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CADBURYINDIA
HISTORY Launched of dairy milk : June 1905 Mfg By : CADBURY INDIA LTD. 19,bhulabhai desai road, mumbai 400 026 FOUNDER : John cadbury.
Dairy Milk is a brand of chocolate bar made by Cadbury. Popular in both the United Kingdom and around the world. Introduced in 1905, but it came to India in 1948. Dairy milk alone holds 30% value share of the Indian chocolate market. Main marketing strategy used: Advertisements
SWOT ANALYSIS
Strength Weaknesses Opportunities Threats
TARGETED CUSTOMERS
The targeted customers of Diary Milk has been changing from time to time and advertisement to advertisement.
The Real Taste of Life with the girl dancing on the cricket fields. The message: Dairy Milk is for enjoyment
Campaign: Khanewalon ko khane ka bahana chahiye. Target: widening chocolate consumption among the masses
Campaign: kuch metha ho jaye. Target: to associate Cadbury with celebratory occasion.
7 PS OF CADBURY
Product Price Promotion Place People Process Physical Evidence
Conclusion
The prospective customers of Cadbury Dairy Milk have changed have changed from kids to adults-including every family member to celebrate any occasion with Dairy Milk.
SOURCES
Cadburyindia.com Google.com
CADBURY INDIA