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Market Segmentation

Market Segmentation is the division of the overall market for a service into groups of people with common characteristics. These are usually called as market segments or target markets.

Individual segmentation bases


Geographical segmentation

Individual segmentation bases


Demographic segmentation

Individual segmentation bases


Purpose of trip segmentation

Individual segmentation bases


Psychographic segmentation

Individual segmentation bases


Product related segmentation

Individual segmentation bases


Channel of distribution segmentation

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