1 R.E.S.T.

Spa: Spa Business Project

Figure 1

I: Executive Summary
As a student of ICTM 329 Technology for the Tourism Industry, our group is
required to conduct a business plan for any tourism-related business. Recently, the
awareness of health and beauty has increase widely. Our group thinks this is a great
opportunity to take a chance and conduct a business project plan with the
combination of utilize the technology for a business. Therefore, the idea of R.E.S.T.
Spa has been created. In this report, you will find out information about two main
stages of our project plan which are “Business Analysis Stage” and “Internet
Technologies Utility for Operating stage”. In each stage, we will provide profound
detail as you can see in the table of content.

II: Title
Our spa is named “R.E.S.T spa”, which stands for relaxation, elegant, stylish,
and Thai traditional. Thus, combining these four keywords together, we get REST,
which is a boutique place that you can relax by having a masseurs to give you a
massage in stylish types of rooms. The reason that we provide a variety type of
rooms is we want our customers to feel excited every time they visit us. New
atmosphere gives more potential for customers to try more than once if the service
quality is in the level that customers satisfy. Our spa focuses on selling many types
of Treatments for individual foreign tourists, and business people who want to
release the stress.

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2 R.E.S.T. Spa: Spa Business Project

III: Background
Our team came up with many businesses that related to the travel industry
management. We narrowed down to 3 types of business that were tending to open.
After comparing the advantages and disadvantages, we concluded that Chic spa
business is the best choice. The main reason is that there is no company has
operated chic spa related to sightseeing of Thailand yet. Although our R.E.S.T. spa
provides modern treatment, customers still get the feeling of travelling in Thailand.
Moreover, the product that we sell has the sense of Traditional Thai flowers. We
are planed to open the R.E.S.T. on the Silom Road. which easily catches our target
market: foreign tourist and business people.

Figure 2

Business Analysis Stage

IV: Objectives
Our company set up the objective for the long term business. Firstly, we aim to
reach the breakeven point with in the first three years. Also, after that, we aim to gain
the maximum profit. We intend to gain more than five million baht within five years,
and we aim to have fifty customers per day on average. In high season, we goal to gain
about eighty customers per day, and in the low season it will be lower than that. Last is
our most important objective which is awareness. Because our spa was small, so we do
not plan to have a high market share, instead, we aim to build our spa awareness and
aim to be the most well-known spa on Silom Road.

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3 R.E.S.T. Spa: Spa Business Project

V: Mission
R.E.S.T.’s mission is
“Chic Choice of Relaxation with Touches of Nature”

R.E.S.T’s Mission Statement

A chic stylish spa is located in the heart of Bangkok that provides a wide variety
type of Thai spa treatments for our customers to meet their satisfactions and beyond
their expectation. Our customers will receive the most warming services performed by
our friendly staff, along with creating moments of happiness and relaxation, exploring
unforgettable memories, and building pleasant relationship between guests and
employees. It is not just seeing more, it is a place for experiencing.

VI: Team
This is our organization chart. Our CEO is Ms. Jennifer Lopez. Although we
are the team who present the spa project, we also have the position for each.
Miss Nophasome is the secretary who deals directly with the president. Miss
Jutamast is a treasury who manages all the money. Miss Chayada is sales director
who increases the sales. Miss Saendao is accountant who balances the cash flow in
and out. Mr. Natthapol is masseuse coordinator who deals with the operation.

Figure 3

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4 R.E.S.T. Spa: Spa Business Project

VII: Target
According to the market segmentation company, segmentation by the geography
is the way to target people near by or live in the same street (Alternative, 2009). Our spa
is located at Silom where most of the destinations are suit for individual mass tourists or
tourists who mainly travel by themselves. For example, around Silom, there are Suan
Lum Night Plaza and Patpong Night Market, where many foreign tourists like to go
shopping at night. In addition, although the spa is located at Silom, our scope of
location expands to tourists at Siam Paragon and Chidlom as well. The reason is
because those tourists can easily come to our spa by BTS, giving us wider area to focus
on.
“Target on foreigners who come to Thailand as individual mass tourists and stay or
travel around the area of our location. Also, Thai people who seek for new and unique
experience are very welcome to our spa.”

