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PTV by business is an organization dealing in the sector of television broadcasting. It was formed in 1964 and was the first television channel of Pakistan. Dramas, news, programs, talk shows, serials, music shows etc are the basic product of PTV. PTV sells its time to generate revenue. The revenue is generated by playing commercials during the break time of programs. All shares of PTV are held by Government of Pakistan. PTV has a contribution towards the economic development both directly and indirectly. The managing director of PTV is elected by the sitting Government. I have done my internship at PTV news Islamabad centre in marketing department. During my internship I had to perform various tasks which are a part of daily work of the marketing officers. I started my work with understanding the work of marketing department by observing employees. The first task performed by me was to send a fax to marketing agency for regular updates. Then I received the release order and filled contract register according to it. At the next step I had to forward the release order to head office Karachi to check availability. After it I received the ad from customer and get it censored. The next step was to forward the ad for playing and then I had to receive the transmission certificate and invoice and forward it to client. The client had to pay for it in 90 business day. I also send recovery reminders to client with the help of Marketing Officers. During my internship I have learned a lot of skills that shall be helpful for me throughout my life. I have improved my communication skills, interpersonal skills, leadership skills, team work, and confidence level a lot. During my internship I came to know that PTV is a very idea of channel that defends the cultural norms, values of our country. It is rapidly moving towards growth and is the market leader currently. I have observed that PTV lacks in having a proper system for recruiting and selection of employees.
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1.2.1.3 PTV Vision The vision of PTV stands to build upon the professional expertise and excellent tradition and aspire to create positive change in line with the wishes of people of Pakistan.
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PTV HOME PTV NEWS PTV SPORTS PTV NATIONAL PTV BOLAN PTV GLOBAL AJK TV PTV WORLD (recently new inaugurated)
1.2.1.5.1 PTV HOME PTV Home channel is known as family channel of Pakistan on that channel Drama sequels, Sessions plays, childrens programs and other Live and recorded programs about religions, cultures, and fun etc. are played.
1.2.1.5.2 PTV NEWS PTV News is a news channel of PTV Network and that is known as informational channel, on that channel News played after every half hour and also played Debates, Talk shows, business updates, whether updates and political updates also played.
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1.2.1.5.4 PTV NATIONAL PTV National is fully national channel, which is only channel in Pakistan in which all languages of mother land are transmitted in shape of different programs and News also. Urdu, Punjabi, Sindhi, Pashto and all other languages which consist in Pakistan are followed by PTV National.
1.2.1.5.5 PTV BOLAN PTV Bolan is also a national channel of Pakistan, which is follow in Bolan area of Pakistan
1.2.1.5.6 PTV GLOBAL PTV Global is an international channel of Pakistan, which covers more than 50 countries of Globe. PTV Global also played international programs according to the demand of viewership.
1.2.1.5.7 AJK TV AJK TV (Azad Jammu-o-Kashmir Television) is also national TV channel of Pakistan, which transmitted to follow Kashmiri people of Azad Jammu-o-Kashmir. AJK TV covers 50% area of Azad Jammu-o-Kashmir.
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1.2.2.1 PTV Coverage The coverage of PTV province wise is also noted along with its percentage is as following: Name of Province Total Population (in millions) Punjab Sindh NWFP+FATA Balochistan Northern Area AJK TOTAL 92.12 38.15 26.36 8.07 1.20 4.08 169.98 PTV Coverage (in millions) 90.18 35.22 21.75 3.78 0.56 2.04 153.53 97.89% 92.31% 82.50% 46.84% 46.67% 50% 90.32% Percentage
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There are no specific awards that are given to PTV. There are just some employees of PTV who have different national awards in sports like swimming, boxing, cricket, badminton etc. moreover PTV has made a lot of successes in a form that it has accomplished its determined goal very well. It has increased its business volume. It is the leading broadcasting channel of Pakistan.
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1.2.4.1 News This part covers the shows based on the current affairs, the daily happenings, conversations on different topics about politics.
1.2.4.2 Entertainment This part contains the dramas the shows and films. In dramas we have prime time drama, soaps, and comedy dramas etc. while in shows PTV produces Game shows. Reality shows, Singing shows. In films we have tele-films that are shown occasionally.
1.2.4.3 Sports In this part PTV covers different sports shows, events or games play on PTV Sports channel. There are recorded events or some live events according to viewers interests.
As these are the products during which the ads are played and these are a way to attract different companies to sponsor them and have there ad played. The actual thing that PTV sells is its time through which it generates its revenue. So the prices are set according to the trend of viewers ship during these time bands. The more the viewers are in number in a particular time band the more shall PTV charge for that time slot.
