PROJECT REPORT

Submitted to MZ Mustafa
5/18/2012

Submitted by Mufarrah Malik, Mohammad Sohail, Mohammad Wali and Umair Ashrafi

VALUE CHAIN ANALYSIS OF IMTIAZ STORE

PRIMARY VALUE PROCESSES Inbound Logistics o Inspect stock outs o Order placement o Receive delivery from suppliers o Storage at warehouse(s) Operations o Goods handling o Ensure the products received are unbroken and/or undamaged o Labeling/price tagging Outbound Logistics o Tagged products o Organized shelf placement

Marketing and Sales o Advertisements with an aim of promoting products and attracting potential customers o Distribution of pamphlets o Offer discounts Service o Provide trolleys and buckets to customers o Provide directions o Packaging o Product rechecking o Set exchanging period

SECONDARY VALUE PROCESSES Firm Infrastructure o Warehouse(s) for operations at basement o Ground floor having payment counters o Wide area for products display at three floors which includes ground, first and second o Fully air-conditioned Human Resource Management o Customer sales representatives, telephone operators, cash counter o Inventory controllers o Logistic department, sweepers, loaders o Administration, recruiters, store/branch manager, floor manager or supervisor, accountant, accounts payable officer o Supervisors , first-line operational managers o Corporate sales executive o Graphic designer o Security guards o Technical department, IT assistants, engineers, network administrator, system engineers Technological Development o Security/surveillance cameras o Secured entrance o Credit card machines o Bar code readers Procurement o Purchasing new stock o Purchasing barcode readers, printed shopping bags, credit card machines

IMTIAZ STORE IS ONE OF KARACHIS LEADING RETAILERS. IMTIAZ IS RECIVING VARIOUS COMPLAINTS FROM CUSTOMERS MOST CRITICAL PROBLEMS FROM CUSTOMER PERSPECTIVE ARE AS FOLLOWS: MAJOR CUSTOMER PROBLEMS: PROBLEM NUMBER 1: Stock outs of highly demand products. CORRESPONDING BUSINESS PROBLEM: We do not consider information related to quantity against each transaction as a part of our value chain. MODEL OF BUSINESS PROCESS: High demand product Opening inventory Sales Products unavailable on shelves (PROBLEM AREA)

Sales data Manually Remaining inventory (inventory quantity sold quantity) SOLUTION: 1. Hire professionals to check remaining inventory time to time (manually). 2. Automate inventory control system. SOLUTION THAT FITS BEST: Automating inventory control system is the best solution that can overcome stock-outs because it updates all the transaction related information, manage suppliers relationship and helps to control business processes. It will reduce cost and work efficiently and effectively. A quantity limit is fixed on which the SCM that is the inventory control system inform suppliers to about the requirement of the stock and in this way the issue of stock outs can be resolved. REVISED MODEL: High demand product Opening inventory Sales Products available on shelves Delivery received Order placement (Next day) Goods received

20% inventory remaining SCM Inform suppliers

IMPACT OF SOLUTION TO INFORMATION TECHNOLOGY, PEOPLE AND IT: INFORMATION TECHNOLOGY: Our solution will affect IT because now new client machines will be required through which establishment of inventory databases and timely updating of data warehouse will occur. This will help in controlling the inventory better and will help in overcoming stock out. PEOPLE: Customers will be satisfied and this solution will fulfill their need. Employees will need a training session to work efficiently with a SCM to get the best out of it reduced cost as much as possible INFORMATION: There is a direct impact of the solution to the Information at imtiaz because the implementation of this solution will result in organized information and reduces manual work because of the automation of SCM, which will record all the information including the quantity of sold product, and immediately updates the inventory that are left. PERFORMANCE OF THE DEVELOPED SOLUTION: Measurement of performance will be carried out by customer feedback that can be through survey, one on one interview or measurement of complains. ASSUMPTION: To determine the remaining inventory, Imtiaz work manually at the end of every day which results in the unavailability of highly demand products during the day because they dont know how much the product is left on shelves. LIMITATIONS: This solution can reduce complaints from customers and satisfy them but it cannot alert the workers about the delivery for re-stocking shelves. OPPURTUNITIES OF IMPROVEMENT: The developed solution can be improved by automating the notifications to the workers about the delivery so that they can quickly start re-stocking the shelves again.

