Beruflich Dokumente
Kultur Dokumente
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-a pus problema
LPSXOVLRQ ULL YkQ] ULORU /D vQWUXQLUHD &RQVLOLXOXL GH $GPLQLVWUD LH GH OXQD WUHFXW GLVFX LLOH
s-DXvQYkUWLWvQMXUXOPRGDOLW
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'XS GH]EDWHUL DSULQVH PDQDJHUXO JHQHUDO D DSUHFLDW F LGHHD FHD PDL SXWHUQLF VXV LQXW D IRVW
HODERUDUHDXQXLSODQFDUHSHED]DHOHPHQWHORUEXQH LPDLSX LQEXQHGHSkQ DFXP V FRQ LQ
P VXULOH FH DU WUHEXL V ILH OXDWH vQ XUP WRUXO DQ SHQWUX D SURPRYD FHDVXULOH LPSRUWDWH FDUH IDF
puncte:
Obiectivele planului;
6WUDWHJLDSURPR LRQDO
3URJUDPXOGHDF LXQH
,QWHUZDWFKDWXXULOHL
ULOHSLH HL
'XS R OXQ FRQGXF WRUXO JUXSXOXL GH OXFUX D SXV SH PDVD PDQDJHUXOXL JHQHUD
DOF UXLFRQ LQXWHVWHSUH]HQWDWvQFRQWLQXDUH
2. Analiza mediului
a)
3LD D URPkQHDVF
DSURDSH QXPDL LPSRUWDWH 6LQJXUD PDUF URPkQHDVF GH FHDVXUL GH PkQ HVWH 2UH[ LDU FHDV
uri
GH LQ FHDVXULOH HOHFWURQLFH FDUH VH LPSRUW OD NLORJUDP ILH I U PDUF UHFXQRVFXW ILH
FRQWUDI FXWH
3LD D VRFLHW
FDOLW
LL ,QWHUZDWFK
confruntat cu o concureQ
PRGHUDW GDU FOLHQ LL DXWRKWRQL DX DS UXW UHSHGH vQ VSHFLDO GDWRULW
LL GHRVHELWH D FHDVXULORU FRPHUFLDOL]DWH L LPDJLQLL GH PDUF D IRUPHL &,7,=(1 )LUPD
&,7,=(1 HVWH FHO PDL PDUH SURGXF WRU GH FHDVXUL GLQ OXPH (D HVWH SULPD ILUP FDUH D DGX
LQRYD LLFXPVXQWFHDVXODXWRPDWLFFHDVXOVXEDFYDWLYFHDVXOH[WUDSODWFHDVXOFHOPDLSUHFLVGLQ
OXPH 7RDWH DFHVWH FHDVXUL DX IRVW SXVH ODV SXQFW L FRPHUFLDOL]DWH GH F WUH &LWL]HQ )LUPD D
vQUHJLVWUDW YkQ] UL VHPQLILFDWLYH vQF GH OD vQFHSXW FD GRYDG F SLD D URPkQHDVF HUD GHMD
IDPLOLDUL]DW VDXFXQRWHDGHMDPDUFD&LWL]HQLSHUIRUPDQ HOHDFHVWHLD
Produsele s-DXLPSXVUHSHGHDVWIHOF
vQWUHP UFLOHGHSHSLD
GXS WUHLDQLFHDVXULOH&LWL]HQVHVLWXDXSHORFXODOWUHLOHD
URPkQHDVF FXRFRW G
e 20%.
QXOWLPLLWUHLDQLLPSRUWXULOHHIHFWXDWHGHF WUH,QWHUZDWFKDXHYROXDWFDvQWDEHOXOQU
Tabelul nr.1
(92/8
,$,032578/8,()(&78$7'(,17(5:$7&+18/7,0,,75(,$1,
PRODUS
&HDVGHPDV
&HDVGHWHSW WRU
3HQGXO
TOTAL
ANUL 1
Cantitate
Valoare
EXF
L
(mil.lei)
13.000
11.400
5.000
2.500
300
400
18.300
14.300
ANUL 2
Cantitate
Valoare
EXF
L
(mil.lei)
13.900
12.800
5.200
2.750
380
490
19.480
15.040
ANUL 3
Cantitate
Valoare
EXF
L
(mil.lei)
12.950
12.100
4.850
3.150
360
470
18.160
15.720
Titanium Champion FDUDFWHUL]DW SULQ GHVLJQ RULJLQDO VHGXF WRU VSRUWLY LQLPLWDELO
WHKQLF I U ULYDOLWDWH PDWHULDOH I U UHSUR VHFXULWDWH WRWDO *DPD VRUWLPHQWDO D DFHVWHL
FROHF LLFXSULQGHFURQRJUDIHLFHDVXULDQDORJLFHVXEDFYDWLFHLVRODUHvQWRWDOPRGHOH
Citizen Titanium electronice ED]DWH SH DXU WHKQLF VRODU DXWRPDWLVP L GHVLJQ LQLPLWDELO
realizat FXDMXWRUXOWLWDQXOXL'LQDFHDVW FROHF LH&LWL]HQGH]YROW GHPRGHOHPDMRULWDWHD
SUHY ]XWHFXJHDPGHFULVWDOVDXGHVDILUFHDVXULVXEDFYDWLFHLQFOXVLYFXFRPSRQHQWHGHDXU
de 18 carate.