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We see that maximum charges are during the prime time drama because at that time PTV has the maximum number of viewers. And after it the per prime time and the post prime time. These rates are also changed over time.
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1.2.5.2 Economical The situation affects PTV a lot as its is government owned organization so as the economical situation of the country decreases the funds that are available to PTV decreases. PTV can manages its expenses by its own profit but as the profit is also owned by the government and a set budget is given to PTV to meet its expenses so we can say that the economical situation is harmed PTV is also effected by it.
1.2.5.3 Social Social norms and values have a great impact on PTV. PTV is influenced by different standards of society like life style, religious values, social norms, pattern of life etc. PTV has to show all its programs according to standards. PTV is used to promote the societys image. It is used to promote the changes in society, but at the same time PTV is limited to shows only those things that are acceptable in
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1.2.5.4 Technological PTV uses the latest and best available technology for its function. Still some time it is affected by change in technology. It can not rapidly shift from old to new technology. PTV has to adopt the technology because it has to represent countrys media at international level. If the speech of President or Prime Minister is to be given coverage it is done through PTV. So PTV has to keep its technology up to date. PTV gives its coverage through satellite. It is using 3D technology. It is not currently using DTH (Direct to Home) service but is looking to shift towards it. PTV is also using old technology, but as a whole they are having very reliable and fault free technology.
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Finance Department
General Manger
Head of Marketing/Sales
Finance Manager
Executive Manager
Account Officer Deputy Controller of Marketing/Sales (03 posts) Assistance Accounts Officer (12 posts) Marketing/Sales Manager (05 posts) Assistance Marketing/Sales Executive (09 posts) Accountants (16 posts) Assistant Personnel Officer (02 posts) (04 posts) Personnel Officer (02 posts)
1.3.3.1 PTV Lahore Center The first television station in Pakistan made its appearance through a pilot transmitter at Lahore, in November 1964. With the installation of a permanent transmitter in December 1968 and facilities of modern sophisticated machinery, it attained the position of a complete program production and transmitting Center. The main building was inaugurated in December 1976. Over the years its productions have flowered and achieved high standards of professional quality. It provides a varied fare with outstanding contributions in the fields of drama, the music presentations in particulars. In 1964, 4 million were covered while today
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1.3.3.2 PTV Karachi Center The Karachi Center commended transmission on November 2, 1967 and was the first full-fledged station with its own building, equipment with requisite proper technical facilities. The Center has facilities for via satellite transmission and reception through the earth satellite station at Deh Mandro. Via satellite programs are fed to the other PTV Centers through the national network link. The Karachi Center beams programs and news feed to foreign TV networks via satellite. The quality of its varied programs fare, be it music or drama, and is a good standard. PTV- Karachi Center, along with connected transmitter at Thana Bulla Khan, Shikarpur, Nurpur and Tan do Allah Yar, now covers 20 million populations.
1.3.3.3 PTV Center Quetta The era of audiovisual broadcasting began in the scenic capital of the province of Baluchistan in November 1974, when TV signals beamed out into the Quetta valley. This center now originates and contributes programs to the national network from its new center, commission in early 1985, which contains all the necessary facilities of a modern television center. Through connected transmitters Lak Pass, Sibbi and Ghazaband, around one million population of Baluchistan is covered. With the setting up of more transmitters and Super high frequency links to cover the remote areas and mountainous terrain of the province, the television service would be further extended deep into the interior.
1.3.3.4 PTV Peshawar Center The Peshawar Center of the Pakistan Television Corporation Limited was inaugurated in December 1974, though then a smaller station, it soon achieved a
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1.3.3.5 PTV Islamabad Center The center went on air on11th May 1967. Later, a powerful transmitter, installed at a height of 7,000 feet at Murree Hills in March 1969 boosted its range of transmission. As expansion plans gradually progressed, transmitters installed at Sakesar, Thandiani and Nangla further enhanced its coverage to over 22.74 million populations. The modern PTV- Islamabad Center was inaugurated on March 30,1987. The National News Bureau of PTV is located at this Center. National and international news including comprehensive pictorial coverage of events people and happening in various fields are brought to viewers daily by this bureau, sometimes via satellite. Aside from quality contribution to the general programming fare telecast by PTV, well-blended programs on current affairs are the Centers specialty.
