Media Lions Shortlist by Category

Catalogue No. Entry No Title Advertiser Product Entred By Media Agency

Page 1 of 10

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Fast Moving Consumer Goods

A01/5 A01/9 A01/16 A01/30 A01/34 A01/38 A01/49 A01/80 00364 00220 01189 01083 01399 00594 01131 01895 MAKE A DIFFERENCE LOVE ME SOFTLY THE PLUSHEST FLUSH FEEL EXTRAORDINARY DORITOS CRASH THE SUPER BOWL THE ONE THE DIFFERENCE IS K LIVE ANTS ON POSTER BEIERSDORF PROCTER & GAMBLE PROCTER & GAMBLE PROCTER & GAMBLE TURKEY FRITO-LAY CERVECERIA NACIONAL DOMINICANA KELLOGG'S ZYDUS CADILA NIVEA VISAGE SKINCARE ARIEL DETERGENT CHARMIN TOILET PAPER PANTENE SHAMPOO DORITOS TORTILLA CHIPS THE ONE BEER SPECIAL K FOOD PRODUCTS ARTIFICIAL SWEETENER OMD AUSTRALIA STARCOM CHILE CARAT USA SMG TURKEY OMD USA OMD DOMINICANA STARCOM USA REDIFFUSION DY&R OMD AUSTRALIA Sydney STARCOM CHILE Santiago CARAT USA New York / GIGUNDA GROUP Manchester SMG TURKEY Istanbul / GREY WORLDWIDE Istanbul OMD USA New York PAGES BBDO Santo Domingo STARCOM USA Chicago / LEO BURNETT USA Chicago REDIFFUSION DY&R Bangalore / OUTDOOR ADVERTISING PROFESSIONALS Bangalore AUSTRALIA CHILE USA TURKEY USA DOMINICAN REPUBLIC USA INDIA

A01/95 A01/106 A01/111

00337 01756 01865

MISS GREEN LAUNCH IN UAE STARKISH HEROES

MASTERFOODS DB BREWERIES SABMILLER BAVARIA

M&M CHOCOLATE STARK VODKA PILSEN BEER

STARCOM MEDIAVEST GROUP SAATCHI & SAATCHI NZ LOWE/SSP3

STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES SAATCHI & SAATCHI NZ Auckland LOWE/SSP3 Bogota NEW ZEALAND COLOMBIA

Cars & Automotive Services

A02/3 A02/20 A02/21 A02/32 A02/42 A02/43 A02/46 A02/48 00548 00792 01111 01745 01705 01736 01809 00248 INSPIRING THE SPIRIT OF ADVENTURE TAKE ME FOR A RIDE THE FIRST EVER INTERACTIVE CINEMA CAMPAIGN SHORT BUT FUN MOBILE CASE SINISTER EXTREMES SCHLAEMMER'S QUEST BAND-AID 14 DIRHAMS A DAY LAND ROVER AUDI FRANCE FIAT AUTOMOVEIS VOLKSWAGEN AUDI VOLKSWAGEN VOLKSWAGEN GENERAL MOTORS LAND ROVER AUDI TT ROADSTER FIAT IDEA ADVENTURE VW FOX AUDI RS4 VW GOLF VW FOX CHEVROLET SPARK CAR MINDSHARE WORLDWIDE DDB PARIS AGENCIACLICK DDB GERMANY MEDIACOM DDB GERMANY DDB GERMANY STARCOM MEDIAVEST GROUP MINDSHARE WORLDWIDE London DDB PARIS AGENCIACLICK Sao Paulo UNITED FRANCE BRAZIL

DDB GERMANY Duesseldorf / TRIBAL GERMANY DDB Hamburg MEDIACOM London DDB GERMANY Berlin / TRIBAL DDB Hamburg DDB GERMANY Berlin UNITED GERMANY GERMANY

STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES

Clothing, Footwear & Accessories

A03/5 00174 HOT OR NOT BEAMS FASHION BOUTIQUE PUBLICIS JAPAN PUBLICIS JAPAN Tokyo JAPAN

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Clothing, Footwear & Accessories

A03/7 A03/8 01889 01192 WONDERBRA POSTER BRINGING HOME THE WORLD CUP VIRTUAL GOALS DB APPAREL BELUX ADIDAS WONDERBRA ADIDAS +10 PUBLICIS CARAT GLOBAL MANAGEMENT PUBLICIS Brussels BELGIUM CARAT GLOBAL MANAGEMENT UNITED London / 180 AMSTERDAM (180\TBWA) ISOBAR GLOBAL London A03/12 A03/16 A03/25 01262 00791 01497 HYPNOMARKETING BITCH RIP-OFF ICON CLOTHING WE EUROPE MONTECARLO GOLF PUNK APPAREL FASHION RETAILER JEANS NAKED COMMUNICATIONS TBWA\NEBOKO JWT NAKED COMMUNICATIONS Sydney TBWA\NEBOKO Amstelveen JWT Mumbai AUSTRALIA THE NETHERLANDS INDIA ISOBAR GLOBAL London / de-