PROBLEM NUMBER 2: Lack of variety CORRESPONDING BUSINESS PROBLEM: Our value chain does not contain any kind of CRM software that is why they lack the ability to identify individual customers. In this way, they are unable to forecast the variety that each customer desires. MODEL OF BUSINESS PROCESS: New customer Customer demand Limited choices Unsatisfied customers

SOLUTIONS:

PROBLEM AREA

Increase the number of comparable products by increasing suppliers Monitor customers demand then add products that are highly desired by customers. Install CRM

SOLUTION THAT FITS BEST: The best possible solution is to monitor customers demand then add those products that are highly desired by them. It is the most cost effective solution. The highly desired product will be ordered by the store and after receiving the stock, the customers will find the desired product. New customer Customer demand Choices Reduced dissatisfaction

Information (Most common demand) Order Supply received

IMPACT OF SOLUTION TO INFORMATION TECHNOLOGY, PEOPLE AND IT: INFORMATION TECHNOLOGY: New servers and databases to record customer information will be required. New client machines will also be required if the current ones present prove not to be sufficient.

PEOPLE: Employees will have to attain and organize the information efficiently through which business intelligence can be derived. INFORMATION: A new customer information database will provide a proper analysis of customers demands in an organized manner. In this way, the information will become useful and complaints will reduce. ASSUMPTIONS: Lack of variety is due to the reason that it has no method for identifying customers and their wants, which results in limited information about the customers and limited suppliers of the products. LIMITATION: This solution will reduce dissatisfaction level among customers FOR A SHORT SPAN OF TIME. This will not work for long term. OPPORTUNITIES OF IMPROVEMENT: Installment of CRM will improve the solution, which will help them better in addressing their customer needs and wants.

PROBLEM NUMBER 3: Search for desired isle and product or difficulties in navigating the store. CORRESPONDING BUSINESS PROBLEM: We do not have proper signage for customers. MODEL OF BUSINESS PROCESS: New customer Comes in and See map at the entrance Fetches trolley or bucket Goes to the floor for purchasing desired products

Search for desired isle and product

Finally finds the desired isle and product

Ask people all around

Ask workers

Ask people about the isle

SOLUTIONS: Problem area 1. Hire sales people for guiding customers 2. Place proper navigational charts on each floor and list of products on each isle that are available in it. 3. Introduce e-map of the store through various LCDs. SOLUTION THAT FITS BEST: The best possible solution to overcome the navigational difficulties is the placement of proper navigational chart or signage on each floor and a list of products on each isle that are available in it. This will help customers not only in finding the desired isle and product but also in reducing frustration and dissatisfaction among customers. REVISED MODEL: Goes to the floor for purchasing desired products

New customer

Comes in and See map at the entrance

Fetches trolley or bucket

Search for desired isle and product

Finds the desired isle and product

Goes to desired isle sees product list

Sees navigational chart

IMPACT OF SOLUTION TO INFORMATION TECHNOLOGY, PEOPLE AND IT: INFORMATION TECHNOLOGY: Navigational charts that clearly describe the placement of different product types and product lists will be generated through IT by using IT tools. There will not be as such impact on IT from this solution. PEOPLE: Employees will be satisfied, as frustrated customers, finding their desired products or isle will not disturb them hence, they can work with peace, their satisfaction level will increase and customers will find the desired isle and product quickly without wondering or asking people. INFORMATION: Organized navigational charts and products list will be available for customers help. Hence, the current information at imtiaz will increase and new customers will be able to get the desired product by seeing the proper navigational charts. MEASURE PERFORMANCE: Customer feedback will be the source of measuring performance of the developed solution. It can be through one on one interview with customers. ASSUMPTION: There are no navigational charts in the store except the map at the entrance. LIMITATIONS: This solution will work in all circumstances but updating it according to the changes occurring in isle is essential. OPPORTUNITIES OF IMPROVEMENT: Updating navigational charts is the opportunity of improvement through which customer will get to know about the sudden changes done by imtiaz store.

PROBLEM NUMBER 4: Long waiting lines CORRESPONDING BUSINESS PROBLEM: We do not have adequate checkout counters. MODEL OF BUSINESS PROCESS: New customers Purchases in basement, 1rst and 2nd floor Payment on ground floor Rush on check out counters Long waiting lines

Problem area Exit SOLUTIONS: 1. Expand Imtiaz building 2. Make counters on every floor 3. Make one floor for check out purpose

SOLUTION THAT FITS BEST: Best possible solution is to make checkout counters (at least 3) on each floor through which customers will be able to purchase the product right away and leave. This will not only help those who want to purchase few items but also help those who have to wait a lot at the checkout counter because of their months grocery purchases identification by the barcode reader one by one. REVISED MODEL: New customers Purchases in basement Check out in basement Purchases on 2nd floor Check out on 2nd floor

Exit

Quicker checkout

Purchases on 1rst floor

IMPACT OF SOLUTION TO INFORMATION TECHNOLOGY, PEOPLE AND IT: INFORMATION TECHNOLOGY: Information technology at imtiaz will increase because more client machines at new cash counters with new barcode readers will be required. This will enhance the checkout functioning and less rush on ground floor will occur.