VIII: Business Environment

1. Legislation, regulation, and government
There are many laws and regulations involving in doing business. Before setting
up a company or a shop, producer needs to register the company name to Ministry of
Commerce in order to get a license. This license will prove that this company exists and
pays tax legally. On the other hand, no license means the company is out of law.
Due to spa business, company also needs certificates or licenses for each employee
to show the credibility. In the pre-opening of our spa, if employees do not have licenses,
we would like to pay for them to training section and get the certificate or license.
This method gives benefit to both employees and employers.
Furthermore, we cannot ignore union law which is very important. In order to work
smoothly, our spa needs to get prove from union that our work place is safe, employees
have the proper social security, holiday, salary, wages, and other benefits are enough for
their living standard.
Operating as the company is a must to pay TAX to the government; however, we
cannot be sure how much tax will increase or decrease in the specific period. In other
words, we cannot control tax rate.
2. Economic

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5 R.E.S.T. Spa: Spa Business Project

At this present time, the world economic is collapsing. Hamburger Crisis influences
the economics of every country. Definitely, it will have an effect on tourism and
hospitality industry in Thailand. Deflation is also a big problem. It leads customers to
save the money rather spend their money.
Moreover, if the economic is not smooth, our customers may come to our spa less
often. People may consider spa as the non-necessary product to purchase. Our spa can
lose loyal customers because they want to save money instead of going out for
relaxation.
3. Social and cultural environment
This part is the good news of our spa. Thai Massage has been long history in
Thailand. It is the value inherited from one generation to others. We do not waste time
to introduce the product to others. They already know what it is like especially when we
mix old tradition and western skill altogether. The product will be much interesting.
Moreover, it is the new trend that people focus more on health both physical and
mental. They try not to get stress or overworking. It is the company benefit that we can
get more customers by promote these sense. After the guests use our product, they
may approach "Real Relaxation" which cannot get from anywhere else.
Chic and boutique style is becoming popular in Thailand. We are quite pioneer in
this business which is very good for us because there are many people are looking to try
our product and services.
4. Technology
The company cannot deny that the world changes everyday and innovative
technology is the main factors for that. Thus, technology always plays the most
important roles. Technology usually provides convenience and comfort. It can help us to
the business process; for example, counting inventories, arranging customers’ profiles,
or broadcasting spa as an advertisement. Furthermore, we can adjust advanced
technology in infrastructures in hi-tech system. Thus, customers can assess easily and
fast. Having advanced technology, the company will have less difficulty in operation.
5. Competition
Due to the popularity of the spa trend there are many spa businesses opened up in
this recent year. The competitors that we concern are those spas that located in the same
area, Silom Road. There are 6 spas already excluding our chic spa. However, compare
to the size, investment, style, target market, and image, there are two main spas which
seems to be our effective competitors.

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First, “Dahra Beauty and Spa” located near the Chong Nonsi BTS station creates
very strong sense of relaxation. The decoration and display is very getting along with
the image. “Dahra Beauty and Spa” focuses on the mixture of Thai and western sense.
Its main target is foreigners as well. The price is not quite high, but it is not usual for
Thai citizen. It has been operated since 2002 (Dahra, 2008); therefore “Dahra Beauty
and Spa” already has loyal customers and strong partnerships with many airlines and
tour agents. That is why although “Dahra Beauty and Spa” located near the Sofitel
Hotel, “Dahra Beauty and Spa” can attract foreign customers from strong partners who
play significant role in promoting “Dahra Beauty and Spa”.
Second, “Devarana Spa” locates in the Dusit Hotel which has been operating more
than 36 years. Dusit hotel is the 5 stars with network over Thailand and other countries,
such as Philippines, Egypt, and United Arab Emirate (Welcome, n.d.) There is no
question for Devarana Spa of how luxury it is. Devarana Spa emphasizes on Thai style
which is the same as Dusit Hotel’s image. Devarana Spa is one of the facilities served
hotel’s customer. However, high status people love to go there as well. This is because
Devarana Spa promotes itself as the “Heaven of spa lovers”. The decoration and theme
highlight on Thai heaven ideal, white and gold. Everything is very soft and beautiful.
Devarana Spa invests in big amount of money, so the product and services are just for
rich people. Devarana Spa also has well-built partners which is related to the Dusit
Hotel. Moreover, the promotion and advertising are professional according to the Dusit
hotel’s strategy management.
However, R.E.S.T. spa has one thing those 2 competitors do not have which is
“Differentiate”. We promote our spa as a new trend chic spa with affordable price.
Although competitors have strong images to represent the sense of relaxation, R.E.S.T.
spa provides different themes to build the sense relaxation through the peace of nature.

