Promote Healthy eating /cooking videos Royal warrant

Invest in charity Organisations/ local communities

Bag for life

Minimise food/ packaging waste

Celebrity Chefs To cook using products

Waitrose product line Love life

Creating a brand Image/Reputatio n

Stop using HFC fridges (2020)

Try me cards Customer loyalty card

Fair trade/ organice and fresh food

Business Alliances with boots/ Welcome break service stations

Own cookery school in London

Brand price match Speciality foods

Extend customer base

Online shopping

Online recipes

Advanced internal transport system

Provide customers an exceptional experience

Easy shopping

Self-service/ Quick check out

treat its suppliers fairly long built relationships

Building loyalty base (customers ,suppliers staff)

Warehouse business modell

Owns its own farm Employees are Partner own the company Pay rises despite of economic crisis