Citizen Plus GLQ FDUH ILUPD RIHU GH PRGHOH &HDVXULOH GLQ DFHDVW FROHF LH VXQW GLQ R HO
inoxidabil, adaptate tuturor tipurilor de piele.
New Star HVWH R FROHF LH GH FHDVXUL GH GDP GLQ WLWDQ PDVLY QHFRURGDELO ELRGHUPLF
ornamentat cu placaj din aur fin.
Citizen Nobilia care cuprinde cinci modele, cele mai scumpe ceasuri ale firmei: Nobilia
,PSUHVLRQH vQ GRX YDULDQWH FX FDUFDV GLQ DXU GH . L GLDPDQWH L FX FDUFDV ELFRORU
GLQDXULR HO1RELOLD(ORTXHQFHFHDVFXFDUFDV XOWUDSODW HWDQ vQQRX PRGHOH1RELOLD
GH FHDVXUL DF LRQkQG OD QLYHOXO FRPHU XOXL FX DP QXQWXO 0DJD]LQHOH VSHFLDOL]DWH DOH
SURGXF WRULORU VXQW vQWkOQLWH vQ FD]XO FHDVXULORU GH PDUF &HOH PDL PXOWH ILUPH UHFXQRVFXWH
SH SLD D LQWHUQD LRQDO vQFKHLH DUDQMDPHQWH GH UHSUH]HQWDUH FX VRFLHW
FDUH GLVWULEXLH SURGXVHOH ORU ,QWHUZDWFK MRDF UROXO GH LPSRUWDWRU I U D VH RFXSD GLUHFW GH
GLVWULEX LH 6RFLHWDWHD GLVWULEXLH FHDVXULOH &LWL]HQ SULQ PDJD]LQHOH &LWL]HQ PDJD]LQH L
3UH XULOH 3H SLD D URPkQHDVF GDW ILLQG PDUHD GLYHUVLWDWH GH FHDVXUL SURYHQLWH GLQ
QXPHURDVHVXUVHH[LVW LRODUJ SDOHW GHSUH XUL$FHDVW SDOHW DFRSHU DWkWSUH XULUHGXVH
(cteva zecL GH PLL GH OHL FkW VL SUH XUL PRGHUDWH GDU L SUH XUL ULGLFDWH H[FOXVLYH FKLDU
pentru unicate.
&HDVXULOH &LWL]HQ GH SHSLD D URPkQHDVF VH vQVFULX vQ DFHDVW FDUDFWHULVWLF D SUH XULORU
marea diversitate. Cele mai ieftine ceasuri ale firmei Citizen sunt cele automatice care
SRUQHVFGHODOHLLDUFHOHPDLVFXPSHJHQ1RELOLDGHS HVFOHL3HQWUX
FHLFXSRVLELOLW
LILQDQFLDUHUHGXVH&LWL]HQDUHRFROHF LHFDUHVHQXPHWH$GHFFDUDFWHUL]DW
sus.
d) Analiza macromediului din Romnia3HSODQPDLJHQHUDOSLD DFHDVXULORUHVWHLQIOXHQ DW GH
factorii de mediu. Cei mai semnificativi asemenea factori pentru planul de promovare au fost
JUXSD L vQWU-R DQDOL] 67(3 6RFLR-culturali, Tehnologici, Economici, Politicio-legali).