PEOPLE: Training of employees for new checkout counters will b needed as untrained workers at cash counters can prove to be harmful for the business because of their inefficient work. They can slow down the business checkout function despite of the increase in the number of the counters. To prevent it, proper training to the workers of checkout counters is essential. INFORMATION: The records of transactions will increase by the cash counters, as every counter might have a separate information database. MEASURE PERFORMANCE: Measurement of the performance of the developed solution can be done by monitoring the waiting lines at the cash counters. ASSUMPTIONS: The physical location of Imtiaz does not allow it to expand the checkout counters further on ground floor. The maximum limit is to expand the checkout counters in ten. LIMITATIONS: Further expansion in physical location is not possible. The solution will work efficiently in handling many customers. OPPORTUNITIES OF IMPROVEMENT: Improvement can occur by expanding the building and constructing another floor at the top.

PROBLEM NUMBER 5: Search for parking spot and transportation of heavy purchases to vehicles. CORRESPONDING BUSINESS PROBLEM: We do not consider customer parking as part of our services or value chain. MODEL OF BUSINESS PROCESS: New customer Asks security guard to take care of the trolley Reaches store Finds congested parking area No parking spot available Parks car away from store

Unloading area

Check out

Purchases of months grocery

Reaches store and Walks in

Brings car back

Unload the trolley and goes

Problem area SOLUTIONS: 1. Hire people to help customers in unloading their purchases 2. Valet parking 3. Construct parking area floor vise SOLUTION THAT FITS BEST: Valet parking is the best possible solution to reduce the dissatisfaction level of customers, as it will help customer to enter the store generously. REVISED MODEL: New customers Valet parking Customer goes into store Purchases months grocery Check out and returns the token

Key code

Notification Customer comes out

Takes keys Key handover and customer goes

Car parked

Brings car back

IMPACT OF SOLUTION TO INFORMATION TECHNOLOGY, PEOPLE AND IT: INFORMATION TECHNOLOGY: Installation of new client machines and up to date databases to record the valet drivers system PEOPLE: Training for workers at imtiaz for exchanging information efficiently and in handling valet parking to reduce the frustration level of customers will affect people of imtiaz. Through it, customers will become more loyal. INFORMATION: This solution will affect the information exchange as it will be quicker and according to which timely action will happen. MEASURE PERFORMANCE: Customer feedback is the source for measuring the performance of the solution. It can be through survey or one on one interview. ASSUMPTION: Their location is such that they do not have an organized parking spot. OPPORTUNITIES OF IMPROVEMENT: Efficient functioning of workers will improve the devalued solution and reduces dissatisfaction among customers.

PROBLEM NUMBER 6: Incorrect price tagging CORRESPONDING BUSINESS PROBLEM: We have less workers and lack of collaboration among them. MODEL OF BUSINESS PROCESS: New customer Desired product Purchases Incorrect price resulting in slower check out

Shelf price

Dissatisfaction

Workers pasted prices on shelves SOLUTIONS:

Prices updated

No updates to workers

No changes in price tags Problem area

1. Increase number of workers and notify them instantly about the price change 2. Install a system with small LCDs on each shelf, which updates prices instantly. SOLUTION THAT FITS BEST: Best possible solution is to increase the number of workers and install an SMS server to notify them instantly on their cell phones about the price update so that the workers would not only update the shelves price tag but also tag the products individually. REVISED MODEL: New customers Desired product Purchases Correct price results in faster checkout Satisfaction

Shelf price Workers pasted prices on shelves and products individually

Prices updated

Workers update the shelves price tags and starts tagging products indiviually

SMS server

IMPACT OF SOLUTION TO INFORMATION TECHNOLOGY, PEOPLE AND IT: INFORMATION TECHNOLOGY: Impact of IT by the Setup of SMS server PEOPLE: People will get an affect because it will save their time, as they will get the updates through SMS server so it will be easy for them to receive the update and right away start their work. INFORMATION: Instant sharing of organized information through SMS server will affect the current information at imtiaz. MEASURE PERFORMANCE: Performance can be measured through monitoring customers complains or analyzing their feedback. ASSUMPTIONS: Products are not price tagged individually and shelves often contain wrong price tags. LIMITATIONS: The solution is limited to the efficient functioning of the workers OPPORTUNITIES FOR IMPROVEMENT: Improvement by automating the updates to workers related to recent price of the products through SMS server.

