Beruflich Dokumente
Kultur Dokumente
MBA ( IT)
ACKNOWLEDGEMENT
The successful completion of any task would be incomplete without mentioning the people who have made it possible. So it`s with the gratitude that I acknowledge the help, which crowned my efforts with success. Life is a process of accumulating and discharging debts, not all of those can be measured. We cannot hope to discharge them with simple words of thanks but we can certainly acknowledge them. I owe my gratitude to MR.SUNIL BUDHIRAJA .LECT.LSM for his constant guidance and support. I would also like to thank the various department officials and staff who not only provided me with required opportunity but also extended their valuable time and I have no words to express my gratefulness to them. Last but not the least I am very much indebted to my family and friends for their warm encouragement and moral support in conducting this project work.
Contents
Contents.....................................................................................................................................3 INTRODUCTION.....................................................................................................................5 HUMANISED WORK THROUGH QWL................................................................................7 JOB ENLARGEMENT VS. JOB ENRICHMENT...........................................................7 Difference between job enrichment and job enlargement.................................................8 BENEFITS OF JOB ENRICHMENT EMERGE IN THREE AREAS.............................9 APPLYING JOB ENRICHMENT..................................................................................10 IMPACT OF QWL ON ORGANIZATION CLIMATE.........................................................11 LITERATURE REVIEW........................................................................................................12 OBJECTIVES OF STUDY......................................................................................................14 RESEARCH METHODOLOGY.............................................................................................15 INTRODUCTION TO RETAIL SECTOR.............................................................................15 QUALITY OF WORK LIFE MEASURES IN RETAIL SECTOR........................................17 QUALITY OF WORK LIFE MEASURES IN MARKS AND SPENCER............................21 BENEFITS OF QUALITY OF WORK LIFE TO EMPLOYEES AND ORGANIZATION. 24 .............................................................................................................25 CONCLUSION........................................................................................................................25 QUESTIONNAIRE.................................................................................................................27 BIBLIOGRRAPHY.................................................................................................................30
EXECUTIVE SUMMARY
QWL is viewed as a wide-ranging concept, which includes adequate and fair remuneration, safe and healthy working conditions and social integration in the work organization that enables an individual to develop and use all his or her capacities. Most of the definitions aim at achieving the effective work environment that meets with the organizational and personal needs and values that promote health, well being, job security, job satisfaction, competency development and balance between work and non-work life. The definitions also emphasize the good feeling perceived from the interaction between the individuals and the work environment. Understanding the nature of work in the contemporary environment, we define QWL as the effectiveness of work environment that transmit to the meaningful Retail sector personal needs in shaping the values of the employees that support and promote better health and well-being, job security, job satisfaction, competency development and balance between work and non-work life. This will ensure the smooth transition of the contemporary workforce towards a knowledge based workforce. Subsequently, this analysis would also serve as a guide for the relevant ministries related to communication and multimedia functions, organizational practitioners, decision makers and individual employees to humanize the workplace for a better QWL.
