CUSTOMER SATISFACTION TOWARDS KSDL

1. INDUSTRY PROFILE:
Soap is one of the commodities, which have become an indispensable part of the life of modern world. Since it is nondurable consumer goods, there is a large market for it. The whole soap industry is experiencing changes due to innumerable reasons such as government relations environment and energy problems increase in cost of raw materials. The changing technology and ever existing desire by the individual and the organization to produce a better product at a more economical rate has also acted as catalyst for the dynamic process of change. More and more soap manufactures are trying to capture a commanding market share by introducing and maintaining acceptable products. The soap industry in India faces a cutthroat competition while multinational companies dominate the market. They are also facing severe threat from dynamic and enterprising new entrance especially during 1991-92. If we look back into the history of soaps & detergents. Mankind knew about soaps nearly 2000 years back i.e. in 70 A.D. when Mr. Elder accidentally discovered the soap, when roasted meat over flowed on the glow in ashes. This lump like product was soap & had foaming & cleansing character. In 1192 A.D. the first commercial batch of soaps was made & marketed by M/s Bristol soap market in London, from there in 1662A.D. the first patent for making soap was taken in London. The world consumption of soap in 1884A.D. Was said to be 2 lakhs tonnes p.a.

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CUSTOMER SATISFACTION TOWARDS KSDL

HISTORY OF THE SOAP:

Soap manufacturing was started in North America. Some American companies with well-known names were started 200 years ago. During middle age soap was made various places in Italy, France, England & other countries. France became famous & many small factories were established there. In India the first soap industry was established by North West soap company in1897 at Meerat following the Swadeshi movement. From 1905 on wards few more factories were setup. They are, Mysore soap factory at Bangalore Godrej soap at Bombay Bengal chemicals Tata oil mills 1930 lever brothers company

THE INDIAN SOAP INDUSTRY SCENARIO:

The Indian soap industry has long been dominated by hand full of companies such as: 1. Hindustan levers limited. 2. Tata oil mills (taken over by HUL) 3. Godrej soaps private limited. The Indian soap industry continued to flourish very well until 196768, but began to stagnate & soon it started to recover & experienced a short upswing in 1974. This increase in demand can be attributed due to; 1. Growth of population. 2. Income & consumption increase. 3. Increase in urbanization. 4. Growth in degree of personal hygiene.

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CUSTOMER SATISFACTION TOWARDS KSDL 5. Soap manufacture has 2 classifications, organized and unorganized sectors. KSDL comes under organized sector

PRESENT STATUS: Market scenario:

India is the ideal market for cleaning products. The countrys per capita consumption of detergent powders & bars stands at 1.6kg & soaps at543Gm. Hindustan liver, which towers over the cleaning business, sells in all over the cleaning business but the tiniest of Indian settlements. The 7.4lakhs tons per annum soap market in India in crawling along at 4%. The hope lies in raising Rupee worth, the potential for which is high because the Indian soap market is pseudo in nature & it is amazingly complex being segmented not only on the basis of price benefits, but even a range of emotions within that outlining framework.

2. COMPANY PROFILE:
A. BACKGROUND AND INCEPTION OF THE COMPANY:Soap is one of the commodities, which has become an indispensable part of life of the modern fantasy world. Since it is non-durable consumer goods, there is a large market for it. The whole soap industry is experiencing changes due to innumerable reasons such as Government relations, environment, toxicological allergy problems, increase in cost of raw material etc. Following Swadeshi movement in 1905, few factories were set up and they were: 1. Mysore Government Soap factory at Bangalore. 2. Godrej Soaps at Bombay.

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CUSTOMER SATISFACTION TOWARDS KSDL The changing technology and even existing desire by the individuals and the organization to produce a better product at a mere economical rate has also acted as Catalyst for the dynamic process of change. More and more Soap manufactures are trying to capture a commanding market share by introducing and maintaining acceptable products. The soap industry in India faces a cutthroat Competition, while multinational companies dominate the market.