Figure 4

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7 R.E.S.T. Spa: Spa Business Project

IX: SWOT
1. Strengths: (Controllable)
The spa is located at the Silom road which is one of the tourism well known
spots which fit our main target group-foreign individual mass tourist. This area is the
urban business area, and close to many hotels, which make this very convenient for
customer to visit because there is a BTS, the sky train, line pass through it. Moreover
the spa has the unique interior design, which makes it very standout from other spa
within the area.
The spa has a unique selling point which can be considered as the strength. The
spa is decorated in chic style, or also known as theme spa. It has different theme in each
room. This is the only chic spa in Silom area. Therefore, the spa provides different
scenery feelings that will make customers feel like they are in other places surrounded
by the natural beauty of Thailand.
Our spa also has its own website that can help promote the spa and will provide
online booking appointment and online contacts for the customers which will them feel
very convenience.

2. Weaknesses: (Controllable)
Although the spa location is one of the spa’s strengths, it can also consider as our
weakness. Thailand is also popular for the traffic jam and our spa also face that
problem. For our customers that drive, this will be a huge problem. Also, the parking
spaces are hard to find.
Since the prices of spa service are about the same as the other spas and it is a new
spa within the area, it is hard to keep up with competitors. So, we have to try very hard
in term of the promotion.

3. Opportunities: (Uncontrollable)
Finding surrounded environment such as trend can acknowledge us what
customers want. Nowadays, people are very concerned about their health. So, the health
trend is one of our biggest opportunities. Also, spa business is already well known
Thailand and people always like to try new thing. This is why we came up with the idea
of the Chic style, new style of spa that will make customers feel like they are not in
Bangkok, but surrounded by nature such as waterfall and trees.

4. Threads: (Uncontrollable)
Because of spa business is very popular in Thailand especially in Silom area.
Also, most of spa firm in Silom area has the same target market as us which are foreign
tourists and we are new firm in this market. These elements can lead to the problem of
highly competition in the market.
In the present, Thailand is going through much political instability which can
cause the decreasing number of tourists. It will also make the economic of Thailand not
doing well. So, not only foreign tourists will decrease, but many potential customers in
Thailand will afraid to spend their money too. However, this will be a problem for about
one year maximum which will not be a major problem of our plan because we are
aiming for long term development.

Figure 5

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X: Marketing Mix
1.Product
Main Product

Hand Spa

Sometimes our hands get hard and peel skin accidentally. Hands nourishing
treatment is the alternative to reveal softly and smoothly skin of your hand. The
approximate time is 45 minutes.

Figure 6

Foot Spa

Not only releasing tightness in the feet but also relaxing the whole body
because feet the assemble point of other nerves. Tried feet suddenly feel light
again and the whole body is refreshed by messaging. You can stimulate the
whole body. The approximate time is 60 minutes.

Figure 7

Body Relaxation
Body Scrub:
You can say goodbye to your dead skin and unveil a smoother more
rejuvenated skin with these divinely aromatic scrubs. Your skin will feel refreshed
and reborn. The approximate time is 60 minutes

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Figure 8

Body Wrap:
Our body wrap recipe is made up of a fresh daily blend of ingredients that
includes special herbs and oils. The more times you perform a body wrap the faster
and better the results. You will be amazed at how soft and healthy your skin will
feel and look after. The approximate time is 60 minutes.

