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Definition
Any behavior intended to create, modify, or maintain an impression of ourselves in the minds of others (Brown, 1998)
Types of Self-Presentation
Ingratiation Self-Promotion Intimidation Exemplification Supplication
The tendency to believe that others are paying more attention to us than they actually are.
T-shirt study Spilled drink study
Functions of Self-Presentation
Facilitate social interaction Gain material and social rewards Self-Construction
Public commitment is the key. This effect only occurs when there are public implications
Self-Monitoringdegree to which people monitor their social behavior. High self-monitors tend to tailor their behavior to the situation/audience. Low self-monitors tend to use their own attitudes and values to guide their behavior.