Beruflich Dokumente
Kultur Dokumente
&(5&(7
5,3(17583
7581'(5($3(3,$
$68$
Q LDQXDULH DQXO WUHFXW *HRUJ &DUOVVRQ JkQGHD ,QWU P SH SLD D 68$ vQ 3HQV\OYDQLD L
1HZ <RUN XLW P GH SLD D DPHUFLDQ SHQWUX PRPHQW VDX HIHFWX P PDL PXOWH FHUFHW UL GH
marketing&HDPDLGLILFLO
SDUWHHUDV LDGHFL]LD
*HRUJ HUD SUHHGLQWH OD 0DFK 7HFK &RQWURO R ILUP VXHGH] GLQ .ULVWLDQVWDG (O
vQILLQ DVH DFHDVW ILUP DFXP ]HFH DQL vPSUHXQ FX VR LD VD 0DFK 7HFK V D GH]YROWDW UDSLG L
DFXPDYHDFLUFDGHDQJDMD LLXQ
0DFK 7HFK HUD GH LQXW SDU LDO GH 7KH 3HUVWRUS &RUSRUDWLRQ XQ PDUH SURGXF WRU GH SURGXVH
FKLPLFHFXRSHUD LXQLvQRSWVSUH]HFH
ULLYHQLWXULDQXDOHGHFLUFDPLOLRDQH86'3HUVWRUS
i furnizaVHILUPHL0DFK7HFKFDSLWDOLH[SHULHQ
LQVWLWX LRQDOL OD VLVWHPHOH GH DOLPHQWDUH FX DS 0LFURFDOFXODWRUXO vQGHSOLQHD XQ QXP U
LPSRUWDQWGHIXQF LL(OFRQWURODSRUQLUHDRSULUHDLDODUPDUHDFHORUSDWUXSRPSHDOHVLVWHPXO
ui,
VXSUDYHJKHD
LOH
QLYHOXULOH L
FDSDFLW
LOH
FRQWUROD FDSDFLW
SRPSHORU L vQUHJLVWUD GHELWXO SRPSHORU 0LFURFDOFXODWRUXO SXWHD FKLDU V GHWHUPLQH FkW DS GH
SORDLH LQWUD vQ UH]HUYRDUH L DMXVWD RSHUD LXQLOH SRPSHORU VDX D
PLFURFDOFXODWRUSXWHDILFRQHFWDWXRUODFRPSXWHUXOSULQFLSDOSHQWUXDSHUPLWHFRQWUROXOVWD LLORU
GHSRPSDUHLDSURGXFHRYDULHWDWHGHK U LLJUDILFHXWLOHvQHYDOXDUHDSHUIRUPDQ HORUSRPSHORU
LvQSURJUDPDUHD vQWUH LQHULLQHFHVDUH 6LVWHPXO$TXDOH[ SHUPLWHDILHF UXL LQGLYLGV FRQWUROH]H
RSHUD LXQLOHGHSRPSDUHV FROHFWH]HDQDOL]H]HLGHSR]LWH]HGDWHOHV WUDQVPLW GDWHLDODUPH
FRPSXWHUXOXLFHQWUDOLV SULPHDVF FRPHQ]L$ODUPHOHSXWHDXGHDVHPHQHDILWUD
nsmise direct
XQXL UHFHSWRU FH SXWHD IL LQXW vQ EX]XQDU GH XQXO VDX PDL PXO L RSHUDWRUL 8Q VXSUDYHJKHWRU
SXWHD V PRQLWRUL]H]H SHUPDQHQW RSHUD LXQLOH GH SRPSDUH vQWU XQ VLVWHP FXSULQ] WRU vQ
vQWUHJLPH YLD WHUPLQDOXO FDOFXODWRUXOXL OD VHGLXO FHQWUDO L V WULPLW FRPHQ]L SRPSHORU
LQGLYLGXDOH6LVWHPXOUHGXFHGHDVHPHQHDSRVLELOLWDWHDGHS LULLGHELWHORUFDUHDUSXWHDSURGXFH
GH]DVWUHvQFRPXQLW
LOHGLQDSURSLHUH
VLVWHPXO $TXDOH[ FHUXW 3HUVRQDOXO ILUPHL SRDWH V SUHJ WHDVF GH DVHPHQHD LQJLQHUL L
RSHUDWRULSHQWUXDOXFUDFXVLVWHPXO$TXDOH[LHVWHGLVSRQLELOGHRUHSH]LSHQWUXFRQVXOWDQ
ct de service complet.