Massage:
Swedish Massage--- A unique European full-body massage that applies a
combination of light and deep stroke massages to stimulate blood circulation and
lymphatic flow, relieves muscle tension and reduces stress by leaving you in a
comfortable state of relaxation. The approximate time is 90 minutes.

Aroma Massage--- Aromatherapy is the use of aromatic plant essences, as essential

oils promote health and balance in the body. An Aromatherapy massage is principally
the same as a traditional Swedish massage, but with the use of essential oils .The
massage encourages the essential oil to be absorbed into the body via the skin. The
approximate time is 90 minutes.

Stone Massage--- Hot stone massage is a specialty massage that uses smooth,
heated stones. They are often basalt, a black volcanic rock that absorbs and retains
heat well. It is a deeply soothing, relaxing form of massage. The heat helps tight
muscles release. The approximate time is 90 minutes.

Figure 9

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Special retreat
Anti Stress:
The combination of massage or specific area as head, neck and shoulder to relax
and reduce body tensions to healthy and well being. The approximate time is 60
minutes.

Facial Treatment:
This is a fresh and radiant treatment nourishing you
skin. In twenty steps including whether it is: cleansing,
deep cleansing, Peeling, Massaging and improving your
skin by using mask and specific serum depending on
skin type.
- Nourishing Treatment for Normal +
Combination Skin
- Moisturizing Treatment for Dry Skin
- Purifying Treatment for Oily Skin
The approximate time is 60 minutes Figure 10

Royal Thai Massage:

An ancient art traditions practiced throughout
Thailand. This treatment improves blood circulation
and energy flow as it relaxes tensed muscles and
ligaments. Pressure points in the body are probed and
kneaded, to suit your preference of soft or hard
massage. The treatment leaves you with a feeling of
lightness of being. The approximate time is 120
minutes

Spa products

These includes daily product which customers can buy from us.
- Soap

- Body lotion
- Body scrub
- Oil Scent candle
- Pot pouri (บุหงา)
Severous smells can be choose due to the guests preference. There is Black
amethyst, sweet pea, Jasmine, rose, Pandan, Thai Mint. Each smell represent
different atmosphere.

Figure 11
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Product level

• Core product
Core product is the products or services that customers are looking for. Our spa
core product is providing the sense of relaxation and relieve. We offer
unforgotten memories to the guests which they would like to come back.
• Facilitation Product
We will provide free hot drinks after the treatment, so customers are still relaxed
mode. Moreover, we do want customers feel relaxation but still in chic style, so
we decorate our spa with many themes such as water fall and the beach.
• Augmented Product
The sample aroma will be hand in to the first time guest, so they won’t forget
our spa and come back to use our product. After using our products customers
are invited to take photo with our spa staff to show that we never forget any of
them. We are waiting for them to come back.

Product life cycle

Figure 12

• Introduction
o Now the company is in this stage. We still have slow sale growth and
low profits.
• Growth

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o In this stage, sales will start climbing quickly. Our brand is quiet be
known. Competitor will enter the market. Therefore, we have to always
improve service quality and add the new service to exceed customers'
need. We also have to emphasis on advertising to build awareness.
• Maturity
o This stage will reveal slow down in the rate of sales growth. It
represents that our product is quiet stable in the market. Although it
seems to be fine in the stable market, we have to support new strategies
to maintain sale growth before reaching the decline stage. If the
company knows that we are going to face decline stage, before that
happen we will introduce the new products which can get us to the
introduction stage again.

2. Partnership

Organizations in the Same Business

 Our spa and Rachawadee Spa in South Africa are good friends and good
partnerships (Rachawadee, n.d.). We use the same suppliers. Moreover,
Rachawadee Spa helps us promoting our spa if their customers come to
Thailand. If their customers from South Africa want to know where they can
find the place for massaging.

