OHT 8.

Intelligent Agent and their roles in E Commerce

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OHT 8.2

Learning objectives Define intelligent agent List and describe major components of IA Software Agents Mobile Agent Learning Agent

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OHT 8.3

Definition IA is an autonomous entity that perceives its environment via sensors and acts upon that environment directing its activity toward achieving a goal. i.e, acting, rationally) using its actuators.

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OHT 8.4

Examples of IA
Sensors: Eyes, nose, camera, search engine Percepts: Electronic signals, noise level, Temperature Level Actuators: Limbs, Electronic Commands

Actions: Move an arm, close or open switch.

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OHT 8.5

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OHT 8.6

Types of Agents Software Agents: Autonomous software programs that carry out tasks on behalf of users. Eg: Operator assistance.

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OHT 8.7

Resident Agents Software agents that stay in the computer system and perform their task. Eg: updations

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OHT 8.8

Mobile Agents Software agents that move to other system, performing tasks there. A mobile agent can transport itself across different system architecture and platforms.

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OHT 8.9

Application: Technical reports

GUI on home machine Machine 1

...

1. Send agent 2. Send child agents / collect partial results 3. Return merged and filtered results

Dynamically selected proxy site

Machine n
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http://agent.cs.dartmo

OHT 8.10

Application: Military

Wired network

Technical specs Orders and memos

Troop positions

Wireless Network

http://agent.cs.dartmo

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OHT 8.11

Application: e-commerce
Arbiter VendorA VendorB

Bank

Agent

Agent

Yellow pages

http://agent.cs.dartmo

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OHT 8.12

Learning Agent
Software agent that have the capacity to adapt or modify their behaviors that is to learn Learning agent can modify its behavior in 4 ways: 1.look over the shoulder of the user 2. Provide direct and indirect user feedback 3. Learn from examples given by the user. 4. Ask the agents of other users.

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