A03/10 construct

01306 UNITED

ADIDAS

PREDATOR/F50 FOOTBALL BOOTS

Other Consumer Products

A04/4 A04/18 A04/35 A04/39 00721 00357 01970 01037 SAMSUNG SHOUTOUT A TIME MACHINE? A WASHING MACHINE? GANGS OF LONDON BIGGER THAN ITUNES SAMSUNG ELECTRONICS HITACHI SONY COMPUTER ENTERTAINMENT EUROPE MOTOROLA HIGH DEFINITION TELEVISIONS CHEIL COMMUNICATIONS AMERICA WASHING MACHINES GANGS OF LONDON PSP COMPUTER GAME MOTOROLA RAZR DENTSU 20:20 LONDON MINDSHARE CHINA CHEIL COMMUNICATIONS AMERICA USA Ridgefield Park DENTSU Tokyo 20:20 LONDON MINDSHARE CHINA Shanghai JAPAN UNITED CHINA

Financial Products & Services

A05/2 A05/3 A05/14 A05/16 A05/33 00027 00430 01117 01402 00945 HANGING CAR MONEY GOES DIGITAL THE BIG HAIL NOW WHAT EXCLUSIVE TRAFFIC FM ALLSTATE INSURANCE ASB BANK ZURICH ARGENTINA CIA.DE SEGUROS STATE FARM SULAMRICA CAR INSURANCE MONEY TRANSFER SERVICE CAR INSURANCE INSURANCE CAR INSURANCE LEO BURNETT USA OMD NEW ZEALAND BRAND CONNECTION OMD USA MPM PROPAGANDA LEO BURNETT USA Chicago OMD NEW ZEALAND Auckland / TBWA\WHYBIN Auckland BRAND CONNECTION Buenos Aires OMD USA New York MPM PROPAGANDA Sao Paulo USA NEW ZEALAND ARGENTINA USA BRAZIL

Commercial Public Services

A06/3 A06/14 A06/18 A06/29 00682 00743 00786 00383 RECYCLING EDITORIAL ADS STATIC INCOMPREHENSIBLE WARNING SIGNS EMP THE YELLOW PAGES FRANCE TELECOM BERLITZ LANGUAGE SCHOOL RECYCLING COMPANY INFORMATION SERVICES LOW RATE MOBILE CALLS BERLITZ LANGUAGE SCHOOL UNIVERSAL MCCANN SWISS PUBLICIS ZURICH VITRUVIO LEO BURNETT DDB GERMANY UNIVERSAL MCCANN Vilnius SWISS PUBLICIS ZURICH VITRUVIO LEO BURNETT Madrid DDB GERMANY Duesseldorf LITHUANIA SWITZERLAND SPAIN GERMANY

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Commercial Public Services

A06/32 GERMANY A06/41 01763 LIVING VIDEO GOOGLE GERMANY GOOGLE VIDEO WEBSITE KOLLE REBBE WERBEAGENTUR Hamburg 00628 GAME ON ESIC BUSINESS & MARKETING SCHOOL UNIVERSITY PROMOTIONAL CAMPAIGN MEDIA CONTACTS MEDIA CONTACTS Madrid SPAIN KOLLE REBBE WERBEAGENTUR

Travel, Entertainment & Leisure

A07/4 A07/23 A07/26 A07/37 A07/40 00054 01870 01520 00634 01747 DRUNK DRIVING CAN BE FUN GET USED TO FEELING POSH INCIDENTS CATCH ME IF YOU CAN EQUALIZER BUILDING TOOT-N-SCOOT VIRGIN ATLANTIC AIRLINES HUTCH ATRAPALO.COM AMBEV TAXI SERVICE PREMIUM ECONOMY SEATS THEATRE FESTIVAL ONLINE TRAVEL AGENT TEQUILA\JOHANNESBURG CUMMINS&PARTNERS OGILVY & MATHER MEDIA CONTACTS TEQUILA\JOHANNESBURG CUMMINS&PARTNERS Melbourne OGILVY & MATHER Bangalore MEDIA CONTACTS Barcelona B\FERRAZ FULL PROMOTION Sao Paulo SOUTH AFRICA AUSTRALIA INDIA SPAIN BRAZIL

