Beruflich Dokumente
Kultur Dokumente
net
Overview of Seoul ...................................................... 04 Sixteen of Seouls Most Interesting Districts Gwanghwamun ............................................................ 08 City Hall Area ................................................................ 10 CheonggyecheonJongno .............................................. 12 Insa-dong ..................................................................... 14 Samcheong-dongBukchon............................................ 16 Myeong-dongEuljiro ..................................................... 18 Namdaemun Market .................................................... 20 Hongik Univ.Sangsu Station Area................................... 22 Dongdaemun Market .................................................... 24 SinchonEwha Womans Univ. Area ................................. 26 Itaewon ........................................................................ 28 Jamsil ......................................................................... 30 Apgujeong-dongCheongdam-dong ................................ 32 Samseong Station Area ................................................. 34 Gangnam Station Area................................................... 36 Sinsa-dong Garosu-gil Area ........................................... 38 Eight Themes of Seoul Cultural Heritage ........................................................... 42 Landmarks ................................................................... 44 Experience Traditional Culture ........................................ 46 Shopping ...................................................................... 48 Museums and Galleries ................................................. 50 Entertainment ............................................................... 52 Hangang Tour ............................................................... 54 Savor Seoul .................................................................. 56 Seoul City Tour Bus.................................................... 58 Seoul City Walking Tours ........................................... 59 Seoul Travel Information ........................................... 60 Useful Korean Expressions........................................ 63 Seoul Tourist Map According to Various Themes..... 64
120 Dasan Call Center Travel information about Seoul: Call 120 and then press 9 when you hear a recorded message in Korean. (You can choose from the following languages: English, Japanese, Chinese, Vietnamese and Mongolian.)
[Three Ways to Use the Guidebook] Locate 16 representative areas favored by tourists ( P.06) Locate places under the 8 themes you want to enjoy in Seoul, such as traditional culture, shopping and museums ( P.41) Find out which attractions you want to visit by navigating the citys map ( P.64)
Legend
Museum / Exhibition Hall Performance Hall Shopping UNESCO World Heritage Casino Theater Club Craft Studio Restaurant * * 2011-12 best Korean Restaurants in Seoul
Hotel Residence Youth Hostel Guest House Tourist Information Center Police Station Post Office Embassy Hospital
Bank School University City Tour Bus Airport Limousine Hours Location Contact Website
Seoul Travel Guidebook Date of publication December 2012 | Publishing organization Seoul Metropolitan Government (Tourism Division) | Publisher Mayor of Seoul | Planning and production Seoul Metropolitan Government (Tourism Division) | Design Design Soomokwon
Geomarketing.,Ltd.
http://www.visitseoul.net
54
Landmarks 15 N Seoul Tower [B2]..................................... 21 .................................................... 36 16 63City [A3]. 17 Lotte World [C3]........................................... 36 18 Former Seoul Railway Station [B2]....... 36 .................. 09 19 Gwanghwamun Square [B2]. 20 Cheonggyecheon (Stream) [B2]............ 13 21 Sungnyemun (Gate) [B2].......................... 21 22 World Cup Park [A2].................................. 36 . 23 Cheongwadae (Blue House) [B1].......... 37 Experience Traditional Culture .............. 38 24 Namsangol Hanok Village [B2]. 25 Bukchon Hanok Village [B2].................... 17 26 Korea House [B2]........................................ 39 .................................. 17 27 Samcheonggak [B1]. .............................................. 39 28 Kukkiwon [B3] 29 Korea Cultural House [C3]....................... 31 30 Jogyesa (Temple) [B2].............................. 15 31 Bongeunsa (Temple) [C3]........................ 31 Shopping . 32 Times Square [A3]...................................... 40 33 Central City [B3].......................................... 40 34 I'PARK Mall [B2].......................................... 40 ....... 35 Yongsan Electronics Shopping Mall [B2]. 40 ................................................ 40 . 36 BITPLEX [B2] . 37 D-CUBE CITY [A3]...................................... 40 ............................................... 40 38 Garden 5 [C3]
Changgyeongung (Palace)
55 56 57 58
Museums and Galleries 59 National Museum of Korea [B3]............ 27 60 National Palace Museum of Korea [B2]..........09 . 61 The National Folk Museum of Korea [B2]......09 ............... 42 62 Seoul Museum of History [B2] 63 Hanseong Museum of History [C3]...... 42 .. 64 Seodaemun Prison History Hall [B2]. 42 . .......... 27 65 The War Memorial of Korea [B2] 66 Hangaram Art Museum at Seoul Arts Center [B3].......................................... 43 67 Leeum, Samsung Museum of Art [B2]...........26 ........ 68 Seoul Metropolitan Museum of Art [B2]. 11 69 Cheongwadae Sarangchae [B2]........... 37 ............ 43 70 Sagan-dong Gallery Street [B2]. 71 Pyeongchang-dong Museum Street [B1]......43 .... 72 Janghanpyeong Antique Furniture Street [C2]. 43 73 Insa-dong Antique Street [B2]............... 43 74 The Story of King Sejong / The Story of Admiral Yi Sunshin [B2].. 09 75 Cheonggyecheon Museum [B2]............ 13 76 Space*c [B3]................................................. 29 77 Kimchi Museum [C3]................................. 31 78 Kansong Art Museum [B1]...................... 43
+ As the hottest new trends are added to its long history, Seoul is becoming even more dynamic. Culture from the city is spreading beyond Asia and fascinating people around the globe. Seoulwhere tradition and modernity, nature and high technology coexistmarking the beginning of a new urban voyage.
Official title Seoul Teukbyeol-si | Area 605.33 km2 | Population 10,219,333 (Nov. 2012) | Language Korean | Climate Temperate | Currency unit won (\, KRW) | Local standard time GMT+9 (Korea Standard Time) | Country code +82 | Local code Seoul 02 (When calling from abroad, omit "0" and just press "2".)
Seoul
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01 Gwanghwamun ........................ 08 02 City Hall Area ........................ 10 03 CheonggyecheonJongno .. 12 04 Insa-dong ................................ 14 05 Samcheong-dongBukchon .......................................... 16 06 Myeong-dongEuljiro ......... 18 07 Namdaemun Market ........... 20 08 Hongik Univ.Sangsu Station Area ................................... 22 09 SinchonEwha Womans Univ. Area ................................... 24 10 Dongdaemun Market
.......... 26
11 Itaewon .................................... 28 12 Jamsil ......................................... 30 13 Apgujeong-dongCheongdam-dong .................................... 32 14 Samseong Station Area ...... 34 15 Gangnam Station Area ....... 36 16 Sinsa-dong Garosu-gil Area .............................. 38
05 Samcheong-dongBukchon 04 Insa-dong 01 Gwanghwamun 02 City Hall Area 09 SinchonEwha Womans 10 Dongdaemun Market 06 Myeong-dongEuljiro 07 Namdaemun Market 08 Hongik Univ.Sangsu Station Area 11 Itaewon 16 Sinsa-dong Garosu-gil Area 12 Jamsil 14 Samseong Station Area N Seoul Tower 13 Apgujeong-dongCheongdam-dong 03 CheonggyecheonJongno
Univ. Area
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10 km
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01
Gwanghwamun
3 Gyeongbokgung 5 Gwanghwamun
1-2 The National Folk Museum of Korea Geunjeongjeon 2 (Imperial Throne Hall)
0 75
Samcheong-dong P.16
Hyoja-ro
150m
Gamnodang
Gyeongbokgung (Palace)
Samcheong-ro
Entrance
9 10
Entrance
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Gyeongbokg ung
Hyundai 58 Securities
Dongsipjagak
P.14 Insa-dong
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Line 3
Gwanghwamun Samgeori
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63
Japanese Embassy
Saemunan-ro
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15
4
Underpass
Sajik-ro 8-gil
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Sejongno Park
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Gwanghwamun Square
Woori
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17
US 18 Embassy
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KEB
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Sinanchon
50 51
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Sejong-ro Sageori
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P.12 Jongno
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11
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(B1-3F)
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23 Cheonggye 4 Plaza
Mugyo-dong 24 Sageori
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Cheonggyecheon-ro
Mojeongyo(Bridge)
11
Ha
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01 Gwanghwamun
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1 Gyeongbokgung (Palace)
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This is where you will find Gyeongbukgung Palace, the location of which was determined to be an auspicious site according to Korean geomantic principles and the Korean Presidential Residence, Cheongwadae (Blue House). At present, it is home to numerous government agencies and foreign embassies. Built in 2009, Gwangwhamun Square has become a popular place for visitors.
Built in 1395, Gyeongbokgung was the main royal palace and heart of the Joseon Dynasty for 500 years. The remaining halls include Geunjeongjeon, where official ceremonies were held, and the private quarters of the king and queen. The National Palace Museum of Korea - which showcases royal culture - and the National Folk Museum of Korea - where the life cycles of Koreans in the olden days can be observed - are within its precincts.
Mar.-May. 09:00-18:00, Jun.-Aug. 09:00-18:30, Nov.-Feb. 09:0017:00 (Closed on Tuesdays) *Guided tour available in English, Japanese and 02-3700-3900 http://www. Chinese (Please contact for exact hours) royalpalace.go.kr *Regular ceremonies: Opening and closing of the palace gate and royal guard changing ceremonies on the hour between 10:0015:00 (Opening and closing of the palace gate 16:00) Weekdays 09:00-18:00, 1-1 National Palace Museum of Korea Weekends/holidays 09:00-19:00 (Closed on Mondays) Mar.-Oct. 09:00-18:00 1-2 The National Folk Museum of Korea (May-Aug. Weekends 09:00-19:00), Nov.-Feb. 09:00-17:00 (Closed on Tuesdays)
2 Gwanghwamun Square
This is a 550m-long, 34m-wide square constructed at Sejong-ro in 2009. Statues of the two most respected historical figures in Korea King Sejong the Great and Admiral Yi Sun-shin stand in the square.
2-1 Haechi Madang A resting space at Gwanghwamun Station that was designed for tourists 05:00-01:00 the following day
This is a performance theater representing Korea and also a cultural complex for exhibitions and cultural experiences.
3-1 The Story of King Sejong / The Story of Admiral Yi Sun-shin
Exhibitions on the lives and achievements of King Sejong the Great and 10:30-22:00 (Closed on Mondays) 02-399Admiral Yi Sun-sin http://www.sejongstory.or.kr 1114~6 [Sejong Belt] Performance and exhibition tickets are sold at discount 02-399-1000 *Please use the Sejong Belt prices. (Rush ticket, S-day) Information Center at Haechi Madang in Gwanghwamun.
4 Cheonggye Plaza
This is a plaza built where the Cheonggyecheon (Stream) starts. The plaza is widely known as the site where large groups of people gather to cheer for the Korean teams during major international sporting events such as the World Cup. (Cheonggyecheon
(Stream) P.12)
Tips
Go sightseeing at Seouls tourist attractions using Seoul City Tour Bus. ( p.58) Browse through performances, exhibitions and cultural events held in Seoul by way of the Sejong Belt, an association of theaters, galleries, palaces and museums in the Gwanghwamun area. 08 09
02
Gwanghwamun P.08
62
66
70
47
1 Deoksugung (Palace)
City Hall
Chongdong 3 46Theater
50
54
10
7 8
14
Line 2
15
o mun-r Seoso
48
15
Hana
1-gil
10
11
12
52
Sejong -daero
12gil
13
14
L in e
19
21
20 Shinhan
22
0
63
Hanmiri
Hana
75 150m
3
1 9
2
Spongehouse Koreana
56
Seoul Finance Center Singaporean Embassy(28F) New Kukje Best Western New Seoul (3F)
57 58
67
Sejong-daero
Mugyo-ro
Cecil Theater 4
3
60
Seokjojeon
5
64
P.18 Eulji-ro
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65
2 Seoul Plaza
8
51
Ticket Office Daehanmun circling68 ne-wall road en e) 1-1 Sto lac Deoksugung (Pa 1 Seoul City Hall Seoul Metropolitan Seosomun Annex Council 10 Annex 3
12
President
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69
The Plaza
-ro ong Sog
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4
55
Shinhan 11
11
12 8
7
12
45
Kookmin
44
Hanhwa Bldg. 46
-gil Sejong-daero 18
Kookmin
Hall City
Shinhan
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16
50
KEB
Shinhan
Namdaemun-ro 5-gil
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54
17
18
19
20
Gangseo Myeonok
15
El Salvador Embassy(20F)
16
17
23 Kookmin
un-ro Namdaem
Seo ul S tatio n
ro dae ngSejo
18
19
Sungnyemun 20 Ogeori
il 7-g
23
25
HSBC
22
24 26
23
Chilpae-ro
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Sungnyemun (Gate)
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Namdaemun Market
P.20
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Here you will find the Seoul City Hall, Seoul Plaza and ancient palaces of the Joseon Dynasty surrounded by other modern buildings that manage to harmonize with one another and create a unique atmosphere. Be sure to visit Deoksugung (Palace) and the nearby Seoul Museum of Art or pop into one of the excellent nearby restaurants steeped in long tradition.
1 Deoksugung (Palace)
Deoksugung (Palace) was first built as a royal residence, but it became a palace when the king stayed there after the Japanese Invasion in 1592. Western style buildings were built here during the Japanese colonial period, making it the only palace with modern buildings. Seokjojeon, one of these modern buildings, now accommodates the National Museum of Contemporary Art.
09:00-21:00 (Closed on Mondays) 02-771-9951 http://www. deoksugung.go.kr *Regular events: Royal guard changing ceremonies 11:00, 14:00, 15:30 1-1 Stone-wall road encircling Deoksugung (Palace) A beautiful place for a stroll with tall trees lining the street and an ancient stone wall.
2 Seoul Plaza
This is a lawn plaza in front of Seoul City Hall. Here, various events including mini concerts, outdoor exhibitions and flea markets are held every weekend. During winter, a skating rink is set up for visitors to enjoy ice skating at a reasonable price.
2-1 Seoul City Hall building The New City Hall, Seouls brand new landmark. It is an eco-friendly building with the worlds largest indoor green wall. 2-2 Seoul Metropolitan Library The former Seoul City Hall, established in 1926, is now coming to citizens as Seoul Metropolitan Library. Over 200,000 books are prepared for the visitors in the main library in Seoul. Weekdays 09:00- 21:00 (Some reference room 09:00-18:00), Weekend 02-2133-0300~1 http://lib.seoul. 09:00-18:00 (Closed on Monday) go.kr
3 Chongdong Theater
If you want to experience the best of traditional Korean performing arts, you should definitely visit this theater. Along with MISO, a regular traditional performance held every day at 16:00 and 20:00, the theater offers hands-on experience programs such as one on how to play the janggu (a traditional percussion instrument).
MISO performance 16:00, 20:00 (Closed on Mondays) http://www.chongdong.com 02-751-1500
You encounter the museum while walking along the stone-wall road of Deoksugung (Palace). It holds exhibitions of such worldfamous masters as Chagall, Matisse and Picasso each year, as well as contemporary artwork by Korean and foreign artists.
