How often do you purchase your daily use product?

SAPNA RAMDEV KISHAN SINGH REHAN OMVIR MAHENDRA SINGH HARIOM PRASAD ROSHAN LAL RAKESH KUMAR RAJAT KUMAR KESHAV KUMAR PRAVEEN KUMAR ROHIT GARG SHIKHA CHAUHAN AMIT SAHNI SHIVANI GUPTA BRIJLAL JASPREET SUNIL I.B.SINGH SIDDHU ABHISHEK SINGH SHALU LAKSHMI DEVI RAVI PRAKASH HIMALAY PRASAD RISHIKESH TANU PATHAK

15-25 25-40 25-40 25-40 Ab 40 15-25 25-40 25-40 25-40 25-40 25-40 15-25 15-25 15-25 15-25 15-25 25-40 Ab 40 15-25 15-25 Bel 15 Bel 15 15-25 Ab 40 25-40 Ab 40 25-40 Bel 15

F M M M M M M M M M M M M F M F M M M M M M F F M M M F

1 2 2 2 2 1 2 2 2 1 2 1 1 1 1 2 2 2 1 1 1 1 1 1 1 1 1 1

4 1 2 2 1 2 2 2 2 2 2 4 2 1 2 1 3 2 1 1 1 1 1 1 1 1 1 1

4 2 3 2 2 3 1 2 1 3 2 3 3 3 3 2 1 2 4 3 3 3 4 1 4 2 4 3

1 1 1 2 3 4 4 4 1 4 1 1 1 1 4 4 4 1 1 1 1 1 1 1 1 1 1 1

What do you think at the time of purchasing? 2 1 1 2 1 1 1 1 1 1 3 2 2 2 3 2 1 2 1 2 1 1 2 1 3 1 2 2

What do you expect before purchasing?

Are you aware with rural market?

Which market do you have?

Gender

Name

Age

VARTIKA PATHAK SHUBHI SHRIVASTAV HARIHAR PRASAD ROHIT TOMAR RAJAT SINGH AWNISH KUMAR TANMAY KUMAR NIRAJ KUMAR INDRAJEET SINGH MOHAN LAL RADHEY LAL MANOJ KUMAR NIRBHAY K SINGH SONPAL YADAV DHARMENDRA PAL AMIT KUMAR BABBAN SHUKLA HARIOM SINGH KISHAN K SINGH RAMVIR SINGH RAM KUMAR POOJA SINGH JANKIRAM MISHRA SHYAMPAL YADAV TILLURAM HARIKARAN OMPAL TYOGI SATYAJIT KANT CHANLAN PRATAP AANANDI SINGH SUKHNAVATI SITARAM SHARMA RAM LATA JANKIDEVI ASHADEVI ISHVEER SINGH DAYARAM SUKHRAM SURJEET KUMAR NIRANJAN DHURENDRE MANOJ KUMAR GAYARAM PARAMJEET ARUN LATA CHANDA DEVI GANGADEVI

15-25 Bel 15 Ab 40 15-25 25-40 25-40 25-40 15-25 15-25 25-40 25-40 25-40 25-40 25-40 Ab 40 15-25 25-40 25-40 25-40 Ab 40 25-40 15-25 Ab 40 25-40 Ab 40 25-40 Ab 40 15-25 15-25 15-25 25-40 Ab 40 25-40 25-40 15-25 25-40 25-40 Ab 40 25-40 25-40 25-40 15-25 Ab 40 15-25 15-25 25-40 25-40

F F M M M M M M M M M M M M M M M M M M M F M M M M M M M F F M F F F M M M M M M M M M F F F

1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 2 1 2 2 2 1 1 1 1 1 1 1 2 2 1 1 1 2 2 1 2 2 1 1 2 2 2 2 1 1 1 1

1 1 1 4 2 1 2 2 2 3 2 2 2 2 2 2 2 2 1 1 1 2 3 3 2 2 1 2 2 2 4 2 1 3 2 1 2 2 2 1 1 2 4 1 1 2 1