ELECTRONIC MUSIC FESTIVAL B\FERRAZ FULL PROMOTION

Retail And E-Commerce, Incl. Restaurants

A08/1 A08/2 A08/6 A08/12 00025 00435 00503 01386 SUNDIAL IKEA LAUNCH COMMUNICATIONS IN JAPAN NIKECOSPLAY 24 HOUR McDONALD'S IKEA JAPAN NIKE JAPAN McDONALD'S McDONALD'S RESTAURANTS IKEA FURNITURE STORE NIKEID McDONALD'S LATE-NIGHT MENU LEO BURNETT USA ADK ADK OMD USA LEO BURNETT USA Chicago ADK Tokyo ADK Tokyo OMD USA New York USA JAPAN JAPAN USA

Healthcare & Medical

A09/7 01554 RELAX, TAKE AN ARMONYL LABORATORIO MAVER STRESS RELIEF MEDICATION OMD CHILE OMD CHILE Santiago CHILE

Publications & Media

A10/1 UNITED A10/5 A10/8 A10/29 A10/36 00566 00557 00782 00146 01478 SKINS FANTASY PORTFOLIO CHALLENGE I LOVE LAURA CASE COMIC SHOGAKUKAN BOOKS GET SCARED MORE OFTEN E4/CHANNEL 4 CNBC MTV NETWORKS SPAIN SHOGAKUKAN CORUS ENTERTAINMENT SKINS TELEVISON PROGRAMME SQUAWK BOX TELEVISION PROGRAMME MTV COMIC BOOKS SCREAM TV TELEVISION CHANNEL FALLON TIEMPO BBDO DENTSU ZIG NAKED COMMUNICATIONS FALLON Minneapolis TIEMPO BBDO Madrid DENTSU Tokyo / AOI ADVERTISING PROMOTION Tokyo ZIG Toronto NAKED COMMUNICATIONS London USA SPAIN JAPAN CANADA

Business Products & Services

A11/9 A11/19 01282 00367 COMMERCIAL BREAK ALARM BELT DPWN FORT KNOX DHL COURIER SERVICE SECURITY COMPANY JUNG von MATT LODUCCA JUNG von MATT Berlin LODUCCA Sao Paulo GERMANY BRAZIL

Media Lions Shortlist by Category

Catalogue No. Entry No Title Advertiser Product Entred By Media Agency

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Corporate Information
A12/7 A12/28 A12/30 A12/33 A12/39 00005 01843 00622 00610 01247 BARRIO BONITO THE PEOPLE CHAIN EXPLORING A BIGGER WORLD NIKE DEUTSCHE TELEKOM ORANGE NIKE TELEPHONE NETWORK PROVIDER TELEPHONE NETWORK PROVIDER COCA-COLA BANK BBDO ARGENTINA MEDIACOM GERMANY MPG B6 INTEGRATED ENTERTAINMENT ARTPLAN BBDO ARGENTINA Buenos Aires MEDIACOM GERMANY Duesseldorf MPG London B6 INTEGRATED ENTERTAINMENT Buenos Aires ARTPLAN Rio de Janeiro ARGENTINA GERMANY UNITED ARGENTINA BRAZIL

PUTTING COKE IN THE PICTURE COCA-COLA ENTRANCE BANNERS BANCO DO BRASIL

Charities, Public Health & Safety, Public Awareness

A13/3 A13/7 A13/43 A13/44 A13/49 A13/50 A13/51 A13/58 AUSTRALIA A13/74 00212 00415 00680 00596 01452 01651 01658 00704 NOT HERE BUT NOW VERB YELLOWBALL 1 IN 8 WOMEN FALLEN PEOPLE EARTH HOUR TAP PROJECT PIGS IN PAIN VIRTUAL LIFE AT SEA AMNESTY INTERNATIONAL CENTRES FOR DISEASE CONTROL AND PREVENTION AVON COSMETICS ROMANIA CANADIAN RED CROSS WWF-AUSTRALIA UNICEF GAIA AUSTRALIAN DEFENCE FORCE HUMAN RIGHTS ABUSE CAMPAIGN YOUTH OBESITY CAMPAIGN WALKER ARC WORLDWIDE WALKER Zurich ARC WORLDWIDE Chicago STARCOM MEDIA Bucharest DOWNTOWN PARTNERS Toronto LEO BURNETT Sydney DROGA5 New York DUVAL GUILLAUME Brussels UNIVERSAL McCANN SWITZERLAND USA ROMANIA CANADA AUSTRALIA USA BELGIUM UNIVERSAL McCANN Sydney

BREAST CANCER AWARENESS STARCOM MEDIA FIRST AID AWARENESS ENERGY CONSERVATION CAMPAIGN CLEAN WATER CAMPAIGN CRUELTY TO ANIMALS AWARENESS CAMPAIGN DOWNTOWN PARTNERS LEO BURNETT DROGA5 DUVAL GUILLAUME