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1.3.4.1 Marketing & Sales Department The marketing division of Pakistan is responsible for marketing the programs of PTV, finding commercial items for it to generate revenue for the organization. This department is major source of PTVs department has been expanding its self as much as increase in viewers ship and broadcast. The central marketing office is located in Karachi where as regional offices are functioning at all centers of PTV Lahore, Islamabad, Peshawar and Quetta. Moreover marketing and sales department has some additional offices at Faisalabad and Gujranwala and newly in Sialkot to create ease for local industry. The department works in the market by being in contact with its customers. A major part of department is also helped by Advertising Agencies which are accredited with marketing department. Department pays them 15% commission on their gross billings. Contacts between PTV and clients are also made direct without any advertising agencies. This department is also responsible for making contracts to purchase programs that are to be played on channels.
1.3.4.2 Finance Department The finance department of PTV deals with activities that are concerned with (RAE) Recording, Analyzing and Evaluating of all transaction that are done with money. The finance department has a work to set budgets. The basic work of finance department is at head quarters as the income is only generated there. At centers only expenses are done which are to be recorded by the finance department. The others departments when ever want some equipments or any other thing for use they send a requisition to purchase department they purchase it after verifying there is a real need of it. After that the bills are send to finance department who give cash against those bills or sometimes directly pay the bill.
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1.3.4.4 IT/Engineering Department The department of information technology is also called as Engineering department in PTV. That department takes care of the day to day operations and maintenances of PTV centers and broadcast. That department plays a major role in bringing, controlling and maintaining new technology as time required in the organization. The IT department plays a vital role in setting new projects, planning and procurement as well as research and development activities. They are responsible to select and implement the best technology that can be valuable for the organization and can enhance its working. The day to day progress of PTV in achieving latest technology to run its operation are all due to good working of engineering department.
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1.3.4.6 News Department The basic function of news department at PTV is to inform its viewers around the country with the recent incident taking place in the country. It includes providing the views the information of latest newsworthy happening on national and international levels.
1.3.4.7 Camera Department PTV gets its major income by selling its programs by placing ads of different brands or other organizations. So the record these programs PTV meet camera department in which the all recordings assets are saved. The department is responsible for the giving a quality videos of all programs.
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Week
1st Week
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17 August 2012
nd
Week
22
nd
August 2012
Mr. Hussain Ahmed Piracha Mr. Hussain Ahmed Piracha Mr. Hussain Ahmed Piracha Mr. Hussain Ahmed Piracha Mr. Hussain Ahmed Piracha
23rd August 2012 24th August 2012 27th August 2012 28th August 2012
Receive release order from client Receive release order from client Filled Contract Register Contact with Marketing Agencies
29th August 2012 3rd Week 30 August 2012 31st August 2012
th
Receive release order from client Filled Contract Register Receive RO and
Mr. Hussain Ahmed Piracha Mr. Hussain Ahmed Piracha Mr. Hussain
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Ahmed Piracha
Receive RO and filled Contract Registar Forward RO to main marketing Office Forward Release Instruction to Programs
Forward RO to main office for play Forward RO to main office for play Receive RO and filled Contract Register
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main office Receive Invoice for Mr. Syed. Khawar collection Receive Invoice and collect cash Received RO and forward to Release and filled register Got information about Admin & Personnel and Finance Departments Dr. Khalid Zia Ramay Abbas Zaidi Mr. Syed. Khawar Abbas Zaidi Mr. Hussain Ahmed Piracha
21 September 2012
st
1.4.4.1 Marketing Department The marketing division of Pakistan is responsible for marketing the programs of PTV, finding commercial items for it to generate revenue for the organization. This department is major source of PTVs department has been expanding its self as much as increase in viewers ship and broadcast. The central marketing
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I mainly engaged with the marketing department but I also got information about admin and personnel and finance department of PTV which information are following:
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1.4.4.3 Finance Department The finance department of PTV deals with activities that are concerned with recording, analyzing and evaluating of all transaction that are done with money. This department keeps the records and provides all the information about the finance to concern with parties and other relate department. It prepares the financial statement and maintains store &ledger, payroll etc. All the accounts prepared under historical cost convention. The finance department has a work to set budgets. The basic work of finance department is at head quarters as the income is only generated there. At centers only expenses are done which are to be recorded by the finance department.
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The GM of marketing understand me with the marketing department work and also give me the some basic information of others department. After that GM introduce me with my others supervisors and attached with him for different tasks. I also guided by the Marketing Manager to PEST analysis of PTV.