MINOR CUSTOMER PROBLEMS: PROBLEM NUMBER 1: Lack of walking Space, Customer has problem in maneuvering their trolleys, which results in frustration among customers. CORRESPONDING BUSINESS PROBLEM: Lack of space between shelves which results in congested area. BUSINESS PROCESS MODEL: Customer arrives at the store Takes a trolley or a basket Wants to go to a desired product isle Customer unable to maneuver his/her trolley Frustration

Problem area SOLUTIONS:

Unsatisfied customer

1. Remove a complete shelf and adjust others to increase the space among other shelves. 2. Introduce less wide trolleys compared to trolleys that are currently in use. 3. Merge shelves and eliminate the unused space between the shelves. SOLUTION THAT FITS BEST: Solution that fits best is to introduce trolleys that are less wide to reduce the space that trolleys block this solution will make less hard for customers to maneuver trolley. REVISED MODEL: Customer arrives at the store Takes a trolley or a basket Wants to go to a desired product isle Less wide trolley making convenience for the customer to maneuver the trolley

Satisfied customer Checks out

Buy desired products

IMPACT OF SOLUTION TO INFORMATION TECHNOLOGY, PEOPLE AND IT: INFORMATION TECHNOLOGY: No impact occurs on IT PEOPLE: Less wider trolleys makes easier for the customer to move with and it also takes less space which do not disturb others i.e. other customers and workers who are refilling the shelves.

INFORMATION: No affect occurs on information at imtiaz. MEASURE PERFORMANCE: Performance of the solution can be measured by conducting a survey. ASSUMPTION: The physical location of the store do not allow it to expand LIMITATIONS: Further expansion of the building is not possible.

PROBLEM NUMBER 2: Non-Availability of elevators for customers that result in difficulty for aged and people with trolleys. CORRESPONDING BUSINESS PROBLEM: The capacity of elevators is less. BUSINESS PROCESS MODEL: New customer Takes a trolley or bucket Desired product at 2nd floor Less capacity in elevators Unsatisfied customer reaches the desired floor

Long waiting lines for elevators

Problem area SOLUTIONS: 1. Expand the capacity of elevators 2. Install an escalator SOLUTION THAT FITS BEST:

Purchases Checkout

Expanding the capacity of the elevators is the solution that fits best because it will reduce waiting lines and more people will use it at the same time. This will reduce their level of dissatisfaction. REVISED MODEL: New customer Takes a trolley or bucket Desired product nd at 2 floor Checkout Small waiting line Purchases More capacity in elevators Reach the desired floor through elevator

IMPACT OF SOLUTION TO INFORMATION TECHNOLOGY, PEOPLE AND IT: INFORMATION TECHNOLOGY: Expanding the capacity of the elevator will not affect IT.

PEOPLE: Customer lines will reduce, as more customers will be able to use the elevator at the same time. Workers will also use the elevators for taking the stock to the desired floor for restocking purpose. INFORMATION: This solution will not affect information. MEASURE PERFORMANCE: Performance of the developed solution will be measured by monitoring the waiting lines at elevators ASSUMPTIONS: The store does not have enough space to increase the number of elevators. LIMITATIONS: the limitation of the solution is cost and efficiency of the elevators OOPORTUNITIES OF IMPROVEMENT: The solution can be improved by hiring a maintenance team to increase the efficiency of the elevators.

PROBLEM NUMBER 3: Products that are available on store are either stale or close to expiry i.e. product quality is not satisfactory CORRESPONDING BUSINESS PROBLEM: Over stock BUSINESS PROCESS MODEL: Stock at its end Wrongly forecasted customer demand Problem area Order for new stock placed in bulk Placement on shelf SOLUTION: Hire a demand forecaster. REVISED BUSINESS MODEL: Stock at its end Forecaster forecasts demand Optimum order placed New stock Storage Stale or close to expiry products New stock received in bulk Storage of over stock for a long time

