Hero - The brand name used by the Munjal

brothers in the year 1956 with the flagship company Hero Cycles

Vision: The story of Hero Honda began with a simple vision that of a mobile and empowered India, powered by its bikes.

Mission: Hero Moto Corps mission is to become a global enterprise fulfilling its customers needs and aspirations for mobility, solidity, sturdiness and setting benchmarks in technology, style and quality to convert its customers into brand advocates. Hum Main Hain Hero was unleashed as a part of the brand and corporate makeover.

Exports grew 24% during the year under review, as we exported164,570 two-wheelers.

Awards:1991
1995
Economic Times-Harvard Business School Award for Corporate Performance to Hero Honda Motors Ltd.

The Analyst Award 1995 presented to Hero Honda Motors Ltd. on being ranked 9th amongst the most investor rewarding companies in India. National Award for outstanding contribution to the Development of Indian Small Scale Industry (NSIC Award - Presented by President of India).
National Productivity Award for the Best Productivity Award in the category of Automobile & Tractor presented by Vice President of India. Bike Maker of the Year by Overdrive Magazine. Winner of the Review 200 - Asia 's Leading Companies Award (9th Rank amongst the top 10 Indian Companies). Winner of Three Leaves Award for showing Corporate Environment Responsibility in the Automobile Sector by Centre for Science & Environment.

1999

2001

2002

Bike Maker of the Year by Overdrive Magazine. Winner of the Review 200 - Asia 's Leading Companies Award (4th Rank amongst the top 10 Indian companies). Company of the Year of ET Awards for Corporate Excellence. Ranked 4th in 'Overall Best Managed Company' category, ranked 3rd in 'Best Financial Management' and 'Best Operational Efficiency' category, ranked 6th in 'Overall Best Investor Relations' category, by Asia money. Highest Wealth Creating Company of the Year Award by the Money. GVC Level 1 (Highest Rating) by CRISIL for Corporate Governance.

2003

Winner of the Review 200 - Asia 's Leading Companies Award (3rd Rank amongst the top 10 Indian companies). Most Respected Company in Automobile Sector by Business World. Bike Maker of the Year by Overdrive Magazine.

2004

Winner of the Review 200 - Asia's Leading Companies Award (3rd Rank amongst the top 10 Indian companies). GVC Level 1 (Highest Rating) by CRISIL for corporate Governance. Adjudged as the Best Value Creator - Large Size Companies 200304 by The Outlook Money. Corporate Excellence Award 2004 by Indian Institute of Materials Management. Adjudged as the Organization with Innovative HR Practices by HT Power Jobs for HR Excellence. ICSI National Award for Excellence in Corporate Governance 2004 by The Institute of Company Secretaries of India. Awaaz Consumer Awards 2005 - India's most preferred twowheeler brand by CNBC in the 'Automobiles' category. Bike Maker of the Year Award by Overdrive Magazine. ICWAI National Award for Excellence (Second) in Cost Management 2004 in the private sector category by ICWAI. 10th Motilal Oswal Wealth Creator Award for as the most consistent wealth creator for the period 1991-2005.

2005

2006

Adjudged 7th Top Indian Company by Wall street Journal Asia (Top Indian Two Wheeler Company). No. 1 in automobile industry by TNS Corporate Social Responsibility Award. Best in its class awards for each category by TNS Total Customer Satisfaction Awards 2006: Splendor Plus (Executive) CD Deluxe (Entry) Pleasure (Gearless Scooters) Splendor & Passion - Top two models in two wheeler category by ET Brand Equity Survey 2006. Top Indian company in the Automobile - Two Wheeler sector by Dun & Bradstreet - American Express Corporate Awards 2006. Hero Honda Splendor rated as India's most preferred two-wheeler brand at the Awaaz Consumer Awards 2006. The NDTV Profit Car India & Bike India Awards 2006 in the following category: 1. Bike Maker of the Year 2. Bike of the Year Achiever 3. Bike of the Year - Achiever (up to 150 cc category) 4. Bike of the Year - Glamour (up to 125 cc category) 5. NDTV Viewers' Choice Award to Glamour in the bike category

2007

The NDTV Profit Car India & Bike India Awards 2007 in the following category: 1. Overall "Bike of the Year" - CBZ Xtreme 2. "Bike of the Year" - CBZ Xtreme (up to 150 cc category) 3. "Bike Technology of the Year" - Glamour PGM FI 4. "Auto Tech of the Year" - Glamour PGM FI by Overdrive Magazine. 5. "Bike of the Year" - CBZ Xtreme by Overdrive Magazine. 6. Ranked CBZ Xtreme "Bike of the Year" - by B S Motoring Magazine 7. "Most Trusted Company" , by TNS Voice of the Customer Awards 2006. 8. CD Deluxe rated as "No 1 standard motorcycle" by TNS Voice of the Customer Awards 2006. Top Gear Design Awards 2008 - Hunk Bike of the Year Award Overdrive Magazine - Bike Manufacturer of the year TNS Voice of the Customer Awards: No.1 executive motorcycle Splendor NXG No.1 standard motorcycle CD Deluxe No. premium motorcycle CBZ Xtreme