Organizations in the Related Business

• A
 s our target group is foreigners, we are the alliances to many tour operators
and tour agencies in order to make more profits to our company. We are the
business partner with Big-Bang Tour Operator and a Korean tour operator.

Organizations in Non-Related Business

• BTS and MRT public transportation are our partnerships, as R.E.S.T Spa can
be easily accessed by subway and sky train.

• Parking lots at Silom Complex Tower and Sri Boon Reung Tower are our
supreme partnership. We provide the valet parking to our customers and park

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at the nearest place, which could be either Silom Complex Tower or Sri
Boon Reung Tower.

3. People

• Our employees will take a good care of customers and do everything to satisfy
customers.
• Every massager is well-trained, before massagers are accepted by our
organization, they need to be trained at least 3 months.
• Every six months, every massager has to participate in training programs such as
body massage, facial massage, foot spa, and hand spa.
• We will provide the English course every day after work so that every
employees and communicate with our foreign customers.
• Every employs must have a good manner and very polite to our customers
• The employees of the month will be voted in order to motivate our employs
• The prizes will be given to the employees of the month as well
• The manger will be responded in everything in the spa and also has the right to
make any decision in the emergency cases.

• The receptionist is responsible for collecting money and checking an income at

the end of the day.
Figure 13
Motivating and Retaining Staff
• Maintaining regular communication with employees.
• Our spar will give out the internal newsletter for our employees every
month, including memo, bullet board, or meeting to motivate our
employees.
• Complimenting
• We also give a reward for the employees of the month.

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• Setting Clear Objectives and performance standard

• Our employees must understand clearly about
the mission and objective so that they can
provide services to our customer and the same
level or better than the setting standard.
• Advancement Opportunities
• Our Spa will provide training courses to our employees.
• For masseuse, first we will provide them the body massage course, then
when they know everything about body massage, and can work
effectively, so will move up to the next level which is facial massage.

Figure 14
4. Package

By Package elements
All inclusive Packages seem to be the best choice for spa industry. Majority prefers
visiting just 1 day and gets all kind of services that we have within 1 price.
• This inclusive package names "R.E.S.T. spa package" (The same name of
our spa). This package is the combination of hand spa, body stone massage,
and foot spa. In other word, this package includes service from head to toe.
We guarantee that guest will definitely enjoy this package and feel so
princes. The duration of this package will be around 3 hours.
• Next is the “D.I.Y. package”. Our image is chic style which serves new
generation. The new generation is like to have freedom and choose
everything by themselves. Therefore, this package is very open and allowed
guest to choose any product they like not more than 3 things. For example,

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guests might want to get Anti stress and foot spa in just 1 time in any kind of
theme rooms. However, D.I.Y package will not be more than two and a half
hour.

6. Price

Products Minutes Price

Hand Spa 45 400

Foot Spa 60 600

Body Relaxation
• Body Scrub 60 1200-1500
• Body Wrap 60 1200-1500
• Massage
- Swedish Massage 90 1200-1500
- Aroma Massage 90 1200-1500
- Stone Massage 90 2700-3500

Special Treatment
• Anti-stress 60 1300
• Facial Treatment 60 1300-2000
• Royal Thai Massage 60 1300-1500

Spa Products
• Soap - 200
• Body lotion - 400
• Body scrub - 400
• Oil - 300
• Scent candle - 50
• Pot pouri (บุหงา) - 50

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6. Place

R.E.S.T. Spa

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Figure 15

7. Promotion

Advertising
Select Advertising Media
• “R.E.S.T.” will use both print and broadcast media. The print media will
be created by putting the information about the organization to brochures
and send out to traveling agencies and many tourism related firms. The
second one is the website that we will launch to advertise the spa.
8. Physical Environment

Physical environment highly affects the customers’ first impression. Also, it

creates a customer’s expectation. People may judge the quality of our service by the
decoration and the atmosphere in our spa. Our spa provides six different styles of
rooms for our customers which are a beach style, a waterfall style, a night time
style, a heaven style, a Lanna style, and a garden style, including a reception area.
• Reception Area

In our reception area, our decoration will be a combination of Thai

traditional and modern style.
Figure 16 Figure 17 Figure 18

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Figure 19

• A Beach Room

The first room is a beach

room. This room will
create all senses that
make the customers feel
like they are lying on the
beach. They will see the
sea scene on the wall and
also hear the sound of the
reflection of the wave with the beach. Also, we will play the music which
makes customers feel like they are walking along the beach.

