Youngs Market Companys Craft Spirits Specialists

FROM THE BAR STOOL

FR CRA OM YO FT UR ALE SPECIA LA SSA L ND IST: B & A ERMUD RO DAM E LAR Z SON

September 2012

Issue No. 2

Whats New In Youngs Market Company Craft Spirits Portfolio?

INSIDE
New Products Sage from Art in the Age Alipus Mezcal Larceny Coming Soon FEW Spirits Company Parkers Heritage Reserve Whats the Story? Absinthe

Our guide to new products, things we have learned, visitors in town, and upcoming events that are getting us excited

ALESSANDROS CALENDAR
Please Let me know if you are interested in meeting with us on the following days
working with MARCOS TELLO brand ambassador partner of Tello Demarest Liquid Assets September 20th- St. George Spirits working with Dave Bridgman VP of Sales, St. George Spirits

September 18th- BOLS GENEVER

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SAGE by ART IN THE AGE For the fourth Art in the Age libation ( along with ROOT, SNAP, AND RHUBARB TEA), they sought to create a refreshing garden gin using some of the esculent botanicals chronicled by McMahon in his publications and grown by Jefferson at his Monticello gardens. The result is delicious and fascinating, swirling with the grace and elegance of a post-colonial, pre-industrial America. With an intoxicating aroma and woodsy, herbaceous avor, SAGE mixes deliciously in both savory and sweet cocktails. Instilled with organic American botanicals including thyme, rosemary, lavender, fennel and, of course sage, it calls to mind an earlier, more verdant world, when nature was more abundant and adventures more frequent. Please join us in our revival of craft cocktails from simpler times. Ingredients: Angelica is a perennial herb with white starburst owers, widely used for its aromatic and medicinal qualities. Dandelions, petals

are blanched to remove their bitterness, and the roots can even be roasted to provide deep coffee avors. Fennel is an aromatic plant, sweeter than anise, providing a pleasant licorice note. Rosemary is an herb with highly aromatic needles and owers in various colors.The botanical name for Sage, Salvia, translates from Latin as to save or to heal. Ancient traditions and recipes dating back to the 5th century B.C. associated sage with immortality, and the praise for sage is not unfounded, it was commonly used as an herbal remedy, as well as a digestive aid and appetite stimulant. Sumac offers a lemony spice. Native tribes used sumac to tan leather, smoke with tobacco, and also valued sumac for its medicinal use as an astringent and antiseptic.Thyme has a pleasant aroma and sweet herbal avor, and the herb has historically been used as a preservative and aromatic in cheese, teas, soups and sauces. Thymol, the essential oil of the thyme plant has antiseptic qualities, and has also been utilized for headache relief and as a digestive aid.

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from remote pueblos in Oaxacas noted mezcal region craft production in artisanal family distilleries agaves wood-roasted in palenques (conical below-ground ovens) slow stone-milling fermentation with native yeasts in open wooden vats

SAN JUAN DEL RIO: fermented in oak vats & distilled by Don Joel Cruz from non-irrigated agave Espadn grown in sunny mountain-top plantings in ferriferous soil at 4600 feet. Fruity, rich, smokey,

SAN ANDRS: fermented in cypress vats & distilled by Don Valente Angel from agave Espadn grown at about 5000 feet on thin calciferous-soiled low hills and terraces. Complex, rich,

SAN BALTAZAR GULAVILA: fermented in pine vats & distilled by Don Cosm Hernandez from agave Espadn grown at about 5700 feet in hilly, white, & rocky soil.