INTRODUCTION
The success of any organization is highly dependent on how it attracts recruits, motivates, and retains its workforce. Today's organizations need to be more flexible so that they are equipped to develop their workforce and enjoy their commitment. Therefore, organizations are required to adopt a strategy to improve the employees quality of work life'(QWL) to satisfy both the organizational objectives and employee needs. QWL is a process by which an organization attempts to unleash the creative potential of its personnel by involving them in decisions affecting their work lives. The term refers to the favourableness or unfavourableness of a total job environment for people. QWL programs are another way in which organisations recognise their responsibility to develop jobs and working conditions that are excellent for people as well as for economic health of the organisation. The elements in a typical QWL program include open communications, equitable reward systems, a concern for employee job security and satisfying careers and participation in decision making. Many early QWL efforts focus on job enrichment. In addition to improving the work system, QWL programs usually emphasis development of employee skills, the reduction of occupational stress and the development of more co-operative labour-management relations. The aim of QWL is to identify and implement alternative programs to improve the quality of professional as well as personal life of an organizations employees. The QWL approach considers people as an asset' to the organization rather than as costs'. It believes that people perform better when they are allowed to participate in managing their work and make decisions. This approach motivates people by satisfying not only their economic needs but also
their social and psychological ones. To satisfy the new generation workforce, organizations need to concentrate on job designs and organization of work. Further, today's workforce is realizing the importance of relationships and is trying to strike a balance between career and personal lives. Vigorous Domestic and International competition drive organisations to be more productive. Proactive managers and human resource departments respond to this challenge by finding new ways to improve productivity. Some strategies rely heavily upon new capital investment and technology. Others seek changes in employee relations practices. Human resource departments are involved with efforts to improve productivity through changes in employee relations. QWL means having good supervision, good working conditions, good pay and benefits and an interesting, challenging and rewarding job. High QWL is sought through an employee relations philosophy that encourages the use of QWL efforts, which are systematic attempts by an organisation to give workers greater opportunities to affect their jobs and their contributions to the organisations overall effectiveness. That is, a proactive human resource department finds ways to empower employees so that they draw on their brains and wits, usually by getting the employees more involved in the decision-making process. QWL considers people as an asset to the organization rather than as costs. It believes that people perform better when they are allowed to participate in managing their work and make decisions. Moreover the most important thing is that QWL motivates the people
employees, which benefits the organisation while creating greater job interest and career options for the employee. Job enrichment takes a different approach by adding additional motivators to a job to make it more rewarding. It was developed by Frederick Herzberg on the basis of his studies indicating that the most effective way to motivate workers was by focusing on higher-order needs. Job enrichment seeks to add depth to a job by giving workers more control, responsibility and discretion over hoe their job is performed. The difference between enlargement and enrichment is illustrated in the figure on the next page. Difference between job enrichment and job enlargement Job enrichment Jon enrichment Higher-order
and enlargement Routine job order Few Number of tasks (Focus on Breadth) In the above figure we see that job enrichment focuses on satisfying higher-order needs, while job enlargement concentrates on adding additional tasks to the workers job for greater variety. The two approaches can even be blended, by both expanding the number of tasks and adding more motivators, for a two-pronged attempt to improve QWL. Many Job enlargement Lower-
Job enrichment brings benefits, as shown in the below figure. BENEFITS OF JOB ENRICHMENT EMERGE IN THREE AREAS
Individual: Growth Selfactualisation Organisation: Intrinsically motivated employees Better employee performance Less absenteeism and turnover; fewer grievances
Its general result is a role enrichment that encourages growth and selfactualisation. The job is built in such a way that intrinsic motivation is encouraged. Because motivation is increased, performance should improve, thus providing both a more humanised and a more productive job. Negative effects also tend to be reduced, such as turnover, absences, grievances and idle time. In this manner both the worker and society benefit. The worker performs better, experiences greater job satisfaction and becomes more self-actualised,
thus being able to participate in all life roles more effectively. Society benefits from the more effectively functioning person as well as from better job performance. APPLYING JOB ENRICHMENT Viewed in terms of Herzbergs motivational factors, job enrichment occurs when the work itself is more challenging, when achievement is encouraged, when there is opportunity for growth and when responsibility, feedback and recognition are provided. However, employees are the final judges of what enriches their jobs. All that management can do is gather information about what tend to enrich jobs, try those changes in the job system and then determine whether employees feel that enrichment has occurred. In trying to build motivational factors, management also gives attention to maintenance factors. It attempts to keep maintenance factors constant or higher as the motivational factors are increased. If maintenance factors are allowed to decline during an enrichment program, then employees may be less responsive to the enrichment program because they are distracted by inadequate maintenance. The need for a systems approach in job enrichment is satisfied by the practice of gain sharing. Since hob enrichment must occur from each employees personal viewpoint, not all employees will choose enriched jobs if they have an option. A contingency relationship exists in terms of different job needs, and some employees prefer the simplicity and security of more routine jobs.
that the work has on people as well as on organizational effectiveness. Ultimate objectives of the QWL is employees in problem solving & decision making Provides more autonomy and opportunity for self direction and self control. Change in the organization climate so that human technological organizational interface leads to a better QWL. Work redesign is a powerful instrument of cultural and attitudinal change. Bureaucratic form of work organization reinforces the authoritarism of traditional society and redesign based on participative principle will tends to foster democratic values in the society at the large. Redesign the systems which will sustain and strengthen the predominant patterns of behaviour that already exist in a given culture.. In India QWL is confined to organized sectors of industry and government, which is a small percentage of total working population.