• A Waterfall Room

The second room is a room which will make customers feel like they are
surrounded by the mountain next to the waterfall. We will also create the
sound of the water fall for the customers. The music as a background will
make them feel relaxed and relieved.

Figure 20

• A Night Time Room

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Next is the night time room. The design of this room will be in black color.
All the walls and the ceiling will be a dark color with
sparkling shining stars. We would like our
customers feel like they are in the zero gravity area,
or like they are flying to the sky at night.
Figure 21

Figure 22 • Heaven Room

This room is totally different from the previous room. The heaven room
will be all in white. All the walls and ceiling will be painted
with white color, and also, the furniture and all decoration
in the room are all white. This room will create the sense
of peace and purity. We would like our customers feel the
hygiene of our spa and make them feel like they will treat
them like they are angels.

• A Garden Room

Last is the garden room. This room will provide many trees and flowers
in the rooms. On the wall will be the
pictures of the garden with a thousand
kinds of blossom flowers. The smell in
this room will be scents of many kinds of
flower. The music as a background will
be make the customers feel that they are taking a walk in the garden which
make them feel calm and fresh.
Figure 23

• A Lanna Room

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TheLanna room, the interior design of this room will different from other
room because this is the only one room that does not relate to the nature.
Figure 24

This room will represent the art of Thai

traditional culture from the Northern
part of Thailand. The room will be
painted in the warm color and furnished
with wooden furniture. During the
service, our customers will hear the
sound of Thai musical instrument to
make them feel like they are in the Lanna period.

XI: Financial Analysis

Investment Size
R.E.S.T. spa will finance this investment amount with 25% debt and 75% equity.
Normal corporate tax rate is 30%. The business operates 360 days per year. This part
will show the cost of set up in the investment of the R.E.S.T. spa.
Investment amount for the spa
Building and Property 20 millions baht
Furniture (over all) 1 millions baht
Decoration 3 millions baht
Total 24 millions baht
Calculate revenue from guest
Average of the price of spa service is 1210 baht per person.
Assume there are 2 customers in every hour.
Business operates about 8 hours a day.
Therefore, in 1 year the business operates 2880 hours
The occupancy rate is 75%.
Therefore, in 1 year the spa will be sold 2160 hours (2880 * 75%).
Total revenue should be “total sold hours * amount of money that 1 customer should
pay * number of customer in 1 hour”. The calculation will be
“2160 * 1210 * 2 = 5,227,200”

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Calculate expense

Calculate net income for the next 5 years

 Interest rate is 5% on the amount borrowed, in which 25% of initial investment
came from 5-year borrowing contract.

Year 1 Year 2 Year 3 Year 4 Year 5

Revenue 5,227,200 5,227,200 5,227,200 5,227,200 5,227,200

Expenses
(increase by 5%
per year) 2,720,000 2,856,000 2,998,800 3,148,740 3,306,177
EBIT (Earning
Before Interest
Tax) 2,507,200 2,371,200 2,228,400 2,078,460 1,921,023
Interest Expenses 300,000 300,000 300,000 300,000 300,000
EBT (Earning
Before Tax) 2,207,200 2,071,200 1,928,400 1,778,460 1,621,023
Taxes (30% of
EBT) 662,160 621,360 578,520 533,538 486,306.90
Net Income (NI) 1,545,040 1,449,840 1,349,880 1,244,922 1,134,716.10

Contribution Margin and Break-even Analysis

 Assume that variable cost is 30% of total revenue.