1.4.5.2 Introduction and Contacted with Marketing Agencies The very first task which I have to perform in PTV during my internship is contact with a marketing agency which is paid 15% commission by PTV. The first of it is to be in contact with the marketing agencies and ask that if there was any new order of clients to play their ads during the programs. Moreover the marketing agencies tell the tendency that which type of program will be more force by the clients. During my task I had to call these marketing agencies and had to ask them that if there was any new contract or ads planned by any client at that day. Moreover the client mainly will be in touch with the marketing agencies that what type of product or service they have to play, what are its basic functions and use. The marketing agency is liable to make draft of the commercial and then to make the ads. Then it is shown to the client who approves it for transmit. The client also tells that what production or outcome that he want to get from that advertisement. While interact with them I also got information from them the
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1.4.5.3 Receive Release Order from client After interaction and contacted with the marketing agencies I have a task to perform which was given to me by Marketing and Sales Manager is receiving the release order from client. Release order is order in form of paper in which the ads play description and details are given from client to PTV. It contain the fully detail and name of client and also detail of his product or service name and there is also mention the client GST number and media plan number, the other things which is on mention the release order are release date of the ads , position of the ads, cost of the ads, commercial name and spot ID and also mention the spots. The client send release order throw using the medium like email or fax. During my internship I have no personal email ID to use in PTV for working purpose with marketing agencies, so the manager of marketing and sales help me to receive release orders from using his email ID. The manager of sales and marketing also instruct me time to time for increasing my performance. After receiving release order I follow the instruction which given to me by manager of marketing and sales, inform to the client to receiving release order and then read carefully the release order and discuss it with the customer on phone, if there is any problem in release order then ask to the customer to correct it and sent it to again.
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1.4.5.5 Forward Release Order (RO) The next task which was performed by me is forward to the release order which is received from client to main marketing office CMO (Central Marketing Office) Karachi. First I had the approval from Marketing Manager to forward release order, and then call at central marketing office Karachi to receive the release order by fax.
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1.4.5.7 Forward ads to censored board After received confirmation call from central marketing office Karachi I forward ads to censored board for the quality check or that ads is acceptable or not according to rules and regulation of PTV display material.
1.4.5.8 Received censored board report After sometime of forward ads to censored board I received a report from censored board for the confirmation about ads material. The censored board has rights to reject the ads. That is clearly told to client the ads will be played after censoring.
1.4.5.9 Making a Contract After receiving the confirmation call from the CMO Karachi I make the contract between client and PTV. Client is agree to play his ads at time which is available and PTV agree the amount which received from client. The contract statement show that both the parties mean client and PTV are agreed. The contract shall contain the name of client or marketing agency and also the name of advertiser. There is also mention the amount of contract which is agreed and from PTV there are also mention the date on which ads played, length of ads, and the time slots at which ads to be played. The contract is signed by Manager Marketing/Sales of PTV and also the signature and stamp of advertiser.
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1.4.5.10 Know how about Advertising Material Sometime the client is not follow the rule and regulation about the advertising material so there is the duty of marketing officer to give information about advertising material to client. I am also learned about that material, there is some information which I know about advertising material during my internship; 35mm or 16mm film or video cassette as per the requirement of PTV and also a preferable sound track is require for the advertisement and that material is write on the u-matic video cassette, 2.5 mm thickness may also be used. Generally a single slide for 7 seconds and two slides for a 15 seconds spots are accepted. Sounds in tape should be provided with the slides. Telops card can also be telecast. The specifications of telop for all PTV centers are (card size: 12.5 cm x 10.0 cm / safe area: 9.0 cm x 77.0 cm).
1.4.5.11 Sending reminder to client for recovery There are several problem to received or collect the money from client. There is specific time period of relaxation to client for recovery of 90 days. I also learned how the send reminder to client for recovery from a marketing officer Mr. Qasir Abbas. First I type a letter according to given instructions from marketing officer then post it to client postal address and also have a record for future. The reminder should sent after specific time period, first reminder sent to client after playing ads and if the client not paid the money within one week then after one week second reminder will be sent if there is no positive response then also sent after four weeks third reminder after 8 weeks and last reminder sent after 90
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1.4.5.12 Make Special Package for MOBILINK In the PTV there is specific tariff rates which is given to clients for make decisions for advertisement, but sometime PTV make some special packages for special client, I also made it and forward to the client with the help of Mr. Hussain Ahmed Piracha. We made special package for Mobilink, in the package there is some benefit provide to Mobilink. We give 4015 minutes to Mobilink annually at the rate of Mr. Hussain Ahmed Piracha Rs:35,000,000 + GST which actually cost is Rs:103,416,667. There is also give some additional benefits to client for the package satisfaction in shape of one ads free in a day and free logo show etc. There are some terms and condition given by PTV and followed by Mobilink: PTV will make provision of 06 minutes CAT (Commercial Air Time) on PTV News per day basis. Mobilink may use the CAT (Commercial Air Time) as its own choice in any time segment, however two minutes will have to be used in the segment. Sponsorship of one program daily as per clients choice, with the following benefits: announcements, break bumpers, logo etc
1.4.5.13 Received Invoice for collection There is trustful task which I performed in PTV is received invoice for collection. I performed this task with the trust of General Manager of PTV. After playing or onair ads or transmission CMO (Central Marketing Office) Karachi makes the invoice for collection and sent it to Islamabad Center. Invoice for collection is also called sales tax invoice. After receiving invoice from CMO Karachi deliver it to clients or marketing agencies to made payment within in 90 days. Payment made by cheque in favor of Pakistan Television Corporation Ltd.