LITERATURE REVIEW.
JOHNSTON et al. (1978) explained that Quality of work life (QWL) consists of opportunities for active involvement in group working arrangements or problem solving that are of mutual benefit to employees and employer. It requires employee commitment to the organization and an environment in which this commitment can flourish. Part of the commitment to the organization is the various attitudes or value judgements of people to their jobs and to their total work environment. WALTON (2002) examined that, success of any organization is highly dependent on how it attracts, recruits, motivates, and retains its workforce. Today's organizations need to be more flexible so that they are equipped to develop their workforce and enjoy their commitment. Therefore, organizations are required to adopt a strategy to improve the employees quality of work life'(QWL) to satisfy both the organizational objectives and employee needs. The case lets discuss the importance of having effective quality of work life practices in organizations and their impact on employee performance and the overall organizational performance MAIMUNAH ISMAIL (2008) in this article, the researcher examined that many factors determine the meaning of quality of work life (QWL), one of which is work environment. A group of workforces that is greatly affected in QWL as a result of dynamic changes in work environment is information technology (IT) professionals. The constructs of QWL discussed are health and
well-being, job security, job satisfaction, competency development, work and non-work life balance. HACKMAN AND OLDHAMS (1980) highlighted the constructs of QWL in relation to the interaction between work environment and personal needs. The work environment that is able to fulfil employees personal needs is considered to provide a positive interaction effect, which will lead to an excellent QWL. They emphasized the personal needs are satisfied when rewards from the organisation, such as compensation, promotion, recognition and development meet their expectations. LAWLER (1982) defines QWL in terms of job characteristics and work conditions. He highlights that the core dimension of the entire QWL in the organization is to improve employees well-being and productivity. The most common interaction that relates to improvement of employees well-being and productivity is the design of the job. Job design that is able to provide higher employee satisfaction is expected to be more productive. HESKETT AND SCHLESINGER (1997) define QWL as the feelings that employees have towards their jobs, colleagues and organizations that ignite a chain leading to the organizations growth and profitability. A good feeling towards their job means the employees feel happy doing work which will lead to a productive work environment. This definition provides an insight that the satisfying work environment is considered to provide better QWL WONG et al (2001) operationalised QWL as the favourable working environment that supports and promotes satisfaction by providing employees with rewards, job security and career growth opportunities. Indirectly the definition indicates that an individual who is not satisfied with reward may be
satisfied with the job security and to some extent would enjoy the career opportunity provided by the organization for their personal as well as Professionals growth.
OBJECTIVES OF STUDY
1. The aim and objective of this study is to identify Quality of work life and their effectiveness on workers/staff in Retail sector. 2. To know whether Quality of work life to an employee is of necessity in
order to achieve maximum productivity in Retail sector. 3. To enquire about things related to employee efficiency, satisfaction,
productivity, the motivation they received and general working environment of the employee work. 4. To know the benefits of Quality of work life to employees and
organisation and the effectiveness of these benefits given. 5. Also to find out how the organisations meets the demands of the
RESEARCH METHODOLOGY
Secondary data has been used and is collected from different websites, and also from various books, journals and magazines which are mentioned in bibliography section.
appeared in China. After ten years of rapid growth, the total sales volume of the country's chain retail industry has reached 700 billion RMB (US$87 billion) in 2004. Estimated to grow to the value of US $500 billion by 2010, retail sector is one of the most rapidly growing sectors in India. Organised retail chains are still at its infancy and occupies a market share of 5 per cent vis--vis the unorganized, family owned retail outlets The retail sector has undergone a major transformation when it comes to working hours over recent years since the introduction of 24 hour shopping and the opening of many stores on Sundays. One of the major goals of Retail sector is to create a flexible work environment where we can respond in the most agile way to the demands of a client service business while providing our employees with control and influence over their own quality of life. Concerns about job quality have become more widespread, crossing all industries and occupations. The Retail sector in particular has risen to the forefront of discussions about job quality because of the rapid growth and development of these new forms of work organization over the past two decades. However, despite there being an extensive quality of work life literature, and emerging research on call centre job quality, there is yet to be a study that systematically links the quality of work with employment in the Retail sector context.
