Polytechnic University of the Philippines Department of Marketing Mabini Campus, Sta.

Mesa Manila

A Term Paper Submitted as a Requirement MARK 2013 Principles of Marketing

Submitted by: Baragenio, Monica B. Bobadilla, Aira Carmina B. Bucton, Hermae L. Buena, Ayesa Camille B. Bulalacao, Joan Pauline D. Calazara, Paul Vincent R. Dayanan , Ireneo III C.

Submitted to: Dr. Erlinda C. Garcia

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TABLE OF CONTENTS

TITLE PAGE ...i

TABLE OF CONTENTS....ii

ACKNOWLEDGEMENT..iii

CHAPTER 1: The Problem Its Background ...1

CHAPTER 2: Method of Research............10

CHAPTER 3: Presentation and Interpretation...16

CHAPTER 4: Summary, Conclusion and Recommendation....25

BIBLIOGRAPHY....26

CURRICULUM VITAE...28

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ACKNOWLEDGEMENT

The researchers have taken efforts in this term paper. However, it would not have been possible without the kind support and help of many individuals. They would like to extend their sincere thanks to all of them. They are highly indebted to Prof. Dr. Erlinda C. Garcia, Subject Teacher; College of Business; Department of Marketing for her guidance and constant supervision as well as for providing necessary information regarding the term paper and also for her support in completing the term paper. They would also like to take this opportunity to extend their deep appreciation to their family and friends for all that they meant to them during the crucial times of the completion of their term paper. And to God, who made all these things possible.

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