RU RA L M A R K E TIN G E N V IRO NMEN T.

Introduction.
Definition of rural marketing. Changes in rural marketing environment. Variables of the Indian rural market environment.

Ashish jaiswal

85

Trishla jain
Aamir shaikh altaf mukhi Salman shaikh

86
87 88 89

Shoeb shaikh

90

Environment Literally means the Surrounding within which someone or something else exist. It is like Climate or Cultural which Surround US. It is the sum total of External Factors & made Up of Tangible & Intangible Factors Both Controllable & Uncontrollable. Rural Marketing Is basically A Focused Marketing Activity of an organization. The Rural Marketing Environment Is Complex & Is Changing Continuously.

Meaning :
Planning & Implementation of marketing function for Rural Areas.

Definition :

Rural marketing has been defined as : The Process of Developing, Pricing, Promoting, Distributing, Rural Specific Goods & Services Leading to Exchange Between Urban & Rural Markets, which Satisfies Consumer Demand & Also Achieves Organizational Objectives.

Rural Marketing Environment Changes will be in the Area of : Social Changes.

Economic Changes.

Ethical Changes.
Political Changes. Physical Changes. Technological Changes.

The Social Changes Consist of THREE Factors : Sociological Factors :

Anthropological Factors :

Psychological Factors :

It Consist Of THREE Factors : Competition :

Consumers :

Price :

Ethical Changes :

Political Changes :

Physical Changes :

Technological Changes :

POPULATION :
OCCUPATION PATTERN : INCOME GENERATION : LOCATION OF RURAL POPULATION :

LITERACY LEVEL :

LAND DISTRIBUTION :

LAND USE PATTERN :

IRRIGATION :

DEVELOPMENT PROGRAMMES :

RURAL INFRASTRUCTURE :

RURAL RECREATION :

Rural markets, as part of any economy, have untapped potential. There are several difficulties confronting the effort to fully explore rural markets. The concept of rural markets in India, as also in several other countries, like China, is still in evolving shape, and the sector poses a variety of challenges, including understanding the dynamics of the rural markets and strategies to supply and satisfy the rural consumers.