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Confesiunile unui om de publicitate, David Ogilvy Metode de publicitate testate, John Caples Viaa mea n publicitate & Publicitate tiinific, Claude Hopkins D-mi banii ti metod de copywritin, Gabriel Brnescu Marketing direct pe nelesul tuturo, Drayton Bird Noile reguli de marketing si PR, David Meerman Scott Buzzmarketing, Mark Hughes Marketing direct pe intelesul tuturor, Drayton Bird Manual de branding, Wally Olins Guerilla Marketing: profituri mari cu investitii mici, Jay Conrad Levinson Cum sa scrii reclame de succes, Dominic Gettins Adjudecat Strategii eficiente pentru a vinde o ideee buna, John Kotter Psihologia Reclamei, Dimitrie Todoran Gandeste Fix pe Dos, Paul Arden Inovatie in Advertising, Jim Aitchinson Creativitatea in Publicitate, Pat Fallon, Fred Senn Cum sa Vinzi mai mult pe Internet, David Boronat Publicitatea Eficienta, A. D. Farbey Sun Tzu: Strategii de Marketing, Gerald Michaelson, Steven Michaelson Tehnici de a Vinde, Dale Carnegie Dictionar de Marketing englez-roman, A. Ivanovic, P.H. Collin
Slimming and Beauty Tips in the Classic Age of Advertising, PC Designs Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture, Stuart Ewen Media Relations for Public Safety Professionals, Leo Brown Power of the Pen, Richard Clippingdale, Jeffrey Simpson Advertising, Frank Jefkins Design and Emotion, Paul Hekkert The Codes of Advertising, Sut Jhally Ethics and Manipulation in Advertising, Michael J. Phillips
100+ Moduri pentru o Reclam Eficient Cei mai folosii Termeni din Publicitate Cum s scrii un brief de creaie Elena Cerntescu, Direct Mail plicul cu bani Cei 6 Stlpi ai Eliberrii Tale Financiare David Ogilvy, Despre Publicitate Drago Alexa, Cartea cu Secrete Dicionar de publicitate Gabriela Popescu, Psihologia Creativitii Dan Petre, Mihaela Nicola, Introducere n Publicitate Jay Conrad Levinson, Guerilla Creativity (doar pe jumtate) Al & Laura Ries, The 22 Laws of Immutable Branding Ogilvy & Mather, How to get Effective Advertising Steve Slaunwhite, Start and Run a Copywriting Business David Garfinkel, Advertising Headlines That Make You Rich Christine OKelly, Where and How To Submit SEO Press Releases Jonathan Kranz, Writing Copy For Dummies Jenny Cornejo, A Guide to Copywriting to Promote Your Business The Copywriting Formula Shaun Crowley, 100 Copywriting Tips for Designers and other Freelance Artists Andrew Dewdney & Peter Ride, The New Media Handbook Seth Godin, Unleashing the Idea Virus Seth Godin, Purple Cow Seth Godin, Linchpin Claude Hopkins, My Life in Advertising Claude Hopkins, Scientific Advertising Nicholas Ind, Livind the Brand Joseph Baladi, The Brutal Truth about Asian Branding Mass Control, Frank Kern (sumarizat) Joseph Sugarman, The Advertising Secrets of the Written Word
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