$FHDVW DQDOL] DUDW F SR]L LD L HYROX LD VLWXD LHL FHDVXULORU &LWL]HQ GHSLQG SH SLD D
URPkQHDVF vQSUH]HQWLPDLDOHVvQYLLWRUGHXUP WRDUHOHDVSHFWH
Sociocultural:
niYHOXO GH WUDL YHQLWXUL VF ]XWH SHQWUX PDMRULWDWHD SRSXOD LHL L H[LVWHQ D XQXL JUXS FX
venituri ridicate;
QLYHOHGXFD LRQDOEXQ
FRPSRUWDPHQWGHFXPS UDUHvQJHQHUDOQRUPDGHIRUP ULGHFRPSRUWDPHQWODFXPS UDUH
SHQWUX DQXPLWH FDWHJRULL GH SRWHQ LDOL FXPS U WRUL PDL DOHV FX YHQLWXUL PLFL GDWRUDWH
H[SHULHQ HL LVWRULFH VLWXD LHL DFWXDOH D YHQLWXULORU L FRQIX]LHL GH YDORUL XQHRUL FHHD FH
DUHFDHIHFWRULHQWDUHDVSUHSURGXVHLHIWLQHDGHVHDFRQWUDI FXWHGHSURYHQLHQ
GXELRDV
Tehnologic:
SURGXVHOH &LWL]HQ LPSRUWDWH SH SLD D URPkQHDVF VH DIO vQ ID]D GH DVFHQVLXQH LQFOXVLY
FHUHUHD XWLOL]DWRULORU VH FDUDFWHUL]HD] WRW PDL IUHFYHQW SULQ VROLFLW UL GH DGDSWDUH D
caraFWHULVWLFLORUSURGXVHORUVDXDOHPRGXOXLGHDPEDODUHLSUH]HQWDUH
Economic:
nte a
FRQWXUDUHD XQHL S WXUL FX YHQLWXUL SHVWH PHGLH L FKLDU ULGLFDWH D F UHL SXWHUH GH
FXPS UDUHMRDF XQUROVHPQLILFDWLYvQVWDELOLUHDGLPHQVLXQLORULVWUXFWXULLFHUHULLSHQWUX
SURGXVHGHFDOLWDWHFXP UFLUHFXQRVFXWHFD]XO&
itizen);
FXUVXOGHVFKLPEOHXGRODUvQFRQWLQX GHWHULRUDUHDVFXPSLWHQRUPLPSRUWXOGHFHDVXULDO
,QWHUZDWFKIHQRPHQFDUH SUHVHD] SXWHUQLFDVXSUDSUH XULORUvQOHL DOHFHDVXULORU&LWL]HQ
FRPHUFLDOL]DWHSHSLD DURPkQHDVF
WHUPHQ OXQJ DFHVWH FUHGLWH VFXPSH DX I FXW FD EDQLL V ILH LQYHVWL L FX SULRULWDWH vQ
FRPHU L GLVWULEX LH XQGH UDWD GH UHFXSHUDUH HVWH PXOW PDL DYDQWDMRDV L PDL SX LQ vQ
GH]YROWDUHDUH HOHL
GHvQWUHSULQGHULOHPLFLLPLMORFLLFDUHQXVXQW
VWLPXODWHLSURWHMDWHFXPDUWUHEXL
Politic:
FDGUXO OHJLVODWLY DO 5RPkQLHL SRWHQ LDO vQ IRUPDUH SDU LDO vQ WUDQVIRUPDUH SHUSHWXHD] R
VWDUHGHFRQIX]LHLLQFHUWLWXGLQHPDLDOHVvQUkQGXOLQYHVWLWRULORUVWU LQL
ELURFUD LD vQ DGPLQLVWUD LD SXEOLF IDSW FH GHVFXUDMHD] SH LQYHVWLWRUL L SH FHL FH YRU V
vQFHDS RDIDFHUH
XUP WRUL DFHDVWD VH YD UHSHUFXWD SUHD SX LQ DVXSUD vQWUHSULQGHULORU SULYDWH DQJUHQDWH vQ
RSHUD
iuni comerciale.
3.
