Beruflich Dokumente
Kultur Dokumente
OVERVIEW
315 mn mobile subscribers by September 08
• declining ARPU
• Brand pull exists to some extent for brands like airtel /idea/
vodafone
Threat from New Entrants
(Cont.)
Customer Switching Costs
Capital Requirement
• Extremely high infrastructure setup costs
• Spectrum License cost
Threat from New Entrants
(Cont.)
Incumbent Advantages
Established brand image
Reliability of network
Online Chat
Satellite phones