to Draw Customers in and out | Replacing Male Dominance | Events and Special Days Superstore Discounts like Boxing Day