~oll.No.

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Total No. of Questions:

[Total No. of Pages : 02

Paper ID [MB204]
(Please fill this Paper ID in OMR Sheet)

MBA (Sem.
MARKETING Time: 03 Hours

- 2nd)
(MB

MANAGEMENT

- 204)

Maximum Marks: 60
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Instruction to Candidates:
1) 2)

Section- A is Compulsory. Attempt any Four questionsJrom Section - B. . . Section - A

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Ql) a) Differentiate between.marketingand selling. b) What is marketing planning? .. c) What is consumer behaviour? d) Define marketsegmentation.
. .

(10 x 2 = 20)

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e) What are the stages of pro9uct life cycle?

. 1) Whichfactorsaffectpricingdecisions?
g) What are the major channels of distribution for consumer goods? h) What is promotion mix? i) Define Advertising. j) Whafls the importance ofe-commerce?

- 498 [2058/

P. T.O.

Section

-B

.,
(4 x 10 = 40)

Q2) Discuss the functions of marketing management. Q3) Q4) Discuss the concept and components of marketing information system. Explain various stages of buying process.

Q5) What are the benefits of market segmentation? Discuss the bases for market segment~tion. Q6)

, Define packaging and explain its functions.

.

Qn

What is promotion mix? Discuss various tools of sales promotion.

[&] [8100 00