3 4 3 3 2 3 3 2 1 2 3 3 4 3 1 1 4 1 1 1 1 1 4 2 3 3 2 2 2 3 4 1 1 1 3 1 3 3 3 1 3 1 3 2 2 3 2

1 2 1 1 4 1 1 1 4 4 1 1 1 1 3 4 1 1 4 4 4 1 4 1 1 1 1 1 2 2 3 3 4 4 1 4 2 1 1 4 1 1 5 2 1 2 1

2 2 1 2 3 2 4 2 3 1 2 1 2 3 4 1 3 1 1 1 1 2 3 1 2 2 1 1 2 3 4 1 1 4 2 1 1 2 2 1 1 1 1 1 2 4 2

SUGANDHA KUMARI HARIOM DESHRAM PAL SHYAM RAMVEER GAJENDRA SINGH RAVI KISHAN RAM PRAKASH PRATIBHA NAYAK RIYA ALKA PATEL KRITI RANI KOMAL BAJPAI RAMKALI AACHAL VERMA GARIMA SHUKLA JYOTI GUPTA SONAL MAHAJAN GARIMA SHARMA KIRTI SHARMA SHAILAJA SHUKLA PREETAMA SINGH ANJALI BHARTI RACHANA GUPTA KARUNA SINGH

25-40 15-25 25-40 15-25 25-40 Ab 40 25-40 25-40 15-25 15-25 15-25 15-25 15-25 15-25 15-25 15-25 15-25 15-25 15-25 15-25 15-25 15-25 15-25 15-25 15-25

F M M M M M M M F F F F F F F F F F F F F F F F F

1 1 2 2 2 2 2 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 2

2 2 4 3 1 1 1 1 1 2 1 4 1 1 4 3 2 1 1 2 1 1 1 1 1

3 2 3 2 1 1 2 3 4 4 3 3 4 4 4 4 3 4 4 3 3 3 4 4 3

1 2 1 1 1 1 1 1 3 1 1 1 1 1 1 3 3 1 1 4 1 1 2 1 3

2 1 4 1 1 1 2 3 2 2 2 2 2 2 2 4 2 2 2 2 2 2 2 2 2

1.ARE YOU AWARE WITH RURAL MARKET? 1.YES 66 2.NO 34 2.WHICH MARKET DO YOU HAVE? 1.RETAIL SHOP 44 2.WHOLESALE SHOP 41 3.HAAT 7 4.ANY OTHER PLACE 8 3.HOW OFTEN DO YOU PURCHASE YOUR DAILY USE PRODUCTS? 1.DAILY 20 2.EVERY TWO DAYS 21 3.WEEKLY 39 4.MONTHLY 20 4.WHAT DO YOU EXPECT BEFORE PURCHASING? 1.WARRANTY 62

2.HOME DELIVERY 3.AFTER SALE SERVICE 4.CREDIT POLICY

9 8 20

5.WHAT DO YOU THINK AT THE TIME OF PURCHASING? 1.LOWER PRICE 38 2.QUALITY 45 3.EASILY AVAILABLE 10 4.QUANTITY 7 6.DOES BRAND NAME MATTERS? 1.YES 55 2.NO 45 7.DOES OUTER PACKAGING APPEARANCE OF THE PRODUCT MATTER? 1.YES 36 2.NO 64 8.ARE YOU INFLUENCED BY ADVERTISEMENT? 1.YES 47 2.NO 53 9.WHAT WOULD BE YOUR FIRST PREFERENCE? 1.FEATURES 48 2.BRAND NAME 24 3.PACKAGING 11 4.VARIETY 17 10.FROM WHERE YOU GET THE INFORMATION ABOUT PRODUCT? 1. FRIENDS 48 2.PRINT MEDIA 22 3.SALESMAN 14 4.BY ELECTRONIC MEDIA 16

1.ARE YOU AWARE WITH RURAL MARKET?

70 60 50 40 30 20 10 Series1

20 10 0 1.ARE YOU AWARE WITH RURAL MARKET? 1.YES 2.NO

2.WHICH MARKET DO YOU HAVE?

45 40 35 30 25 20 15 10 5 0

Series1

3.HOW OFTEN DO YOU PURCHASE YOUR DAILY USE PRODUCTS?

