Mama Bear Viewpoint: Mylene Bartolome Managing Partner of Mama Bear. Owner of the leased condominium of the Partnership.

Time Context: End August 2010 I. II. Problem Statement How Mama Bear will expand ? Statement of the objectives 1. To open an outlet by capturing another market segment.

III. Areas of Consideration Strength: Partners commitment of helping the working mothers and to be a bridge between the home and the school. Expertise of Alalyn, one of the partners and a special education teacher and is the experienced and childcare specialist. Partnership and networking with business establishments

Weakness: Different view of each partner created serious disagreement among them. Inconsiderate attitude of the group, not looking at the concern of their employees Opportunities: Increasing demand for child care services due to the employment of women in the workforce. Threats: Increasing competitors such as Copycats of their business in Ortigas Business and Kids at work in Glorietta, Makati City. Widespread carnage at the Quirino Grandstand might lose Mama Bear clientele IV. Alternative Courses of Action (ACA) 1. Expansion of Mama Bear. Explore the possibility of tying up with MRT and SM terminal. 2. Thresh out the partners individual differences. 3. Strengthen alliance with the existing institutional partners

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V. Analysis ACA 1 - Expansion of Mama Bear. Explore the possibility of tying up with MRT and SM terminal. Advantages: 1. Expansion will create more clients thus add more profit to the business. 2. It will also build up new alliances and network with business establishments which will help the business in some of their business requirements. Disadvantages: 1. It will need additional investments. 2. It will expose the management to higher risk of mismanagement as it will entail additional supervision and monitoring of the quality of their services. ACA 2 Thresh out the partners individual differences. Advantage: Keep the partners together thus creating an atmosphere of harmonious relationship and increasing greater productivity. Disadvantage : Time consuming VI. Conclusion Decision Matrix Criteria ACA1 ACA2 Profit 3 Availability of funds 1 Valuing partnership 2 with alliances. Total 6 Legend: 3 being the highest, 1 the lowest ACA3 1 3 1 5 2 2 3 7

Profit refer to the excess of receipts over expenses of the business operations. Availability of funds is the immediate readiness of the money to be invested in the expansion of the business. Valuing Partnership with Alliances is the smooth relationship with the alliances or group of people or organization being taken care of by the partnership. VII. Plan of action Activity Partnership with MRT and SM Additional manpower Partners team building Person involve Mylene Bartolome Alalyn Ramos All Partners Time Frame Within August 2010 Within August 2010 Within August 2010

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