Q IRUPD VD GH ED] VLVWHPXO $TXDOH[ HVWH R PLF FXWLH QHDJU FDUH VXSUDYHJKHD] GRX
VDXWUHLVWD LLLFkQGHVWHQHFHVDUWUDQVPLWHXQVHPQDOGHDODUP F WUHXQXOVDXPDLPXO LUHFHSWRUL
3UH XULOHODFRQVXPDWRUSHQWUXWUHLFRQILJXUD LLVXQWGH86'86'L86'
&OLHQ LL$TXDOH[
&OLHQ LL $TXDOH[ SRW IL vPS U L L vQ GRX JUXSXUL XQLW
LQGXVWULDOH 3UHVWDUHD WLSLF SHQWUX SULPXO JUXS HVWH R X]LQ GH WUDWDUH D DSHL SHQWUX F
analizare
L GH
ual, de uzinele
JXYHUQDPHQWDOH FX H[FHS LD F DX GLPHQVLXQL PDL PLFL 3H GH DOW SDUWH XQ QXP U PDUH GH
FRPSDQLL LQGXVWULDOH DX VWD LL GH SRPSDUH L DVWIHO VH JkQGHD PDQDJHUXO 0DFK 7HFK FHOH GRX
SLH HRIHU SRWHQ LDOHLGHQWLFHvQPXOWH
UL
&HOH GRX SLH H FHU vQ PRG HVHQ LDO DFHOHDL SURGXVH GHL LQVWDOD LLOH LQGXVWULDOH
XWLOL]HD] DGHVHD HFKLSDPHQW PDL VLPSOX L PDL PLF $PEHOH SLH H GRUHDX VXSUDYHJKHUHD
HFKLSDPHQWXOXL ORU SHQWUX D IL ILDELO L FRUHVSXQ] WRU 3UH XULOH GH FXPS UDUH QX HUDX R
preoFXSDUH SULRULWDU
HUDX SUHRFXSD L PDL PXOW GH SHUIRUPDQ D RE LQXW *HRUJ VH JkQGHD F SH SODQ PRQGLDO FHUHUHD
SHQWUX VLVWHPXO $TXDOH[ L SURGXVHOH FRQFXUHQWH YD FRQWLQXD V ILH SXWHUQLF FHO SX LQ vQ
XUP WRULL]HFHDQL'HLRSDUWHDFHUHULLRUHSUH]HQWDFRQVWUXLUHDGHQRLVWD LLGHSRPSDUHPXOWH
SUHVWD LL FRQVWDX vQ vQORFXLUHD VLVWHPHORU GH VXSUDYHJKHUH L DODUP SH SODVDPHQWHOH H[LVWHQWH
2GDW vQORFXLUHD VLVWHPHORU H[LVWHQWH HIHFWXDW FRPSOHW FUHWHUHD SLH HL YD IL OLPLWDW OD
FRQVWUXF LLQRLLGHVLJXUODvQORFXLUHDVLVWHPHORUPDLVRILVWLFDWH
0DMRULWDWHDFOLHQ LORUFRQVLGHU $TXDOH[FDILLQGFHOPDLEXQVLVWHPGHSHSLD
([SHU LL
FUHG GH DVHPHQHD F PXOWH SURGXVH FRQFXUHQWH QX DX JUDGXO GH VRILVWLFDUH L IOH[LELOLWDWHD
H[LVWHQWH vQ SURLHFWDUHD VLVWHPXOXL $TXDOH[ 'LQFROR GH DFHVWH HOHPHQWH DOH SURGXVXOXL FOLHQ LL
DSUHFLDX FXQRWLQ HOH ILUPHL 0DFK 7HFK UHIHULWRDUH OD LQJLQHULD DSHL L FDQDOL] ULL )LUPHOH
concurente QX DYHDX FHO PDL GHV DVHPHQHD FRPSHWHQ H L RIHUHDX SURGXVHOH ORU FXPYD FD R
FRPSOHWDUHLFRQVLGHUDXF SLD DHVWHSUHDPLF SHQWUXDIDFHXQHIRUWGHPDUNHWLQJLQWHQVLY
3LD DHUDvQPRGFODUSUHDPLF SHQWUX0DFK7HFK'HLQXH[LVWDXGDWHFRPSOHW
e despre