DEFENCE FORCE RECRUITMENT

01481

SANCTUARY MAGIC PENCIL

HUTCHISON TELECOM

ENDANGERED ANIMALS AWARENESS

OGILVY & MATHER

OGILVY & MATHER Mumbai

INDIA

Best Use of TV
B01/8 B01/9 B01/10 B01/29 B01/30 B01/34 B01/42 00419 00424 00428 01849 00330 01184 01367 COCA-COLA 1.25 GOOD LUCK ELVES HAPPY NEW YEAR M&M'S ET INTERVIEWS DONBEI COMMERCIAL BREAK REAL WOMEN CIA COCA-COLA O.N.C.E MASTERCARD MASTERFOODS NISSIN FOOD PRODUCTS DPWN UNILEVER COCA-COLA ONCE SCRATCH LOTTERY CARD CREDIT CARD M&M'S CONFECTIONERY INSTANT NOODLES DHL COURIER SERVICE DOVE BODYWASH UNIVERSAL McCANN UNIVERSAL McCANN UNIVERSAL McCANN BBDO NEW YORK ADK JUNG von MATT MINDSHARE USA UNIVERSAL McCANN Madrid UNIVERSAL McCANN Madrid / DELVICO Madrid UNIVERSAL McCANN Madrid BBDO NEW YORK ADK Tokyo JUNG von MATT Berlin MINDSHARE USA New York SPAIN SPAIN SPAIN USA JAPAN GERMANY USA

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Best Use of TV
B01/52 B01/77 B01/79 Kuala 01501 00632 01268 MALAYSIA #15 THE FLY BOLA KAMPUNG TELEFONICA DE ARGENTINA TELEPHONE NETWORK PROVIDER FiRe ADVERTAINMENT JWT COSTA RICA FiRe ADVERTAINMENT Acassuso JWT COSTA RICA San Jose ARGENTINA COSTA RICA UNIVERSAL McCANN MALAYSIA Lumpur

PFIZER CONSUMER HEALTHCARE LISTERINE MOUTHWASH COCA-COLA COCA-COLA

UNIVERSAL McCANN MALAYSIA

Best Use of Cinema

B02/2 B02/7 B02/11 01286 01488 00060 XBOX LIVE CINEMA CURTAIN CURTAIN MICROSOFT BEIERSDORF IKEA DEUTSCHLAND XBOX Q10 ANTI-DRUG PRODUCTS IKEA FURNITURE STORE CINEVATION TBWA\WIEN JUNG von MATT CINEVATION Johannesburg TBWA\WIEN JUNG von MATT Hamburg SOUTH AFRICA AUSTRIA GERMANY

Best Use of Magazines

B03/4 B03/11 B03/14 B03/15 B03/29 B03/39 B03/40 B03/42 B03/43 B03/44 00390 00751 00508 00531 01241 01595 01810 00970 00588 01328 TURN A MAGAZINE AD INTO A TV AEROVIAS DEL CONTINENTE AD AMERICANO ONE IN FIVE HUNDRED BANANA LEAF AD PAGES PIMPLE THE PAGE-NUMBER CAMPAIGN FABRIC 18:1 SCALE EDITORIAL ADS REFRESHING TRUTH INEN TOYOTA SOFASA MOTOROLA RECKITT BENCKISER DEUTSCHLAND BBDO GERMANY KM CASA MATTEL GERMANY THE YELLOW PAGES COCA-COLA NORDIC SERVICES DEPRISA COURIER SERVICE OMD COLOMBIA OMD COLOMBIA Bogota PRAGMA DDB Lima COLOMBIA PERU

CANCER PREVENTION CENTRE PRAGMA DDB TOYOTA PRADO MOTOROLA C261 CLEARASIL FACE WASH BBDO GERMANY LEO BURNETT COLOMBIANA

LEO BURNETT COLOMBIANA Bogota COLOMBIA COLOMBIA

OGILVY & MATHER COLOMBIA OGILVY & MATHER COLOMBIA Bogota EURO RSCG BBDO DUESSELDORF EURO RSCG Duesseldorf BBDO DUESSELDORF LODUCCA PUBLICIDADE Sao Paulo OGILVY FRANKFURT SWISS PUBLICIS ZURICH SAATCHI & SAATCHI Copenhagen

GERMANY GERMANY BRAZIL GERMANY SWITZERLAND DENMARK

COQUEL LAUNDRY DETERGENT LODUCCA PUBLICIDADE HOT WHEELS TOY CARS INFORMATION SERVICES SPRITE ZERO OGILVY FRANKFURT SWISS PUBLICIS ZURICH SAATCHI & SAATCHI

