Scribd Logo
Hochladen

Willkommen bei Scribd!

  • Models of Consumer Behaviour

    Hochgeladen von

    Nupur Saurabh Arora
    24 Ansichten4 Seiten
    MODEL OF CONSUMER BEHAVIOUR C.B. MODEL BY NICOSIA HOWARD-SHEITH MODEL Creates distinction among three stages of decision making:1. Extensive Problem Solving. 2. Limited Problem Solving Routinised Problem Solving.

    Originalbeschreibung:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Verfügbare Formate

    PPTX, PDF, TXT oder online auf Scribd lesen

    Stufen Sie dieses Dokument als nützlich ein?

    Sind diese Inhalte unangemessen?

    Dieses Dokument melden
    MODEL OF CONSUMER BEHAVIOUR C.B. MODEL BY NICOSIA HOWARD-SHEITH MODEL Creates distinction among three stages of decision making:1. Extensive Problem Solving. 2. Limited Problem Solving Routinised Problem Solving.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    24 Ansichten4 Seiten

    Models of Consumer Behaviour

    Hochgeladen von

    Nupur Saurabh Arora
    MODEL OF CONSUMER BEHAVIOUR C.B. MODEL BY NICOSIA HOWARD-SHEITH MODEL Creates distinction among three stages of decision making:1. Extensive Problem Solving. 2. Limited Problem Solving Routinised Problem Solving.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 4

    MODEL OF CONSUMER BEHAVIOUR

    C.B. MODEL BY NICOSIA

    HOWARD-SHEITH MODEL

    Field -1
    Sub Field One firm Attributes Sub field one Consumer Attributes

    Attributes

    Search Evaluate Experience Field -4 Consumption or Storage Decision (Action) Feedback Purchase Behaviour Motivation

    Field -2

    Field -3

    C.B MODEL BY NICOSIA

    Howard-Sheith Model
    Creates distinction among three stages of decision making:1. Extensive Problem Solving.
    1.

    Limited Problem Solving Routinised Response.

    1.

    Das könnte Ihnen auch gefallen