$QDOL]DRFD]LLORULSUREOHPHORUF
URUDWUHEXLHV
OHIDF
ID
,QWHUZDWFK
ULOHSLH HL
$XIRVWVFRDVHvQHYLGHQ
XUP WRDUHO
e ocaziiRIHULWHGHSLD
UJLUHD JDPHL GH SURGXVH RIHULWH $FHDVWD VH SRDWH IDFH DWkW FX LQYHVWL LL GH FDSLWDO
QILLQ DUHD XQHL UH HOH GH FHQWUH GH VHUYLFH SRVWYkQ]DUH FDUH SHUPLWH R PDL EXQ
DGDSWDUH OD FHULQ HOH FOLHQ LORU L VROX LRQDUHD RSHUDWLY D WXWXURU VROLFLW ULORU IDSW FH
YDVSULMLQLLPDJLQHDIDYRUDELO DILUPHLLDFHDVXULORU&LWL]HQ
5HODWLYD VWDELOLWDWH SH WHUPHQ OXQJ D SLH HL GDW PDL DOHV GH FHUHUHD VXV LQXW D
FOLHQ LORUFXYHQLWXULSHVWHPHGLH
$PHQLQ
'HSUHFLHUHD FRQWLQX
D FXUVXOXL OHXOXL
FUHWHUH FRQWLQX D
LLSULQSUH
Accizele. Deoarece ceasurile sunt considerate un produs de lux, mai ales cele de
PDUF DFFL]HOH ULGLFDWH DSOLFDWH OD YDORDUHD vQ YDP D FHDVXULORU OD FDUH VH DGDXJ
WD[DYDPDO LFRPLVLRQXOYDPDOP UHVFSUH XULOHvQOHL
5HGXFHUHDFRWHLGHSLD
GDWRULW FRPSHWLWLYLW
FHDVXULGLQLPSRUWDFKL]L LRQDWHGHODDOWHILUPH
&RQFXUHQ D vQ FUHWHUH FDUH VH GDWRUHD] vQ VSHFLDO SURGXVHORU RFFLGHQWDOH FDUDFWHUL]DWH
SULQ FDOLWDWH H[FHOHQW P UFL FXQRVFXWH LPDJLQH IRDUWH EXQ L VXV LQXWH SULQWU
-o
SURPRYDUH DJUHVLY FkW L SURGXVHORU UXVHWL GH R FDOLWDWH vQ JHQHUDO PDL UHGXV GDU FX
LL,QWHUZDWFK
Portofoliul de produse FDUH HVWH FRQVWLWXLW GLQ DUWLFROH GH R FDOLWDWH EXQ L IRDUWH
EXQ vQWU-R JDP WLSR-VRUWLPHQWDO YDULDW DSW V VDWLVIDF WRDWH H[LJHQ HOH
InteUZDWFK D IRVW SUHRFXSDW vQ PRG FRQVWDQW GH GLYHUVLILFDUHD JDPHL SURGXVHORU
importate, aducnd n ultimii ani produse precum ceasuri subacvative, ceas solar
SUHY ]XWFXFRQGHQVDWRUHFRORJLFFHDVXULSUHY ]XWHFXUDGLR
$VLPLODUHD FRPSHWHQ HORU GDW GH H[SHULHQ D vQGHOXQJDW D ILUPHL &LWL]HQ $FHDVW
H[SHULHQ
QX V D PDWHULDOL]DW GRDU vQ QLYHOXO WHKQLF L FDOLWDWLY GHRVHELW FL L vQWU
-un
UHPDUFDELO SRWHQ LDO DO UHVXUVHORU XPDQH DOH ,QWHUZDWFK R VWUXFWXU PDQDJHULDO
FRPSHWLWLY LIOH[LELO FDSDELO V VHDGDSWH]HODXQPHGLXvQSHUPDQHQW WUDQVIRUPDUH
FXPHVWHFHOURPkQHVFVSHFLDOLWLGHvQDOW SUHJ WLUHWHKQLF LHFRQRPLF
([WLQGHUHD DFWLYLW
Interwatch provin din Germania, Hong Kong, Taiwan, ceasurile importate din aceste
VXUVH ILLQG LGHQWLFH GLQ SXQFW GH YHGHUHFDOLWDWLY L DO SDUDPHWULORUFX FHOH LPSRUWDWH
din Japonia.
ULGLFDW
D ,QWHUZDWFK Q XUP WRULL DQL VH VSHU vQ PHQ LQHUHD HL SULQ
6ZDWFK 6HLNR 2UH[ Q DFHVW VFRS VH SUHFRQL]HD] O UJLUHD ED]HL GH GLVWULEX LH SULQ
vQILLQ DUHDXQHLUH HOHGHPDJD]LQHvQWRDWHPDULOHRUDHDOH5RPkQLHL
4. Obiectivele planului
Prin plan sunt propuVHGRX FDWHJRULLGHRELHFWLYH
a) Obiective cantitative, exprimate prin:
9ROXPHFDQWLWDWLYHLYDORULFHDOHLPSRUWXULORUFDUHVXQWFHOHGLQWDEHOXOQU
Tabelul nr.2
IMPORTURI PRECONIZATE DE INTERWATCH PENTRU ANUL VIITOR
&DQWLWDWHEXF
Produs
&HDVGHPkQ
&HDVGHWHSW WRU
3HQGXO
Ceas subacvatic
Ceas cu radio
TOTAL
WL
Valoare (mil.lei)
16.100
4.400
625
3.500
3.100
27.725
14.000
6.100
300
1.250
1.400
23.050
0HQ LQHUHDFRWHLGHSLD
UXOXLGHPDJD]LQHXQLYHUVDOH
b) Obiective calitative:
6SRULUHDSUHVWLJLXOXLVRFLHW
5.
