Selling a) Selling starts with sellers- needs & wants b) Seeks to quickly convert product into cash c) Emphasis

on saleable surplus in the company d) Sellerss dominates the formulation of the marketing mix e) Emphasis on staying with existing technology and reducing costs f) Cost determines price g) Views business as goods producing process

Marketing Marketing starts with buyers- buyer is constantly focused Seeks to convert needs into products Emphasizes on identification of marketing opportunities Buyers determines marketing mix Emphasis on innovation & providing best value to customer through innovation Consumer determines price; price determines cost Views business as customer satisfying process