Weekdays 10:00-20:00; Mar.-Oct. Weekends 10:00-19:00, Nov.-Feb. 02-2124-8800 http:// Weekends 10:00-18:00 (Closed on Mondays) sema.seoul.go.kr
Tips
Watch the royal guard changing ceremony at Deoksugung (Palace) and walk along the stone-wall road encircling the palace. Visit famous old restaurants in narrow alleys behind City Hall to enjoy special tastes dishes passed down over many generations. 10 11
03
CheonggyecheonJongno
1 3 5 Jongno 3-ga 2 3 Euljiro 3-ga
0 50 100m
Tteok Museum
Samil-daero 30-gil
10-gil Yulgok-ro
Crown
ng -do Insa P.14
9
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Daegaksa 11 (Temple)
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Donhwamun-ro 10-gil
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L in e
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o 3-ga Jongn
65 Wongaksa (Temple)
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Tapgol Park
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Kumkang Shoe's Store
Gwanghwamun P.08
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Kookmin
Samilmun (Gate)
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Jong-ro
1 15 Shinhan
70 Jump Theater (5F)
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10 13
Jongno 3-ga
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Donhwamun-ro
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Line 1
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Jong-ro 22-gil
Jong-ro 20-gil
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Samil-daero 20-gil
Samil-daero
Supyo-ro
Seoul Cinema
-gil Supyo-ro 18
-gil Jong-ro 16
21
22
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Cheonggye 3-ga Sageori
1 Cheonggyecheon (Stream)
45 46
Woori
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Gwansugyo (Bridge)
Shinhan
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KEB 49 Hana
Samil-daero 12-gil
P.18 Myeong-dong
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Eulji-ro 15-gil
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27-2 4
Chungmu-ro 9-gil
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Eulji-ro 11-gil
Woori 3 10 6
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Kookmin 1
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Jongno literally means a street with a bell. This area has a distinctive atmosphere generated from the combination of business and traditional culture. The restoration of Cheonggyecheon (Stream) in 2003 has turned it into one of the key tourist areas in Seoul. Another real gem is the jewelry shopping street that runs for blocks between Jongno 1-ga to 5-ga.
1 Cheonggyecheon (Stream)
12
This is a 5.84km-long stream flowing from Gwanghwamun to Dongdaemun. It was originally a natural stream, but was covered with asphalt and used as roads. Then, in 2005, it was once again changed into an ecological stream after a restoration that took three years. It has attractions including 22 bridges, nine fountains and relics from the Joseon Dynasty recovered during the restoration process.
Gwangtonggyo (Bridge) A bridge built during the Joseon Dynasty and excavated during the restoration process and recreated. Jeongjobanchado A mural that reproduces Jeongjobanchado, a painting of the royal parade of King Jeongjo created by famous artists of Joseon, with 5,120 tiles. Wall of Hope A wall made of 20,000 tiles on which the hopes of citizens are written. Wall of Proposal A screen through which you can propose to your loved one. Anyone can use it through advance reservation. http://propose.sisul. or.kr Line 1 Jegi-dong Station, Exit 4 / Line 2 Cheonggyecheon Museum Weekdays 09:00-21:00, Weekends 09:00-19:00 Yongdu Station, Exit 5 (Closed on Mondays)
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This is a Confucian shrine where memorial tablets for kings and queens of the Joseon Dynasty are kept and memorial services are offered. It is the worlds largest remaining single wooden structure built in the 14th century and was listed as a UNESCO World Cultural Heritage site in 1995. Jongmyojerye, the memorial service offered every May since 1464, is one of the oldest ancestral rites maintained today, and was designated as one of the Masterpieces of the Oral Tradition and Intangible Heritage of Humanity by UNESCO in 2001.
Mar.-Sep. 09:00-18:00, Oct.-Feb. 09:00-17:30 (Closed on Tuesdays) *Guided tour available in English, Japanese and Chinese (Please contact for exact hours) 02-765-0195 http://jm.cha.go.kr
24
3 Tapgol Park
This is a key historic site where 33 representatives of the March 1st Movement of 1919 recited the Korean Declaration of Independence from Japan and shouted for independence. In the park, the Ten Storied Stone Pagoda of Wongaksa Temple Site, the countrys National Treasure No.2, and the Monument of Wongaksa, Treasure No.3, remain as they did in ancient times.
09:00-18:00
27-2
Tips
Stroll along the 12.04km walking path of Cheonggyecheon (Stream). It stretches from Gwanghwamun to the Dongdaemun Market area. Enjoy the splendid night views of Cheonggyecheon (Stream) under brilliant lighting and its 22 bridges. 12 13
04
Insa-dong
1 Jonggak 3 Anguk
Constitutional Court
il ung-g Byeolg
50 100m
1 5 9 13 17
ro honBukc
Sanneri 2
Woori Hana
7 uk Ang
1
Yulgok-ro
Line 3
Relic Museum 8
10
The Korea-Arab Friendship Society(6F) Seoul Senior 6 Welfare Center Jongno Police Ssangin 11 Gallery Station Gallery MIZ
5
2 Unhyeongung (Palace)
12
Entrance
daero Samil6
Hana
Sosim
57
Insa-dong 1 Street
14
Central Suun Hall Headquarters of Cheondogyo Jongno District 58 Tax Office 16 15 Kyung-In Museum of Fine Art
10
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Gogung 9 Toto's Old Goods (2F) Ssamzie-gil Templestay Gallery Lux Information Topohaus -gil 11 Center 18 19 ong
d Insa
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Jogyesa (Temple)
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Crown
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62 Bon Gallery
23
Doorei
on Insad g 4gil
Nagwon-dong Tteokjeongeori -g16 il 63 il-daero 28 Standard Chartered (2F) Nagwon Arcade Seoul Art Cinema (4F) 20 SACHOOM Theater (4F)
57
Sam
KEB
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Woori Kookmin
27-2
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67 Jon g-r o1 7-g il
Jogyesa Sageori
NH
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o-ro Supy
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Samil-daero
27-2
27-2
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Woori 7 8
YMCA
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71 Samilmun (Gate)
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3 4
11 12
Jonggak
9 10
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Jong-ro
Line 1
4 Bosingak (Belfry)
44 45
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Insa-dong's central street is filled with antique shops and art galleries while its back alleys are lined with traditional teahouses and Korean restaurants. Here, newer attractions such as Ssamzie-gil shopping complex add a distinctive flavor to Insadong. Owing to this traditional Korean atmosphere, the area is an especially popular area for visitors.
1 Insa-dong Street
This is a street of Korean traditional culture with antique art and book shops, traditional teahouses and craft shops. It is one of Seouls leading gallery streets and has been the location of many art galleries since olden times.
1-1 Insa-dong Information Center Sat. 09:30-18:00, Sun. 10:00-18:00 10:00-19:00 1-2 Insa Art Center
Mon.-Fri. 09:30-18:30,
2 Unhyeongung (Palace)
This was the private residence of Heungseon Daewongun, father of Emperor Gojong (1852-1919). Temporary exhibitions on traditional culture and events such as the royal costume experience program are held each month.
Apr.-Oct. 09:00-19:00 Nov.-Mar. 09:00-18:00 (Closed on Mondays) 02-766-9090 http://unhyeongung.or.kr
3 Jogyesa (Temple)
This is a temple representing Korean Buddhism. It offers a temple life program for foreigners. On Buddhas Birthday, the Lotus Lantern Festival is held in the Jongno and Insa-dong areas with Jogyesa (Temple) as the starting point of the parade.
02-732-2183 http://www.jogyesa.kr
4 Bosingak (Belfry)
During the Joseon Period, the hours of the day were announced here by tolling the bell. This practice from the past is reenacted daily, even to this day. A bell-tolling ceremony is held on January 1st to mark the new year.
Bell-tolling ceremony 11:00-12:20 (Closed on Mondays)
Tips
Buy various souvenirs including antiques, hanbok (Korean traditional clothes) and traditional handicrafts such as mobile phone charms and jewelry boxes. Try traditional tea and hanjeongsik (Korean traditional set menus). It will help you taste the flavor of the countrys traditional cuisine. 14 15
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Samcheong-dongBukchon
38 39
41
3 43 Anguk
Palgakjeong (Pavilion)
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Samcheong Park 47
49
Samcheong-dong Street 1
1 2
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ture Stre et
ong Cul
Dia Gallery Bukchon 3 Jeotdae (flute) Gallery Biim Workshop Woori Bitkkal 5-1 Gahoe Workshop Gallery Donglim Knot 5-3 23Museum Jinsun 21 22 Jeongdok The National Museum Public Library Bukchon Folk Museum 16 Bukchon Korean 2-1 Chogo of Korea Traditional House Samcheongdong Workshop Police Box World Jewelry 'Godraetdol' Bongsan Art Center Museum Kukje Gallery
Sa
mc
h eo
ng-d
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4 8
50
Owl Museum
Gallery Young
Yongsusan
NH
11
12
14
16
Changdeokgung (Palace)
Bukchon-ro
6 5
18
Think Museum
20
2
Kitai Rhee Korean Traditional Kite Workshop
Insa Art Space of the Arts Council Korea 5-4 Museum of Korean Art
26
Hakgojae Gallery Art20 Sonje Center UUL National Art Museum, Seoul
Samcheong-ro
27-2
LG Sangnam Library
Gallery Dam
1
Portuguese Embassy Wonseo Park
Lacquer Workshop
Ticket Office
Sanneri 3 4
Yulgok-ro
Line 3
uk Ang
Beewon
Gwanghwamun P.08
27-2
P.15
Ha
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Bukchon
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Bukchon is a small village of hanoks (Korean traditionalstyle house) located between Gyeongbokgung (Palace) and Changdeokgung (Palace.) Today, families still make their homes in these 900 traditional houses. Recently, it has become increasingly popular for art galleries and traditional craft studios to set up shop in these houses much to the delight of residents and visitors alike!
1 Samcheong-dong Street
Traditional Korean houses and modern buildings are juxtaposed to create unusual scenery. Contemporary restaurants and wine bars have been established in traditional houses along with galleries, designer shops, specialty shops and themed museums.
This district between Gyeongbokgung (Palace) and Changdeokgung (Palace) is packed with over 900 Korean traditional houses. Members of the royal family and noblemen lived here during the Joseon Period. As it retains the citys old appearance, it is a popular filming location for movies and TV dramas.
Bukchon's Eight Views 1 Panoramic view of Changdeokgung (Palace) 2 Wonseo-dong Gongbang-gil 3 11 Gahoe-dong area 4 Hillside area at 31 Gahoe-dong 5 Downward alley in Gahoe-dong 6 Upward alley in Gahoe-dong 7 31 Gahoe-dong 8 Stone steps in Samcheong-dong Bukchon Korean Traditional House 2-1 Bukchon Korean Traditional House 2-2 Hanok Guesthouse Urijip Bukchon Traditional Craft Studios Craft studios engaged in hanji (Korean traditional paper), kite, embroidery, knot and lacquer crafts
3 Changdeokgung (Palace)
This was originally built as the secondary palace of Gyeongbokgung (Palace) in 1405; its structure remains closest to the original among the palaces of the Joseon Dynasty. Halls are built along the mountain slope and gardens are designed to preserve their natural states as much as possible, leading to a perfect harmony between nature and artificiality. For this reason, the palace was listed as a UNESCO World Cultural Heritage site in 1997.
Apr.-Oct. 09:00-18:30, Nov Mar. 09:00-17:30, Dec.-Feb. 09:00-17:00 (Closed on Mondays) *Tour of Huwon (Secret Garden) offered at separate hours (Internet reservation) *Guided tour available in English, Japanese and Chinese (Please 02-762-8261, 9513 http://www.cdg.go.kr contact for exact hours)
4 Samcheonggak
Six traditional Korean houses located in the forest of Bugaksan (Mt.) where visitors can watch traditional performances and enjoy tea in a quiet and peaceful atmosphere.
02-765-3700 http://www.samcheonggak.or.kr *Free shuttle bus operated
5 Unique Museums
There are a number of unique theme-based museums in Samcheong-dong and Bukchon. You can view unique artifacts and enjoy new hands-on cultural experiences
5-1 Gahoe Museum 5-2 Han Sang Soo Embroidery Museum 5-3 Donglim Knot Museum 5-4 Museum of Korean Art
Tips
Have stylish meals in restaurants, wine bars or cafes transformed from traditional Korean houses. Visit 'Bukchon's Eight Views' designated the most beautiful places in the area by the Seoul Metropolitan Government. 16 17
06
Myeong-dongEuljiro
2 3 4
5
4 Myeongdong
12
Ferrum Tower
6 7
0 50 100m
Jongno P.12
Hana 1
10
IBK
Euljiro 1-ga
8 7 6
9
Eulji-ro
10
12
Line 2
16
11
Myeongdong 11 -gil
Lotte
Namdaem un-ro
g 9-gil Myeongdon
14
15
16
20
1
il 3-g g1 on gd n eo My
Lotte Duty Free Shop (9F10F) 2 3 Lotte Dept. Store Avenuel Ibis Ambassador
13
14 Hadongkwan
Seoul YWCA Shinhan
20
Myeong-dong
Lotte Cinema
18
Myeongdong Theater 3
Myeong-dong 6 Underground Shopping Center
19
7 8
Seoul Royal
24
Myeong-dong Police Box 1-2 UNESCO House Woori Myeongdong NANTA Theater(3F)
g 8-gil Myeongdon
12
Myeongdong-gil
Myeongdong Gyoja
18
2
Myeongdong Cathedral
22
10
Myeong-dong Street 1 23
24
27-2
M Plaza 5-2 Haechi Hall (5F) Amiso(5F) Seoul Global Culture 1-1 16 & Tourism Center (5F) 5-5 ALAND 27-2 Savoy
20
13
14
15
26
Overseas Chinese Post Tower Primary School 21 Seoul Central Post Office (B1) Seoul Central Clinic (B3) 18 19
gil ong 8naMyeongd
27-2
22
21
Myeong-dong
Line 4 Toegye-ro
25 State Tower Namsan
27-2
Hoehyeon Sageori
.20 t P rke Ma n mu dae Nam
New oriental
26
Myeong Dong
25
26
27-2
ng-ro Sogo
Woori
Pacific
Toeg ye-r o 18 -gil
0-gil e-ro 2 Toegy
Ha
ng
an
g(
Riv
06 Myeong-dong
er)
Euljiro
Myeong-dong is the largest single shopping district in Seoul. The streets are lined with leading department stores, clothing stores and accessory shops as well as flagship stores of cosmetics and bargain priced fashion brands.
1 Myeong-dong Street
This is a shopping district filled with flagship stores of major global brands, large local brand stores and accessory shops.
1-1 Seoul Global Culture & Tourism Center This is the place where you can get information about tourist attractions in Seoul, use the Internet for free 10:30-22:00 (Open throughout the year) and experience Korean culture. 02-3789-7961~3 http://www.seoultourism.kr 1-2 UNESCO House This is UNESCOs Korean office building. Myeongdong Nanta Theater and restaurants are also located in this building. 1-3 Guanqian Street A street where you can encounter Chinese culture through Chinese dishes and household items.
2 Myeongdong Cathedral
This is the main cathedral of the Archdiocese of Seoul of the Roman Catholic Church. Throughout its 110-year history, it has greatly contributed to the countrys democratization, and is known as a national symbol of democracy.
3 Myeongdong Theater
The theater, made by remodeling a baroque-style building constructed in 1934, is a theater dedicated to plays. With its archaic appearance and auditorium design that closes the distance between the stage and the audience, it is considered the mecca of Korean live theater.
4 Lotte Town
This is a shopping center comprised of Lotte Department Store, Avenuel, Lotte Duty Free Shop and Young Plaza. You can buy various name brand goods in diverse price ranges here. In particular, Avenuel where more than 100 luxury brand shops are located and the main branch of Lotte Department Store, known as one of the five top department stores in the world, are visited by as many as 20,000,000 people annually.
