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Why go global?
favorable cost access to international markets response to changes in demand reliable sources of supply latest trends and technologies results from the Internet and falling trade barriers
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Increased globalization
The World Trade Organization has opened up the heavily protected industries and extended the scope of international trade rules to cover services, as well as goods.
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The European Union requires that strict quality and and environmental standards be met before companies can do business with member countries.
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Indian companies, such as WIPRO, Infosys and Tata Consultancy Services, are world leaders in software development and business processes, with plenty room to expand.
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Risks of Globalization
Cultural differences Supply chain logistics Safety, security, and stability Quality problems Corporate image Loss of capabilities
Copyright 2009 John Wiley & Sons, Inc. 1-9