Business intelligence

Fresh products

Placement on shelf

IMPACT OF SOLUTION TO INFORMATION TECHNOLOGY, PEOPLE AND IT: INFORMATION TECHNOLOGY: Forecaster will drive meaning from information through IT tools. PEOPLE: As the solution is only increasing an employee (i.e. demand forecaster) that will not affect others because the employee is a demand forecaster, its work is to forecast demand and place order accordingly. Other workers and employees have nothing to do with it. INFORMATION: Information will be organized that will help to drive statistic information. MEASURE PERFORMANCE: Performance of the developed solution can be measured by checking the quality of the products. ASSUMPTIONS: Placement of order is in bulk. LIMITATIONS: The perishable products have short time for expiry OPPORTUNITIES OF IMPROVEMENT: The solution can be improved by installing a CRM that accurately measure the customer needs and wants.

PROBLEM NUMBER 4: Duplicate products CORRESPONDING BUSINESS PROBLEM: limited suppliers of branded products and more suppliers of duplicate products or branded products cost high, which reduces the commission on them. BUSINESS PROCESS MODEL: New customer Purchasing decision Purchasing decision on price (buys stereotype product) Checkout

High price products

Low price products

Unsatisfied with the result of the duplicate products

Not clear differentiation between branded and duplicate products SOLUTION: 1. Make a Separate sections of branded and duplicate items

REVISED MODEL: New customer Different sections of products Elaborated difference between product qualities IMPACT OF SOLUTION TO INFORMATION TECHNOLOGY, PEOPLE AND IT: INFORMATION TECHNOLOGY: Update SCM by using IT tools for suppliers of branded, stereotype products, and proper track of their sales. PEOPLE: Workers will refill the shelves as per the difference between the sections of stereotyped and branded products. INFORMATION: Section that elaborates the difference between their qualities will help customer to take better decisions. MEASURE PERFORMANCE: Performance can be measured by taking one on one interview from customers regarding this differentiation strategy. ASUMPTIONS: Customers are unable to figure the difference between the branded and stereotyped products. LIMITATIONS: The buying decision varies from customer to customer OPPORTUNITIES OF IMPROVEMENT: No opportunities of improvement Purchasing decision on quality Checkout

PROBLEM NUMBER 5: No incentive for potential and loyal customers CORRESPONDING BUSINESS PROBLEM: no identification of potential and loyal customers BUSINSS PROCESS MODEL: New customer SOLUTIONS: 1. Introduce a seasonal incentive program 2. Issue a loyal card Purchases in bulk quantity Checkout without Payment incentive Customer goes

SOLUTION THAT FITS BEST: Issue of loyal cards to people who purchases in bulk is the best possible solution. Giving them some discount on loyal cards will be good for making good and long time relationship with bulk customers. REVISED BUSINESS MODEL:

Regular customer

Purchases in bulk quantity

Issue loyal card

Checkout with some incentive

Payment

Customer goes IMPACT OF SOLUTION TO INFORMATION TECHNOLOGY, PEOPLE AND IT: INFORMATION TECHNOLOGY: A proper card system by using IT tools that record the customer transaction on their assigned cards. PEOPLE: debrief the employees about cards on checkout counters about how to handle the loyalty cards owner. INFORMATION: A complete new database that contains individual customer transaction record upon cards will be maintained. MEASURE PERFORMANCE: by asking customer about their satisfaction level ASSUMPTIONS: The customers that buy products in bulk are not satisfied but the location is feasible for them to buy. LIMITATIONS: The solution limits if there are so many loyal customers. OPPORTUNITIES OF IMPROVEMENT: No opportunities of improvement because its already a wholesale store

PROBLEM NUMBER 6: Stocking of shelves in front of customers while they are shopping NO SOLUTION

PROBLEM NUMBER 7: Incorrect invoices CORRESPONDING BUSINESS PROBLEM: untrained workers at checkout counters

BUSINESS PROCESS MODEL: New customer Purchases Checkout function Untrained workers SOLUTIONS: 1. Train workers at checkout counter 2. Introduce an automated transaction record system SOLUTION THAT FITS BEST: Training of the workers who are at the cash counter is the best possible solution through which the workers will be able to use the software effectively and efficiently input the quantity etc to generate accurate invoices. REVISED BUSINESS MODEL: New customer Purchases Checkout function Trained workers Correct invoices Satisfaction Incorrect invoices Dissatisfaction

Workers

Training

IMPACT OF SOLUTION TO INFORMATION TECHNOLOGY, PEOPLE AND IT: INFORMATION TECHNOLOGY: No such impact on Information technology, Due to this solution efficient use of IT will occur. PEOPLE: Training will affect people and train them to use IT better and eliminate mistakes INFORMATION: Accurate sales record will be made. MEASURE PERFORMANCE: By monitoring the accuracy of the invoices ASSUPMTIONS: Client machines at checkout counters are in proper working condition LIMITATION: confusion and mistakes occur due to rush on checkout counters OPPORTUNITIES OF IMPROVEMENT: This solution can be improved by increasing the checkout counters with trained workers.