Department Store/Avenuel 10:30-20:30 (Fri.-Sat. 10:30-20:30, Sun. 10:30-20:00), Duty Free Shop 09:30-21:00, Young Plaza 11:30-21:30 *Lotte Duty Free Shop is open throughout the year. The Department Store, Avenuel and Young Plaza are closed once a month. 02-771-2500 http://www. lotteshopping.com
Tips
Enjoy luxury and brand name goods shopping at department stores and duty-free shops. Buy various cosmetic items as well as unique clothes and bags. 18 19
11
07
Namdaemun Market
12
16
KEB
2
mun-ro Namdae
e1
L in
0 50
19
5
Kookmin
20
6
Sungnyemun Ogeori
IBK
2 Market 7 entrance 2
3 Market entrance 3
8
2 Sungnyemun (Gate)
9
100m
23 27-2
Woori
Namdaemunsijang 8-gil
Mesa
Namdaemunsijang 10gil
13
1-2 10 Food Alleys 1 Market entrance 1 24 1-1 Sungnyemun Imported Goods Market Namdaemunsijang 2ga-gil Lotte Non-life Insurance Bldg. 14
Namdaemunsijang 2-gil
12
1 Namdaemun Market
15 16
Sowol-ro
Namdaemunsijang 4-gil
Kookmin (1F)
27-2
1 2
NH
Market entrance 8 8
Shinhan
Fashion City Swedish 17 18 Market Embassy (8F) entrance 7 4-gil Namdaemunsijang 7 Hana
Ho ehy eon
Hana
Palace
24
21
22
5 5 Market entrance 5
23
4
Toegye-ro 4-gil
27-2
e L in
tion l Sta eou S
25 26
4
Postal Agency
27-2
6-g il
Toegye-ro 2-gil
28
29
SK Namsan Bldg. SK
Dodong Samgeori
Millennium Seoul Hilton Seven Luck Casino (Millennium Seoul Hilton) (1F)
Namsan Park
Around 300m
Baekbeom Square
Ha
ng
an
g(
Riv
07 Namdaemun Market
er)
Established during the Joseon Dynasty in 1414, Namdaemun Market is the largest traditional market in Korea. With over 10,000 shops and street stalls, it takes a whole day to just look around the market. You can also enjoy the fun of choosing from a wide variety of delicacies in the many food alleys that share their long history with the market.
1 Namdaemun Market
The largest market in Korea. Countless shops and street stalls line its alleys, selling clothes, household items and food. As the place is famous for its reasonable prices and the generous hospitality characterizing traditional markets, almost half of foreign tourists who visit Seoul are known to stop by the market. Closed on Sundays 1-1 Sungnyemun Imported Goods Market This is where shops selling various imported goods including kitchenware, accessories and food products are gathered. 1-2 Food Alleys There are a lot of food alleys in Namdaemun Market, where wang mandu (giant-size dumplings), kalguksu (noodle soup) and galchi jorim (braised cutlassfish) are especially popular.
2 Sungnyemun (Gate)
This is Koreas National Treasure No.1. The wooden structure was completed in 1398. Also known as Namdaemun (Great South Gate), this gate served as the main entrance through the fortress walls of Hanyang. It was partially destroyed by fire in 2008 and restoration was completed in 2012.
042-481-4650 http://www.sungnyemun.or.kr
3 Namsan Park
Formed around the 262m-high Namsan (Mt.), it is the largest park in Seoul. Visitors can stroll through its shady forests and look around diverse attractions such as N Seoul Tower, Palgakjeong (Pavilion), Botanical Garden and National Theater of Korea.
Hoehyeon Station (Exit 1)Banpo-ro (Towards Namsan Tunnel 3) Namsan Oreumi Namsan Oreumi An inclined escalator that enables visitors to go halfway up the mountain conveniently. 10:00-23:00 02-753-2403 http://www. Namsan CableCar cablecar.co.kr
4 N Seoul Tower
Namsan (Mt.) is the best location from which to gaze down on the city of Seoul. N Seoul Tower is a 236.7m-high tower the 10th highest tower in the world built on the mountain. Visitors can be whisked up to the observatory by a high-speed elevator, visit the Teddy Bear Museum or dine at the restaurant in the sky lounge that revolves 360 degrees.
Namsan yellow buses No.2 & 3 that circle the mountain or the Namsan Observatory 10:00-23:00 (Fri.-Sat. 10:00-24:00), Restaurant Cable Car 02-3455-9277 11:00-23:00, Teddy Bear Museum 10:00-23:00 http://www.nseoultower.co.kr
Tips
In Namdaemun Market, you can find anything you want, including traditional handicrafts, cameras and eye glasses. Go up to Namsan Park and enjoy a spectacular view of Seoul. 20 21
08
Woori
o k-r bu up rldC Wo
iv. Un 8 gik n Ho
0 75 150m
31
ro gyoDong
1 2
KEB
1
3
Citi
Hongik Univ. Station 6Sageori
-ro ng da lma u Eo
8
Wa usa n-ro
L
o a-r ghw Yan
9
2 in e
Seokyo
10
27gil
11
Kookmin
ro ikng Ho
Shinhan
35
13
39
Trickeye (B2)
14
1 Hogndae Street
15
16
Hana
43
Seogyo-dong Sageori
47
51
Free Bird
Wausan-ro 21-gil
20
Hongik University
22
1-3
24
Club NB M2
25
Jazz Club Palm Club dd KT&G Sangsang Madang 26 KT&G 1-2 Picasso Street
27-2 27-2
DGBD
aA design museum
Wausan-ro
7-g il
Line 6
Danginri Sageori
Sangsu
1 4
2
Dongmak-ro
Woori
The Hongik University area offers a fascinating glimpse into Koreas youth and indie culture. The artistic spirit can be found in its exclusive designer shops, unique restaurants and cafs. The trendy marketplaces opened by young artists are sure to catch your eye as well while its distinctive club culture has added appeal.
Ha ng an g( Ri ve r)
1 Hongdae Street
Hongik University is famous for its College of Fine Arts, and this is one of the reasons why a street for young people with their unique tastes was created in this area. It is filled with clothes shops, accessory shops, clubs and theaters, so you can enjoy shopping, entertainment and culture. At night, performances of amateur bands are often held in the playgrounds or vacant lots.
1-1 Hongdae Free Market An art market held at Hongdae Playground each Saturday. Mar.-Nov. Saturdays 13:00-18:00 1-2 Picasso Street Lined with distinctive shops designed for university students and young people, and is a popular filming location for TV dramas. 1-3 Wall Painting Street A street where you can see wall paintings by students at the College of Fine Arts in Hongik University
The street is filled with trendy cafes decorated based on different individual concepts. There are a wide variety of cafes, including coffee bars where coffee beans are roasted on the spot and dessert cafes that serve tasty sweet desserts.
3 Hongdaes Clubs
The Hongdae area is widely known as the mecca of club culture in Seoul. There are various clubs such as dance clubs where you can get into the rhythms of exciting music and dance as well as live performance clubs that offer music of different genres from jazz to indie band music. Most of these clubs can be visited in casual clothes such as jeans and sneakers.
3-1 Club Street A street packed with various clubs from dance to live performance clubs.
4 Seonyudo Park
It takes only 45 minutes to walk from Hongdae Street to arrive at Seonyudo Park and take a stroll around it. The park is an ecological park created by reusing the facilities of a closed water purification plant, and is widely known to have been used as a filming location for the TV drama Iris. By crossing Seonyugyo (Bridge) in the park, visitors can reach Mangwon Hangang Park.
Buses 602, 604, 5712, 5714, 6712, 6716 (Get on buses going to 06:00-24:00 Hapjeong at Hongik Univ. Station Exit 2, 8)
Tips
Experience unique cafes including a pet dog cafe, comic book cafe and wedding dress cafe. Go to a club and enjoy dancing, live performances and DJ shows. 22 23
09
2 Yonsei University
Severance Hospital
Se
Seoul Changseo Elementary School Changcheon Childrens Park o 5-gil r seiYon Deoksan Sauna Hyundai U-PLEX
Sinch on-ro
Seongsan-ro
MEGABOX
100 200m
Yonsei-ro 13-gil
Minto Migliore
il 1-g
Kookmin
Yonsei-ro 7-gil
Changgwang Church
Kookmin 1 2 3 Hongik Bookstore Sinchon Community Policing Center 4 5 6 Woori Kyobo Life Building Jangsu Bath Hall
-gil an 5 Gos
8 7
Sinchon
gil ro 1bumBaek
-gil an 7 Gos
A cultural showcase designed around the street leading from Sinchon Station to Yonsei University lined with numerous restaurants and attractions. A meeting plaza and a culture caf are just two of the spots where you can enjoy shopping and relaxation.
1-1 Sinchon Tourist Information Center (formerly the Sinchon Train Station) Seouls oldest train station that opened in 1920 has been converted in 2012 into an excellent tourist information center. 09:00-18:00 02-363-7833
2 Yonsei University
Yonsei University was founded in 1885 when Koreas first Western-style hospital, Gwanghyewon, was reborn as a medical school. Three university buildings that serve as excellent examples of modern university architectureStimson Hall, Appenzeller Hall and Underwood Hallare designated as Historic Sites. The ivydraped campus is a frequent shooting location for movies and television dramas.
Univ. Area
No other place in Seoul will give you the opportunity to experience Koreas youth culture more than this area, thanks to Ewha and several other universities nearby. The latest trends are on display for your shopping pleasure. You can experience the vibrant street culture of Seouls 20-somethings.
Sinchon
1 1-1
Sinchon-dong Community Service Center Sinchon Tourist Information Center Ewhayeodae-gil Mercer Shopping Mall Sinchon Area Patrol Unit
Kookmin
LG Daehyeon Apartments
Ewhayeodae 8-gil
Hyundai Campusville
Sinchonyeok-ro
er
Ewhayeodae 3-gil
Yes APM
1 6
Shinhan
Line 2
Sinchon Posvill
gil 24-ro hon Sinc
il Gosan-g
Sinchon-ro 26-gil
Camp21 Office-tel
-gil Gosan 11
Daeheung-ro
Go san 17 -gi l
Clothes, accessories, beauty parlors and more can be found in this shopping area popular with young women. Lots of fascinating little streetside shops are clustered along a side-street that branches off from the main street leading from Ewha University subway station to the universitys main gates.
Founded in 1886 as Koreas first womens college, Ewha University is today Koreas largest university for women. The high-tech ECC (Ewha Campus Complex) designed by the worldrenowned architect Dominique Perrault is famous for its unique and sophisticated faades.
Tips
Take a stroll around one of Seouls most beautiful campuses. Shopping for the latest trends in clothes and fashion accessories . 24 25
10
Dongdaemun Market
ro okYulg
3
5
56
0 50 100m
5
60
56
57
59
L in e4
2
8
56
60
57
61
58
59
62 63
n aemu Dongd
57
1 2
58
3
59
4
60
64
61
65
62
62
66
9 KEB
14
63
67
61
63
13
15
9
68
109
10
11
11
JW Marriott 12 Dongdaemun
12
Standard Chartered
67
64
64
65
65
13
69
4 Dongdaemun
17
Shopping Complex
66
66
70
18
71
7
20
19
67
16
14 15
Ogansugyo (Bridge)
Cheonggye 6-ga 23 Sageori
47
Line 1
Jong-ro
10
10
11
12
un em gda Don
1 Heunginjimun (Gate)
13
Jongno P.12
44
Jong-ro 40-gil
45
Cheonggyecheon (Stream)
Cheonggyecheon-ro
24
21 15
22
16
68
68
69
3 Pyounghwa
46
18
70
Clothing Market
19
70
71
20
71
Dongpyeonghwa Market
25
MMC
23
26
Doota 5-1
2024
27-2
Nampyeonghwa Market
44
44
Euljiro 3 9-gil
Donghwa Market
26
46
46
47
17
48
1821
22
49
Cerestar 19
50
51
47
Migliore 5-2
27-2
27-2
21
48
22
49
53
23
54
24
51
55
48
49
Euljiro 4 3-g il
50
50
51
Eulji-ro 41 -gil
25
52
26
53
52
27-2
54
55
Euljiro P.18
Hana
14 13 12
Line 2
ULJIRO CO-OP
Pa rk
Dongdaemun Fashion TV
Eulji-ro 44-gil
Eulji-ro 42-gil
11
Do ng da em un His tor y
Ramodo
3 Toyoko Inn
Toegye-ro
P.21
4 Gwanghuimun
Namsa n (Mt.)
Cheonggu-ro
L in e5
Ha
ng
an
10 Dongdaemun Market
g(
Riv
er)
Also known as The East Gate Market, it too was established during the Joseon Period near the city gate of the same name. Today, Dongdaemun Market has turned into a fashion town packed with large and small retail and wholesale shopping malls as well as clothing material stores. You can shop here anytime between and through the night till early morning.
1 Heunginjimun (Gate)
National Treasure No. 1, this eastern gate among the eight gates of Seoul is also called Dongdaemun (Great East Gate). The Fortress walls were destroyed long ago, but the gate remains the same as in the Joseon Period retaining its magnificent beauty.
This is a place where you can witness various aspects of Seoul, which has been selected as a UNESCO Creative City for Design. It is under construction based on the design by a leading global architect, Zaha Hadid, and is scheduled to open in Spring 2014. Visitors can view the entire process of the project from design to construction at DDP Information Center.
10:00-21:00 (Closed on holidays) design.or.kr 02-2266-7330 http://www.seoul
This is a clothing wholesale market with a 50-year history. Its long history is demonstrated by the markets large size and countless number of items. There are more than 2,000 shops in the market selling underwear, socks, mens clothes, womens clothes, etc. at wholesale prices.
22:00-18:00 the following day (Excluding Saturdays)
This is the worlds largest market of fabrics and clothing materials. It is well known as the place where you can buy the newest fabrics in Korea. Four buildings are packed with over 4,300 shops, where fabrics, clothing materials, accessories, blankets and hanbok (Korean traditional clothes) are sold. Visitors can buy highquality hanbok or have them tailor-made at reasonable prices.
07:00-19:00
5 Apparel Malls
These shopping malls present different fashion items womens clothing, mens clothing, fashion items on different floors. There are several shopping malls of this kind in the Dongdaemun area, each with a distinctive mood and items; thus, visitors can find and visit shopping malls that suit their tastes.
5-1 Doota
10:30- 05:00 a.m. (Closed on Sundays) 11:00-23:30 (Closed on Mondays) 10:20- 05:00 a.m. (Closed on Tuesdays) 5-3 hello apM
5-2 Migliore
Tips
Buy stylish clothes made with high-quality fabric at reasonable prices in Dongdaemun Fashion Town. 26 27
11
Itaewon
3 Gyeongridan-gil
Seoul Digitech High School
ro 6-gil Hoenamu-
29
30
31
33
34
35
40d a-g il
0 100 200m
31
37
38
35
Noksapyeong-daero
Itaewon-ro 27ra-gil
Itaewon-ro 27da-gil
-gil o 27 on-r Itaew
2
41 42
s Itaewon Underpas
39
1
39
45 46 47
Hamilton
4
49 50
Standard Chartered
Noksapyeongyeok Sageori
Itaewon-ro
Itaewon
43
53
54
55
Itaewon Market
47
1 Itaewon Street
51
55
Signs in foreign languages, and English spoken by many of the merchants and restaurants and cafes based on the cuisine of diverse foreign countries: these make one feel as if Itaewon Street is located in another country. It has been popular among foreign tourists for a long time, but now Koreans who appreciate unique customs such as brunch and the party culture frequent the street, too.
1-1 Ice Rink Grand Hyatt Seoul Hotel operates an ice rink that presents a romantic mood exclusively during winter. It is a famous filming location for TV dramas and movies, and is also a popular spot for marriage proposals. http://www.grandhyattseoul.co.kr
This art museum was established with the art collection of the founder of the Samsung Group. Permanent exhibits include old Korean artwork and works by renowned global artists including Andy Warhol and Nam June Paik.
10:30-18:00 (Closed on Mondays) samsungfoundation.org 02-2014-6900 http://leeum.
