Natt Nijianskul

From Thailand Undergraduate in the UK Worked in telecommunication industry for 4.5 years Have significant international experience.

Market Potential Evaluation by Units

World-wide Consumer Medical Device Unit Shipment Shared by Region
Best US = 50% ~2.29MM MOST LIKELY US = 40% ~1.83MM Worst US = 33.33% ~1.52MM

Europe, Middle East and Africa (EMEA) 32%

North and South America 40%

USA

Break-down: HRM Unit Shipment (by region)

600.00 500.00

EMEA 44%

N&S America 45%

Actual unit sold (FY 2010) in North and South America = 4.57MM CAGR = 12.5%

Asia 11%

~4%
517.65 544.78 573.32

Asia 28%
HRM Total Shipment Units (World-wide): Units (Millions)

400.00 300.00 200.00

391.49 411.25

436.37

463.32

491.88

2010 Actual = ~10.11 MM, CAGR = 12.6%

CMD Total Shipment Units (World-wide):

100.00
-

10.11

11.36

12.82

14.66

16.42

18.49

20.82

23.44

2010 Actual = ~391.49 MM, CAGR = 5.6%

2010a 2011e 2012e 2013e 2014e 2015e* 2016e* 2017e*

New Market Sizing (by unit) vs Original Projection

In 2010, the U.S. population totaled ~308.75MM
~48.8% of the total population

Original Projection of HR-500U by OHI-US: Fact

FY 2013 40,000 units

FY 2014 50,000 units

FY 2015 ** 40,000 units

150.67MM people in the U.S. do physical exercise

~24MM are members of our target group *

In 2013, U.S. population totaled ~315.49MM. This figure is a CAGR of 6.69% vis--vis 2010. Unit growth rate (based on InMedicas projection by their CAGR) averaged about 12.5%. This yields: Best case 518.52k units MOST LIKELY case 414.81k units Worst case 345.68k units Original projection of 40k units for FY 2013 (first year of launch) give a capturing range of [7% , 12%] of the 3 cases which is pretty much in-line with before crossing the chasm.

Shared of US Market --> Unit shared (millions) Existing sales conversion Segmented market potential

Best MOST LIKELY 50.00% 40.00% 2.29 1.83 1.52% 1.21% 364.17k 291.34k

Worst 33.33% 1.52 1.01% 242.78k

Sensitivity of the conversion

(*) = This figure is taken from material presented by OHQ staff, and subsequently circulated to ICS OMRON team (**) = The US division lower down the FY 2015 projection as their strategic planning took into account the planned launch of the new model in 2015.