2008

2009

'Two-wheeler Manufacturer of the Year' by NDTV Profit Car & Bike Awards 2009 and Passion Pro adjudged as CNB Viewers' Choice two-wheeler Top Indian Company under the 'Automobile - Twowheelers' sector by the Dun & Bradstreet- Rolta Corporate Awards Won Gold in the Reader's Digest Trusted Brand 2009 in the 'Motorcycles' category NDTV Profit Business Leadership Awards 2009 - twowheeler category

2010

Rated as Top Indian Company in Automobile - Two Wheelers sector by Dun & Bradstreet - Rolta Corporate Awards 2009 NDTV Profit Car & Bike Awards 2010- Two-wheeler Manufacturer of the Year CnB Viewers' Choice Two-wheeler of the Year (Karizma ZMR) Bike Maker of the Year by ET-Zig Wheels Car & Bike of the Year Awards 2009"

2011

Two-wheeler Manufacturer of the Year award by Bike India magazine. Adjudged the "Bike Manufacturer of the Year" at the Economic Times Zig Wheels Car and Bike Awards. - CNBC Awaaz - Storyboard special commendation for "Effective rebranding of a new corporate entity" by CNBC Awaaz Consumer Awards - "Most Recommended Two-Wheeler Brand of the Year" award by CNBC Awaaz Consumer Awards - Colloquy Loyalty Awards "Innovation in Loyalty Marketing International 2011" for Hero GoodLife - "Best Activity Generating Short or Long-Term Brand Loyalty" by the Promotion Marketing Award of Asia Order of Merit for Hero GoodLife - Ranked No 1 brand in the Auto (Two-Wheelers) category in the Brand Equity "Most Trusted Brand"2011 survey

SLEW OF LAUNCHES: Launched three new models, including variants of existing models successfully. Launched Impulse (150cc), Indias only dualpurpose on-road-off-road bike; launched the Companys first motorcycle under the Hero brand name. Launched a new 110cc scooter Maestro , strengthening a steadily growing presence in the gearless scooter segment. Launched a thrilling new 125cc Ignitor bike. Showcased a concept Hybrid scooter Leap, unveiled an all-new 110cc Passion X Pro during the Auto Expo in Delhi

2011-12: LOOKING BACK: Installed three gas generators, now 42% power generated on Liquefied Natural Gas (LNG) instead of furnace oil Installed 100 KW solar plant

Converted incinerator from Propane to LNG Enhanced rainwater harvesting (ground water recharging) yield
Increased STP water recycling from 300 to 450 KL/Day

2012-13: WAY FORWARD: Install heat recovery on four engines Replace 2,000 conventional tube rods with LED rods Replace two screw compressors, with energy efficient centrifugal compressors Install power-saving circuits in 200 machines to avoid idle running

GREEN VENDOR DEVELOPMENT PROGRAM (GVDP): Establish an environmental footprint of their operations Develop green management policies to promote conservation of natural resources Institutionalise an effective Compliance Management Tool within the business strategy Monitor pollution load (emissions, effluents, wastes, hazardous, non-hazardous) released in the environment

CSR ACTIVITIES: Stopped using harmful chemicals such as As Hexavalent Chromium, Phenolic. Has implemented Rooftop Harvesting, Storm water Harvesting & Open area Harvesting. Provides healthcare to the rural population Raman Munjal Sports Complex Has basketball courts, volleyball courts, and hockey and football grounds, used by the local villagers. Promotes self- employment in women. Marriages are organized from time to time, particularly for girls from backward classes, by the Foundation by providing financial help and other support to the families.

INDIA: LOOKING BACK

The Indian economy, too, moved in sync with the global economy and was impacted by a combination of the global economic meltdown and some internal factors as well. At the onset of 2011-12, Indias Economic Survey forecasted the economy to grow upwards of 8.5%, but the growth expectation was revised and tapered downwards to 7.5% by mid-year and further lowered to 6.5% by the year end.

Good life: Customer Loyalty Program

Good Life is a Customer Relationship Program introduced a decade ago, which endeavours to enhance customer satisfaction and initiate increased levels of member engagement. The main objective of this Program is to make our customers our Brand Ambassadors to generate referral sales and boost service visits. Good Life has emerged as the largest Customer Relationship Program in India, witnessing additions of 0.38 million members each month. During the year, the Programs member base shot up 16%, with new 4.51 million transactions being undertaken.