3 Gyeongridan-gil
This is a unique street in a residential area lined with restaurants and cafes based in foreign countries such as Japan, Thailand, Turkey and Mexico. Exotic dishes whose flavors are recreated by foreign chefs and Korean cooks who have worked abroad are highly popular.
11 Itaewon
Ha
ng
an
g(
Riv
21
er)
4 Located adjacent to the main military base of U.S. Forces Korea Itaewon has a unique foreign flair. Here you will find restaurants offering dishes from various countries of the world while its markets 22 23 24 and boutiques attract shopping enthusiasts. Other interesting features adding to Itaewons exotic atmosphere include an antique 8 furniture street and Seouls Islamic mosque.
26
11 12
Hangangjin
27-2
27-2
13
14
15
Woori
Itae wo n-r o
Belgian Embassy
L in
20
e6
21
1 Itaewon Street
22
23
IP Boutique Hana
25
Pakistani Embassy 26
ng do am nn Ha
t ree St fe Ca
Laos Embassy
There are more than 100 antique shops on this street. They are filled with items from Korea, Chinese furniture and goods from Europe. Visitors can browse through antique goods that show the trace of time and purchase vintage interior items.
Tips
Buy special items brought from countries all over the world, high-quality leather goods and large-sized clothing. Sample various dishes from around the world prepared by international chefs. 28 29
12
Jamsil
Jeongsin Girls Middle and High School Saemaeul Market Asian Seonsuchon Apartments
o k-r go Do
Olympicdaero
1 Hanga
200 400m
Han
Gandong D Ja
un-ro Baekjegob
6 5 4
Olympic-ro
Ricenz Apar 8 1
omplex Sports C 1 2
3
Sincheon
2
Hana
Asia Park
Tris Hana
Woosung Apartments
ro 4-gil Olympic-
The Jamsil District of the Hangang Park has several large sports and leisure facilities lining the park area. Visitors will find swimming pools, inline skate parks, bicycle paths, and basketball courts. 02-3780-0511 http://hangang.seoul.go.kr/park_jamsil
A piece of serene nature in the middle of the city, Seokchon Lake is composed of the east and west lakes. The east lake is used as a park where local residents can relax, stroll and jog along the water, while the west lake features the lively Lotte World amusement parks Magic Island. 02-2147-3390 http://culture.songpa.go.kr
2-1 Lotte World Worlds largest indoor amusement park opened its doors in 1989, and today it offers exciting rides and attractions as well 02-411-2000 as an indoor ice skating rink and a shopping mall. http://www.lotteworld.com( p.44) 2-2 Lotte World Folk Museum 02See Koreas history and culture in a fun, family-oriented museum. 411-4761~5 09:30-20:00 Open year-round 2-3 Seoul Norimadang The Seoul Norimadang is an outdoor traditional art performance venue. 02-2147-3727 15:00-16:00 Hours vary by event, please check before visiting.(Saturday Intangible Cultural Heritage performance, Sunday http:// fusion Korean music and other creative art performances) culture.songpa.go.kr
Ha
ng
an
g(
Riv
er)
12 Jamsil
Jamsil offers numerous shopping, leisure, food and other tourist resources especially popular with families. Locals as well as tourists from all over flock to the areas many attractions, such as Seokchon Lake Park, Lotte World Adventure and Magic Island, department stores and big-box retailers.
40 41 44 45
42
46
48
49
50
ro ic-dae Olymp
54
Olympic Park
Around 700m
ngaram-ro
ro Jamsil-
Middle School
District Office of Education 6 amsin Elementary School Sincheon Elementary School Jamsil 5 Community 4-1 5 Policing Center Jamsil Station Underground Jamsil Post Office Shopping Center rtment 4
o pic-r Olym
Line 2
Beodeul Elementary School Yeongdongil High School
Sa mje on -ro
Olympic-ro
8 1 2
il Jams
10
11
Songpa-gu Office
il Jams
Galleria Palace
sium Apartments
2-3 Seoul Norimadang Seoul Songjeon Elementary School Jamsil 119 Safety Center
Magic Island
8 ne Liin
Kookmin
Lake
Koreas largest sports complex was home to the 10th Asian Games in 1986 and the 24th Seoul Olympics in 1988. The Olympic main Stadium, indoor stadiums and swimming stadium. The complex hosts international sports matches as well as diverse cultural activities. 02-2240-8746
3-1 Jamsil Baseball Stadium Koreas oldest and most famous baseball stadium opened in 1982, with an average of 20,000 fans cheering for their 1644-0211 teams during the baseball season (April to September). No games are held on Mondays, or in inclement weather.
The Jamsil Station Underground Shopping Center, Lotte Department Store, Lotte World Duty Free make this a one-stop shopping destination.
4-1 Jamsil Station Underground Shopping Center 4-2 Lotte Department Store Jamsil 4-3 Lotte World Duty Free
Tips
Enjoy the parades and stage performances in the theme park. Rent a pair of ice skates and enjoy the indoor ice skating rink that is open year-round. 30 31
17
18
19
20
13
Apgujeong-dongCheongdam-dong
21 22 23
24
Nearby subway station 3 Apgujeong B Apgujeongrodeo
59
25
26
27-2
27-2
56
57
58
59
63
Kookmin
56 57
1-1 7 6
Woori
63
61
1 2 KDB
62
6
71
Apgujeong
62
64
65
Apgujeong67 Norimarket
Eonju-ro
Seolleungro 157-gi l
64
47
65
Samwon Garden 69
70
51
CGV
68
Seolleung-ro 153-gil
3 Dosan Park
69
70
55
168 -gil
44
Space*c 4
46
29
47 30
Kookmin
44 45
Omiga
100
Line 3
48
Yedang
49
32
33
49
34
Dosan-daero 48 Sageori
36 37
50
38
52
53
54
55
54
42 43
The street is packed with luxury brand stores and related goods. From mega shopping malls that sell luxury goods to outlets of luxury brands, used luxury goods shops and luxury goods repair shops, there is everything about luxury goods in this area, making it the essential shopping destination of trendsetters.
44 45 46 47
1-1 The Galleria Luxury Hall Weekdays10:30-20:00, Weekends 02-3449-4114 http://dept. 10:30-20:30 (East 10:30-20:00) galleria.co.kr
48 49 50 51
2 Cheongdam-dong Street
52 53
This street is filled with studios, showrooms and shops of leading designers as well as beauty shops and wedding shops frequented by famous stars, and thus draws keen attention from trendsetters. It is also lined with global luxury brand shops.
54 55
3 Dosan Park
This park was built in commemoration of Ahn Chang-ho, an independence activist during the Japanese colonial period. There are flagship stores of leading global brands, designer shops and cafes around the park, and filming of movies and TV dramas often takes place here.
46
Seolleu ng-ro
31
Nonhyeon-ro
0 200m
Hak-dong Sageori
13 Apgujeong-dong
Ha
ng
24
Cheongdam-dong
an
g(
Riv
er)
A trendy fashion district where global luxury brand stores, luxury goods rental shops, designer shops and brand multi shops are located, this area is also known to have a lot of hallyu (Korean wave) star residents and thus attracts numerous fans. There are many high-end beauty shops and cafes that are frequented by these stars.
27-2
East
2 3
Cheongdam Elementary School Cheongdam High School Apguje Won Gallery S.M. Entertainment on
g-ro
2 Cheongdam-dong Street
Apguje ong-ro 60-gil
Opera Gallery
gil Apgujeong-ro 79-
JYP Entertainment
ge) aegyo (Brid Yeongdongd
152-gil Seolleung-ro
Seomi &
Shinhan
Citi
Ahnsei Hospital
Dosan-daero
Dongduk Women's Cheongdam University Design Sageori Research Center Standard Chartered IBK Cheongdam Human Starville
Prima
4 Space*c
This is an art and culture complex on the theme of cosmetics established by Coreana Cosmetics. It comprises Coreana Cosmetics Museum, Coreana Art Museum which introduces contemporary art, Museum Cafe, a beauty shop, etc. It is popular among women because they can watch exhibitions while enhancing their beauty.
Apr.-Oct. 10:00-19:00, Nov.-Mar. 10:00-18:00 (Closed on Sundays) https://www.spacec.co.kr 02-547-9177
[Multi Shops]
There are various types of multi shops in Apgujeong-dong and Cheongdam-dong area, from those that deal with selected popular brand goods and designer clothes to those that run a cafe, gallery, restaurant and shop at the same time.
Tips
Visit luxury brand shops. You can buy newly released items as well as rare Asian limited editions. Go to a salon that stars frequent and get your hair done in the latest style. 32 33
14
31
g -don dam ong Che
34
38
42
75
P.32
2
150m
Bongeunsa (Temple)
Shinhan
a-ro Bongeuns 108-gil
Entrance
sa-ro Bongeun
35
Kookmin
gil 106-
29
InterContinental Seoul COEX Lotte Duty Free shop (B1,B2)
il 86-g a-ro euns Bong
ASEM Tower
30
39
Seven Luck Casino
1 Coex
1-1 Coex Mall 1-2 Coex Aquarium (B1) MEGABOX (B1)
34
il 96-g aero ng-d ngdo Yeo
Pulhyanggi (Samseong)
Kookmin
43
Coex Artium 58
KDB
59
29
30
31
37
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38
83
Postal Agency
60 61
Hana
62
46
il 81-g ran-ro Tehe
37 38
47Hyundai
39
g seon Sam
4 2
67
Dept.Store
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41
42
n-ro Tehera
3 Glass Tower
il 98-g ran-ro Tehe
il 92-g ran-ro Tehe
Kookmin Shinhan
69
42
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4
71
L in e
49
2
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Hana
il 88-g n-ro Tehera
Posco 50
Sageori
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Ha
ng
an
g(
Riv
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Many of Seouls business centers are concentrated here. The Coex complex is a key landmark of this area. The convention center, a department store, five-star hotels, an aquarium, casino and city air terminal are just a few of the facilities housed here. In total, it has more than 300 shops and restaurants and was the venue for the G20 Seoul Summit in 2010.
1 Coex
This is the largest exhibition venue with numerous exhibition halls, a convention center and meeting rooms. There are various additional facilities including a five-star hotel, casino, the largest underground shopping mall in Asia, museums and an aquarium, making it a key destination for exhibitions, culture and sightseeing.
1-1 Coex Mall The largest underground shopping mall in Asia, with more http://www. than 180 shops, 100 cafes and restaurants. 02-6000-0114 coex.co.kr *Please contact for one to two days of various shops. 1-2 Coex Aquarium A marine theme park that presents an underwater environment created to closely resemble nature and where visitors can see 10:00-20:00 (Open throughout the diverse aquatic animals and plants. 02-6002-6200 http://www.coexaqua.com year) 1-3 Kimchi Museum A museum built on the theme of kimchi where artifacts related to kimchi, the kimchi making process and over 80 different 10:00-18:00 (Closed on Mondays) types of kimchi are on display. 02-6002-6456 http://www.kimchimuseum.co.kr
2 Bongeunsa(Temple)
The temple was built in 794 CE. During the Joseon Dynasty, it was the largest temple in Seoul, and the magnificent splendor of the old days still remains here. The temple, where people can experience Buddhist culture in the center of the city, is highly popular among tourists.
02-511-6070~4 http://www.bongeun.org
2-1 Bongeunsa Temple Stay It is a cultural experience program through
which participants can experience the daily life of monks for one to two days.
This is the workplace of traditional artisans where you can experience traditional culture. Visitors can watch artisans make handicrafts or make them firsthand under the instruction of artisans. In addition, traditional performances are held every Wednesday.
02-3011-1788 http://www.kous.or.kr
4 Seonjeongneung(Royal Tombs)
Here, King Seongjong, the 9th king of the Joseon Dynasty, rests in peace with Queen Jeonghyeon, as well as King Jungjong, the 11th king of the dynasty. The royal tombs are preserved quite well and the place was listed as a UNESCO World Cultural Heritage site in 2009.
Mar.-Oct. 06:00-21:00, Nov.-Feb. 06:30-21:00 (Closed on Mondays) 02-568-1291 http://seonjeong.cha.go.kr
Tips
Experience a temple stay for one to two days at Bongeunsa (Temple). Enjoy shopping at Coex Mall. You can encounter the trendiest contemporary styles in the area in Korea. 34 35
15
9 Line
3 Kookmin
Shinhan
il 10-g ro 1
BaekAe-heonHanbok
1 U Street U
8-gil ero 5 ongda Sapye
o un-r Seo
Hana
Citi
Shinhan CGV
Club NB
il o 77-g odare Seoch il o 75-g odare Seoch
Jump Milano
ChongroYuhak
Lotte Cinema
1-gil n-ro Tehera
Citi Tower
il 96-g ero mda ngna Ga
2 Yeoksam Park
il 94-g
LIG Tower
KEB 10 IBK
12
2 Line
Yeoksam District Tax Office
4-gil n-ro Tehera
m gna Gan
NH
Boutique Monaco
Kookmin 2
NH
50 100m
Ritz-Carlton Seoul
Citi
nam Gang
Ha
nga
ng
15 Gangnam Station
(Ri ver
Area
One of Seouls most vibrant hot spots, the Gangnam Station area is filled with business offices as well as underground shopping malls, movie theaters, restaurants and shops that are packed with people, day and night. Recently made famous by the hit song, Gangnam Style, by Psy.
1 U Street
Gangnams Ubiquitous Street brings together Koreas worldleading IT technology and the nations rich art and culture. The 760-meter area between Gangnam Station and Kyobo Tower has been designated as the areas center of technology and design. Attractions include 22 Media Poles, as well as public digital media stations that provide a large array of multimedia contents from news to digital art.
1-1 Media Poles Visitors can experience a wide variety of technology and contents including Korean and international media artworks, tourist http://www.mediapole.or.kr information, and even instant photographs.
2 Yeoksam Park
Located above the Gangnam Station intersection on a hill, Yeoksam Park provides an amazing view of the areas skyscrapers. Inside the park is Kukkiwon, the spiritual center of Taekwondo.
2-1 Kukkiwon This is the heartland of Taekwondo that any Korean who practices the martial art visits at least once. This location is the center of the global Taekwondo culture where new belts are awarded and new leaders are 02-567-1058,9 http://www.kukkiwon.or.kr nurtured. ( P.47)
Seouls nightlife begins and ends with the clubs near Gangnam Station. Every genre of music, from hip-hop to house, can be heard coming fromthe areas numerous nightclubs that are jampacked with revelers partying the night away every weekend.
Located in the center of the Gangnam Station area, the underground shopping center is made up of hundreds of clothing stores and accessory shops that allow one to take in Seouls fashion trends all in one place. The Hub Plaza in the center of the complex gives shoppers the opportunity to rest and enjoy a cultural performance.
02-553-1898 10:00-23:00
Tips
Take a picture at a Media Pole with Gangnamdaero as the backdrop, and email the picture to yourself! Shop for clothes and accessories at the Gangnam Station Underground Shopping Center. 36 37
16
0 50 100m
3 Gallery Street
14-gil Apgujeong-ro
Bogo Building
Gallery SP Ju Gallery
10-gil Apgujeong-ro
Gallery AM U Sauna
Eawes Bldg.
13-gil Dosandaero
2 Serosu-gil
1 Sinsadong Garosu-gil
Contackorea Corporation
M-SPACE
ro ngujeo Apg
a Sins
1
il 2-g
Gukje Building
Kookmin Sinsa Police Box J-Tower IBK Villa De Bailey Young Dong Gwangmyeong Building
MG Tower
NH
ro ndae Dosa
3 Line
Broadway Cinema
8-gil daero Dosan
Shinhan
l -gi 16 ero da san Do
Ha
16 Sisadong Garosu-gil
nga ng
Area
(Ri
ver
The Sinsadong/Garosu-gil area is rapidly becoming one of the citys favorite destinations for local residents and overseas tourists looking for an elegant yet carefree atmosphere for shopping and sightseeing. The area is home to some of the citys most famous cafes and trendy fashion shops.
