When does a CSR Initiative provide a First Mover Advantage

Authors Carol- Ann Tetrault Sirsly & Kai Lamertz

Presented By: Nikhil Reddy Gudur

What is CSR
CSR is about how companies manage the business processes to produce an overall positive impact on society.
Cairn India

First Mover Advantage

First mover advantage refers to a significant competitive advantage gained by being first in the market. Example:

Apple (I Phone & I pad)

Attributes of CSR Initiatives

1). Centrality linked with firms mission

2). Specificity benefits from CSR

3).Visibility Firms stakeholders

Elements Considered
Resource Preemption

Learning Curve

Customer Cost Structure

Aymmetries
Assessing the external environment

Stakeholder Management

Issues Management

Propositions
1). Centrality, Specificity, Visibility will be having First- Mover Advantage.

2). Centrality & Specificity likely to provide also First Mover Advantage.

3). Centrality & Specificity will not sustain a First- Mover Advantage.

4). Centrality and Visibility would support

Late- Mover advantage.

5). Can go with anyone of the initiative and

exploiting asymmetries.