Contrary to the traditional assumptions, QWL is improved the extent that the worker can exercise more control over his or her work, and the degree to which the job embraces an entire meaningful task but not a part of it. For that Retail sector ( like Big bazaar, Wall mart and Marks and Spencer) has been so concerned. Further, QWL provides for opportunities like autonomy in work and participation in planning in order to use human capabilities.
provided to employees on such matters as privacy, free speech, equity and due process.
(ix) EMPLOYEE FEEDBACK: In retail outlets like Big Bazaar, Marks and Spencer Employees receive feed back about their performance and recognition of superior performance.
the vast majority of them only work part-time but this suits many people, especially where the retail store offers flexibility. The working hours are also attractive for the likes of younger people who may still be at school themselves or if theyre students looking to obtain an income whilst at university as the nature of the retail sector allows them to work during evenings and at weekends which is when they have more availability.
(xii) Recognition:
Recognising the employee as a human being rather than as a labourer increases the QWL Participative management, awarding the rewarding systems, congratulating the employees for their achievement, job enrichment, offering prestigious designations to the jobs, providing well furnished and decent work places, offering membership in clubs or association, providing vehicles, offering vacation trips are some means to recognise the employees. (xiii) PAY AND STABILITY OF EMPLOYMENT: Good pay still dominates most of the other factors in employee satisfaction. Majority of the retail outlets like Wall mart, Big bazaar, Marks and Spencer believe that alternative means for providing wages should be developed in view of increase in cost of living index, increase in levels and rates of income tax and
profession tax. Stability to a greater extent can be provided by enhancing the facilities for human resource development
RECOGNITION: Flat organizational structures help organizations facilitate employee participation. A participative management style improves the quality of work life. Workers feel that they have control over their work processes and they also offer innovative ideas to improve them. WORK-LIFE BALANCE:
Marks and Spencer provide relaxation time for the employees and offer tips to balance their personal and professional lives.
MEDICAL SERVICES:
Marks and Spencer employees provides following medical facilities to their employees summed up as follows Peripheral sector dispensaries Plant medical centres Occupational health centre All employees, their families entitled to free medical aid at the companys Well-equipped dispensaries located in various sectors and in the plant area. INVOLVEMENT AND COMMUNICATION: In Marks and Spencer employee involvement and communication is of worth seen. Multi-skilling and exposing workers to different lines of activity in the unit indirectly leads to the greater involvement and better job security of worker in the organisation. The employer too, can make use of the varied skills to any altered situations of restructuring and other market adaptations. monotony of work life doesnt exists there. CANTEEN FACILITIES: The retail company has four well-equipped canteens inside the plant and one staff canteen, which provide catering facilities to all employees of Marks and Spencer. TRANSPORT FACILITIES: Marks and Spencer has provided subsidized transport facilities to their Thus, the
employees. In addition, vehicle allowance and vehicle purchase loan schemes are also there in order to facilitate its employees. TELECOMMUNICATION CENTER: A telecommunication center is also made inside the township in order to facilitate the employees with telecom services. EMPLOYEE COUNSELING Counselling is the discussion of a problem with an employee, with the general objective of helping the worker either resolve or cope with it. Stress and personal problems are likely to affect both performance and an employees general life adjustment; therefore, it is in the best interests of all those concerned (employer, employee and community) to help the employee return to full effectiveness. Counselling is a useful tool to help accomplish this goal. The success rate counselling program often is substantial.
GRIEVANCE PROCEDURE:
Workers have a sense of fair treatment when the company gives them the opportunity to ventilate their grievances and represent their case succinctly rather than settling the problems arbitrarily. Marks and Spencer offer an effective grievance procedure to its employees.
May feel more secure, happier and thus motivated working for an employer that supports their right to make choices between work and home life.