1 Sinsadong Garosu-gil
Unique apparel and accessories from Koreas most promising young designers can be found along this street lined with Ginkgo trees that runs from Sinsa-dong to Apgujeong-dong. Large multibrand shops for foreign brands give shoppers the chance to take in fashion trends from all over the world, and one might even be lucky enough to catch a really special deal in the flea markets that spring up occasionally in the area.
2 Serosu-gil
Unique stores began popping up along the eight side-streets that branch off from the main Garosu-gil as visitors to the area have increased over the years. The exotic cafes and delightful restaurants along these streets might even make you feel you are in a romantic European city.
3 Gallery Street
Art galleries began moving from Insa-dong to Sinsa-dong in the early 1980s to form todays Gallery Street. Art galleries of every shape and size fill the alleyways and allow the visitor to experience Seouls trendiest culture and art. Many galleries also serve as cafes, tea shops and restaurants where you can enjoy art and fine dining at the same time.
Koreas first museum dedicated entirely to the history, manufacturing, design and art of the handbag is an exhibition and cultural experience area that has everything you want to know about the worlds favorite fashion accessory.
02-3444-0912 Tue.-Thu. 11:00 20:00, Fri.-Sat. 11:00-21:00, Sun. 11:00-19:00 (Closed on Mondays) http://www.simonehandbagmuseum. co.kr
Tips
Enjoy brunch at one of the areas charming cafes and restaurants. Buy many one-of-a-kind fashion accessories from the multi-brand shops and designer stores in the area. 38 39
63City
Shopping....................................... 48 Museums and Galleries.................. 50 Entertainment................................ 52 Hangang Tour................................. 54 Savor Seoul ................................... 56
Changyeonggung (Palace)
Tourist attractions
[ Map B2, 2 ]
Coordinates Index No.
By utilizing the index and Seoul Tourist Map on pages 64 and 65, you can conveniently locate tourist attractions under the Eight Themes of Seoul section.
Cultural Heritage
Seoul Koreas capital and a metropolis with a population of over 10 million. However, beneath its surface lies the 500-year era of the Joseon Dynasty. It has five royal palaces where kings and queens used to reside, as well as royal shrines and royal tombs that have served as their spaces after life. Seoul is one of few cities where you can encounter long history and culture in the city center.
The 18.6km-long Joseon-era city wall surrounds Seoul. The walls were constructed immediately after the founding of the Joseon Dynasty in the 15th century and were repaired and rebuilt over the years. Walking along the city walls offers a grand view of the entire city. Exploring the hidden guard towers, gates and other structures built over the past several centuries offers interesting and fun diversions as you tour the ancient city.
Apr.-Oct. 09:00-15:00, Nov.-Mar. 10:00-15:00 http://www.bukak.or.kr *En(Closed on Mondays) try allowed for those with identification cards (national ID card, drivers license, passport, certificate of alien registration) who fill out entry application forms at the information office Malbawi Information Office Line 3 Anguk Station, Exit 2 / Line 4 Hyehwa Station, Exit 1
Sukjeongmun Information Office Univ. Station, Exit 6 Changuimun Information Office bokgung Station, Exit 3
Changyeonggung (Palace). .
[ Map B2, 2 ]
The palace was built in 1483 by King Seongjong. During the Japanese colonial era, a zoo and a park were set up in the court, but the palace has regained its old splendor after restoration. Honghwamun, its main gate, and Myeongjeongjeon, the main hall, are renowned as representative examples of the 17th century architectural style of the Joseon Dynasty.
Line 4 Hyehwa Station, Exit 4 Apr.-Oct. 09:0018:00, Nov. & Mar. 09:00-17:30, Dec.-Feb. 09:0017:00 (Closed on Mondays) *Guided tour available in English, Japanese and Chinese (Please contact for exact 02-762-4868 http://cgg.cha.go.kr tour hours)
Gyeonghuigung (Palace). .
[ Map B2, 5 ]
It was an enormous palace with more than 100 halls during the Joseon Dynasty. At present, the main hall, foundation stones and a dense forest at the back of the palace remain, showing the traces of its old days. Thus, it is often used as a filming location for historical dramas. Each year, musicals set in royal court are performed in front of Sungjeongjeon Hall, breaking the stillness of the palace.
Line 5 Seodaemun Station, Exit 4 / Line 5 Gwang09:00-18:00, Weekends / hwamun Station, Exit 7 02holidays 09:00-18:00 (Closed on Mondays) 724-0274~6
UNESCO Cultural Heritage sites in Seoul include Jongmyo (Royal Shrine), Changdeokgung (Palace) and six Royal Tombs of the Joseon Dynasty. Jongmyo (Royal Shrine) was designated as a UNESCO Cultural Heritage site in 1995, followed by Changdeokgung (Palace) in 1997 and the Royal Tombs in 2009.
Changdeokgung (Palace)
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Landmarks
There are attractions that you should definitely visit, if you are to say that you have traveled to Seoul. They include historic sites that have represented Seoul for years such as Seoul Station and Sungnyemun(Gate), as well as visually impressive spots such as N Seoul Tower and 63City. A commemorative photograph taken at one of these places will give you a memory to cherish of your visit to Seoul. Lotte World
[ Map C3, 17 ]
This is a complex that incorporates a theme park, hotel, department store, duty free shop, museum and ice rink. Among them, Lotte World Adventure is the worlds largest indoor theme park with Lotte World the theme of a miniature global village. Visitors can enjoy various rides as well as over 70 splendid performances and events.
Connected to Line 2 Jamsil Station, Exit 4 09:3002-411-2000 http://www.lotteworld.com 23:00
63City
63City
63
[ Map A3, 16 ]
This is a high-rise landmark building that represents Hangang (River). Sky Art, where visitors can enjoy spectacular views and exhibitions, is the highest art gallery in the world. In addition, you can visit the Wax Museum where wax figures of worldwide celebrities are displayed, Seaworld aquarium or IMAX Theater that shows 3D movies, and watch Marionette, a B-boy musical.
Get out of Line 1 Daebang Station, Exit 6 / Line 5 Yeouinaru Station, Exit 4 / Line 5 Yeouido Station, Exit 5 / Line 9 Saetgang Station, Exit 1; then take the free shuttle bus to 63City. Please contact for exact hours 02-789-5663 http://www.63.co.kr
The modern structure built in the 1920s used to be the center of transportation that linked Seoul and cities all over Korea. After undergoing remodeling, it is currently being used as a cultural complex called Culture Station Seoul 284. Here, diverse cultural events are held that include exhibitions of sculptures by contemporary Korean artists, the showing of art films, band concerts and artists lectures.
Line 1, 4 Seoul Station, Exit 2, 3 10:00-19:00 02-3407-3500 http:// (Closed on Mondays) www.seoul284.org
[ Map A2, 22 ]
This was built in commemoration of the 2002 Korea-Japan FIFA World Cup. The site used to be a landfill, but now it has been turned into an ecological park with wetlands, flower beds, a yacht field, an observatory, etc. It consists of five parks with different themes, including Pyeonghwa Park where World Cup Stadium is located, Haneul Park, Noeul Park, Nanjicheon Park and Nanji Hangang Park.
Line 6 World Cup Stadium Station, Exit 1 Pyeonghwa Park and Nanjicheon Park are open 24 hours a day, Haneul Park and Noeul Park are closed everyday starting 1 hour after sunset.
Cheongwadae Sarangchae
Cheonggyecheon (Stream)
This is the executive office and official residence of the President of the Republic of Korea. It is open to the public from Tuesday to Friday, but visitors are restricted from entering the buildings, where state affairs are officially handled. It takes around 1 hour and 30 minutes to tour outside the buildings on foot.
Line 3 Gyeongbokgung Station, Exit 4 02-730http://www.president. 5800, tour@president.go.kr go.kr *Advance reservation on the homepage is required. Visitors need to carry identification cards (residence registration card, drivers license, passport, certificate of alien registration). Cheongwadae Sarangchae [ Map B2, 74 ] The gallery operated by the Seoul Metropolitan Government presents exhibits on former presidents of Korea and the city of Seoul. It consists of the Republic of Korea Hall presenting the history of Korea, Hi Seoul Hall introducing Seoul, and G-20 Lounge set up in commemoration of the G20 Summit held in Seoul. 02-723-0300 http://www.cwdsarangchae.kr *Visitors can make telephone requests for a foreign language guide in advance.
Landmarks in 16 areas
N Seoul Tower Gwanghwamun Square Cheonggyecheon (Stream) Sungnyemun (Gate) Cheonggye Plaza Myeongdong Cathedral Dongdaemun Design Plaza Coex Seoul City Hall Building P.21 P.09 P.13 P.21 P.09 P.19 P.27 P.35 P.11
44
45
A traditional village set up by moving wellpreserved Korean-style houses (hanok) to one place. Old household items are displayed in traditional houses and a pavilion and pond were built to recreate a village of the Joseon Dynasty. Visitors can observe the housing culture of Joseon and then participate in traditional cultural experience programs held every day. A demonstration of a traditional wedding ceremony takes place each Sunday.
Line 3, 4 Chungmuro Station, Exit 3, 4 Apr.Oct. 09:00-21:00, Nov.-Mar. 09:00-20:00 (Closed on 02-2264-4412 http://hanokmaeul. Tuesdays) seoul.go.kr Seoul Namsan Traditional Theater . . [ Map B2, 90 ] A traditional performing arts theater located in Namsangol Hanok Village that offers various traditional performances and experience programs such as the Korean clothing experience and tea ceremony experience. 02-2261-0515 http://sngad.sejongpac.or.kr
It is easy to enjoy and learn about traditional Korean culture in Seoul. In just one or two hours, you can either be photographed in hanbok (Korean traditional clothes) with beautiful lines and colors or make kimchi firsthand. You shouldnt miss the experiences of making special articles with hanji (Korean paper) and learning to play Korean traditional instruments.
Taekwondo Event
Korea House. .
[ Map B2, 27 ]
Visitors can experience the traditional Korean way of life and culture. They can also watch traditional Korean performances, enjoy royal hanjeongsik (traditional Korean set menus) or hanjeongsik buffet or take part in a kimchimaking program. At Chiseongwan, traditional cultural experience programs that take around two hours are offered, including craft making, tea ceremony and traditional dance.
Line 3, 4 Chungmuro Station, Exit 3 Please ask about different hours of meals, performances and experiences at the time of booking. 02-2266-9101~3 http://www.koreahouse.or.kr
once. Visitors marvel as they see the imposing main hall where masters of taekwondo from all over the world practice as well as when they witness its long history at Taekwondo Memorial Hall through more than 2,500 reference materials on taekwondo.
Line 2 Gangnam Station, Exit 8 / Line 9 Nonhyeon Mon.-Fri. 09:00-11:30, 13:00Station, Exit 4, 5 02-567-1058,9 http://www.kukkiwon. 17:30 or.kr *Regular Taekwondo events are maintained. Please contact for the site of these events, which differ yearly.
Kukkiwon. .
[ Map B3, 29 ]
This is the heartland of Taekwondo that any Korean who practices the martial art visits at least
Samcheonggak
46
47
Shopping
Central City
From shopping streets packed with a wide variety of shops to luxury brand stores, mega shopping malls, traditional markets and specialty shops, in Seoul, there are numerous shopping sites that attract not only shopaholics, but also the average visitor, where fantastic shopping items please your eyes. Mega shopping malls
These shopping malls comprise department stores, brand shops, restaurants, cafes and multiplex theaters. They are very convenient for visitors who can enjoy shopping, meals and cultural events in one place.
[ Times Square. .. Map A3, 33 ] Connected to Line 1 Yeongdeungpo Station 10:30-22:00 http://www.timessquare.co.kr Central City . . [ Map B3, 34 ] Connected 10:00to Line 3, 7, 9 Express Bus Terminal Station 22:00 http://www.centralcityseoul.co.kr IPARK Mall. . [ Map B2, 35 ] Connected to http:/ /www. Line 1 Yongsan Station 10:30-20:00 iparkmall.co.kr
Yongsan Electronics Shopping Mall. . [ Map B2, 36 ] Connected to Line 1 Yongsan Station 10:00-20:00 BITPLEX. . [Map B2, 37 ] Line 2, 5 & Jungang Line Wangsimni Station, Exit 5 10:00-22:00 http: //www.bitplex.co.kr D-Cube City. . [ Map A3, 38 ] Connected Weekdays 11:00to Line 1, 2 Sindorim Station http://www.dcube 21:30 (Weekends 11:00-22:00) city.com Garden 5.. [Map C3, 39 ] Line 8 Jangji Station, Exit 3 10:30-22:00 http://www.garden5.com *Please refer to relevant homepage for exact operating hours of different shops in these malls.
Traditional markets
In these markets, there are hundreds of shops, street stalls and display stands in web-like alleys. Whatever you want, you can find it here; the market Seoul Folk Flea Market is filled with a wide variety of items and it is vibrant with people bargaining over prices. It is great fun to find interesting items and try various snacks sold in the food alleys.
Seoul Folk Flea Market. . [Map B2, 42 ] Line 1 Sinseoldong Station, Exit 6 10:00-19:00 (Food alleys 10:00-22:00, Closed on 2nd and 4th Tuesdays of the month) KwangJang Market. . [ Map B2, 43 ] Line 1 Jongno 5-ga Station, Exit 8 / Line 2, 5 Euljiro 4-ga Station, 09:00-19:00 (Food alleys 09:00-23:00) Exit 4 Seoul Yangnyeong Market . . [ Map B2, 44 ] Line 1 Jegi-dong Station, Exit 2 09:00-18:00 (Closed on Sundays)
Times Square
Duty-free shops
If you have your passport and airline ticket, you can enjoy shopping at discount prices. Duty free shops in airports and key downtown areas as well as online duty free shops offer popular do mestic and foreign brandname products and souWalkerhill Duty Free Shop venirs.
Lotte Duty Free Shop. . [ Map B2, 48 ] Line 3 Dongguk Univ. Station, Exit 5 09:00http://www. 21:00 (Open throughout the year) shilladfs.com Shilla Duty Free Shop. . [ Map B2, 49 ] Line 3 Dongguk Univ. Station, Exit 5(Open throughout 09:30-21:00 http://www.shilladfs.com the year) Donghwa Duty Free Shop. . [Map B2, 50 ] Line 5 Gwanghwamun Station, Exit 6 09:30http://www.dongwhadfs.com 20:30 Walkerhill Duty Free Shop. . [ Map C2, 51 ] Line 5 Gwangnaru Station, Exit 4, Use hotel 10:00-22:30 shuttle bus (Contact: 02-450-4669) http://www.skdutyfree.com Lotte World Duty Free Shop. . [ Map Line 2 Jamsil Station, Exit 3 09:30-21:00 C3, 52 ] http://lottedfs.com Lotte Gimpo Airport Duty Free Shop. . [ Map A2, 53 ] Line 5 Gimpo Intl Airport 06:30-20:30 http://lottedfs.com Station
Shopping in 16 areas
Coex Mall Namdaemun Market The Galleria Luxury Hall Lotte Town Shinsegae Department Store Myeong-dong Street Pyounghwa Clothing Market Dongdaemun Shopping Complex Itaewon Antique Street Apgujeong-dong Rodeo Street Cheongdam-dong Street Ewha Universitys Street You Want to Visit Jamsil Shopping Town P.35 P.21 P.32 P.19 P.19 P.19 P.27 P.27 P.29 P.32 P.32 P.25 P.31
Myeong-dong Street
Namdaemun Market
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World-class art museums, historical museums where you can learn about the countrys past and galleries where you can see both global and Korean artwork showcase Seouls past and present as well as its arts and culture.
