Promotional Mix of Radhuni Promotion mix 1.

Television advertisement: As our target consumers are urban women in this case, uses of television for adv ertise will be very effective. That means television has high reach media for th is particular product and TV is the most common and effective way of communicati on. Though it is expensive, it is very effective. If a TV ad can beprepared prop erly then it can play a vital role to increase the popularity of theproduct. For television ad it is very important to choose the right time to deliver the adve rtisement. Usually women watch television at night 7:00 pm to 11:00 pm,when Beng ali drama goes on and that is right time to show the advertisement of RADHUNI. Bec ause at this time women watch drama and they are very fond of drama. Trough this , it will be very easy for us to reach our potential buyers.Thats why we rank it first. 2. Sales promotion: Sales promotion is crucial in attracting consumer. It can be of directly or via theintermediaries. Sales promotion is important to increase the sales. It is imp ortantto give incentives to intermediaries to make them satisfied. Otherwise the y willswitch the brand. RADHUNI is giving retailers and wholesalers various type o f sales promotion like They give various types of incentives.