The database structure of Imtiaz Store: TRANSACTION DATABASE: Primary key Transaction number 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 foreign key Product Number 04 02 05 01 03 09 07 01 09 02 08 05 08 06 10 foreign key Customer Number 122 130 125 132 123 129 136 131 126 128 134 124 127 133 135 foreign key foreign key Quantity Payment Counter type Number 1 2 3 1 5 1 1 2 1 4 2 3 1 2 3 1 1 1 2 1 1 1 2 1 2 1 1 1 2 2 5 3 15 4 6 9 12 1 7 10 13 2 14 8 11 foreign key Employee ID 00114 00118 00121 00116 00120 00124 00126 00113 00125 00123 00127 00117 00119 00122 00115

PURCHASED ITEM (PRODUCT) DATABASE: Product number 01 02 03 04 05 06 07 08 09 10 Product Description Dawn Bread Pudding Maggi Noddles Loreal Foundation Rice (1kg) Slippers Dinner set Bags Deodorant Mobile cover CUSTOMER DATABASE: Customer ID 122 123 Customer Name M. Kafeel Hafsa Sohail Customer Phone 03455585565 03467665665

124 125 126 127 128 129 130 131 132 133 134 135 136

Gul Khan Fareeha Noor Imran Khan Farook zameer Own abbas Zainab ali Fatima rizwan Nida navaid Anas zahid Syeda maria Anum waqar Ehtesham ali Fareeha noor

03001171211 03213345333 03331333133 03452700469 03322348850 03463588496 03463338549 03243479695 03334533355 03216379930 03214437759 03346574434 03213353745 EMPLOYEE DATABASE:

Employee ID 00113 00114 00115 00116 00117 00118 00119 00120 00121 00122 00123 00124 00125 00126 00127

Employee Name Mohamad saif Furqan ali Hamza sheikh Hammad saleem Azhar ali Faheem irshad Kabir saki Subhan gulzar Azeem khan Ali saleem Rizwan hasni Ali bakir Danial khan Haris fasi Owais azhar

Employee Phone Number 03216957569 03333375604 03429364794 03002739364 03443939307 03453648064 03479465748 03226485048 03336585057 03335750394 03125648505 03137490573 03459050590 03323785067 03473390579 COUNTER DATABASE:

Date Of Hiring 28/12/11 28/12/11 1/1/12 1/1/12 18/2/12 13/3/12 15/3/12 28/3/12 28/3/12 9/4/12 22/4/12 1/5/12 4/5/12 8/5/12 8/5/12

Counter Number 01 02 03 04 05 06 07

Counter Description Basement counter A Basement counter B Basement counter C Ground floor counter A Ground floor counter B Ground floor counter C Ground floor counter D

Date of purchase 17/5/12 17/5/12 17/5/12 17/5/12 17/5/12 17/5/12 17/5/12

Time of purchase 4:00 pm 4:05 pm 4:00 pm 4:02 pm 4:00 pm 4:08 pm 4:01 pm

08 09 10 11 12 13 14 15

Ground floor counter E Ground floor counter F First floor counter A First floor counter B First floor counter C Second floor counter A Second floor counter B Second floor counter C

17/5/12 17/5/12 17/5/12 17/5/12 17/5/12 17/5/12 17/5/12 17/5/12

4:00 pm 4:04 pm 4:00 pm 4:03 pm 4:01 pm 4:04 pm 4:02 pm 4:01 pm

PAYMENT TYPE DATABASE: PAYMENT TYPE 1 2 IDENTIFICATION OF PRIMARY AND FOREIGN KEYS: This is a Transaction data base structure of Imtiaz super store. The primary key of transaction database is Transaction Number. The primary key of Purchase item (product) is Product Number The primary key of customer data base is Customer ID The primary key of employee data base is Employee ID The primary key of counter data base is Counter Number The primary key of payment type data base is Payment Type PAYMENT METHOD Cash Credit card

Purchased item type, Customer ID, Employee ID, Payment Type and Counter Number appears in Transaction database as foreign keys.