PRESENTED BY:

YOGESH PAINTER(NR12092) HARSH PANCHAL(NR12095)

VISHAL PANCHAL(NR12099)

ABOUT FAIR AND HANDSOME

EMAMI CREATED A MARKETING HISTORY IN INDIA BY LAUNCHING FAIR AND HANDSOME IN 2005, THE FIRST FAIRNESS CREAM FOR MEN.

FAIR AND HANDSOME IS A BRAND THAT CREATED THE MEN'S FAIRNESS CREAM SEGMENT IN INDIA .
EMAMI SIGNED ON SRK FOR FAIR AND HANDSOME AS ITS BRAND AMBASSADOR IN INDIA.

Fair & Handsome: Evolution of the Brand

June 2005 launched 'Fair & Handsome in Andhra Pradesh (June 2005), Karnataka (August 2005) and nationally (October 2005) Available across all over the country now. International presence - Holland, Bangladesh, Nepal, Sri Lanka, Pakistan and Middle East

Total Fairness cream market

Indian fairness creams market is estimated at Rs.800 crores. (Star Weekend Magazine, May 12, 2005) Indian male fairness cream market is estimated at Rs.200 crores. (Source: Media Research User Council, 2005)

Total Fairness cream market

Male fairness cream, 200 cr

Female fairness cream, 600 cr

Male fairness cream

Female fairness cream

Brand ambassador

S R K

4 ps

Defining the Four Ps of marketing Product:- Caters to the Grooming & Skincare of Mens Place:- Urban and Semi-Urban cities in India Price :- Affordable to middle class and Upper Middle Class Men in India. Promotions: TV Commercials, Hoardings, Print ads (newspapers)

STP STRATEGY
SEGMENTATION

It is basically for men who wants to be fair

TARGET The Indian middle class. All men between the age group of 15 to 50. POSITIONING Worlds no. 1 fairness cream for men Mardon wali cream

PRICING RANGE Its price range is from Rs. 15 to Rs.74, therefore its easy affordable for everyone

Major competitors

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