Harshal Dhotra Parth Bhasin Nishant kaushik Shubhi Kumari Rohit Sharma Rishabh Dogra Tarun Kumar Thakur

Somya rai Rahul chandna Vishawjeet

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Rural marketing involves the process of developing, pricing, promoting,

distributing rural specific product and a service leading to exchange

between rural and urban market which satisfies consumer demand and also achieves organizational objectives.

U to R R to U R to R

Large, Diverse and Scattered Market

Major Income of Rural consumers is from Agriculture Standard of Living and rising disposable income of the rural customers

Rising literacy levels

Infrastructure Facilities

The first challenge is to ensure availability of the product or service To service remote village, stockiest use autorickshaws, bullock-carts,Chota hathi

The second challenge is to ensure affordability of the product or service. With low disposable incomes, products need to be affordable to the rural consumer, most of who are on daily wages.

Availability

Affordability

Acceptability
The third challenge is to gain acceptability for the product or service. The family is the key unit of identity

Awareness

Brand awareness is another challenge. Fortunately, however, the rural consumer has the same likes as the urban consumer movies and music . For interior areas, uses wall paintings and small rickshaws to reach the local people in their language

Product Strategy

Pricing Strategy

Promotional Strategy

Distribution Strategies