Shivajirao S.

Jondhle Institute Of Management Science & Research

Communication skill(Minal Desai)

MEANING & DEFINITON PROCESS OF COMMUNICATION BUSINESS COMMUNICATION NATURE & SCOPE IMPORTANCE

MEANING
Communication

is a means of exchanging ideas, thoughts, feelings and knowledge. animal

Social Origin

DEFINITION

According to Newman and Summer, communication is an exchange of facts, ideas, opinions or emotions by two or more persons.
According to M. T. Myers and G. E. Myers, communication refers to a special kind of patterning : a patterning which expressed in symbolic form.

COMMUNICATION PROCESS

Two parties-sender & receiver Channel Medium Transmission of message Response Feedback Semantic gap

BUSINESS

COMMUNICATION

Specialised branch of general

communication and concerned with business activities.

Internal & External activities

deals with commercial and industrial

subjects

ORAL Vs WRITTEN COMMUNICATION

NATURE OF COMMUNICATION Sub-systems Superior-Subordinate(two parties) Understandable communication SCOPE OF COMMUNICATION Two-way and continuous process Internal and External communication Transmission of message from top management to the lower one

IMPORTANCE OF COMMUNICATION Effective communication purpose of communication Convincing ideas and thoughts Employment Inability to communicate effectively understandable content of message

COMMUNICATION AS LIFEBLOOD OF AN ORGANIZATION

FUNCTIONS

OF COMMUNICATION

1. Helps in co-ordination

2. Assists in decision-making
3. Motivates people

4. Performance feedback
5. Job instructions 6. Controlling people 7. Spreading rumor 8. Emotive function

TYPES

OF COMMUNICATION

1. Intrapersonal communication 2. Interpersonal communication Uniqueness Irreplaceability Interdependence Scarcity Disclosure 3. Small group communication 4. Public communication 5. Mass communication

THANK YOU

Group Members
Nishikant K.-Bhushan T.-Sagar G.-Prasad K.-Mahesh K.