CONSUMER DURABLES

BUSINESS PLAN
GROUP MEMBERS
 Allwyn Gonsalves (27)
 Kunal Pandit (36)

 Nikhil Potdar (44)

 Hrishikesh Raut (46)

 Shikhar Thakur (56)

 Akshay Vartak (59)

CONSUMER DURABLES
 Longer usage value

 Considerably large portion of income is spent

 Consumer looks for ‘Value for Money’

 Many a times it is a Status symbol

 Part of income spent

KEY DIFFERENCES

Consumer Product Consumer Durables

(FMCG)
• High Value
• Low value
• Large intervals in
• Frequent purchase between two purchase
• More knowledge
• Less information require to make a
require purchase decision

• Short Durability • Longevity

HYUNDAI
PA
 VISION & MISSION
 Vision statement:
Our team provides value
for your future.

 Mission Statement:
To pursue
excellence and
deliver cars that
inspire, so you can
live your life the way
you want. And drive
your way.
INTRODUCTION…

 A Hyundai Product
 Stylish Combination
 Bridging the gap b/w Santro & Getz
 B-Segment car
FEATURES…
 European styling with Japanese
Engineering
 Stylish Interiors
 Petrol / Diesel / CNG/ LPG
 GPS System
3 year warranty
 New Anti-Braking System (ABS)
 Roof Top Window
 SWOT ANALYSIS
STRENGTHS WEAKNESSES

 The Quality  Commodity Price

Advantage Risks

 Quality Service  Exchange Rate Risk

across 1036 Cities

 A Buying Experience
Like No Other
 OPPORTUNITIES & THREATS
OPPORTUNITIE
THREATS
S
 Increased  Risk Factors
purchasing power of
middle class
 Threats from
Competitors
 Govt. Subsidies
 100% FDI
PRODUCT OFFERING AND TECHNICAL
SPECIFICATION
MARKETING STRATEGY
 Objectives

10% market share in two year.

Use Brand image of Hyundai
 Target Market

Middle & upper income professionals

Small business owners &
Entrepreneurs
 Positioning

Value for Money

MARKETING MIX
CONTD….
 Distribution

Stockist

Dealers

Sub Dealers

Booking Agents
PRODUCT LIFE CYCLE
 N K
H A
T U…
YO