THE INDIAN SOAP INDUSTRY SCENARIO: The Indian soap industry has been dominated by handful of companies such as 1. Hindustan Levers Limited. 2. Tata Oil Mills (Taken over by HUL ) 3. Godrej Soaps Private Limited. 4. Recent entrants include - Colgate Palmolive Ltd., - Proctor & Gamble Ltd., - Nirma Soap Works, - Wipro Ltd. The Indian Soaps industry continued to flourish very well until 196768, but began to stagnate. Soon it started to recover and experienced a short upswing in 1974. This increase in demand can be attributed to:1. Growth of population. 2. Income and consumption increase. 3. Increase in urbanization 4. Growth in degree of personal hygiene. Soap manufacturers are Classified as, Organized and unorganized sector. KSDL is under organized Sector.

PROBLEMS OF SOAPS & DETERGENTS INDUSTRY:

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CUSTOMER SATISFACTION TOWARDS KSDL Industry faces some problems due to increase in the cost of raw materials. The major ingredients like soda ash, linear alkyl benzene and Sodium Tripoli phosphate poses number of serious problems in terms of availability. The demand and supply gap of vegetables oil is 1.5 to 2 Lakhs tons and is met through imports.

HISTORY:India is a rich land of forest; ivory, silk, sandal; precious gems are magical charms of centuries. The most enchanting perfumes of the world got their exotic spell with a twist of sandal. The worlds richest sandalwood resource is from one isolated stretch of forests land in South India that is Karnataka. The origin of sandalwood and its oil in Karnataka, which is used in making of Mysore sandal soaps, is well known as Fragrant Ambassador of India & Sandalwood oil is in fact known as Liquid Gold. By the Inspiration of His Highness Maharaja of Mysore late Jayachamarajendra Wodeyar, the trading of sandalwood logs started which was exported to Europe and New destinations, but with commencement of First world War India faced Severe Crisis on the business of sandalwood. This situation gave rise to start of an industry, which produces value added products i.e., of Sandalwood oil. His Highness Maharaja of Mysore created this situation as an opportunity by sowing the seed of the Government Sandalwood Oil Factory, which is the present KS&DL. The project was shaped with the engineering skills and expertise of the top level. Late Sir M.Visvesvaraya, the great Engineer who was the man behind the project. Todays famous Mysore sandal soaps credit goes to late Sri Sosale Garalapuri Shastri who incorporated the process of soap making using Sandalwood oil. He was an eminent scientist in the

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CUSTOMER SATISFACTION TOWARDS KSDL field working at the Tata Institute, Bangalore. He was sent to England to master the fine aspects of soap manufacturing. The Maharaja of Mysore & Diwan Sir. M.Visvesvaraya established the Government Soap factory during the year 1918. The factory was started as a very small unit near K.R.Circle, Bangalore with the capacity of 100 tons P.A. In November 1918 the Mysore sandal soap was put into the market after sincere effort and experiments were undertaken to evolve a soap perfume blend using sandalwood oil as the main base to manufacture toilet soap. The factory shifted its operation to Rajajinagar industrial area, Bangalore in July 1957, where the present plant is located. The plant occupies an area of 39 acres (covering Soaps, Detergents and Fatty Acid divisions), on the Bangalore Pune Highway, easily accessible by transport services and communication. Another sandal wood oil division was established during the year 1944 at Shimoga, which stopped its operations in the year 2000 for want of Natural Sandalwood. This factory started at a moderate scale in year 1916. The first product was washing soap in addition to the toilet soap in the year 1918. The toilet soap of the company was made up of sandal wood oil. In 1950 Government decided to expand the factory in two stages. The first stage of expansion was done to increase the output to 700 tons per year and was completed in the year 1952 in the old premises. The next stage of expansion was implemented in 1954 to meet growing demand for Mysore sandal soap and for this purpose Government of India sanctioned license to manufacture 1500 tons of Soaps and 75 tons of glycerin per year. laid industrial suburban of Bangalore. The expansion project worth of Rs.21 lakhs includes the shifting of the factory to a newly

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CUSTOMER SATISFACTION TOWARDS KSDL The factory started functioning in this new premise [i.e., present one] from 1st July 1957. From this year onwards till date the factory had never looked back, it has achieved growth and development in production scales and profits. The industry has 2 more divisions one at Shimoga and another at Mysore where sandal wood oil is extracted. The Mysore division started functioning from 1917 and only during 1984 manufacturing of perfumed and premiere quality Agarbathies at was started. Right from the first log of sandalwood that rolled into the boiler room in 1916, the company has been single minded pursuit of excellence. The project took shape with the engineering skills and expertise of top-level team under the leadership of Sir. M.Visvesvaraya, Prof. Watson and Dr.Sudbrough. Like this soap factory was started as a small unit and now it has grown up to a giant size. RENAMING: On 1st October 1980, the Government Soap Factory was renamed as Karnataka Soaps and Detergent Limited The Company was registered as a public limited company. detergent, Agarbathies and Cosmetics. Today