Best Use of Newspapers

B04/1 B04/20 B04/36 B04/40 B04/42 00021 00497 01076 01592 00485 DAB DO U GET IT? LOVE OF WRITING PERFECT CAVITY FILLING DAY OF THE FRIEND WATER CORPORATION VODAFONE PEN & ART CEMEX DEUTSCHLAND PEDIGREE WATER SMS SERVICE THE BRAND AGENCY OMD SPAIN THE BRAND AGENCY Perth OMD SPAIN Madrid THE JUPITER DRAWING ROOM SOUTH AFRICA Cape Town BBDO DUESSELDORF TBWA\BR Sao Paulo AUSTRALIA SPAIN SOUTH AFRICA GERMANY BRAZIL

MONT BLANC FOUNTAIN PENS THE JUPITER DRAWING ROOM SOUTH AFRICA CEMEX CEMENT DOG FOOD BBDO DUESSELDORF TBWA\BR

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Best Use of Outdoor

B05/2 B05/8 B05/19 B05/20 GERMANY 00211 00183 01697 00075 NOT HERE BUT NOW FATHER'S DAY REVERSE FLOODED CITY INFO MAPS AMNESTY INTERNATIONAL C&A PEUGEOT DENMARK EARTH LOVE MOVEMENT FOUNDATION B05/29 01018 THE PHILIPPINES B05/46 01848 CLEANER UNILEVER PHILIPPINES POND'S FACIAL WASH OGILVY & MATHER PHILIPPINES Makati City VOTING DIGITAL BILLBOARDS BBC WORLD NEWS TELEVISION BBDO NEW YORK BBDO NEW YORK USA OGILVY & MATHER PHILIPPINES HUMAN RIGHTS CAMPAIGN CLOTHING RETAIL STORE PEUGEOT BOXER WALKER DDB UNCLE GREY WALKER Zurich DDB Brussels UNCLE GREY Aarhus JUNG von MATT SWITZERLAND BELGIUM DENMARK JUNG von MATT Hamburg

GLOBAL WARMING AWARENESS

Best Use of Ambient Media: Small Scale

B06/9 B06/11 B06/12 B06/13 B06/23 B06/25 00057 00432 00486 00488 00533 00161 DRUNK CIGARETTE MONEY IS THE MEDIUM WINDSHIELD HORNY SERVIETTE LISTERINE HOBO TIN TOOT-N-SCOOT ASB BANK PROCTER & GAMBLE STUDIO RELAX PFIZER INTERNATIONAL CHARITY ORGANISATION TIGER BRANDS TAXI SERVICE MOBILE CASH TRANSFER SERVICE GILLETTE RAZOR EROTIC MASSAGE CENTRE LISTERINE MOUTHWASH HOMELESS AWARENESS CAMPAIGN TEQUILA\JOHANNESBURG OMD NEW ZEALAND MOMENTUM OGILVY & MATHER WORTWERK EURO RSCG PRAGUE MEX ADVERTISING AGENCY TEQUILA\JOHANNESBURG OMD NEW ZEALAND Auckland / TBWA\WHYBIN Auckland SOUTH AFRICA NEW ZEALAND

MOMENTUM OGILVY & MATHER Lima PERU WORTWERK Vienna EURO RSCG PRAGUE MEX ADVERTISING AGENCY Kiev FCB JOHANNESBURG AUSTRIA CZECH REPUBLIC UKRAINE FCB JOHANNESBURG

B06/26 00184 SOUTH AFRICA B06/46 B06/62 B06/82 B06/100 B06/124 B06/127 B06/130 00805 00770 01660 01957 01866 00980 01465

UNITE AGAINST HUNGER APPEAL

HEADRESTS SHOPPING BRACELETS PULLING THE RURAL STRINGS PHOTOCOPIES SHOPPING LIST FIRST IMPRESSION

NH HOTELS BOEHRINGER INGELHEIM DO BRASIL MDECINS SANS FRONTIRES / ARTSEN ZONDER GRENZEN GODREJ SABMILLER BAVARIA CAMPO AUSTRAL MERCEDES-BENZ STUTTGART

HOTEL SERVICES

ZAPPING

ZAPPING Madrid LEO BURNETT BRASIL Sao Paulo DUVAL GUILLAUME Brussels

SPAIN BRAZIL BELGIUM

MUCOSOLVAN COUGH SYRUP LEO BURNETT BRASIL MALNUTRITION CAMPAIGN POWDER HAIR DYE NUTRITIONAL DRINK HAM AND COLD CUT MEAT PRODUCTS MERCEDES-BENZ DUVAL GUILLAUME MADISON COMMUNICATIONS LOWE/SSP3 CORNICELLI PUBLICIDAD BBDO STUTTGART

MADISON COMMUNICATIONS Mumbai INDIA LOWE/SSP3 Bogota CORNICELLI PUBLICIDAD Buenos Aires BBDO STUTTGART COLOMBIA ARGENTINA GERMANY

