VODAFONE

Strategic Management BSM999

QUESTION 1
Fixed Line Telephone
Potential Entrants

Suppliers

Competitive Rivalry

Buyers

Substitutes
2

Mobile Telephone

Potential Entrants

Suppliers

Competitive Rivalry

Buyers

Substitutes
3

Television

Potential Entrants

Suppliers

Competitive Rivalry

Buyers

Substitutes
4

Broadband

Potential Entrants

Suppliers

Competitive Rivalry

Buyers

Substitutes
5

QUESTION 2
Drivers of change

Regulation Consumer choice

Advent of new technology

Impact Regulation

Ofcom trying to keep competition high in order to keep prices low

Consumer choice

Choice of technology Consumer behaviour / perception towards available technology Availability of services

Advent of new technology

IPTV 4G Broader coverage of WiMax Any future technology

QUESTION 3
Convergence

Increased incidence of converged services Partnerships, mergers & acquisitions

Further regulations, partnerships, mergers &

acquisitions will help keep prices low

Diversification of industry into two clearly defined

groups: Mobile & Fixed
8

Mobile

Potential Entrants

Suppliers

Competitive Rivalry

Buyers

Substitutes
9

Fixed

Potential Entrants

Suppliers

Competitive Rivalry

Buyers

Substitutes
10

QUESTION 4
Strategy Partnering with BT

Coin a brand name and develop clear ownership and competition on price

Long term strategy because BT is investing in FTTH and Vodafone can change lesser rates than competitors

Vodafone is already strong in voice and a strategic

partnership can provide an opportunity to converge all

technologies

11

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