In this museum, you can see the past and present of Seoul at a glance. Artifacts that show the way of life and culture of people in Seoul are displayed. Seoul Museum of History In particular, there is a large 1/1,500 scale model of the city at the Seoul City Panoramic Theater, which enables you to look down on the entire city.
Line 3 Gyeongbokgung Station, Exit 1 / Line 5 Weekdays 09:00Gyeongbokgung Station, Exit 4 20:00, Weekends 09:00-19:00, Winter Weekends 09:00-18:00 (Closed on Mondays) *Free rental of portable audio-visual guide system 10:00-19:00 02-724(Korean, English, Japanese, Chinese) http://www.museum.seoul.kr 0274~6
from 18 BCE to 475 CE. Hanseong Museum of History is where the history and culture that flourished for 500 years under Baekjes rule are on display. Exhibits include relics excavated from Pungnaptoseong (Mud Rampart), Mongchontoseong (Earthen Fortification) and Seokchondong Stone Mound Tombs located near the museum.
Line 5 Olympic Park Station, Exit 3 / Line 8 Mongchontoseong Station, Exit 1 Weekdays 09:00-21:00 Mar.-Oct. Weekends 09:00-19:00, Nov.-Feb. Weekends 09:00-18:00 (Closed on Mondays) 02-2152-5811~4 http://baekjemuseum.seoul.go.kr
This is a museum converted from a prison where Koreans who engaged in the independence movement during the Japanese colonial period were tortured or executed. Torture instruments and prison cells have been recreated based on historical research, and the place of execution remains the same as it was at that time.
Line 3 Dongnimmun Station, Exit 5 09:30-18:00, 02Nov.-Feb. 09:30-17:00 (Closed on Mondays) http://www.sscmc.or.kr/culture2 360-8590, 1
This is a museum with a major collection of traditional Korean artwork. It holds various works from Goryeo celadon to white porcelain from the Joseon Dynasty, Buddha sculptures, paintings and stone pagodas. The museum is open just twice a year, in May and October, and numerous art lovers enthusiastically look forward to these periods.
Line 4 Hyehwa Station, Exit 4 02-762-0442 Famous gallery streets in Seoul Line 3 GyeongbokSagan-dong Gallery Street gung Station, Exit 5 Pyeongchang-dong Museum Street Line 3 Gyeongbok-gung Station, Exit 3 Janghanpyeong Antique Furniture Street Line 5 Janghanpyeong Station, Exit 1, 2 Line 3 Anguk Station, Insa-dong Antique Street Exit 1, 6 Line 3 Sinsa Station, Sinsa-dong Gallery Street Exit 8
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51
Entertainment
NANTA
After sightseeing and experiencing a different culture in Seoul, it may be a good idea to relax a little bit. Why dont you enjoy the citys entertainment rather than resting at the hotel? You can laugh your heart out watching nonverbal performances or enjoy splendid nightlife. Nonverbal Performances NANTA. ..
This is a nonverbal performance that depicts comic situations that take place around a restaurant kitchen using the rhythms of samulnori (Korean traditional percussion quartet).
17:00, 20:00, Myeongdong Theater 14:00, 17:00, 02-739-8288 http://nanta.i-pmc.co.kr 20:00 Line, Jeongdong NANTA Theater [ Map B2, 92 ] 2 City Hall Station, Exit 1 / Line 5 Seodaemun Station, Exit 5 Myeongdong NANTA Theater [ Map B2, 92 ]. Line 4 Myeongdong Station Exit 5, 6 / Line 2 Euljiro 1-ga Station, Exit 5, 6 Line 2, Hongdae NANTA Theater [ Map A2, 92 ] Airport Railroad Hongik Univ. Station, Exit 9
Jump. .
[ . Map B2, 94 ]
A martial arts performance based on a humorous incident caused by a thief who enters a house where martial arts masters live.
Line 1, 3, 5 Jongno 3-ga Station, Exit 14 Mon. 20:00, Tue.- Sat. 16:00, 17:00, 20:00, Sun. 15:00, 18:00 02-722-3995 http://www.yegam.com
SACHOOM
A drawing performance in which four actors draw a picture every 5 minutes using diverse tools and materials.
Line 2, 3 Euljiro 3-ga, Exit 8 Mon.-Fri. 17:00, 20:00, Sat. 16:00, 19:00, Sun. 15:00, 18:00 (Closed on Mondays) 02-766-7848 http://www.myungbo.com
Bibap. .
[ Map B2, 97 ]
A performance that shows the process of making bibimbap with beatboxing, a cappella, B-boying and martial art.
Line 1 Jonggak Station, Exit 12 / Line 1, 3, 5 Jongno Mon. 20:00, Tue.-Sat. 17:00, 3-ga Station, Exit 15 20:00, Sun. 15:00, 18:00 (Closed on Mondays) 02http://www.bibap.co.kr 766-0815
Jump
Bibap
Drum Cat. .
[ Map B2, 98 ]
A performance of the worlds first all-female percussion group. Passionate rhythms of jazz, rock and Latin music blend with an energetic NANTA-style performance.
Line 2, 3 Euljiro 3-ga Station, Exit 8 Mon.-Sat. 16:00, 20:00, Sun. 16:00 (Closed on Wednesday) 02-586-8489 http://www.drumcat.co.kr
02-580-
1300
http://www.lgart.com
Chungmu Art Hall [ Map B2, 88 ].
6600
http://www.cmah.or.kr 02-738-8289
http://www.coex.co.kr
National Theater of Korea [ Map B2, 91 ].
02-2280-4114
http://www.ntok.go.kr
Drum Cat
[ Map B2, 99 ]
The World Beat Binari is a concert featuring a bright and fun performance using Koreas traditional percussion and instrumental music, Pansori and folk songs.
Line 1 Jonggak Station, Exit 4/Line 1, 3, 4 Jongno Mon.-Fri. 20:00. Sat.-Sun. 3-ga Statin, Exit 15 http:// 16:00(Closed on Mondays) 02-744-6800 www.worldbeatvinari.com
Daehangno, extending from Jongno 4-ga to Hyehwa-dong Rotary is Seouls art and performance hotspot and home to numerous culture and art agencies, organizations and performance venues. Over 150 large and small theaters host a wide variety of performances every day at this popular and trend-setting center of Seouls performance art scene. Line 4 Hyehwa Station area
This unique event is an audience-participation non-verbal performance that combines the dynamic moves of breakdance artists with romantic ballet.
Line 5 Seodaemun Station, Exit 4 02-2266-3727 17:00, 20:00 showbboy.com Everyday http://www.
Entertainment in 16 areas
Chongdong Theater Hongdaes Clubs Coex Aquarium Clubs around Gangnam Station P.11 P.25 P.35 P.37
Casinos
Foreigner-only casinos with roulette, various table games and slot machines
Line Seven Luck Casino (Gangnam).[ Map C3, 102 ] 02-3466-6000 2 Samseong Station, Exit 5, 6 http://www.7luck.com Seven Luck Casino (Millennium Seoul Hilton) [ Map Line 1, 4 Seoul Station, Exit 8 02B2, 103 ] http://www.7luck.com 2021-6000 Paradise Walkerhill Casino [ Map C2, 104 ] . Line 5 02-456-2121 http:// Gwangnaru Station, Exit 2 www.paradisecasino.co.kr
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Hangang Tour
Hangang (River), traversing the city, is a favorite destination for Seoul citizens who want to relax. 12 parks built along the riverside, 23 bridges that are colorfully illuminated at night, various amusements and spectacles never cease to draw visitors to the river. Cruise Ships
Hangang cruise tours enable you to see various views of Seoul while feeling the cool breeze from the river on your face. Various tour courses offer different attractions, including a popular course that passes under the Banpodaegyo (Bridge) where the Moonlight Rainbow Fountain is located. There are also themed cruise ships where you can enjoy a live band performance and a buffet dinner.
Yeouido Quay Line 5 Yeouinaru Station, Exit 3; Jamsil Quay Line 2 Sincheon Station, Exit 7; Yanghwa Quay Line 2, 9 Dangsan Station, Exit 4; Ttukseom Quay Line 7 Ttukseom Park Station, Exit 7 02-3271-6900 http://www.hcruise.co.kr
Ha
ng
an
g(
Riv
er)
Yanghwa Quay
Cafe Aritaum Seonyu Cafe Aritaum Yanghwa Seoul Marina Club & Yacht Yeouido Swimming Pool Mapo Sunset Observatory Yeouido Floating Stage
to performances, visitors can enjoy musical fountain shows, LED lighting and laser shows.
Line 5 Yeouinaru Station, Exit 2 http://www. floating-stage.com *Please refer to the homepage for performance schedule
Water Taxi
This is an attraction of Hangang (River) that connects the east and west of Seoul the most swiftly. It is gaining popularity because it allows rapid travel in the refreshing breeze.
Please contact for operation hours which differ seasohttp://www.pleasantseoul.com nally. 1588-3960
Hangang Parks
Hangang (River)
Nodeul Gyeonu Jiknyeo Cafe. . . [ Map B3, 114 /115 ] Line 4 Sinyongsan Station, Exit 2 / Line 4, Jungang Line Ichon Station, Exit 4 Dongjak Noeul Gureum Cafe . .. [ Map B3, 116 / 117 ] Line 4 Dongjak Station, Exit 1, 2
There are 12 parks built along Hangang (River). Each park has bicycle paths, walking trails and various sports facilities, attracting a lot of people to exercise in the mornings and evenings.
http://hangang.seoul.go.kr Popular Hangang Parks Nanji Hangang Park It has camping facilities including grills and tables, to help visitors camp while admiring the river view. Line 6 Mapo-gu Office Station, Exit 7 Seonyudo Hangang Park An ecological park made by remodeling a former water purification plant. The park is characterized by over 10,000 different water plants and a birch tree forest. Line 9 Seonyudo Station, Exit 2 Yeouido Hangang Park Famous for various festivals held there. Cherry Blossom Festival in spring and Fireworks Festival in summer bring a large number of people to the park. Line 5 Yeouinaru Station, Exit 2, 3 Banpo Hangang Park This is where the Moonlight Rainbow Fountain is located. Spouts of water falling from Banpodaegyo (Bridge) in splendid lighting present a fantastic view. *Operated between Mar.-Oct. Line 4 Dongjak Station, Exit 1, 2 Ttukseom Hangang Park This park is equipped with water sports facilities including waterskiing Line 7 Ttukseom Park and motor boat riding. Station, Exit 2, 3
White, exotic yachts moored with skyscrapers of Yeouido in the background: Here, you can sail in a yacht, touring along Hangang (River) and enjoying the views of downtown Seoul.
Line 2, 9 Dangsan Station, Exit 4 Please contact for operation hours which differ according to yacht types. (Closed on Mondays) 02-423-7888 http:// www.seoul-marina.com
This is the worlds first waterborne stage that can be opened and closed. Here, diverse types of performances such as theater, dance, musicals and concerts are held. In addition
Ttukseom Quay
Ttukseom Swimming Pool
Jamsil Quay
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Savor Seoul
Galbi Gui
Seoul offers so many kinds of excellent treats that three meals a day may feel insufficient to you. From traditional dishes with superb flavor and nutrition to snacks that you can eat conveniently on the streets, the city is filled with great restaurants and delicacies so that you dont need to waste time figuring out what to eat. Galbi Gui. ..
Ribs marinated in sweet soy sauce and charcoal grilled
Kimchi
Kimbap
Samgyetang
Naengmyeon. .
Buckwheat noodles doused in cold meat broth or mixed with spicy seasoning is a seasonal delicacy of summer
Bulgogi. .
Traditional Korean dish of beef marinated in sweet sauce and roasted on a special grill
Guksu. .
Noodles boiled and doused in hot soup or mixed with spicy seasoning
Bibimbap. .
It is a well-being dish of rice topped with various vegetables, stir-fried beef and egg, which is mixed with red pepper paste before eaten
Kimbap. .
Made by spreading properly cooked rice evenly on dried seaweed, adding pickled radish, some vegetables, etc. and rolling it up
Samgyeopsal. .
Thick-sliced pork with proper combination of fat and lean meat roasted on a special grill
Kimchi. .
A traditional Korean dish made of vegetables including cabbage, radish and cucumber mixed with red pepper powder and various seasonings
Samgyetang. .
A representative health food for summer in which an entire chicken is boiled until tender in soup with several medicinal herbs and sweet rice
Hanjeongsik
Bibimbap
Sundubu Jjigae. .
Soft tofu stew with green onion, garlic and red pepper powder seasoning cooked in an earthenware pot
Makgeolli. .
Traditional Korean liquor made by fermenting rice; it is rich in lacto acid and dietary fiber.
Japchae. .
Chewy glass noodles, sauted vegetables and beef mixed with soy sauce and sesame oil
Jeon (Buchimgae)
Traditional beverages. .
Traditional beverages made using rice or medicinal herbs include sikhye (rice punch), sujeonggwa (cinnamon punch) and hwachae (fruit punch)
Juk. .
Nutritious porridge made with various foodstuffs such as rice, sweet rice, pumpkin or abalone.
Hanjeongsik. .
Korean traditional set menus consisting of kimchi, bulgogi, doenjang jjigae (soybean paste stew), jeotgal (salted seafood) and jang (soybean paste)
Fermented food items with a distinctive, pleasant aroma and taste of soy beans as well as anticancer benefits
Tteokbokki. .