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These are all tasks performed by me during my internship at PTV. At the end of my internship period General Manager give me feedback about my performance during internship in PTV, and I am happy when general manager give me positive feelings about my work and give me best wishes for future.
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1.4.6.1 Skills and qualifications From my internship at PTV I learned lots of thing about marketing by doing practically work on marketing there are several basic skills which I gained by doing internship. I have skill about how to do work in a team and in organization, I have to skill how to coordinate with the co-workers or subordinates in the organization, I learned how to work under the leader and as a leader, have skill how to done work at the time. My communication and interpersonal skills are improved after doing internship. By doing work or communicate with the clients and marketing agencies and channels my skills were enhanced a lot, and also learn how to change in behavior during communication, and my confidence level also increased. The skills of punctuality and time management are also increased during my internship. During my internship I also learned how to develop the friendly environment by employees in the organization, how to increase motivation levels of employees by leading them.
1.4.6.2 Responsibilities undertaken I have undertaken different type of responsibilities during my internship. I follow the rules and regulations of the organization during my internship which given to me at the starting time of my internship. I had responsible to do given tasks at the time given. My supervisors give me instructions according to every task and I follow them with very care because it is difficult when a new employee enter in an organization without any experience or practical work. It was difficult for me also because I have no experience before it. I also give positive attitude and behavior
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1.4.6.3 Influence of internship in future Internship period is my first practical work experience of my life and I learned lots of thing during that period. And I think that is so important for me in future life. Before internship I have no idea about organization environment and work. It was my first experience to implement my knowledge in real work and that was very good experience I enjoy it very much. I had understanding of organization structure in real and understand to how to manage the management in several ways. During my internship I had understanding to how work with team, it is difficult for the leaders to make decision when you have a large number of
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1.4.6.4 Correlation between class room Knowledge and Internship work During my internship I also followed my class room knowledge with my work. My class room knowledge also help me several task and increase my performance, I have knowledge about marketing before internship but practical implementation of my marketing knowledge into work is great experience during internship in PTV. I had already studied all the terms of management theoretically but it is great experience follow that terms practically during internship. After doing internship I realized that class room knowledge is so much needed and very helpful during practical work in life. So we are understanding to develop the classrooms knowledge and shall be more attentive during the delivery of knowledge in class rooms. Every task which perform in PTV marketing department is also related to our knowledge for example when I type the recovery letter for client my supervisor sitting around me and instruct me and develop me business communication skills, and we also have knowledge to who the business letter write in Business Communication Read and Write (BCRW) subject in bachelor of commerce. Especially the courses of Fundamentals of Marketing and Essentials of Management which I have also read during my study are also help me lot when I work with the marketing department in PTV to understand the basic concepts of marketing and management and apply them in real practical work. So at the end, correlation between class rooms knowledge and internship work have strong relation and it is defiantly effect on the performance and also on motivation of employees in organization.
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In news sector GEO, ARY News, Express News, SAMAA, DUNIA, WAQAT News, and News ONE etc. are the competitors of PTV News channel. In sports sector there is only Pakistani private sports channel named GEO Super is the competitor of PTV Sports channel. Moreover PTV Network is the lead in the sector as its maximum coverage in Pakistan.
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2.3.2 Weaknesses of PTV PTV mostly used the old technology, so employees are unable to get access to use up to date technology. Huge size of the organization is also a week point of PTV. There is difficult to manage accurately in all fields to employees. Due to own by government PTV bound under the government policies and has lack of freedom. Communication gap between departments. There is not a proper training facilitate to employees in PTV. PTV have large number of employees and effect to increase cost.
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