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  • SIVA Model

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    SIVA is a customer-focused marketing approach that frames the traditional 4Ps of marketing (product, price, place, promotion) as Solution, Information, Value, and Access to put the customer at the center. It provides an alternative demand-side model to the typical supply-side 4Ps framework for marketing management.

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    A formal approach to this customer-focused marketing

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    SIVA is a customer-focused marketing approach that frames the traditional 4Ps of marketing (product, price, place, promotion) as Solution, Information, Value, and Access to put the customer at the center. It provides an alternative demand-side model to the typical supply-side 4Ps framework for marketing management.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als TXT, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    188 Ansichten1 Seite

    SIVA Model

    Hochgeladen von

    kanere
    SIVA is a customer-focused marketing approach that frames the traditional 4Ps of marketing (product, price, place, promotion) as Solution, Information, Value, and Access to put the customer at the center. It provides an alternative demand-side model to the typical supply-side 4Ps framework for marketing management.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als TXT, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 1

    A formal approach to this customer-focused marketing is known as SIVA[7] (Solutio n, Information, Value, Access).

    This system is basically the four Ps renamed and reworded to provide a customer focus. The SIVA Model provides a demand/customer -centric alternative to the well-known 4Ps supply side model (product, price, pl acement, promotion) of marketing management. Product Solution Promotion Information Price Value Place (Distribution) Access

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