Best Use of Ambient Media: Large Scale

B07/4 00080 FLOATING HANDS YAYASAN REBANA INDONESIA NGO TSUNAMI RELIEF JWT JWT Jakarta INDONESIA

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Best Use of Ambient Media: Large Scale

B07/6 B07/13 B07/18 B07/49 B07/50 B07/61 B07/62 B07/80 B07/94 B07/97 B07/102 B07/111 B07/119 B07/129 B07/161 B07/166 B07/182 BRAZIL 00026 00274 00536 00790 01544 01293 01406 00481 01879 00402 01388 00527 00399 01805 01337 01588 01750 SUNDIAL MUSEUM BIG SHADOW IT'S NOT TOO LATE MY SECRET LIVE IT LIGHT MONTANA METH ANY SHAPE MUB SKATEBOARD THE WRONG WORKING ENVIRONMENT THE WORLD'S LARGEST PORTRAIT BEDROOM SECRETS AMBIENT 3D-VASE SHADOW POSTER MISSING! THE NEW MINI. PICTURE THE EXPERIENCE McDONALD'S IKEA JAPAN MICROSOFT CORPORATION GREENPEACE P&G COCA-COLA MONTANA METH PROJECT ARTESANOS CAMISEROS NIKE JOBSINTOWN.DE SONY ERICSSON JESPIRIT HENKEL VOLKSWAGEN BMW JAPAN NOKIA McDONALD'S BREAKFAST IKEA FURNITURE STORE XBOX 360 LEO BURNETT USA ADK GT LEO BURNETT USA Chicago ADK Tokyo GT Tokyo DDB PARIS STARCOM USA Chicago / LEO BURNETT USA Chicago LEO BURNETT INDIA Mumbai OMD USA New York DRAFTFCB/LOWE GROUP Zurich USA JAPAN JAPAN FRANCE USA INDIA USA SWITZERLAND BRAZIL GERMANY BRAZIL SINGAPORE GERMANY GERMANY JAPAN SPAIN B\FERRAZ FULL PROMOTION Sao

ENVIRONMENTAL AWARENESS DDB PARIS SECRET DEODORANT DIET COKE STARCOM USA LEO BURNETT INDIA

DRUG PREVENTION CAMPAIGN OMD USA ARTESANOS CAMISEROS CLOTHING NIKE SB RECRUITMENT SERVICE SONY ERICSSON MOBILE PHONES LUXAFLEX VENETIAN BLINDS PATTEX GLUE EOS CABRIOLET MINI COOPER NOKIA N SERIES AMBEV MUSIC FESTIVAL DRAFTFCB/LOWE GROUP

F/NAZCA SAATCHI & SAATCHI F/NAZCA SAATCHI & SAATCHI Sao Paulo SCHOLZ & FRIENDS TALENT JWT SINGAPORE DDB GERMANY DDB GERMANY ADK MEDIACOM IBERIA SKOL BEATS ELECTRONIC SCHOLZ & FRIENDS Berlin TALENT Sao Paulo JWT SINGAPORE DDB GERMANY Duesseldorf DDB GERMANY Duesseldorf ADK Tokyo / DRILL INC. Tokyo MEDIACOM IBERIA Madrid B\FERRAZ FULL PROMOTION Paulo

SKOL BEATS EQUALIZER BUILDING

Best Use of Special Events and Stunts

B08/5 B08/9 B08/18 B08/22 B08/24 B08/53 00058 01190 00900 00499 01084 01398 DRUNK DRIVING CAN BE FUN THE PLUSHEST FLUSH HYPNOMARKETING THE BREAK LUNCH HAPPY! I@SONYERICSSON TOOT-N-SCOOT PROCTER & GAMBLE ICON CLOTHING VODAFONE WALKERS SONY ERICSSON TAXI SERVICE CHARMIN TOILET PAPER GOLF PUNK APPAREL INTERNATIONAL TELEPHONE RATES CRISPS SONY ERICSSON MOBILE PHONES TEQUILA\JOHANNESBURG CARAT USA NAKED COMMUNICATIONS OMD SPAIN OMD UK TALENT TEQUILA\JOHANNESBURG CARAT USA New York / GIGUNDA GROUP Manchester NAKED COMMUNICATIONS Sydney OMD SPAIN Madrid OMD UK London TALENT Sao Paulo SOUTH AFRICA USA AUSTRALIA SPAIN UNITED BRAZIL

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Best Use of Special Events and Stunts

