Represented By

Rahul Jain

MARKET SHARE as on 2010-11

PERCENTAGE
ASIAN PAINTS

KANSAI NEROLAC

BERGER PAINTS

AKZO NOBEL

SHALIMAR PAINTS

OTHERS

20%

37%

5%
8%
14%

16%

COMPETITOR

ASIAN PAINTS
KANSAI
NEROLAC
SNOW
CHEM
PAINTS

BERGER
PAINTS
AKZO
NOBEL

SHALIMAR
PAINTS

PRODUCT
Interior wall paints
Exterior wall paints
Wood surface paints
Floor coatings
Plastic coatings

Company

year
2006-2007

2007-2008

2008-2009
2009-2010

2010-2011
2011-2012

Asian
Paints

Shalimar
Paints

Kansai
Nerolac

163.50

450

378

37

160

330.50

431

1250

36.80

354.90

353.03

678.90

809

34.85

150

222.78

439.80

2047

58.60

262.50

692.50

624

2530

88.50

287

900

846.10

660.75

Berger
Paints

49.20

Akzo Nobel

756.20

SHARE PRICE (In Rs.)

3000
2500
2000
1500

1000
500

asian paints
berger paints
kansai nerolac
shalimar paints

akzo nobel

Company

year
2006-2007

2007-2008

2008-2009
2009-2010

2010-2011

2011-2012

Asian
Paints

Berger
Paints

Shalimar
Paints

Kansai
Nerolac

Akzo
Nobel

28.36

49.20

12.54

42.21

109.72

39.12

37

25.31

44.46

15.69

37.78

36.80

9.41

36.59

77.38

80.74

34.85

26.42

61.42

43.25

80.81

58.60

30.82

38.22

47.94

48.30

88.50

12.32

21.96

25.60

250
200
150
100
50

Akzo Nobel
Shalimar Paints
Kansai Nerolac
Berger Paints

Asian paints
0

Company

year
2006-2007

2007-2008

2008-2009
2009-2010

2010-2011

2011-2012

Asian
Paints

Berger
Paints

Shalimar
Paints

Kansai
Nerolac

Akzo Nobel

272.05

83.07

4.75

107.66

448.42

375.20

92.08

9.58

119.79

60.21

362.36

88.76

3.56

98.59

294.59

774.50

120.14

10

165.5

159.30

775.15

148.31

11.67

205.98

176.60

463.32

83.73

4.67

118.34

94.29

1400
1200
1000
800

Akzo Nobel

600

Shalimar Paints

400

Kansai Nerolac

200

Berger Paints

Asian paints

Company

year
2006-2007

2007-2008

2008-2009
2009-2010

2010-2011

2011-2012

Asian
Paints

Berger
Paints

Shalimar
Paints

Kansai
Nerolac

Akzo Nobel

3390

1322

291

1484

1009

4092

1522

341

1529

1064

5042

1687

370

1664

1016

5794

1822

395

1972

1114

7245

2288

441

2493

1322

3766

1274

212

1268

645

16000
14000
12000
10000
8000
6000
4000
2000
0

Akzo Nobel
Shalimar Paints
Kansai Nerolac
Berger Paints

Asian paints

Company

year
2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

Asian
Paints

Berger
Paints

Shalimar
Paints

Kansai
Nerolac

Akzo
Nobel

13

11.50

27

17

.50

12

17.5

.60

12

16

27

1.10

7.5

15

16

32

1.30

10

18

80
70
60
Berger Paints

50

Akzo Nobel

40

Kansai Nerolac

30

Shalimar Paints

20

Asian Paints

10
0
2006-2007 2007-2008 2008-2009 2009-2010 2010-2011

Company

year
2006-2007

2007-2008

2008-2009
2009-2010

2010-2011

Asian
Paints

Berger
Paints

Shalimar
Paints

Kansai
Nerolac

Akzo Nobel

77.57

8.61

71.99

200.05

212.42

96.80

10.91

89.12

220.33

198.41

114.10

12.99

95.02

242.87

254.69

162.35

18.07

112.66

286.80

268.93

205.93

20.84

134.19

170

295.95

900
800
700
600

Berger Paints

500

Akzo Nobel

400

Kansai Nerolac

300

Shalimar Paints

Asian Paints

200

100
0
2006-2007 2007-2008 2008-2009 2009-2010 2010-2011

Company

year
2006-2007

2007-2008
2008-2009
2009-2010
2010-2011

2011-2012

Asian
Paints
23.29

Berger
Paints

Shalimar
Paints

Kansai
Nerolac

Akzo Nobel

18.85

13.03

10.66

3.44

19.33

12.80

6.32

7.44

27.47

33.08

13.23

37.71

9.65

8.77

10

10.04

5.67

3.63

10.16

25.33

13.65

8.52

18.11

13.06

52.38

36.57

23.30

40.98

33.05

200
180
160
140
120
100
80
60
40
20
0

Berger Paints
Akzo Nobel
Kansai Nerolac
Shalimar Paints

Asian Paints

Mutual Fund Holding

as on sep.2011
Rs. In crore

Total = Rs.5621026
0%
24%

44%
4%

ASIAN PAINTS
KANSAI NEROLAC
BERGER PAINTS

28%

AKZO NOBEL

SHALIMAR PAINTS

Current Share Price

Company Name

As on
07 dec 2011

Asian Paints

2866

Berger Paints

101.05

Akzo Nobel

809

Kansai Nerolac

882

Shalimar Paints

473.10

ASIAN PAINTS
STRENGTH:
Market leaders with 37% market shares.
Strong in inventory control.
The pricing strategy is oriented to middle and lower

end consumers.

Widest product range in terms of products, shades,

pack sizes.

Comprehensive nation wide coverage of the

market.

Brand name with 68 year experience.

WEAKNESS
Seasonal demand and hence in off seasons it can lead
to cash flow problems.
Innovation in developing new product is inadequate.

Weakness on the technology front in industrial

paints
In industrial paints, AP has only a 15% market share

OPPURTUNITY
Acquiring/ increasing market share in
Industrial paint sector.
The automobile industry

accounted for 50% of the

industrial markets.

THREATS
Domination of few foreign companies.
Competition is catching up fast, hi-tech
facilities gives abundant choices.

Competitors have gone in for hi-tech

instacolour spot mixing.

BERGER PAINTS
Strengths

Strong brand image

Quality driven
Competitive Price in comparison to its major
competitors

WEAKNESS
Weak Distribution mainly in far off
places
Concentrated only on dealer related
marketing
Depending on previously established
goodwill

OPPURTUNITY

Better Brand presence through

promotion
Active consumer involvement

THREATS
Recession hitting real estate
Loss of loyal Dealers/ Sub-dealers to
other companies
Market leader in the shrinking paint
segments (primer, distemper &
enamel)