ABP Postgraduate Diploma in Business Management

Assignment: Strategic Business Management and Planning

Strategic Business Management and Planning Learning outcome: 1. Critically assess the nature, scope and need for strategic business management and planning in international profit and not-for-profit organisations. 2. Critically evaluate classic and contemporary models, concepts and tools in business strategy and planning. 3. Appraise processes by which organisations identify their goals and values. 4. Critically analyse the impact of political, economic, social, technological, environmental and legal factors on an organisation. 5. Identify the key forces that represent both opportunities and threats to organisations whether for profit or not-for-profit. 6. Critically evaluate the strategy process for an organisation to achieve competitive advantage 7. Critically analyse future challenges affecting strategic business management and planning.

Assignment Component 1 (30%) (LO 4, 5, 7)

This component requires an individual presentation of 15 minutes duration. For a company of your choice you are required to provide a presentation identifying the
external factors impacting upon the organisation; identify the key forces acting upon the company; highlight how the organisation can gain a competitive advantage in respect of the external factors and forces; identify potential and future challenges for the organisation

The presentation content will constitute 75% of the grade with the presentation skills/style constituting the remaining 25% Component 2 (70%) (LO 1, 2, 3, 4, 5, 6, 7)

This component consists of a 3000 word formal report.

Select an organisation with which you are familiar, identify the business planning and strategy used in the organisation (vision, mission statement); their goals and values processes (ethical, cultural, environmental, social and business objectives); how the organisation monitors and evaluates its objectives, strategies and goals.

The report will constitute 100% of the grade for this component; the marks are allocated as follows: Presentation and structure Content Use of theory Recommendations References (Number and variety) 10% 50% 20% 12% 8%

Grading 40% or over Pass 39% or less Fail