An exemplary Korean snack food of sliced rice cake, fish cake and green onion stir-fried in red pepper paste sauce
Makgeolli
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the Koreana Hotel in Gwanghwamun / If you have bought a Citypass, you can use it on downtown circular routes. Closed on Mondays (Although the tour bus is operated when a national holiday falls on Monday) 02-777-6090 http:// *Full operation during summer holiday period (4th week of July - Aug.15) Line 5 Gwanghwamun Station, Exit 6 (In front of Donghwa Duty Free Shop www.seoulcitybus.com in Gwanghwamun)
Double-decker bus Gwanghwamun Mapodaegyo (Bridge) Seogangdaegyo (Bridge) Hannamdaegyo (Bridge) Dongjakdaegyo (Bridge) Seongsudaegyo (Bridge) Hannamdaegyo (Bridge) Namsan Public Library Namdaemun Market Cheonggye Plaza
Gyeongbokgung (Palace) / Gyeongbokgung (Palace) Hyoja-dong Changdeokgung (Palace) Bukchon Hanok Village
2hr 2hr
Tuesdays Mondays
Changgyeonggung (Palace) Within Changgyeonggung (Palace) Within Changdeokgung (Palace) Anguk Station Museum of Korean Art Embroidery Museum Gahoe Museum Fragrance Anguk Station
2hr 30min Mondays Han Sang Soo Bukchon Museum Old 3hr 30min Mondays Tongin 2hr 30min 2hr 30min Mondays 2hr 3hr 3hr 2hr Mondays Sundays & Mondays Mondays Open throughout the year
Seochon Hanok Village Gyeongbokgung Station Tongui-dong Hanok Village (Hyoja-dong / Tongui-dong) Market Gyeongbokgung Station Seolleung / Bongeunsa (Temple) Deoksugung (Palace) / Jeong-dong Seongbuk-dong Gyeonghuigung (Palace) / Seodaemun Cheonggyecheon (Stream) 1 Cheonggyecheon (Stream) 2 Namsan Seonggwak (Citadel) Naksan Seonggwak (Citadel) Hangang / Jeoldusan Catholic Martyrs Shrine Insa-dong / Unhyeongung (Palace) Dongdaemun Market Seolleung (Royal Tomb) Bongeunsa (Temple) Jeongneung (Royal Tomb)
Deoksugung (Palace) Seoul Museum of Art Site of the Former Ewha Hakdang Site of the Former Russian Legation Choi Sunu House Hanyang Doseong(Fortress Wall) Gilsangsa (Temple) Simujang House of Yi Taejun (Suyeonsanbang, a traditional tea house) Gyeonghuigung (Palace) Hanyang Doseong(Fortress Wall) Dongnimmun (Independence Gate) Independence Park Cheonggye Plaza Gwangtonggyo (Bridge) Samilgyo (Bridge) Supyogyo (Bridge) Saebyeokdari (Bridge) Ogansugyo (Bridge) Cheonggyecheon Museum Shanty town Theme Zone Hwanghakgyo (Bridge) Seoul Folk Flea Market Jangchungdan Park (Supyogyo) Hanyang Doseong(Fortress Wall) National Theater of Korea N Seoul Tower Patriot Ahn Jung-geun Memorial Hall Dongdaemun DDP (Heunginjimun) Hanyang Doseong(Fortress Wall) Naksan Park (Observatory) Ehwajang (House) Mangwonjeong Jamdubong Relic / Jeoldusan Catholic Martyrs Museum Yanghwajin Foreigners Cemetery Unhyeongung (Palace) Mingadaheon (Mins Club) KyungIn Museum of Fine Art Ssamzie-gil Jogyesa (Temple) Bosingak (Belfry) Jegi-dong Station Seoul Yangnyeongsi Market Market Janghanpyeong Antique Market Gyeongdong
10:30, 12:00, 14:00, 15:30 (Closed on Tuesdays) 02-2264-4412 10:30, 12:00, 14:00, 15:30 (Closed on Mondays) 02-723-0300 10:00, 14:00 (Closed on Mondays) 02-120 10:00~17:00 (Closed on Mondays) 02-709-3139
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Airport Limousine
Airport Incheon Intl Airport Boarding location Ticket offices To Seoul: Bus stops 3B-6B, 10A-13A out of the Next to exits 4, 6-9, 11 and 13 on the 1st floor entrance area on the 1st floor of the passenger terminal / Bus stop 9C [Domestic Terminal] To Seoul; exits 3-5 1st floor of the passenger terminal To Incheon Intl Airport; exits 13-15 [Intl Terminal] To Seoul; exit 6 Payment with cash after boarding without To Incheon Intl Airport; exit 7 ticketing Incheon Intl Airport Railroad 032-745-7788 http://www.arex.or.kr
Incheon Intl Airport This is the gateway to Korea with the 8th largest number of passengers in the world. Its world class facilities and services were recognized by the fact that it received the International Air Transport Associations Best Airport Award and was chosen as the best airport in the Airport Service Quality Awards presented by the Airports Council International for six consecutive years. Gimpo Intl Airport The airport is located within Seoul. It operates both domestic flights and international flights including those between Gimpo and Japan (Tokyo) and Gimpo and China (Shanghai). There are large-scale outlets, multiplex theaters and giant marts in the airport.
Weather in Seoul
Korea has a temperate climate and four distinctive seasons. When you visit Seoul, you are advised to prepare clothes and personal items suitable for the season. Spring (Mar.-May) Sunny and warm weather is common. However, visitors are advised to bring warm outer clothing because of sudden cold snaps and large daily temperature ranges. Summer(June-Aug.) With sweltering weather and an average temperature of 27C, it is recommended that you bring light clothes that absorb sweat well. During the rainy season between mid-June and early July, it may be a good idea to bring umbrellas, raincoats or rain boots. Fall (Sept.-Nov.) The weather is sunny and warm, but it starts to get chilly in the mornings and evenings. Visitors are advised to bring knitwear or light windbreakers. Winter (Dec.-Feb.) It is cold and dry at around -6~7C. It often snows, so visitors are advised to bring hats or umbrellas. It is also necessary to carry gloves, scarves or masks to keep out the cold.
Currency
The Korean currency unit is the won ( \, KRW). You can exchange currencies in airports, exchange booths at mega shopping centers and banks. It is also possible to use US dollars in duty-free shops in Seoul.
Electricity
The standard voltage in Korea is 220V, and most plugs have two round pins. You can use any lower voltage electronic devices in Korea with the help of a boosting transformer. A lot of major hotels in the city have such transformers, but it would be better to prepare battery-operated products or a multi-voltage travel adapter.
Internet
Most hotels are equipped with an Internet connection, which customers can use conveniently. If you have a notebook computer or smartphone, you can also access the Internet through WiFi in restaurants or cafes. If you need a password, you can ask the owner or manager of the shop.
Public Transportation
Subway Seoul Subway has nine routes from Line 1 to Line 9. These nine lines, in combination with Jungang Line, Bundang Line and Gyeongui Line, form the metropolitan railroad network. Each line has its own designated color, which is used on subway maps and signs in subway stations to enable not only Seoul citizens but also foreign visitors to use the subway without difficulty.
[Single journey ticket for subway] If you dont have a T-money or Seoul Citypass, you should purchase a single journey ticket every time you use the subway. If you insert a deposit of \500 and your fare into the vending machine installed at each subway station, a ticket is dispensed. After you arrive at the destination, you can return the ticket using the Deposit Refund Device and have the \500 deposit refunded.
Buses Seoul city buses can be distinguished by their colors. Blue buses cover long-distance routes within Seoul, green buses run short-distance routes within the city, yellow buses run circular routes in central Seoul, and red buses run express routes between the city and the metropolitan area. Taxis A taxi is a convenient means of transportation that takes you straight to your destination. Taxi stands are located in numerous corners in Seoul, and you can catch a taxi anywhere on the streets by holding out your hand. There are regular taxis, deluxe taxis and van taxis.
[International taxis] These taxis have been prepared for convenient transportation of foreign tourists who visit Korea and are operated by drivers who can speak foreign languages. They are operated exclusively on an advance reservation system and you can make reservations 24 hours a day at the International Taxi Call Center. [1644-2255]
KTX High-speed railroad operates at a maximum speed of 300km/h: it connects Seoul and major cities including Daegu and Busan in 2 hours and 30 minutes. Passengers can use the wireless Internet service and video and information service on the train and make reservations for packed lunches.
[How to make reservations] Visit http://www.korail.com or call 1544-7788.
Transportation card that can be used on buses and subway in Seoul and the metropolitan area; you should touch the card to the card reader both when you board and alight to receive the transfer discount. Fare \2,500 for a regular card and charge amount of \1,000 and up Seoul Citypass With this transportation card, visitors can use the metropolitan subway lines and Seoul city buses up to 20 times per day. In addition, they can use the Seoul City Tour Bus, which runs through the downtown area, without any restriction. Where to buy CU and Ministop convenience stores in the arrival area of the Incheon Intl Airport, tourist
information centers in Dongdaemun, Gwanghwamun, Itaewon, Gimpo Intl Airport, Samilgyo, Namdaemun and Jamsil Fare 1-day pass \15,000, 2-day pass \25,000, 3-day pass \35,000 *It cant be used on express buses between Seoul and the metropolitan area (Red buses). Seoul Citypass Plus The card combines T-money and a discount service for designated performances, exhibitions, tourist attractions and restaurants. You get a 5% discount when you use Seoul City Tour Bus using this card. Where to buy GS25 convenience stores, tourist information centers, train stations Fare \3,000 for the purchase of the card
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Official Holidays
Classification New Years Day (Jan.1 by the solar calendar) Lunar New Years Day (Jan. 1 by the lunar calendar)* Independence Movement Day Childrens Day Buddhas Birthday (Apr. 8 by the lunar calendar)* Memorial Day National Liberation Day Chuseok (Aug. 15 by the lunar calendar)* National Foundation Day of Korea Christmas 2012 Jan.1 (Sun.) Jan.26 (Thu.) Mar.1 (Thu.) May 5 (Sat.) May 24 (Thu.) June 6 (Wed.) Aug.15 (Wed.) Oct.3 (Wed.) Oct.3 (Wed.) Dec.25 (Tue.) 2013 Jan.1 (Tue.) Jan.10 (Sun.) Mar.1 (Fri.) May 5 (Sun.) May 17 (Fri.) June 6 (Thu.) Aug.15 (Thu.) Oct.19 (Thu.) Oct.3 (Thu.) Dec.25 (Wed.)
DASAN Call Center 02-120 Phone interpretation service Interpretation service BBB (Before Babel Brigade) 1588-5644 Emergency medical service Emergency Medical Information Center 1339 Lost articles Lost and Found Center at Seoul Metropolitan Police Agency 02-2299-1282 Tourist information KTO TT Call Center 1330 Tourist complaint report DASAN Call Center 02-120 Tourist Complaint Center at Korea Tourism Organization 1330
* mark refers to holidays based on the lunar calendar whose dates change each year in the solar calendar. Tourist information center Phone
* Tourist Information Centers opening in 2013 (planned): Gangnam-gu Travel Information Center, Seongbuk-gu Tourist Information Center, Jongno-gu Bukchon Tourist Information Center. *Tourist information centers are operated with a focus on tourists who visit the centers in person. For detailed information on tourist spots, please call 120 for DASAN Call Center or 1330 for KTO TT Call Center. *Hours for guided tours in foreign languages other than English are not fixed.
Look for the red vests in Seoul If you need help while touring Gwanghwamun, Myeong-dong, Namdaemun Market, Sinchon, Itaewon, Dongdaemun, Insa-dong or Buchon, you should look for red shirts with the symbol. These people are mobile tourist information centers. They are fluent in foreign languages including English, Japanese and Chinese, and provide tourist information of Seoul from introduction about Seoul, from the introduction of tourist attractions to direction guides.
Gwanghwamun / Namdaemun Market 09:30-18:30, Myeong-dong 09:30-19:30, Sinchon / Itaewon / Dongdaemun / Insa-dong 10:30-19:30 / Bukchon 10:00-19:00 * This guidebook was produced based on the official Seoul tourism website (www.visitseoul.net) and iTourSeoul mobile application. * You can find more detailed information on the website and mobile application. * All the information in this guide book is valid as of November 2012.
) ? Where is (name of place)? [( )i eodi isseumnikka?] ) . Please take me to (name of place). [( )euro gajuseyo.]
? Where can I take a taxi? [Eodiseo taeksireul talsu isseulkkayo?] . Please stop here. [Yeogiseo seweo-juseyo.] ( ) ? How long does it take to (name of place)? [( )kkaji sigani eolmana geollimnikka?] (
( ) ? What line should I take to go to (name of place)? [( )e garyeomyeon myeot hoseoneul taya hamnikka?] ? How many stops do we have from here? [Yeogieseo myeot jeonggeojang gaya hamnikka?]
Shopping
. Please show me this. [igeoseul boyeo juseyo.] . Please give me this. [igeoseul jusipsiyo.] ? Can I try it on? [ibeobol su innayo?] ? How much is it? [Geugeoseun eolma-imnikka?] ? Do you take credit cards? [Sinyong kadeu batseumnikka?]
Restaurants
. Please show me the menu. [menyu jom boyeo-juseyo.] (
. I would like to have some more of this. [igeot jogeum deo juseyo.] . Please make it not too spicy. [Neomu maepji-anke hae-juseyo.] . Im a vegetarian. [Naneun chaesikjuuijaimnida.] . I have a ( ) allergy. [Naneun alleojiga iseoyo.]
Tourist spots
? How much is the entrance fee? [Ipjangnyoneun eolmaimnikka?] ? Do you have a tour guide service? [Haeseorannae seobiseuga itseumnikka?] . Can you take a picture of me? [Sajin jom jjigeojuseyo.]
62 63
.................... 48 36 Yongsan Electronics Shopping Mall [B2]. ..................................................................... 48 37 BITPLEX [B2] 38 D-Cube City [A3]............................................................... 48 .................................................................... 48 39 Garden 5 [C3]. ................................................................... 35 40 Coex Mall [C3]. 41 Namdaemun Market [B2]............................................... 21 42 Seoul Folk Flea Market [B2]........................................... 48 ................................................. 48 43 KwangJang Market [B2]. 44 Seoul Yangnyeong Market [B2]..................................... 48 45 The Galleria Luxury Hall [B2,C2].................................... 32 46 Lotte Dept. Store [B2]...................................................... 19 47 Shinsegae Dept. Store [B2]............................................ 19 ............................................. 49 48 Lotte Duty Free Shop [B2]. . 49 Shilla Duty Free Shop [B2].............................................. 49 50 Donghwa Duty Free Shop [B2]...................................... 49 . 51 Walkerhill Duty Free Shop [C2]...................................... 49 52 Lotte World Duty Free Shop [C3].................................. 49 53 Lotte Gimpo Airport Duty Free Shop [A2]................... 49 54 Myeong-dong Street [B2]............................................... 19 55 Pyounghwa Clothing Market [B2]................................. 27 56 Dongdaemun Shopping Complex [B2]....................... 27 57 Itaewon Antique Street [B2]........................................... 29 58 Apgujeong Rodeo Street [B2]........................................ 32 ....................................... 32 59 Cheongdam-dong Street [C2]. 60 Ewha Universitys Street You Want to Visit [B2]..... 25 61 Jamsil Shopping Town [C1]............................................ 31 62 Gangnam Station Underground Shopping Center [B3]... 37 63 Sinsadong Garosu-gil [B3].............................................. 39
Cultural Heritage
. 1 Gyeongbokgung (Palace) [B2]...............................09 2 Changgyeonggung (Palace) [B2]..........................43 3 Changdeokgung (Palace) [B2]...............................17 4 Deoksugung (Palace) [B2]......................................11 5 Gyeonghuigung (Palace) [B2]................................43 ..................................15 6 Unhyeongung (Palace) [B2]. .................................13 7 Jongmyo (Royal Shrine) [B2]. 8 Seonjeongneung (Royal Tombs) [C3]...................35 9 Heonilleung (Royal Tombs) [C3]............................43 10 Uireung (Royal Tomb) [C1]......................................43 11 Jeongneung (Royal Tomb) [B1].............................43 12 Taegangneung (Royal Tombs) [C1].......................43 13 Yeonsangunmyo [B1]...............................................43 14 Hayang Doseong (Fortress Wall) [B1]..................42
Landmarks
. 15 N Seoul Tower [B2]...................................................21 .................................................................44 16 63City [A3]. 17 Lotte World [C3]........................................................44 18 Former Seoul Railway Station [B2].......................44 19 Gwanghwamun Square [B2]..................................09 20 Cheonggyecheon (Stream) [B2]............................13 21 Sungnyemun (Gate) [B2].........................................21 ................................................45 22 World Cup Park [A2]. 23 Cheongwadae (Blue House) [B1]..........................45 24 Seoul City Hall Building [B2]...................................11
Shopping
33 Times Square [A3]....................................................48 34 Central City [B3]........................................................48 . 35 I'PARK Mall [B2]........................................................48
A
Insa-dong Antique Street [B2]............... 51 The Story of King SejongThe Story of Admiral Yi Sun-shin [B2].......................... 09 no. Cultural Heritage . no. Landmarks 80 Cheonggyecheon Museum [B2]............ 13 no. Experience Traditional Culture 81 Space*c [B3]................................................. 33 no. Shopping ................................. 35 +82 Kimchi Museum [C3] no. Museums and Galleries 1 83 Kansong Art Museum [B1]...................... 51 no. Entertainment As the newest trends are added to its long history, Seoul is becoming even no. Hangang Tour ...................................... 39 84 Gallery Street [B3]. more dynamic. Culture from the city spreads beyond Asia and fascinates Bus Terminal 85 Simone Handbag Museum people around the globe. Seoulwhere tradition and modernity, nature and [ Subway Railroad ] Bagstage [B3]............................................ 39 high technology coexistmarks the beginning of a new Line 1 voyage. 7 urban Line
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B
Gangbuk-gu
13
Choansan (Mt.)