CONCLUSION
A good human resource practice would encourage professionals to be more productive while enjoying their work. Therefore, QWL is becoming an important human resource issue in all organizations. By knowing the constructs of QWL, organizations are able to identify ways and means to improve the approach in minimizing the adverse impact of changes in work environments pertaining to QWL as it seen that Retail sector is in boom. Retail sector have implemented various work-life programs to help employees, including alternate work arrangements, onsite childcare, exercise facilities, relaxed dress codes, and more. Quality-of-work-life programs go beyond work/life programs by focusing attention less on employee needs outside of work and realizing that job stress and the quality of life at work is even more direct bearing on worker satisfaction.
The main elements of the QWL, such as health and well-being, job security, job satisfaction, competence development, balance between work and non-work life are expected to help human resource practitioners as adult educators to co-design the IT work with humanistic factors. This will ensure the smooth transition of the contemporary workforce towards a knowledge based workforce. Open communications, mentoring programs, and fostering more amicable relationships among workers are some of the ways employers are improving the quality of work life. On the other side organisation must focused effective working conditions to their employee because work is an integral part of employee everyday life. As it is their livelihood or career or business on an average they spend around 12 hours daily in the work place. That is one third of their entire life. It does not influence the overall quality of their life. It should yield job satisfaction, give pieces of mine, of fulfilment of having done a task as it is expected without any flaw and having spent the time fruitfully, constructively and purposefully. Even if it a small step towards of their life time goal at the end of the day it gives satisfaction and eagerness to look forwarded the next day. So there must be a proper balance in between organisation and employee quality of work life
QUESTIONNAIRE
1. How long have you been working for company? a) Less than one year b) One Two years c) Two Five years d) Five years or more 2. I am satisfied with the working conditions provided by the company. a) Strongly agree b) Agree c) Disagree d) Strongly disagree 3. How motivating is the work environment? a) Extremely motivating b) Fairly motivating c) Neither motivating nor demotivating
4. Do the other departments in the hospital cooperate with each other? a) Yes b) No 5. Do you feel free to offer comments and suggestions? a) Yes b) No 6. There is a harmonious relationship with our colleagues in the company. a) Strongly agree b) Agree c) Disagree d) Strongly disagree 7. Sense of belongingness increase with the cooperation. a) Strongly agree b) Agree c) Disagree d) Strongly disagree 8. How far training programs helps an employee to achieve the required skill for performing the job efficiently? a) To great extent b) To some extent c) Rarely 9. Do you think the training programs helps in improving relationship among employees? a) Yes b) No 10. How would you rate the programs overall? Very useful 5 4 3 2 1 little use 11. Please comment on the following infrastructure Appraisal from Excellent to Poor a) Classroom/seating arrangement e) Audio visual arrangement
f) Quality of lunch g) Traveling facility 12. I am given adequate and fair compensation for the work I do? a) Strongly agree b) Agree c) Disagree d) Strongly disagree 13. My organization will pay salary by considering responsibilities at work a) Strongly agree b) Agree c) Disagree d) Strongly disagree 14. The company does a good job of linking rewards to job performance a) Strongly agree b) Agree c) Disagree d) Strongly disagree 15. I feel that my work allows me to do in a particular area where I can do best. a) Strongly agree b) Agree c) Disagree d) Strongly disagree 16. There is a balance between stated objectives and resources provided by the company. a) Strongly agree b) Agree c) Disagree d) Strongly disagree 17. Fringe benefits provided to you. a) Insurance b) Retirement benefit c) Health checkup d) All the above
18. Does the company provide you the social security benefits? a) Yes b) No 19. Do you feel comfortable and satisfied with your job? a) Satisfied b) Neutral c) Dissatisfied 20. Do you feel secured about your job? a) Yes b) No
BIBLIOGRRAPHY
BOOKS: Managers pay and their satisfaction with their pay. Personnel Psychology, Lawler III E and Porter L Quality of work life and its relation to quality of life, Elizur D & Shye Human Resource and Personnel Management William Wrether ICFAI University Press HRM Review
WEBSITES:
www.psychology.wikia..com www.citehr.com www.hrmglobal.com/Articles/.../Quality-of-Work-Life.html www.icmrindia.org/courseware/.../hrm-DS18.htm