HIMALAYA HEALTHCARE CUSTOMER SURVEY

1. 2. 3. 4. 5. Name ______________________________ Locality ______________________________ Age ________ Occupation/ occupation of husband/father ______________________________ Monthly Income <15000 15001 30000 30001 60000 60000 100000 >100000 6. 7. 8. Which skincare product do you use? ______________________________ What do you look for in a skincare product? ______________________________ Do you like Herbal or Ayurvedic products or do you believe in allopathic products? Herbal/ Ayurvedic Allopathic 9. What do you buy a skincare product for? Fairness Moisturise Pimples/ Acne Oily skin Glow/beauty 10. How satisfied are you with the current product? Highly dissatisfied Dissatisfied Neither Satisfied nor dissatisfied Satisfied Highly satisfied

11. Have you heard about Himalaya skincare products? Yes Yes No No 12. Do you use Himalaya products? 13. How did you come to know about Himalaya products? Product display TV/Newspaper ads Internet Friends/family 14. Would you recommend Himalaya skincare products to friends and family? Yes No 15. Which is your preferred location to buy a skincare product? Medical store General store Supermarkets Exclusive stores Online

16. How far from your home do you have to travel to buy a skincare product? ____________________ 17. Have you tried purchasing skincare products online? Yes No

18. Do you think the packaging of Himalaya products is appealing? Yes No 19. Suggest one modification to the packaging of the products. ___________________________________________________________________________________ ___________________________________________________________________________________ 20. Do you feel the pricing of Himalaya products reasonable? Yes Yes No No 21. Have you ever been to a shop to buy some other product and bought a skincare product? 22. If you are not a Himalaya customer, what are the reasons for you to prefer the current skincare product brand you use? 1. 2. 3. _____________________________________ _____________________________________ _____________________________________