We are students of G.H.Patel Institute of Business Management, V.V.Nagar.

As a part of our curriculum, we are studying Preference towards branded icecreams among people of anand district the data provided by you will be used for academic purpose only. So kindly help us in our endeavour by filling up the questionnaire.

1. Do you buy ice cream? Yes No 2. How frequently do you eat ice cream? a. Everyday 1-2 times a week b. 3-4 times a week c. ones a month d. ones a year 3. Please rank the following brand of ice cream accordingly to your preference (1 least preferred, 5 most preferred)

1 Amul Havmor Vadilal

4. Please rank accordingly to the characteristics of the specifics ice-cream brands mentioned below: [ 1 least preferred to 5 most preferred] Amul Taste Price Flavor Choice Quality Havmor Vadilal

Purchasing Convenience

General Information 1. Name: 2. Age: 3. Place: 4. Occupation: 5. Income: Less than 1, 00,000 per year Between 2, 00,000 to 5, 00,000 per year More than 5, 00,000 per year