C
Lin e7
Train Station Tunnel Ferry Boat Quay Swimming Pools Water Taxi Stop University Hotel Seoul Others
Nowon-gu Eunpyeong-gu
Bukhansan National Park
12
Yeonsinnae
Seokgye Bulgwang 76
Taereung
Seongbuk-gu
11 Gireum 10
Lin e6
Bonghwasan (Mt.)
e g Lin gan Jun
Sinbundang Line
Palgakjeong Park
Yeongdeungpo Station
Hangang Tour ...................... 54 108 Riverview 8th Avenue [C2]. . ......................... 54 109 Riverview Bom Cafe [C3] 110 Mapo Sunset Observatory [A2]............. 54 111 Cafe Aritaum Yanghwa [A2].................... 54 . 112 Cafe Aritaum Seonyu [A2]....................... 54 113 Hannam Saemal Cafe [B2]...................... 54 ........................ 55 114 Nodeul Gyeonu Cafe [B3]. ........................ 55 115 Nodeul Jiknyeo Cafe [B3]. 116 Dongjak Noeul Cafe [B3].......................... 55 117 Dongjak Gureum Cafe [B3]..................... 55 118 Seoul Marina Club & Yacht [A2]............ 55 119 Yeouido Floating Stage [A2]................... 55
38 Sindorim Guro
Hangang (River)
Dongjak da (Bridge)egyo
Line 8 Jungang Line Line 2 Jongno-gu Entertainment Holiday Inn 28 Gyeongui Line Seoul Seongbuk Line 3 Sanbong Bus Terminal al l) an .............................. 53 2 | Population 10,557,498 (Sept. Line 9 | Language Korean | Climate sw 86 Seoul Arts Center [B3] Official title Seoul Teukbyeol-si | Area 605.33 km 2011) Sanbong Kyung Hee University ort yangdos tres AREX Gyeongchun Line Line 4 eung 83 ress or g (F wal l) Baengnyeonsan (Mt.) e on Temperate | Currency unit won (\, KRW) | 53 standard time GMT+9 (Korea Standard Time) | Country code +82 | 87 LG Arts Center [B3]................................... Local (Airport Railroad) Railway Line 5 os gD 14 Jungnang-gu Hoegi Gyeonggi-do an Not Open Korea University Local code Seoul 02Hall [B2].............................. 53 please omit 0 and Line press 2.) Bundang Line just 6 ny 88 Chungmu Art (When you call from overseas, Grand Hilton Seoul ......................................... 53 . 23 89 Coex Artium [C3] 74 66 3 DMC Gallery 90 Namsan Traditional Theater [B2].......... 46 101 2 44 Cheongnyangni 75 26 Ansan (Mt.) 91 National Theater of Korea [B2]............... 53 65 1 6 28 29 30 31 Digital Media City Noeul Park 7 78 Sinseol-dong 79 69 ........................... 52 Dongdaemun-gu 92 NANTA Theater [A2, B2] 19 31 95 42 22 Seoul World Cup Seodaemun-gu 67 97 Dongmyo 5 ........................ 11 80 Stadium 99 94 93 Chongdong Theater [B2]. 43 5655 50 90 92 20 Achasan (Mt.) Gye 24 Haneul Park Ewha ong 48 94 Jump Theater [B2]...................................... 52 100 93 88 ui L Womans 4 96 98 77 46 92 ine Yonsei University Pyeonghwa Park Sindang University 73 . .......................... 52 54 95 SACHOOM Theater [B2] 60 Gwangjin-gu 37 Wangsimni 41 47 Hongik Univ. Cheonggu ......................... 52 21 32 25 27 33 34 35 Amsa-dong 96 Drawing Show Hero [B2]. Sheraton Prehistoric 90 Chungjeongno Myeongdong 49 Grande Walkerhill Hanyang 51 Gunja 53 Settlement Site Ewha Womans 103 97 Bibap [B2]...................................................... 52 University Gimpo Yaksu 92 2 18 Sinchon Univ. W Seoul91 105 International Walkerhill 104 98 Drum Cat [B2].............................................. 53 Hapjeong Mapo-gu Seongdong-gu Lin Seoul Station Hongik University Airport Children's e9 15 Seonyudo 99 World Beat Binari [B2].............................. 53 Grand Park Lotte City Park Geondae Rodeo ... 53 Namsan Park Gongdeok 100 The Ballerina that Loved a B-Boy [B2] 108Gw Gwangnaru Cheonh (Bangjingyo Seoul Forest Street Konkuk University Seongsu39 Gangseo-gu 36 37 38 ri Grand Hyatt Seoul (Bridodaegyodge) 112 101 Daehangno Theater Street [B2]............. 53 Oksu ge) 72 111 Cheonho Konkuk Univ. Bamseom Best Western Premier . 53 ... yo Seonyudo 70 (Islet) 102 Seven Luck Casino (Gangnam) [C3] Seoul Garden eg IP Boutique Itaewon da 118 Dongseoul Bus Mok-dong po ge) a Samgakji 110M(Brid Terminal National Stadium 103 Seven Luck Casino Dangsan 57 Kkachisan 36 119 Assembly Gangdong-gu Mok-dong (Millennium Seoul Hilton) [B2]............... 53 The Lexington yo 35 Rodeo Street Capital aeg Yongsan Apgujeong 58 45 Yeouido Park yod ge) Station ............. 53 45 40 41 43 nh 104 Paradise Walkerhill Casino [C2] 113 Sinsa-dong 8142 59 Wo (Brid o Ellui Garosu-gil 64 Yongsan Park Marriott Executive Yeongdeungpo-gu Office Dosan Park lgy 105 Hongdaes Clubs [A2]................................ 23 eo e) Apartments Yeouido Yeouido 84 ch ridg 115 Olympic Park 109 g Yangcheon-gu 16 Ichon 114 Gangnam-gu Park Centre - Seoul an B 85 63 . ng ad 106 Coex Aquarium [C3]................................... 35 Yeouido Saetgang Office Ha ailro Cheongdam 33 (R Courtyard Marriott 68 Singil Ecological Park Jamsil Sports Jamsil Imperial 32 107 Clubs around Gangnam Station [B3]... 37 Seoul Times Square Complex Palace 106
H (F
Ha
102
44
Yeongdeungpo-gu
Chungang University
45
46
Ramada Seoul
40 47 Seolleung
Dongjak
Line 1
Guro-gu
Daerim
Boramae Park
Dongjak-gu
87
Renaissance Seoul
Gangnam-gu
51
Tanc heon Seokchon-dong (Stre am) Ancient Baekje-era Stone Mound Tombs
Garak Market
Songpa-gu
Line 8
yo eg da ic- ) ge mp rid Oly (B lgyo ) heo ge silc Brid Jam ilroad (Ra
2 Line
Lin e
Garak Market
Seocho-gu
62
49
50
Sillim
Gwanak-gu
Line 2
Nakseongdae Park
52
Seoripul Park
Yangjae
86
53
71
Yangjae Citizens' Forest Seoul Grand Park
54
n eo ch jae ng Ya
m) rea (St
Dogok Suseo
3 Line
Bu nd an gL ine
8 Line
Sinbundang Line
55
39
Geumcheon-gu
Novotel Ambassador Doksan
Umyeonsan (Mt.)
e Lin 4
04
05
Subway Map
Wo llo ng Ge um ch o Ge n um ne u Un ng jeo ng Tan hye on Ils an Mu ns an Pa ju
Subway Line 8 Subway Line 9 Incheon Line 1 AREX (Airport Railroad) Bundang Line, Suin Line
Dokbawi 613
Bu lgw an g No kb eo n Mu akj ae Ho ng je
36 323 324 325
Jungang Line Gyeongui Line Gyeongchun Line Transfer Station Not Open
Sungshin Women's Univ. 418
417 416 Gireum Miasamgeori 415 Mia 414 Suyu
De ok gye
Subway Line 1
Subway Line 7
Sinbundang Line
Mangwolsa 112 Dobongsan 1 7 Dobong 114 Banghak 115
413 Ssangmun 14
Do ng du ch eo n So yo san
101 100
Yan gju
111
110
109
108
107
106
105
104
103
102
1 7
Gyeongui
K335
K334
K333
K331
K330
K329
K327
K326
Jangam 709
Sanggye
410
Danggogae
409
Je on gb als an Ma du
Hw aje on g Wo nd an g
Sa ms on g
Gu pa ba l Ye on sin na e
Ba ek se ok
Da eh wa
Ju yeo p
4
Sinnae (Not Open) 648
Jic hu k
An am
310
311
312
313
314
316
317
318
319
320
36
Je gido ng
5
510 Banghwa
Changsin 637
16 Dongmyo
Ch eo ng nya ng ni
Sin se oldo ng
Gu ri Do no ng Yan gje on g De ok so
K320
Haengsin
616 Saejeol
122 Hankuk Univ. of Foreign Studies 719 Junghwa P122 P123 P124 P125 P126 P127 P128 P129 P130 P131 P132 P133 P134 P135 Gulbongsan
Yan gw on
Do sim Pa lda ng
12
1J
1J Hoegi
7JG J G Mangu K119 Jungnang Sangbong K122 721 Myeonmok 722 Sagajeong 723 Yongmasan
Ho ngna pye e on g
K321 Neunggok
Bomun 638
639
640
641
642
643
Gusan 615
646
K318
Hwajeon Susaek
617 Jeungsan
532
K123
K124
K125
K126
K127
Gaehwa 901
511
Gaehwasan
K317
A07
Geomam
A08 Unseo
Gimpo Int'l Airport Airport Gyeyang Market Magoknagu (Not Open) 903 904 AI 59A Sinbanghwa 905 Songjeong 513 Yangcheon 906 Hyanggyo Magok 514 I111 Gyulhyeon 907 908 Balsan 515
Ga yan g
Gajwa K315
Ahyeon 242 25
909
910
911
25 Yeongdeungpo National 528 Yeongdeungpo-gu Market Assembly 524 Mapo 234-3 Sinjeongnegeori 754 Sinjungdong Office 914 Singil Yeouido 756 Sang-dong 234-2 Yangcheon-gu Office AREX 527 59 753 Chunui 15 I114 Gyesan (Airport 235 Yeongdeungpo Yeouinaru 139 137 Railroad) 234-1 Dorimcheon Mullae 916 Saetgang 757 Samsan gymnasium 752 Bucheon sport complex Daebang Gyeong-in Nat'l Univ. I115 19 1 2 Sindorim 751 Kachiwool of Education Noryangjin 758 Gulpocheon
25
519
520
521
522
755
Hwagok
517
Ha ng an gji n
Ujangsan
516
Mapo-gu Office 620 912 Seonyudo 621 2 A K Hapjeong K313 Gongdeok Dangsan 2 6 623 624 625 6 5 A 29
Ma ng wo n Ho ng ik Un Se iv. og an g
Je un gm i De un gc ho n Ye om ch an Sin g mo kd on g
25 Euljiro 4(sa)-ga
245
2 6 Sindang
211-2 Sindap
Yo ng mu n Wo nd eo Yan k gp yeo ng Ob in As in
Jungang
K137
K136
K135
K134
Seoul Station 14 GA
207 Sangwangsimni
Cheonggu
56 539 541 25JB 538 Singeumho Haengdang Wangsimni Majang 209 Hanyang Univ. 210 Ttukseom K115 Eungbong K211 Seoulforest 211 Seongsu 542 543 Dapsimni Janghanpyeong
724 Junggok 57
211-1 Yongdap
630
631
213 Guui
546
Gwangnaru
429 Sinyongsan
Se ob ing go
Ha nn am
Yongsan 1J
4J
Ichon
214 Gangbyeon
K112
K113
Apgujeongrodeo
Ju ng -do ng Bu ch eo n
Or yu -do ng Ga eb on g Gu il
Ye ok go k
On su
So sa
Jakjeon I116
149
148
147
146
17
144
143
142
Guro
Nodeul 918
Heukseok 919
Un iv. So on gs il
Sinbanpo 922
337
150 Songnae
Na ms eo ng
Galsan I117
Hak-dong 731
215 Jamsilaru
749
748
747
17
745
27
743
742
741
740
739
738
737
Sapyeong 924
K214 Seonjeongneung
813 Mongchontoseong
Gwangmyeong
Se ou lN at' lU niv .
P143 Doksan
Seolleung 2B
K216 Hanti
219 Samseong
217 Sincheon
Na kse on gd ae
Sin da eb an g
Bo ng ch eo n
Sa da ng Ba ng ba e
Se oc ho
Ma eb on g
Songpa
3 8 Garak Market 818 Munjeong 819 Jangil
4
Wo lgo t
K252 K 4 Oido
231
230
229
228
227
24
225
224
434 Namtaeryeong
341
3D
343
3B Dogok
Daechi 345
Sil lim
Hangnyeoul
346
Daecheong
348
Irwon
Be om gye
Do ng inc he on Do wo n
Gu se on g Bo jeo ng
Ma ng po
Gih eu ng
161
160
159
158 Jemulpo
14 442 Geumjeong
Sin ga l
Su na e
Im ae
Ori
Yat ap
441
440
439
438
437
Suin
So ng do Ye on su
K259 K258
P150 Gunpo 444 Sanbon P151 Dangjeong P152 Uiwang P153 Sungkyunkwan Univ.
Mi ge um
Ju kje on
Je on gja
Se oh yeo n
Inc he on
K253 Soraepogu
Ye on gto ng Ch eo ng my eo ng Sa ng ga l
157 Dohwa
Incheon BusTerminal
Myeonghak
435 Seonbawi
Cheonggyesan
D10
K218
Guryong
Gaepo-dong
Daemosan
K220 3B Suseo
Taepyeong K224
8B
K241
K240
K239
K238
K237
K236
K235
K234
K233
K232
K231
DK
K229
K228
K227
K226
Sinbundang
Moran
Incheon1
Os an Co lle ge Os an
Pye on gta ek Se on gh wa n
Bo ng my eo ng Ss an gy on g As an
Ju ng an g
Su wo n
So ng tan
Se ryu
I138
I137
I136
I135
I134
I133
I132
Dongmak
Go jan
Jin wi
Jik san
Hwaseo
Du jeo ng Ch eo na n
Ba eb an g
I131 Dongchun
446 Daeyami
On yan go nc he on Sin ch an g
452 Gongdan
By eo Se ng od je on gta Se om ma n
Bundang
451
450
449
448
P155
P156
P157
P158
P159
P160
P161
P162
P163
P164
P165
P166
P167
P168
P169
P170
P171
P172
P173
P174
P175
Hansung Univ. 419 Dongnimmun 326 Gyeongbokgung 327 Hyehwa 420 Anguk 328 Jongno3(sam)-ga Jongno 5(o)-ga Gwanghwamun 129 14 135 533 Dongdaemun Jonggak 131 Seodaemun
716 Gongneung
Hwarangdae
Bonghwasan 647
P136 Baegyang-ri P137 Gangchon P138 Gimyujeong P139 Namchuncheon P140 Chuncheon
K128
K133
Gyeongchun
5
553 Sangil-dong 552 Godeok
810 Amsa
551 Myeongil 550 Gubeundari 549 Gil-dong 548 Gangdong P549 Dunchondong P550 Olympic Park P551 Bangi 3 5 Ogeum P553 Gaerong P554 Geoyeo P555 Macheon
Cheonho
5
821 Sanseong 822 Namhansanseong
8 B Bokjeong
825
824
823
Sujin
Sinheung Dandaeogeori