SRWHQ LDOXO SLH HL (XURSHL GH 9HVW FHUHUHD DQXDO DU SXWHD IL DLFL GH FLUFD PLOLRDQH GH 86'
$SUR[LPDWLY GLQ DFHDVWD SURYHQHD GH OD FRQVWUXF LLOH QRL vQ WLPS FH UHVWXO UHSUH]HQWD
RPRORJLL ORU YHVWLFL vQ FHHD FH SULYHWH HFKLSDPHQWXO GH vQDOW WHKQRORJLH SHQWUX VXSUDYHJKHUHD
RSHUD LLORU GH SRPSDUH Q SOXV DIDFHULOH SDU D IL PDL GLILFLOH vQ DFHVWH
68$SDUHIRDUWHDWUDFWLY
ULGLQ(XURSDGH1RUGL&HQWUDO 6WUDWHJLDILUPHL
SRDWH GHVFULV FD RIHULQG HFKLSDPHQW VXSHULRU GLQ SXQFW GH YHGHUH WHKQLF SHQWUX VXSUDYHJKHUHD
RSHUD LXQLORU GH SRPSDUH OD DFHVWH X]LQH 6WUDWHJLD VH ED]D IUHFYHQW SH FRQWUDFWH FX FOLHQ LL
eIHFWLYL L SRWHQ LDOL SHQWUX SURLHFWDUHD IXUQL]DUHD L vQWUH LQHUHD VLVWHPXOXL $TXDOH[ 6WUDWHJLD
DYHD vQ YHGHUH GH DVHPHQHD IDSWXO F ILUPD GLVSXQHD GH FXQRWLQ H WHKQLFH VXSHULRDUH vQ
GRPHQLXODSHLLFDQDOL] ULLODFDUHVHDG XJDWHKQRORJLDHOHFWURQLF LFDOFXODWRDUHOH5H]XOWDWXO
HUD R OLQLH GH VHQ]RUL vQDOW VSHFLDOL]D L FDOFXODWRDUH L PHWRGH SHQWUX HIHFWXDUHD FRQWUROXOXL vQ
nici
R ILUP GLQ OXPH QX OH SXWHD RE LQH XRU 0DFK 7HFK VH PkQGUHD GH DVHPHQHD F HVWH R
FRPSDQLH WkQ U FUHDWLY I U ELURFUD LH $QJDMD LL ILUPHL OXFUDX vQ JHQHUDO FX HQWX]LDVP L
HUDXILGHOLHL YRUEHDXXQXOGHFHO ODOWvQPRGUHJXODWGHVFKLVLFX P
L D SULPL PDL LPSRUWDQW HUD vQV IDSWXO F
are disponibilitate de a da
FOLHQ LL FD L WHKQRORJLD S UHDX V FXQRDVF
3ODQXO HUD V DLE XQ DVHPHQHD ELURX vQ VWDUH GH IXQF LRQDUH vQDLQWH GH DQXO YLLWRU $YkQG R
ILOLDO SODVDW vQ 8( 0DFK 7HFK L DU VLPSOLILFD PXOW YkQ] ULOH VDOH F WUH
ULOH
U.E. pentru a limita sau descuraja accesul firmelor din afara Uniunii.
Q DIDUD vQILLQ
ULL XQHL ILOLDOH vQ (XURSD 0DFK 7HFK FRQVLGHU FD R GHFL]LH VWUDWHJLF
PDMRU LQWUDUHD SH SLD D 68$ 8OWLPHOH GRX YL]LWH DOH OXL *HRUJ vQ 68$ O
FRQFOX]LD F DFHDVW SLD
-au condus la
DUH XQ SRWHQ LDO PXOW PDL PDUH GHFkW (XURSD GH 9HVW L F SLD D
GHS HWH SHUIRUPDQ HOH DWLQVH GH RULFH DOW VLVWHP H[LVWHQW SH SLD D DPHULFDQ (L FUHG F PXO L
LQJLQHUL GH DS L FDQDOL]DUH YRU SULPL ELQH SURGXVHOH L FXQRWLQ HOH ILUPHL 0DFK 7HFK 0DL
PXOW*HRUJFUHGHDF DUDQMDPHQWHOHGHWUDQVSRUWLGHSODW vQ68$YRUFUHDSX LQHSU
obleme.