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HEAVEN HILL DISTILLERIES ANNOUNCES THE LAUNCH OF LARCENY KENTUCKY STRAIGHT BOURBON WHISKEY New Wheated Super Premium Bourbon Celebrates the Taste Made Famous By An Infamous Act

The use of winter wheat replaces the spicier, fruitier avor notes that rye provides with a softer, rounder character that is the hallmark of Old Fitzgerald and other Wheated Bourbons

Approximately $24.85/ liter 3 bottle combos available* *On Premise One case bottle cost $21.75

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FEW Spirits
HAND-CRAFTED, SMALL BATCH SPIRITS FROM EVANSTON ILLINOIS
"It's more expensive, but you get more control over your product. FEW Portfolio consist of: American Gin Barrel Aged Gin White Whiskey Rye Whiskey- Matured in airdried oak barrels. Bourbon Whiskey- Three Grain recipe. Learn more at www.fewspirits.com

"Few Spirits is about quality and avor, and enjoying a drink. "Taking the avor out of the grain by distilling it into vodka is the opposite of what we want." - Paul Hletko, Founder, Master Distiller. Hletko takes obvious pride in the avors resulting from his "grain-tog l a s s " o p e r a t i o n . W h i l e m a ny distilleries, oftentimes even craft distilleries, buy the neutral grain spirit that they further distill into gin or vodka, every drop of Few is made in Hletko's space just south of downtown Evanston.

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Parkers Heritage Collection- 6th Edition

FROM THE MASTERFUL PARKER BEAM OF HEAVEN HILL
The sixth edition of Parkers Heritage Collection, a skillful blend of mashbills including Bourbon made with rye and Bourbon made with wheat, will launch in the fall of 2012.Pulled from the 4th oor of Rickhouse R and the 7th oor of Rickhouse T, Master Distiller Parker Beam has made this one-of-a-kind special release into a unique, posta g i n g, f o u r - g r a i n w h i s k e y. B y marrying two different mashbills ofBourbon that havebeen aging in oak since 2001, this sixth edition of Parkers Heritage Collection takes the Master Distillers art to another level. Bottled at cask strength and non-chill ltered, it has a avor that will be remembered.

Like its predecessors, the supply is limited and is a must have for whiskey connoisseurs. Key Characteristics: Marriage of Bourbon made with rye and Bourbon made with wheat Cask Strength Non-chill Filtered

All ve previous releases of the Parkers Heritage Collection series have received great critical acclaim. Unsurprisingly, they are all completely sold out.They have been named: Best of Show-Brown Spirits and multiple gold medals San Francisco World Spirits Competition American Whiskey of the Year Malt Advocate Worlds Best North American Whiskey Whisky Magazine

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WHATS THE STORY?!

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Absinthe in the Raw

The spirit that originated for medicinal purpose is misunderstood
Absinthe was legalized in 2007, yet the controver sial spirit is still misunderstood. Thujone is a chemical found in a number of plants, including G r a n d Wo r m w o o d , ( A r t e m i s i a absinthium) and sage. Wormwood is a key ingredient in Absinthe, which was the scapegoat for the nearly 100 year ban on this spirit. Wormwood is a plant seen everywhere, from front yards to the food being consumed by various deer and other wildlife. Consuming a lot of Thujone as explained by Lance Winters, Master distiller from St. George Spirits, is just going to make you incredibly nauseous and sick. Color is the next topic thats interesting and is usually the difference between French vs. Swiss. All spirits come off a still clear. The color coming from products like St. George Absinthe are from an infusion after distillation with ingredients like lemon balm, hyssop, stinging nettles, meadow sweet, opal basil, ricola mint and artemesia pontica. Absinthe was made like moonshine after the ban in the early 1900s and the quality of the spirit was always questionable like its American partner in crime. To make this Absinthe more palatable, sugar was added and there started a sort of ritual which is still carried on to this day however unnecessary it may be. A great place to enjoy the tradition and places where this spirit was born is in the region along the border between Switzerland and France. Here, a 17-mile Absinthe Trail is very similar to the Bourbon Trail in Kentucky. La Clandestine ($61.68/750ml) and Kubler ($40.83/liter) are the two blanche absinthes that Youngs carries. They are both 106 proof, clear/louches to milky white, and are as easy going as the Swiss. La Clandestine is a little sweeter while Kubler has a touch more citrus on the palate. Claude-Alain, the master distiller of La Clandestine, is a 5-time winner of the Golden Spoon, the absinthe worlds most prestigious award.

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