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Summary Questionnaire Results

(NB. THIS IS JUST AN EXAMPLE ONLY, SO ONLY SOME OF THE QUESTIONS ARE ANSWERED USING FICTIONAL BANDS- YOU MUST ADAPT THIS TO REFLECT YOUR FINDINGS) THEN YOU MUST PROVIDE AN OVERALL SUMMARY/CONCLUSION OF THESE RESULTS General points Questions (Q) and insructions given are in black Answers (A) are in red I distributed 20 questionnaires to a sample of my target audience (20 British females/males interested in indie/rock, Social class mainly c1/c2-several were students A summary of the answers given are indicted in red Italics Q 1Are you : Female/male- aged 16-21 and interested in Indie/Rock music? (Circle Yes/No) A :all respondents answered yes (100%) Q2. What Rock/indie music/artists/bands do you currently listen to?:

A: The main (50 % OR ABOVE)bands/artists given were:

BLINK 182 COLDPLAY THE SMITHS GREENDAY MUMFORD AND SONS THE VACCINES NIRVANA

1. What attracts you to Indie/Rock music? The lyrics of the songs A:80% of respondents The instruments and vocals used The image of the Indie genre The artists/bands A:70% of respondents Other (specify below) 2. How much would you be willing to pay for a music magazine? (Please circle) Nothing Less than 1 1-2 2-3 A:80% of respondents 3-4 More than 4
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Do you currently buy/read music magazines? YES ( If yes, please go on to ANSWER question 5)
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NO A: 60% of answers (If No please go on to answer question 6)

Specify which music magazine(s) you buy and /or read. Kerrang A: 100% of those who answered yes to reading a music magazine . What do you like about this magazine? Popular interviews with artists A: 50% of those who answered yes to reading a music magazine .
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6. Why dont you buy and or read music magazines?(tick the answers that apply) I dont really know much about them They dont interest me They dont seem to be aimed at people like me Theyre too expensive I dont buy/read any magazines A:50% of those who answered no to reading a music magazine Other reasons (please specify)

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What would encourage you to buy a music magazine? (Please Circle) Free gifts A:70% of respondents Competitions (win CDs, tickets, etc.)
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Exclusive news and interviews A:80% of respondents Dates of oncoming gigs Cheap price other (please specify)

8. Which of the following magazines do you find the most eyecatching/appealing? (circle response)

B A:50% of respondents

D A:30% of respondents

Please give reasons Why? Artists they like A:40% of respondents What would you like to see on the cover of a music magazine? Artists (40% of respondents, 100% of answers received)
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Preferred images /photographs for cover of magazine a) Several images THE MINORITY OF RESPONDENTS (25%) WANTED THIS, 75% DIDNT
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b)

one main image THE MAJORITY OF RESPONDENTS of key artist/band (75%) WANTED THIS, 25% DIDNT c) Musical 60% OF RESPONDENTS DIDNT instruments/prop WANT THIS, 40% WERE s INDIFFERENT AND UNSURE d) Bright colours 60% OF RESPONDENTS WANTED THIS, 30% DIDNT AND 10% WERE INDIFFERENT AND UNSURE e) Darker colours 50% OF RESPONDENTS DIDNT WANT THIS, 40% WANTED THIS AND 10% WERE INDIFFERENT AND UNSURE f) Other-please FREE GIFTS (20% OF specify RESPONDENTS, 100% OF ANSWERS RECEIVED) What specific ARTISTS THAT GO WITH INDIE images/ FASHION AND MUSIC (30% OF photographs RESPONDENTS, 75% OF ANSWERS associated with RECEIVED) Indie/Rock would POPULAR ARTISTS (10% OF you like to see on RESPONDENTS, 25% OF ANSWERS the front cover RECEIVED) and would attract you to a music magazine 10. What contents would you like to see in this indie/rock music magazine? Examples of appropriate content Gig guides 80% OF RESPONDENTS WANTED THIS, 20% WERE INDIFFERENT AND UNSURE
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General info about the music scene Info about particular bands/ artists Gossip Latest news Fashion Other (please specify)

50% OF RESPONDENTS WANTED THIS, 30% WERE INDIFFERENT AND UNSURE, 20% DIDNT WANT THIS 70% OF RESPONDENTS WANTED THESE FEATURES, 20% WERE INDIFFERENT AND UNSURE, 10% DIDNT WANT THIS

11. What would you like to see in a double page spread article that would feature in this magazine: Interview with a rock/indie artist/band Article about indie/rock scene General article about main indie rock developments 90% OF RESPONDENTS WANTED THIS, 10% DIDNT WANT THIS

60% OF RESPONDENTS WANTED THIS, 20% DIDNT WANT THIS AND 20% WERE INDIFFERENT AND UNSURE Musical 50% OF RESPONDENTS WERE instruments/props INDIFFERENT, 50% DIDNT WANT THIS Bright colours 50% OF RESPONDENTS WANTED THIS, 30% WERE INDIFFERENT AND UNSURE,
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Darker colours

20% DIDNT WANT THIS 40% OF RESPONDENTS DIDNT WANT THIS, 30% WANTED THIS, 30% WERE INDIFFERENT AND UNSURE
A: A FEW PEOPLE SUGGESTED DOING INDEPTH INTERVIEWS WITH BANDS/ARTISTS ABOUT THEIR HISTORY/PROGRESS IN THE MUSIC INDUSTRY

Other-please specify

What specific images/ photographs associated with Indie/Rock would you like to see on the front cover and would attract you to a music magazine

20% OF RESPONDENTS SUGGESTED POPULAR BANDS/ARTISTS, 66% OF ANSWERS RECEIVED 10% SUGGESTED PHOTOSHOOTS, 33% OF ANSWERS RECIEVED

OVERALL SUMMARY OF YOUR RESULTS ON THE BASIS OF MY QUESTIONNAIRE I HAVE FOUND THAT MY TARGET AUDIENCE WOULD LIKE:
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A MAGAZINE COVER SIMILAR TO KERRANG

THE MAIN BANDS I NEED TO REFER TO ON THE COVER SHOULD BE:

BLINK 182 COLDPLAY THE SMITHS GREENDAY MUMFORD AND SONS THE VACCINES NIRVANA 3. AUDIENCE WOULD LIKE STYLE OF MAGAZINE TO BE: Exciting with lots of colour and exciting images Lots of variety lots happening on the page Dramatic

4. IMAGES PREFERRED: Mainly images of the band/stars and musical props /instruments 5. COST OF MAGAZINE Audience would pay between 2-3.00 6. CONTENT OF MAGAZINE
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Audience would want interviews with rock/indie artists