B08/60 B08/65 B08/87 B08/94 B08/95 01359 00706 01475 00789 01846 SKYARENA LIVING THE GAME SCREAM D-PROJECT DAVID BLAINE TOURISMUS+CONGRESS FRANKFURT MICROSOFT CORUS ENTERTAINMENT IKEA TARGET FRANKFURT TOURISM XBOX 360 SCREAM TV TELEVISION CHANNEL FURNITURE STORE SUPERSTORE ATELIER MARKGRAPH UNIVERSAL McCANN ZIG TBWA\NEBOKO BBDO NEW YORK ATELIER MARKGRAPH Frankfurt Am Main UNIVERSAL McCANN Sydney ZIG Toronto TBWA\NEBOKO Amstelveen BBDO NEW YORK GERMANY AUSTRALIA CANADA THE NETHERLANDS USA

Best Use of Radio

B09/6 01662 FITS IN THE RADIO DAIMLERCHRYSLER SMART CAR BBDO DUESSELDORF BBDO DUESSELDORF GERMANY

Best Use of Internet/New Media

B10/6 B10/9 B10/26 B10/48 B10/49 B10/50 GERMANY B10/59 B10/72 B10/81 B10/83 B10/89 B10/118 B10/125 B10/126 B10/129 00173 00205 00506 01681 01720 00082 AKARIUM CALL PROJECT HOTPEPPER BLOODY LEGENDS EARTH YEAR 2050 SAY NICE THINGS THE BIGGEST INTERNET BANNER IN THE WORLD 01220 00264 00637 01160 00629 00469 01874 01971 00696 FUNK JUST DO IT KIMEWAZA BATTLE CATCH ME IF YOU CAN THE TIME TRAVELLER GAME ON VIDEOGOALS CLOSE ENCOUNTERS GANGS OF LONDON TRIBECA FILM FEST SOM LIVRE NIKE JAPAN ATRAPALO.COM AMF PENSION ESIC BUSINESS & MARKETING SCHOOL VODAFONE WELLINGTON ZOO SONY COMPUTER ENTERTAINMENT EUROPE AMERICAN EXPRESS SOM LIVRE MUSIC CD NIKE ONLINE TRAVEL AGENT PENSION FUNDS UNIVERSITY PROMOTIONAL CAMPAIGN TELEPHONE NETWORK PROVIDER WELLINGTON ZOO GANGS OF LONDON PSP COMPUTER GAME CREDIT CARD SANTA CLARA STARCOM WORLDWIDE JAPAN MEDIA CONTACTS FORSMAN & BODENFORS MEDIA CONTACTS MOBILE DREAMS FACTORY SAATCHI & SAATCHI NZ 20:20 LONDON DIGITAS SANTA CLARA Sao Paulo BRAZIL HARAJUKU OMOTESANDO KEYAKI-KAI RECRUIT AKARIUM CALL PROJECT GOURMET WEBSITE 777INTERACTIVE DENTSU KANSAI HAKUHODO Tokyo / HAKUHODO DY MEDIA PARTNERS Tokyo DENTSU KANSAI Osaka CLEMENGER BBDO Wellington UNCLE GREY Aarhus INITIATIVE MEDIA Buenos Aires JUNG von MATT JAPAN JAPAN NEW ZEALAND DENMARK ARGENTINA JUNG von MATT Hamburg

LAND TRANSPORT NEW ZEALAND ANTI DRINK DRIVING CAMPAIGN CLEMENGER BBDO WWF UNILEVER ENVIRONMENTAL AWARENESS UNCLE GREY KNORR SEASONING CUBES INITIATIVE MEDIA

WHALES AND DOLPHINS SOCIETY WHALES AND DOLPHINS SOCIETY

STARCOM WORLDWIDE JAPAN Tokyo JAPAN MEDIA CONTACTS Barcelona SPAIN

FORSMAN & BODENFORS Gothenburg SWEDEN MEDIA CONTACTS Madrid SPAIN

MOBILE DREAMS FACTORY Madrid / SPAIN ARVATO MOBILE Madrid SAATCHI & SAATCHI NZ Auckland 20:20 LONDON DIGITAS Boston NEW ZEALAND UNITED USA

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Country

Best Use of Sponsorship

B11/1 B11/6 B11/7 B11/12 B11/17 B11/29 00197 00983 00494 01400 01380 00693 PLAYER ESCORT A REAL SPY TEAM FOR NOKIA BLUE GENERATION DORITOS CRASH THE SUPER BOWL MEET OR DELETE PRELIMINARIES 2006 SOCCER WORLD CUP McDONALD'S NOKIA COLOMBIA BBVA FRITO-LAY HP PHILIPS ARGENTINA McDONALD'S RESTAURANTS NOKIA 6131 BLUE FINANCIAL PRODUCTS DORITOS TORTILLA CHIPS HEWLETT-PACKARD PC'S FLAT SCREEN TELEVISIONS OMD SWEDEN FIRE COLOMBIA OMD SPAIN OMD USA ZENITHOPTIMEDIA INTERNATIONAL FiRe ADVERTAINMENT OMD SWEDEN Stockholm / DDB STOCKHOLM FIRE COLOMBIA Medellin / OMD COLOMBIA Medellin OMD SPAIN Madrid OMD USA New York SWEDEN COLOMBIA SPAIN USA