Company produces varieties of products in the toilet soaps,

2.C. VISION,MISSION AND QUALITY POLICY

VISION STATEMENT: Keeping pace with globalization, global trends and the states policy for using technology in every aspect of governance. Making available technology product and services at the most affordable price to the people at large, in keeping with the policy of a welfare state. Making all out efforts to achieve reasonable profits. [Type text] Page 7

CUSTOMER SATISFACTION TOWARDS KSDL Most importantly to earn the invaluable foreign exchange, both to the state and to the country.

MISSION STATEMENT: To serve the National economy. To attain self-reliance. To promote purity & quality products To maintain the Brand loyalty of its customers. To build upon the reputation of Mysore sandal soap based on pure sandal oil.

2.C. QUALITY POLICY AN ISO-9002 COMPANY: KS & DL with a tradition of excellence of over eight decades is committed to customer delight, through total quality management and continuous improvement through the involvement of all employees. KS&DL has got ISO 9002 certificate. To improve the quality management system and to facilitate TQM in the process of soap and detergent, the management took decision to obtain ISO-9002 by end of March 1999. during October 1998 with a mission statement. The company gives initial training including conducting employees awareness programme, document quality manual and quality system procurement. In this direction company obtained the guidance from Consultancies, Bangalore and Bureau of Indian Standards, Bangalore. Accordingly, company standards registered for ISO 9002 by the end of March to the Bureau of Indian Standards. Obtained the certificate by the end of March 1999 itself. [Type text] Page 8 Accordingly action plan was drawn and a committee was set up for the purpose

CUSTOMER SATISFACTION TOWARDS KSDL This is to project in the national and international market and also to improve quality of products offered to the consumers with the assurance of quality in the message. The Company got itself upgraded to ISO-9001-2004, Quality Systems in the year 2004-05.

ISO-14001:The company is located in the heart of the Bangalore city. The management of the company took a decision to get the ISO14001 and become model to other public sector for the techniques used and also to other Government units to spread the message of maintenance of environment. ISO-14001 and ISO-9001 will facilitate to improve the The

corporate brands in the global market and it will help the company to improve the profits, year after year on long-term basis. this motive as follows: Conservation of energy Conservation of Surrounding Conservation of resources. Equipped with latest technology and backed by full-fledged quality control and R&D support, KS&DL is marching confidentially ahead in the new millennium. The Company is developing new products to meet the changing preferences of its customers. environment management system adopted in the company through

2. D. PRODUCT PROFILE
KS&DL is the true inheritor of golden legacy of India. Continuing the tradition of excellence for over eight decades, using only the best East Indian grade Sandalwood oil & Sandalwood soaps in the world. The products produced at KS&DL are the Soaps, Detergents, Agarbathies and Sandalwood oil. [Type text] Page 9

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PRODUCT RANGE FROM THE HOUSE OF K.S&D.L

a. Mysore Sandal Soap 150gm) (75gm,125gm &

b. Mysore Sandal Special Soap

(75gm)

c. Mysore Sandal Baby Soap

(75gm)

d. Three-In-One Gift Pack (SJR) 3Tabs

(150gm Each)

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CUSTOMER SATISFACTION TOWARDS KSDL

e. Mysore Sandal Gold Soap

(125gm)

f. Mysore Rose Soap

(100gm)

g. Six-In-One Gift Pack- 6Tabs

(150gm Each)

h. Mysore Sandal Gold sixer 6 Tabs

(125gm Each)

i. Mysore Sandal Soap Bath Tablet Trio 3nos. (150gm Each) [Type text] Page 11

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j. Mysore Sandal Classic Soap

(75gm)

k. Jasmine Bath Soap

(75gm)

l. Mysore Herbal Care Soap

(100gm)