LL,QWHUZDWFKDOSURGXVHORULP UFLORUFRPHUFLDOL]DWHGHHD
85,$&&(37$%,/(
6WUDWHJLDSURPR LRQDO
5, 352037(
3LD D LQW
- LQW
YHQLWXUL PHGLL L SHVWH PHGLH FDUH FXPS U FHDVXUL &LWL]HQ GLQ FODVHOH GH SUH PHGLH L
VXSHULRDU SHVWH XQ PLOLRQ GH OHL L SHUVRDQH FX SRVLELOLW
RULHQWHD] VSUHFHDVXU
i mai ieftine.
Publicitate:
7kUJXULLH[SR]L LL
5HOD LLSXEOLFH
6SRQVRUL] UL
40%
25%
20%
10%
5%
LOHFRVWXULOHGHFLGHQ LLLUHVSRQVDELOLLSHQWUXH[HFXWDUHD
ILHF UHLD
LOHSURJUDPXOXLGHDF LXQHSURSXVHVXQWGHWDOLDWHvQFRQWLQXDUH
a) Publicitatea
SXEOLFLW
ILH PDLvQWkL
LLDSRLSHED]DORUV VHDORFHEXJHWXO
6RFLHWDWHD FRPHUFLDO
,QWHUZDWFK
YD DFRUGD
R
DWHQ LH
GHRVHELW
LL GUHSW SHQWUX FDUH D RUJDQL]DW R VHVLXQH GH EUDLQVWRUPLQJ vQ VFRSXO VHOHFW ULL FHORU
PDL DGHFYDWH PLMORDFH GH FRPXQLFDUH vQ PDV PDVV PHGLD Q VHOHFWDUHD PDVV PHGLD V D LQXW
FRQW GH DXGLWRULXO YL]DW VSHFLILFXO SURGXVHORU L DO FDQDOHORU GH GLVWULEX LH
WUDQVPLVH RELHFWLYHOH SODQXOXL FRVWXULOH HVWLPDWH DOH SXEOLFLW
; natura mesajelor
FRPXQLFDUHvQPDV VXSRUWXULOHSXEOLFLWDUH
Q XUPD GH]EDWHULL EUDLQVWRUPLQJ JUXSXO GH HODERUDUH D SODQXOXL D UH LQXW FD VXSRUWXUL
publicitaUHSHQWUXPHGLDWL]DUHDILUPHLLDSURGXVHORUVDOH
UHYLVWHGHDIDFHUL&DSLWDO-XUQDOXO$IDFHULORU7ULEXQD(FRQRPLF ,GHLGHDIDFHUL
PDJD]LQSHQWUXE UED L
VSRWXUL FOLSXUL SXEOLFLWDUH OD UDGLR L WHOHYL]LXQH D[DWH SH VORJDQXO &X QRL
FkWLJD LSHQWUXYLLWRUXOGXPQHDYRDVWU
b)
7kUJXUL L H[SR]L LL 6H SUHFRQL]HD] SDUWLFLSDUHD DFWLY OD WkUJXUL L H[SR]L LL
RUJDQL]DWHDWkWvQ%XFXUHWLFkWLvQDOWHFHQWUHFRPHUFLDOHLPSRUWDQWHPDLDOHVDFRORXQGHH[LVW
VDX XUPHD] V ILH LQL LDWH YkQ] UL DOH FHDVXULORU &LWL]HQ 'H DVHPHQHD VSHFLDOLWLL VRFLHW
LL
SDUDGH DOH
3ULQ LQWHUPHGLXO DFHVWRUD ,QWHUZDWFK vL SURSXQH V LQWUH vQ FRQWDFW DWkW FX SDUWHQHULL
DFWXDOLFkWL SRWHQ LDOLGLQ DU FXGLYHULFRODERUDWRULV vQYH HGHVSUHQRXW
FDUH LQFOXG XWLOL]DUHD FHDVXULORU PRG GH H[HPSOX L ELQHvQ HOHV V
LOHvQPDWHULHVDX
c)
TIB
- iunie
- iunie
- septembrie
- octombrie
- octombrie
- permanent
6WDQGSHUPDQHQWOD:RUOG7UDGH&HQWHU%XFXUHWL:7&%
5HOD LLOH SXEOLFH YRU IL D[DWH SH GRX FDWHJRULL GH DFWLYLW
