Beruflich Dokumente
Kultur Dokumente
: Topics Ref. Ch.1 Ch.2 Ch.3 Ch.4 Ch.5 Ch.6 Ch.7 1 2 3 4 5 Group Rz Rz
What is strategy and why is it important Leading the process of crafting and executing strategy
3 4 5 6 7 8 9 10 11 12 13 14 15 16
Evaluating a companys external environment Evaluating a companys resources and competitive position The five generic competitive strategy Other important business strategy choices Strategies for Competing in foreign market Mid exam Diversification Ethical business strategies, social responsibility, and environtmental sustainability Building an organization capable of good strategy execution Managing internal operation Corporate culture and leadership Strategic case analysis & strategic management research Case analysis Final exam
TEXT BOOK : Crafting and Executing Strategy, 17th Ed. ( Thompson, Stricland & Gamble).