DETERGENTS:
KS&DL also manufactures high quality detergents applying the latest spray drying technology with well balanced formulation of active matters & other builders; they provide the ultimate washing powder. 1. Mysore Detergent Powder 2. Mysore Detergent bar 3. Mysore Detergent Cake [Type text] (1kg/500gms) (250gms) (125gms/250gms) Page 12

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AGARBATHIS
1. Mysore Sandal premium 8. Mysore sandal 2. Mysore Rose 3. Suprabath 4. Parijata 5. Venkateshwar 6. Ayyappa 7. Chandhana 9.Nagachampa 10.Mysore Jasmine 11.Bodhisattva 12.Durga 13.Alif Laila

SANDALWOOD OIL
In 5ml, 10ml, 20ml, 100ml, 500ml, 2kg, 5kg, 20kg, and 25kg packing.

TALCUM POWDERS
1. Mysore Sandal Talc: Cooling & Healing, Fragrant freshness, Net. Wt 20gm, 60gm, 300gm and 1kg.

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Mysore Sandal Baby Powder: Tender loving care for baby& Mummy. Net wt 100-400gms.

LIQUID SOAP
Wave duo liquid body wash Wave herbal wash

2. E. AREA OF OPERATION:
GLOBAL FAVOURITES FOR THEIR NATURAL GOODNESS KS&DL has a long tradition of maintaining the highest quality standards, right from the selection of raw materials to processing and packaging of the end product. The reason why its products are much in demand globally & are exported regularly to UAE, Bahrain, /Saudi Arabia, Kuwait, Qatar, South East Asian countries as well as North America & South America. The sandalwood oil, of course, is much sought after by the leading perfume houses of the world. All the toilet soaps of KS&DL are made from oils & fats of vegetable origin & totally free from animal fat.

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Australia Canada France Japan Kenya Holland

Duorand West

Italy Mauritius Malaysia Panama Bahrain Qatar

Singapore Srilanka Saudi Arabia South Africa Taiwan UK

Nepal UAE USA Czechoslovakia Germany

2. F. OWNERSHIP PATTERN:
Wholly owned by Government of Karnataka. 2.G.

COMPETITORS HUL Godrej

INFORMATION 70% 4% 10% 5% 11%

AND

THEIR

MARKET SHARE:

Procter & gamble KSDL Others

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PRESENT STATUS:
1. The company has entered into shampoo, dish wash, detergent bar & room refresher. 2. The company is striving to develop new perfumes for soaps detergents, agarbathies & shampoo. 3. The company wants to improve the existing products in terms of quality.

2. H. INFRASTRUCTURAL FACILITIES:
1. Canteen facility 2. Library 3. Car stand 4.Waiting room

2. I. ACHIEVEMENTS/AWARD:
1. Government of Karnataka Dept of Industries and commerce 2. State Export Promotion Advisory Board. EXPORT AWARD 1974-75 3. Detergent Plant 4. M/s Chemical Bombay have given 1st price for the year 198081 5. Geographical Indication GI-2005 6. ISO 9001-2000 in the year 1999 7. ISO 14001-2004 in the year 2000

2. J. WORK FLOW MODEL

SILOS (Silos are closed chambers) Soaps Noodles Container Mixer Simplex Plodder It becomes NOODLES [Type text] Page 16

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MILLING It becomes soap ribbons Duplex plodder Cutting Machine Cakes are led to Stamping Machine Wrapping machine Led through the conveyor belt

2. K. FUTURE GROWTH AND PROSPECTUS:

Introduction of anti-bacteria, herbal transparent soap, made out of 33 essential oil based perfume, Aloe Vera, Vitamin-E etc as additive and suitable for all types of skin and all seasons. Improvement in existing products Mysore Sandal classic improved moisturizers & skin conditions. Introduction of sandalwood powder in 50gms, 100gms to meet the growing demand for religious purpose. Introduction of new higher powered detergent powder for institutional sales in bulk packaging. [Type text] Page 17

CUSTOMER SATISFACTION TOWARDS KSDL To attain market leadership. Introduction of new trade schemes to increase sales. Aggressive advertisement and publicity as part of sales promotion. Reduction in distribution expenses. Cost-reduction in all areas. Instant decision making in certain procurement activities. Timely introduction and implementation of market driven decisions. Ensuring effective internal control.