i de
H[SORDWDUH *HRUJ VH JkQGHD F ELURXO YD XWLOL]D GRDU XQ GLUHFWRU JHQHUDO GRL WHKQLFLHQL SHQWUX
YkQ] ULLRVHFUHWDU FHOSX LQvQSULPXODQVDXvQXUP WRULLGRL)LHFDUHVLVWHP$TXDOH[YkQGXW
vQ 68$ YD DYHD XQ SUH FDUH V DGXF XQ SURILW GH *HRUJ GRUHD R UDW GH UHFXSHUDUH
vQDLQWHGHDSOLFDUHDWD[HORUGHDQXDOODILHFDUHLQYHVWL LHvQFHSkQGGLQDOGRLOHDDQ
4. Cercetarea de marketing
0DFK 7HFK D vQV UFLQDW %URZQLQJ *URXS GLQ 3KLODGHOSKLD SHQWUX D HIHFWXD FHUFHW UL GH
vPSUHMXULPL &HUFHWDUHD DUH GRX VFRSXUL V RE LQ R LPDJLQH DVXSUD QHYRLORU SLH HL L UHDF LLOH
SLH HL OD SURGXVHOH ILUPHL 0DFK 7HFK L V FDOFXOH]H R SLD
3HQV\OYDQLD L 1HZ <RUN 5H]XOWDWHOH XUPDX V
VDOHDQWHULRDUHFXH[SHU LLLSRDWHV
-LSHUPLW
V LDRGHFL]LHUHIHULWRDUHODLQWUDUHDSHSLD
&HUFHWDUHDIRORVHDGRX ID]HGHFXOHJHUHD
FX LQJLQHULL GLQ GRPHQLXO DSHL L FDQDOL] ULL DQJDMD L GH RUDHOH L GH VWDWHOH vQ FDX] 3HQWUX
probleme ca:
a) &HSURFHGXULXWLOL]D LSHQWUXDVXSUDYHJKHDVWD LLOHGHSRPSDUH"
b) Actualul sistem de supraveghere este eficient ? Este costisitor ?
c) Care sunt costurile proasteiIXQF LRQ ULDVLVWHPXOXLGHVXSUDYHJKHUH"
d) &HHOHPHQWHD LGRULV DLE XQVLVWHPGHVXSUDYHJKHUH"
e) Care dintre elemente este decisiv n selectarea sistemului de supraveghere ?
f) &HFUHGH LGHVSUHVLVWHPXO$TXDOH["
'XS OXDUHDLQWHUYLXULORUDFHVWHDHUDXWUDQVPLVHLDQDOL]DWHGHGLUHFWRUXOGHSURLHFWDOOXL
%URZQLQJ*URXS8QUDSRUWSRWHQ LDODUHFDVXPDUXUP WRDUHOH
,PDJLQHD FDUH DSDUH HVWH XQD D XQXL SHUVRQDO VRILVWLFDW FDUH HODERUHD]
WRUL ID
SRPSDUH1HvQFUHGHUHDSRDWHILMXVWLILFDW
proaste ca
6
GLQFDX]
F
V
WULPLW
DXIRVWLGHQWLILFDWHFRVWXULOHIXQF LRQ
ILLQG FKHOWXLHOL VFXPSH L WD[H GH 86' SH ]L SUHY
SURDVW
G
L K
ULL
7HFKDUHSURGXVHLQRYDWLYHGRULWHLFDUHvLPHULW
GHFL]LL DVXSUD
WUH DFHODL
-au identificat ca
F
0DFK
SUH XO
unui chestionar care poate fi utilizat prin telefon sau prin Internet.
Chestionarul a fost utilizat n faza a doua a culegerii de date, ca parte a unei anchete n
FDGUXOF UHLDDXIRVWFRQWDFWD LGHPDQDJHULGHXWLOLW LLQJLQHULGHDS LFDQDOLRSHratori de
OD VWD LLOH GH SRPSDUH GLQ 3KLODGHOSKLD L RUDHOH OLPLWURIH )LHFDUH LQWHUYLX ILH SULQ WHOHIRQ ILH
SULQ ,QWHUQHWGXUDFLUFDPLQXWHSHQWUXDFRPSOHWD HOHPHQWHOHLGHQWLILFDWHvQ vQWUHE ULOHL
LJXYHUQDPHQWDOH'HLPDMRULWDWHD
L GH GRX
RUL SH ]L vQ IXQF LH GH GHELW LVWRULFXO VWD LHL GH SRPSDUH
LORU VHUYLWH HFKLSDPHQWXO GH VXSUDYHJKHUH vQ IXQF LXQH L GH DO L IDFWRUL
&KLDU L VLVWHPHOH DXWRPDWH FHOH PDL VRILVWLFDWH HUDX FRQWURODWH GHRDUHFH UHVSRQGHQ LL QX
)LHFDUHRSHUDWRUDYHDvQJULM
DYHDXvQFUHGHUHvQPDLQ
QFLXGDQHFHVLW
SkQ
ODGHVWD LL
GH VXSUDYHJKHUH H[LVWHQW FD ILLQG GHVWXO GH HIHFWLY 1LFL XQXO QX D VHPQDODW R VHULRDV
IXQF LRQDUHGHIHFWXRDV
DSRPS
ULLvQXOWLPLLWUHLDQLFDUHDUILVF
SDWGHWHFW
ULL7RWXLDFHDVW
ILDELOLWDWH D QHFHVLWDW FRVWXUL FRQVLGHUDELOH VDODULXO DQXDO L DOWH FKHOWXLHOL QHFHVDUH SHQWUX
U L L DSURDSH HJDO vQWUH FHL FDUH GRUHDX XQ VLVWHP GH DODUP
VDX OXPLQ
VLQJXUD FDUDFWHULVWLF
8QHRULHL DG
XQ SUH GH FLUFD 86' DU IL UH]RQDELO SHQWUX XQ
asemenea sistem.
