CAZUL IV: HIGHLANDER HIGH

SCHIMBARE PRIN MARKETING

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primite.

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ale cu mult succes.

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2. Obiectivele
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cele 60-150 milioane de contacte pe care HH le are anual cu pasagerii individuali pentru a
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Figura nr. 2
CONCEPTUL HIGHLANDER HIGH

Clientul este cel

mai important

Prestarea
produsului nostru

Personalul este
resursa cea mai
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-o

companie prestatoare de servicii este satisfacerea clientului.

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-ul

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comercializa ceea ce producea firma.

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Figura nr. 3
VECHEA HIGHLANDER HIGH

Cartel bazat pe

Problema este
de a zbura

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Control

Manuale

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Zbor
excelent

Problema este
de a zbura

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Figura nr. 4
NOUA HIGHLANDER HIGH
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Resursele din linia nti

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Satisfacerea

([FHOHQ DSHSLD

FOLHQ LORU

Tehnologia de
produce ca suport
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training.
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oua filosofie.
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abordare.
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serviciului central. Iar conceptul de serviciu este cel mai important astfel.

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n a

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mente relativ mici, orientate spre

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n figura nr.5.

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Figura nr. 5

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Companii
asociate

 Compania DUHFLUFDGHDQJDMD LL

102 avioane

Servicii de
afaceri
Tehnic

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Divizii

Europa

1RW

2SHUD LL

Comercial

Control

Trafic

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ORGANIGRAMA COMPANIEI HIGHLANDER

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5.3. Atitudini transparente

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Iar schimbarea
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binecunoscute nu mai sunt valabile.

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Pentru a sprijini individul n deciziile sale, filosofia HH incluGHVWDELOLUHDGHRELHFWLYHL

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n cazul

Highlander High, ca n figura nr. 6.

Figura nr. 6
SCOPUL COMPANIEI HIGHLANDER HIGH
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Figura nr. 7
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Figura nr. 8
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