3. McKinseys 7S Framework:
According to Waterman, organization change is not simply a matter of structure, although structure is significant variable in the management of change. Again it is also not a simple relationship between strategy and structure, although strategy is also a critical aspect. In their view effective organizational change may be understood to be a complex relationship &system are between strategy, the structure, system, style, skills & shared values. The first three elements-strategy, structure considered hardware of success. The next four style skills, staff, and shared values are called the software. The complex relationship is diagrammatically presented below;

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A. STRUCTURE OF ORGANISATION BASIS OF DEPARTMENTATION KS&DL is a manufacturing concern of moderately large size. We can see here function wise departmentation. It facilitates utilization of man power and it is a simple, economical and reasonable organization pattern LEVEL OF ORGANITATION The organization of KS&DL consists of 4 levels 1 Top level 2

consisting of BODs and MD

Second level consisting of Directors of Finance &

Special officers
3 Third level consisting of senior managers , deputy

managers and officers

4 Fourth level

consisting of clerks, Assistants and

Attenders
ORGANIZATION CHART OF KS&DL KS&DL is Function type of organization. Under this type of organization men with special abilities in a specialized function are employed. The hierarchy is represented as fallows

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B SKILLS:
The term skills includes those characteristics, which people use to describe a company. Organization have strengths in a number of area but their key strengths are dominant skills are few. These are developed over a period of time of the result of the interaction of a number of factors performing certain tasks successfully over a period of time, the kind of people in the organization, the top management style, structure, the management systems, the external environmental influence etc. Hence when organization makes a strategic shift it becomes necessary to consciously build new skills. Employees skills in an organization will be unique, this may be due to their experience in the place of work, and the similarity may also due to influence of the similar culture.

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CUSTOMER SATISFACTION TOWARDS KSDL However every person according to his traits possesses his own talents and special characters. This cannot be generalized skill among them. The employees of KS&DL have different skill, which are relevant for their work. As it is common in big organizations, he also controversies between departments which can be solved by discussions and by conducting some interactive programs.

C STYLE:
Decision-making is centralized with the head office. Authority is given to unit in-charge to take decision in day-to-day minor matters & other urgent matters. Decision-making depends on the authority & responsibility conferred on each individual & thus its distributed based on designation & position held. In important matters, meetings are held to seek opinions of top management & various department manager & the decisions are taken & implemented. Decision-making is co-ordinate & done with wide consultations of top management of department managers consultation which gives best possible gains.

D STRATEGY:
Strategic planning is about asking questions, more than attempting to answer them. Strategy formulation entails a search for a different frame of reference. It is the quest for a new business paradigm. There are two types of paradigms that apply to management, namely the business and the organizational or managerial paradigms. The business paradigms define a companys position in the market place with respect to customers, technology and products. Strategy is a choice of direction and action; the company adopts to achieve its objectives in a competitive situation. Any [Type text] Page 21

CUSTOMER SATISFACTION TOWARDS KSDL statements on overall of functional strategy that the company may wish to share are: Improvement in the existing products. Their future plans include launching of new products. The cost control exercise is in consolidation. Introduction of cost effective substitutes without compromising on quality Development of new perfumes, soaps detergents, Agarbathies, creams and shampoos.

E SYSTEM:
A. Accounting System: Financial statements are prepared under the historical cost convention on an accrual basis and comply with the accounting standards refer to sec 211 (3c) of the companies Act 1956. B. Costing System: Process costing. C. Inventory Control System: ABC analysis for stock control. 1. FIFO method for issuing materials. 2. Computerized accounting system for stores. D. Remuneration System: 1. Time rate system is followed to employees. 2. Government fixes the remuneration to executives. E. Performance Appraisal System: Confidential report is prepared by heads of various departments for systematic judgment of the subordinate by authority to assess the standard of work & overall performance.

F STAFF:
As any employer, KS&DL follow ethical employment standards wherever it operates with a goal in mind company guarantees. [Type text] Page 22

CUSTOMER SATISFACTION TOWARDS KSDL 1. To fulfill its entire legal obligation in terms of employment payments and benefits practices. 2. Adequate and timely training for every one for the job for which they are employed. 3. Career advancement related to performance and experience.