40 35 30 25 20 15 10 5 0

Series1

4.WHAT DO YOU EXPECT BEFORE PURCHASING?

70 60

70 60 50 40 30 20 10 0

Series1

5.WHAT DO YOU THINK AT THE TIME OF PURCHASING?

45 40 35 30 25 20 15 10 5 0

Series1

6.DOES BRAND NAME MATTERS?

60 50 40 30 20 10 0 6.DOES BRAND NAME MATTERS? 1.YES 2.NO Series1

6.DOES BRAND NAME MATTERS?

1.YES

2.NO

7.DOES OUTER PACKAGING APPEARANCE OF THE PRODUCT MATTER?

70 60 50 40 30 20 10 0 7.DOES OUTER PACKAGING APPEARANCE OF THE PRODUCT MATTER? 1.YES 2.NO

Series1

8.ARE YOU INFLUENCED BY ADVERTISEMENT?

53 52 51 50 49 48 47 46 45 44 8.ARE YOU INFLUENCED BY ADVERTISEMENT? 1.YES 2.NO

Series1

9.WHAT WOULD BE YOUR FIRST PREFERENCE?

50 45 40 35 30 25 20 15 10 5 0

Series1

10.FROM WHERE YOU GET THE INFORMATION ABOUT PRODUCT?

50 45 40 35 30 25 20 15 10 5 0

Series1

GENDER 1.FEMALE 2.MALE

35 65

70 60 50 40 30 20 Series1

30 20 10 0 GENDER 1.FEMALE 2.MALE

Does brand name matter?

1 2 2 2 2 2 2 2 1 1 2 1 1 1 2 1 2 2 2 1 2 2 1 2 2 2 1 1 Are you influenced by advertisement? What would be your first preference? From where you get information about product?

Dose outer packaging appearance of the product matter?

2 2 2 2 1 2 2 2 1 2 2 2 2 2 2 1 2 1 2 1 2 2 2 2 1 2 1 1

1 2 2 2 2 2 2 2 1 2 2 2 1 1 1 1 2 1 2 1 2 2 2 2 1 2 1 1

1 4 1 1 3 1 1 1 1 1 1 2 2 2 3 1 3 3 2 1 4 4 1 1 2 1 1 1

1 3 1 1 3 1 1 1 1 1 2 1 4 1 2 1 3 2 1 2 1 1 1 1 3 1 1 1

1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 2 2 2 1 1 2 1 2 2 2 2 1 2 1 2 2 1 1 2 1 1 2 2 2 2 1 1 1 1

1 1 2 1 2 1 1 1 1 2 2 2 1 2 2 2 2 2 2 2 2 1 2 2 2 2 1 1 2 2 2 1 2 2 1 2 2 1 1 2 2 2 2 2 2 2 2

1 1 2 1 1 1 1 1 1 2 2 1 1 2 2 2 2 2 2 2 2 1 1 2 1 2 1 1 2 1 1 1 2 2 2 2 2 2 1 2 2 2 2 1 1 1 1

1 2 4 1 1 4 2 2 1 1 2 1 2 2 1 1 4 1 1 4 1 1 2 1 2 1 2 2 1 2 4 1 1 1 2 1 1 1 1 1 1 1 3 3 2 3 3

1 1 1 2 1 2 1 1 1 1 2 1 1 3 3 1 4 3 1 3 1 1 1 4 2 2 2 2 4 3 3 4 1 3 4 1 1 2 1 1 1 1 1 2 2 2 3

1 2 2 2 2 2 1 1 1 1 1 1 2 1 1 1 2 2 1 1 1 2 1 2 1

1 1 2 1 2 2 1 1 2 1 1 2 1 1 1 1 2 2 2 2 2 1 2 2 1

1 2 2 2 2 2 2 1 1 1 1 2 2 1 2 1 1 1 2 2 1 1 1 1 2

2 2 4 2 3 4 3 3 1 4 2 4 4 1 4 2 4 4 1 1 2 1 1 4 1

3 2 2 2 1 3 2 2 1 4 1 4 4 4 4 2 4 4 1 2 4 4 4 1 1