Ultima categorie o formau inginerii care doreau multe din componentele sistemului
$TXDOH[ RGDW
S
FH WLDX F
HFKLSDPHQWXO HUD GLVSRQLELO 3UH XO GH 86' SHQWUX XQ VLVWHP
SURJUDPDUHD SH FDOFXODWRU vQ WLPS FH DO LL QX 1XPDL SDWUX UHVSRQGHQ L L
SUHRFXSDUHD SXWHUQLF
ID
PDLVRILVWLFDW7R LFHUHDXFDHFKLSDPHQWXOV
ULL L LQVWDO
-au exprimat
ILHILDELO
*HRUJ D J VLW UDSRUWXO GHVWXO GH IRORVLWRU 0XOWH LQIRUPD LL FRQILUPDX S UHUHD VD GHVSUH
SLD D68$7RWXLHUDELQHV OHDLE GLQ
tr-RVXUV
SLD D HUD IRUPDW GLQ GRX VHJPHQWH DSUR[LPDWLY HJDOH HUD ELQH Q SDUWLFXODU FXQRDWHUHD
VLWXD LHLF SUH XOVLVWHPXOXLHUDFRQVLGHUDWDFFHSWDELOGHF WUHDPEHOHVHJPHQWHXXUDGHFL]LDGH
PDMRU
2 VHF LXQH LPSRUWDQW DUDSRUWXOXL FRQ LQHD R HVWLPDUH D SLH HL SRWHQ LDOH vQ 3HQV\OYDQLD
L 1HZ <RUN (D VH ED]D SH R DQDOL] D SHUPLVHORU GH GHYHUVDUH HOLEHUDWH GH DXWRULW
guvernamentale n cele
LOH
GRX VWDWH $FHVWH SHUPLVH HUDX QHFHVDUH vQDLQWH FD RULFH RUD
-un alt sistem sau ntr-un alt lac sau ru. Fiecare permis arDW
-
QXP UXO GH VWD LL GH SRPSDUH vQ IXQF LXQH %D]kQGX VH SH XQ HDQWLRQ GH GLQ SHUPLVHOH
HOLEHUDWHUDSRUWXOHVWLPDF QXP UXOXQLW
LORUJXYHUQDPHQWDOHvQ3HQV\OYDQLDL1HZ<RUNHUD
de 20.000 S
conFXUHQ L
L VWUDWHJLLOH L WDFWLFLOH ORU GH PDUNHWLQJ 'H DVHPHQHD QX VH SRPHQHD GH
5. Decizia
$YkQGvQYHGHUHWRDWHFHOHGHPDLVXV*HRUJS UHDV DLE GHDIDFFXRGHFL]LHGLILFLO
&HD PDL ULVFDQW RS LXQH HUD V LQWUH SH SLD D 68$ FkW PDL UHSHGH SRVLELO FHD PDL
FRQVHUYDWRDUH HUD V VWHD vQ (XURSD QWUH HOH HUD YDULDQWD GH D HIHFWXD R FHUFHWDUH GH PDUNHWLQJ
VXSOLPHQWDU
'LVFX LLOH FX %URZQLQJ *URXS LGHQWLILFDVHU GHMD RELHFWLYHOH DFHVWHL FHUFHW UL SHQWUX D
UHFWLILFD OLPLWHOH SULPXOXL VWDGLX L SHQWUX D RIHUL HVWLP UL PDL FRUHFWH DOH SRWHQ LDOXOXL SLH HL
$FHDVW FHUFHWDUHDUILFRVWDWDSUR[LPDWLY86'LDUILQHFHVLWDWvQF WUHLOXQLID
GHFHOH
Probleme de rezolvat:
1.
2.
3.
(YDOXD LPRGXOGHRSHUDUHDOILUPHL0DFK7HFK
$QDOL]D LVWUDWHJLDLWDFWLFDILUPHL0DFK7HFKSULQSULVPDDWXXULORULVO
5HFRPDQGD LFXDUJXPHQWHYDULDQWDFHDUWUHEXLDGRSWDW
GHF
ELFLXQLORUORU
WUH0DFK7HF
h.