G SHARED VALUES:
Values: Values refer to the institutional standards of behavior that strengthen commitment to the vision, and guide strategy formulation and purposive action. The core values are shaped around the belief that enterprises exist to serve society. In terms of this belief, profit is a means rather than an end in itself a compensation to owners of capital linked to the effectiveness of contribution to society and the essential ingredient to sustain such enlarged societal contribution. Thus company has embraced an extended role of trusteeship that reaches beyond the assets reflected in the balance sheet to encompass societal assets. An unwavering commitment to integrity, ethical conduct, meritocracy, teamwork and abiding concern for stakeholders are at the heart of your companys value system. Customer satisfaction Committed to total quality. Cost and time-consciousness. Innovation and creativity. Trust and team spirit. Respect for individuals. Integrity health and ethics.

4. SWOT ANALYSIS
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STRENGTHS:
An ISO 14001 company, which commits to reserve the natural environment in the production of its quality products to the satisfaction of its customers. The factory is located in the heart of the city & has all infrastructure facilities. They have quick movement of raw materials & finished products. Due to its proximity, habitation movement of men and material are easy. A very good dealership network, which ensures that the products reach every loop and corner. A very little competition for its major products sandal soap. An ISO 9002 certified company has its own brand image. Diversified product range keeps the company stable. Abundant availability of raw materials. Two sandalwood oil factories in Shimoga and Mysore, which produce 75% of worlds sandalwood oil.

WEAKNESS:
Slow growth rate 6.2 growths over 40 years against the product of 80%. High oriented cause due to excessive Labour force. Low turn over resulting in low profits. Page 24

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CUSTOMER SATISFACTION TOWARDS KSDL Defective marketing strategy lacks effective advertising and publicity. 23 Needs updating with times in terms of plant and machinery. R&D is not effective in as much as it has not made any brake through in new products. The large proportion of the target area is upper middle class and upper class people, it has very few offer to lower middle class. It has only 8% of the total detergent market share. Due to lack of direct sales, debts with many dealers turning bad. Unskilled labor coupled with excess labor hampers profitability.

OPPORTUNITIES:
1. The toilet soap and the detergents market is an over expanding industry and a major company likes KS& DL with its manufacturing expertise can call the shots if it reaches peak manufacturing capacity. 2. Good export market should tap foreign market vigorously. 3. At present it has Good raw material sources to enhance production.

THREATS:
1. Competition from other global leaders like HUL. 2. Government interference may reduce growth potential. 3. As the company depends on forests for its main raw materials makes the company to find chemical alternative to sandalwood. 4. To protect the financial interest of the company.

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ANALYSIS OF FINANCIAL STATEMENT.

PROFIT AND LOSS ACCOUNT(RS in Lakhs)

PARTICULARS INCOME Sales Other income Increase/(-) Decrease in stock

AMOUNT 2006-07 1,04,43,74,470 1,90,04,300 1,06,33,78,770 4,73,09,343 1,11,06,88,113

AMOUNT 2007-08 1,28,64,62,008 2,09,85,305 1,30,74,47,313 2,64,66,726 1,28,09,80,587

AMOUNT 2008-09 1533703531 60623797 1594327328 70374213 1,66,4701,541

AMOUNT 2009-10 1,647,774,737 22,288,309 167,063,047 53,286,174 1,723,349,221

EXPENDITURE Materials Consumed (Include trading items) Other Expenditure Depreciation

50,70,94,583 55,19,82,573 36,05,016 1,06,26,82,573 4,80,05,540 46,48,394

54,13,33,115 61,35,25,868 35,77,430 1,15,85,36,413 12,24,44,174 45,08,734

801928343 734442910 3969038 1,540,340,291 124,361,250 72,76,261

775,383,439 799,799,905 4,982,474 1,580,165,818 143,183,402 8,297,546

Operating Profit /Loss Less: Interest and Finance Charges

PROFIT BEFORE
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4,33,57,146

11,79,35,440

11,70,89,988

134,885,857
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CUSTOMER SATISFACTION TOWARDS KSDL

TAX Less: Provision for Taxation (i) Current Tax (ii) Fringe Benefit Tax Dividend tax PROFIT AFTER TAX Prior Period Income / (-) Expenditure Deferred tax asset Proposed dividend Tax of earlier year Profit/Loss brought forward previous year Profit /Loss Carried to Balance Sheet