VSHFLDOLWLL ILUPHL &LWL]HQ GLQ -DSRQLD L FX SDUWHQHULL GH DIDFHUL GLQ 5RPkQLD OHJ WX
ri
au
DUHD GH OD DFHWLD GLQ XUP D SXQFWHORU IRUWH DOH VWUDWHJLHL GH FRPHUFLDOL]DUH D
ULSHQWUXFDDFHVWHSXQFWHV ILHXWLOL]DWHvQVWUDWHJLDGH
n scopul
2 EXQ SDUWH GLQ DFWLYLWDWHD GH FRPXQLFDUH FX LPSDFW SURPR LRQDO VH YD ED]D SH
UL
sportive cum ar fi
fDFLOLW
L GH SODW PDWHULDOL]DWH vQ SODWD vQ UDWH SODWD VH HIHFXWHD] OD VDX OD GH
]LOHGHODDFKL]L LRQDUHDFHVWHIDFLOLW
LYRUILDFRUGDWHQXPDLGLVWULEXWRULORUGLQ5RPkQLD
ceasurile subacvatice;
WULPLWHUHD GH VSHFLDOLWL SHQWUX WHVWDUHD vPSUHXQ FX UHSUH]HQWDQ LL FXPS U WRULORU L DL
RUJDQLVPHORUGHFRQWUROQHXWUHDFDOLW
LLLSHUIRUPDQ HORUFHDVXULORU
oferite.
7. Bugetul planului
3HED]DDFWLYLW
Tabelul nr.3
%8*(78/35202
&8(9,'(1
,21$/$/2&
,(5($'(&,'(1
$FWLYLWDWHDSURPR LRQDO
3XEOLFLWDWH
QXPDL
SO
L
Resurse
financiare
(mil.lei)
700
,/25,5(63216$%,/,/25
Decident
Responsabil
(FKLSDPDQDJHULDO
Biroul de marketing
(FKLSDPDQDJHULDO
Biroul de marketing
Biroul de marketing
Biroul de marketing
'LUHF LDHFRQRPLF
'LUHF LDHFRQRPLF
Biroul de marketing
-
Biroul de marketing
-
I U PDWHULDOHSXEOLFLWDUH
TrJXULLH[SR]L LL
692,5
554,5
415,5
437,5
2770
5HOD LLSXEOLFH
6SRQVRUL] UL
0DWHULDOHSURPR LRQDOH
TOTAL
'LQWUH DFWLYLW
LOH SURPR LRQDOH LQFOXVH vQ EXJHW D IRVW GHIDOFDW SH FRPSRQHQWH
WkUJXULLH[SR]L LLFXWHUPHQHOHSURSXVHHVWHFHDGLQWDE
elul nr.4.
Tabelul nr.4
%8*(78/$/2&$73$57,&,3
'HQXPLUHDPDQLIHVW
ULL
Sport
TIBCO
([SR]L LD
VSHFLDOL]DW
GH
5,,/$75*85,,(;32=,
,,$18/9,,725
Termen
Iunie
Iunie
Septembrie
112
90,5
120
692,5
Octombrie
Decembrie
Stand permanent
ceasuri
TIB
&U FLXQ
WTCB
TOTAL
preajma s
UE WRULORU GH LDUQ L D FHORU vQ FDUH VH RUJDQL]HD] WkUJXUL L H[SR]L LL Q DFHVWH
LQWHUYDOHGHWLPSVHYDUHDOL]DSUREDELOXQYROXPGXEOXDOYkQ] ULORUID
GHFHOHODOWHOXQL
Probleme de rezolvat:
1.
2.
3.
6XEOLQLD LHOHPHQWHOHGHVXFFHVQHvPSOLQLULOHVRFLHW
LL,QWHUZDWFKLFDX]HOHORU
LL L FX
obiectivele planului.
4.
&H UHFRPDQG
QXYDUHXLV
LUHD DFWLYLW
LL VRFLHW
RELHFWLYHOHVWDELOLWHSULQSODQXOSURPR LRQDO"
DFHDVWD