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Omniture SearchCenter ]
Search campaign management and op0misa0on through advanced analy0cs

[ Overview ]
The Omniture SearchCenter and SiteCatalyst pla9orm: More eec0ve search campaign management and op0miza0on through advanced analy0cs. Conversion funnel 2.0 Addi0onal success metrics Code maintenance De-duplica0on across channels Success aEribu0on models Campaign stacking From organic to paid search Custom repor0ng groups Advanced analysis
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[ Conversion funnel 1.0 ]


Campaign responses Conversion funnel

Product page, add to shopping cart, view shopping cart, cart checkout, payment details, shipping informa0on, order conrma0on, etc

Conversion event
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[ Conversion funnel 2.0 ]


Campaign responses (inbound spokes)
Oine campaigns, banner ads, email marke0ng, referrals, organic search, paid search, internal promo0ons, etc

Landing page (hub)


Success events (outbound spokes)

Bounce rate, add to cart, cart checkout, conrmed order, call back request, registra0on, product comparison, product review, forward to friend, etc
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[ Addi=onal success metrics ]


Click Through

Click Through

Add To Cart

Cart Checkout

Click Through

Bounce Rate

Pages Per Visit

Avg Cart Value

Click Through

Call back requests

Store Searches

[ ... ]

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[ Reduced code maintenance ]

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[ De-duplica=on across channels ]


Paid Search Bid Mgmt

Banner Ads

Ad Server Omniture PlaNorm

Email Blasts

Email PlaNorm

Organic Search

Google Analy=cs

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[ De-duplica=on across channels ]

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[ Success aQribu=on models ]


Paid Search Organic Search Email Blast

Last campaign touch point

Banner Ad

Paid Search

Organic Search

First campaign touch point All campaign touch points (stacking) All campaign search terms (stacking)
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Organic Search

Shopping Engine

Paid Search

Search Term 1

Search Term 2

Search Term 3

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[ Campaign stacking by channel ]

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[ Campaign stacking by ad type ]

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[ From organic to paid search ]

Add organic search terms that are performing well to paid search campaigns

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[ Custom repor=ng groups ]


Assign search terms to custom repor0ng groups for analysis of performance across engines, campaigns and ad groups.

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[ Advanced analysis ]
Breakdown of campaign reports (e.g. media channel, search engine, ad group, keyword, etc) by other website data such as
Day0me or weekday Geographic loca0on Internal search terms Internal promo0ons Products purchased Customer segments
Age, gender, etc

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insights@datalicious.com

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