52,00,000 23,01,452

1,80,00,000 70,98,690 45,96,941 8,82,39,809

1,85,00,000 21,28,828 2,03,58,318 11,68,14,478 1,40,78,609

48,000,000

3,58,55,694 66,40,866

93,112,149 1,441,082

2,20,99,794 2,03,96,797 (53,26,504) 1,50,70,293

3,21,46,548 2,70,48,785 1,37,30,643 12,17,55,748 15070293 13,68,26,041

13,08,93,087 13,68,26,041 267,719,129

75,760,017 267,719,129 343,479,146

OBSERVATION
The above profit & loss account shows that profit & loss for the year 20062010 of the company KS&DL. By analyzing the above profit & loss account we can come to a conclusion that the company was under loss for the year 2006, until they earned the profit in the year 2007 onwards.

INFERANCE:
The financial statements show that from the year 2006-2010 the company has paid the excise duty for its imports hence it is interpreted that the company has started to import. This has in turn let to decrease in profit level of the company. Since it is from the year 2006, due to the entry in importing for the first [Type text] Page 27

CUSTOMER SATISFACTION TOWARDS KSDL time, the company has increased loss in that particular year. In 2010 the profits has much increased against preceding years which indicates good position.

BALANCE SHEET as at 31st march (amount in crores) Sources of Funds Shareholders Fund Capital Reserves and Surplus Loan Funds Secured Secured Unsecured Deferred Tax Liability (Net) Total Funds Employed Application of Funds 1. Fixed Assets a) Gross Block Less Depreciation b) Net Block Capital Work in 2006 2007 31.82 31. 82 1.51 2008 31.82 13.68 1.04 9.00 3.21 61.96 2009 31.82 26.77 10.72 8.35 5.25 82.91 2010 31.82 34.34 8.09 8.35 82.52

1.66 19.99 13.00 51.81 47. 99

30.28 29.24 29.61 24.24 23.35 23.71 6.03 5.89 5.91 -

30.96 23.98 6.98 6.98 40.75 16.35 25.51 21.53 5.00

32.72 24.14 8.59 8.59 51.61 17.27 28.53 21.40 5.00

Progress Total 6.03 5.89 5.91 Current Assets Loans and Advances a. Inventories 34.12 35.09 29.60 b. Sundry Debtors 6.88 8.09 14.63 c. Cash and Bank 19.57 31.23 33.43 Balance d. Loans and Advances e. Investment in gratuity fund Total 9.44 7.25 10.49 -

70.02 81.66 88.17 109.14 123.10

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LESS : Current Liabilities and Provision I. Current Liabilities 17.07 29.26 30.88 II. Provisions 9.82 11.59 16.67 Net Current Assets (6) 43.13 40.81 40.62 Less (7) Miscellaneous Expenditure Total Assets (Net) 2.12 51.8 1
5.

24.67 20.50 63.98 1.64 82.91

29.23 26.10 67.81 82.53

1.29 47.9 9

2.80 61.9 6

6.LEARNING EXPERIENCE
The learning experience gained by me during the in-plant

training was very much practical oriented. Mostly all the concepts and theories, which I studied in the class, are applicable practically. The overall study of the organization reveals that the company has grown tremendously since its incorporation from 1918, now it has independent units for manufacturing sandalwood oils, toilet soaps, washing soaps, detergents, cosmetics, incense sticks and industrial products. The initially named Government Soap Factory was renamed as Karnataka Soaps and Detergents Ltd in 1st October 1980. Its trademark is Sharabha, the slogan stands as Natural products with exotic fragrance. The company is a leading sandalwood soap Manufacturer in the country. Even though they have demand for their products in both domestic as well as international market, They are not able to establish themselves as market leaders due to various reasons such as extensive work force, non-utilization of installed capacities of manufacturing, lack of proper distribution network, lack of expenditure in the areas of advertisements and publicity, competitions of various soaps and detergents and lack of timely decisions. The company has an effective human resources department where in the employees are given excellent packages, incentives

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CUSTOMER SATISFACTION TOWARDS KSDL and extensive care is taken by providing facilities such as canteen, medical facilities, motivation classes and extracurricular activities. I had a great time working on the project, as it gives insights into the working environment of an organization. The training has exposed me to many facts of an organization and also helped me to gain practical knowledge, which will go a long way in the horizon of our career. I became more aware of the soap industry and the role played by KSDL.

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