ZENITHOPTIMEDIA INTERNATIONAL UNITED London FiRe ADVERTAINMENT Acassuso ARGENTINA

Use of Mixed Media

C01/4 C01/9 C01/13 C01/15 C01/29 00332 00335 00416 00431 01193 EXPERIENCE 3G SEARCH FOR LARA VERB YELLOWBALL MONEY GOES DIGITAL BRINGING HOME THE WORLD CUP THE BIG SCRATCH HYPNOMARKETING DORITOS CRASH THE SUPER BOWL THE ONE A TIME MACHINE? A WASHING MACHINE? RON HAMMER VERSUS HORNBACH RUSTY MAKE IT TO THE PACK VODAFONE ATARI CENTRES FOR DISEASE CONTROL AND PREVENTION ASB BANK ADIDAS 3G TELEPHONE NETWORK PROVIDER TOMB RAIDER COMPUTER GAME IKON COMMUNICATIONS IKON COMMUNICATIONS IKON COMMUNICATIONS Sydney IKON COMMUNICATIONS Sydney ARC WORLDWIDE Chicago OMD NEW ZEALAND Auckland / TBWA\WHYBIN Auckland AUSTRALIA AUSTRALIA USA NEW ZEALAND

INCREASING TWEEN PHYSICAL ARC WORLDWIDE ACTIVITY CASH TRANSFER SERVICE ADIDAS +10 OMD NEW ZEALAND CARAT GLOBAL MANAGEMENT CARAT SWEDEN NAKED COMMUNICATIONS OMD USA OMD DOMINICANA DENTSU

CARAT GLOBAL MANAGEMENT UNITED London / 180 AMSTERDAM (180\TBWA) CARAT SWEDEN Stockholm / GRAND SWEDEN ANNONSBYRA Stockholm NAKED COMMUNICATIONS Sydney OMD USA New York PAGES BBDO Santo Domingo DENTSU Tokyo CROSSMEDIA Dusseldorf OGILVY & MATHER Bangalore UBACHS WISBRUN/JWT Amsterdam AUSTRALIA USA DOMINICAN REPUBLIC JAPAN GERMANY INDIA THE NETHERLANDS

C01/37 C01/46 C01/65 C01/67 C01/70 C01/77 C01/90 C01/111

01227 01263 01401 00639 00919 00575 01527 01292

SVENSKA SPEL ICON CLOTHING FRITO-LAY CERVECERIA NACIONAL DOMINICANA HITACHI HORNBACH BAUMARKT

TRISS LOTTERIES GOLF PUNK APPAREL DORITOS TORTILLA CHIPS THE ONE BEER WASHING MACHINES

HORNBACH DIY SUPERSTORE CROSSMEDIA OGILVY & MATHER UBACHS WISBRUN/JWT

ROHAN BUILDERS & DEVELOPERS ROHAN BUILDERS & DEVELOPERS LEAF SPORTLIFE CHEWING GUM

Media Lions Shortlist by Category

Catalogue No. Entry No Title Advertiser Product Entred By Media Agency

Page 10 of 10

Country

Use of Mixed Media

C01/113 C01/123 C01/130 C01/133 C01/154 00953 01629 01713 00685 00559 McWAKE UP MARS BELIEVE IT MAKES BUSINESS SENSE 1 IN 8 WOMEN OH MY DOG McDONALD'S MASTERFOODS XEROX AVON COSMETICS ROMANIA MASTERFOODS AUSTRALIA NEW ZEALAND AD COUNCIL McDONALD'S RESTAURANTS MARS CHOCOLATE BARS XEROX PRINTING COMPANY BREAST CANCER CRUSADE DOG FOOD LEO BURNETT USA MEDIACOM MEDIAEDGE:CIA STARCOM MEDIA STARCOM - A DIVISION OF STARCOM MEDIAVEST GROUP (AUSTRALIA) JWT BBDO MALAYSIA LEO BURNETT USA Chicago MEDIACOM London MEDIAEDGE:CIA London STARCOM MEDIA Bucharest STARCOM MELBOURNE USA UNITED UNITED ROMANIA AUSTRALIA

C01/174 C01/175

01926 00445

EDUCATION AWARENESS CAMPAIGN

EDUCATION AWARENESS CAMPAIGN KFC RESTAURANTS

JWT New York BBDO MALAYSIA Kuala Lumpur

USA MALAYSIA

THE BURGER YOU'LL NEVER LET KFC HOLDINGS (M) BERHAD GO