Variable Costs (Thai Baht) 1,568,160

Fixed Costs (Thai Baht) 1,151,840
Contribution per service ( average price of service that 1
Expenses 665.5
Expenses per year (Thai Baht)
customer would use)
Management
Break-Evenand
in employee
number ofsalaries
customers 1,600,000 1,730
Administrative and general expenses 500,000

Selling and marketing expenses 80,000

Operation and maintenance (include utilities) 300,000

Property and fire insurance (1% of investment) 240,000

Total expenses per year 2,720,000

XII: Control and Evaluation

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1. Control
• Gathering Information
o To gather information, our spa plans to focus on customers who use our
spa service.
o We will use questioners to ask for customers ‘comment and they can also
give us the feedback about our products and services.
• Controlling the Budget
o As our spa is in the introduction state, we need a lot of money to operate
the spa and promote our product. So, we should control the budget well
in order to manage everything in the spa.
o We will always compare our profit and expense every month with our
competitors to see if our expense is over the limit or not

Figure 25

2. Evaluation
First is number of sale measurement. This help us analysis our sales comparing
with our objectives. Because we have an exact number for our sales in the objectives, so
we choose to use this strategy to analyze and evaluate our spa.
Moreover, we evaluate our spa by measuring from customer satisfaction which
is the most important one. Because our mainly products we sell is service, so we have to
satisfy the customers the best we can in order to maintain the market as long as possible.
We have to ask for comments from our customers and take all of that to improve our
service to create the loyalty customers or returning customers.

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XIII: Reference
Alternative approaches to market segmentation. (2009). The Market Segmentation
Company. Retrieved Mar 12, 2009 from
http://www.marketsegmentation.co.uk/segmentation_alt_tmsc.htm#geo

Dahra Beauty&Spa. (2008). Dahra-spa. Retrieved Mar 9, 2009 from http://www.dahra-

spa.com/spa_bangkok.html

Rachawadee. (n.d.). Retrieved Mar 14, 2009 from http://www.rachawadeethaispa.com/

Welcome to Devarana Spa…Heaven for Spa Lovers. (n.d.). Dusit. Retrieved Mar 9,
2009 from http://www.devarana.com/index.html
Figure 1 was taken by put team adjusting in Photoshop program

Figure 2 was taken from http://www.alamindahbali.com/Alam_wangi.htm

Figure 3 was taken by adjusting from www.gliffy.com

Figure 4 was taken from http://www.dahra-spa.com/spa_bangkok.html

Figure 5 was taken from http://www.dahra-spa.com/spa_bangkok.html

Figure 6 was taken from http://www.at-

bangkok.com/detail_page.php?sub_id=280&Oldpa_id=29&pa_id=738

Figure 7 was taken from http://www.travelblissful.com/2007/10/19/the-worlds-best-

spas-according-to-forbes/

Figure 8 was taken from http://www.dahra-spa.com/spa_bangkok.html

Figure 9 was taken from http://www.sueshields.co.uk/

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24 R.E.S.T. Spa: Spa Business Project

Figure 10 was taken from http://www.travelblissful.com/2007/10/19/the-worlds-

best-spas-according-to-forbes/

Figure 11 was taken from http://www.myfamilycandlebusiness.com/

Figure 12 was taken from http://www.trumpuniversity.com/business-

briefings/post/2008/04/product-life-cycle.cfm

Figure 13 was taken from http://www.dahra-spa.com/spa_bangkok.html

Figure 14 was taken from http://www.dahra-spa.com/spa_bangkok.html

Figure 15 was adjusted and taken from http://www.excelloz.com/Bangkok/hotel-

Sunrise_Residence_Saladaeng.html
Figure 16 was taken from http://blogs.fashionweekdaily.com/?m=200804&paged=3

Figure 17 was taken from

http://www.principiadiscordia.com/Adventure/index.php?title=Page_102

Figure 18 was taken from

http://www.streetdirectory.com/classifieds/singapore/beauty_and_wellness/massage
_and_spa_treatment/true_spa_singapore_luxury

Figure 19 was taken from

http://id.88db.com/id/Services/Post_Detail.page/beauty/Hair_Styling_Treatment/?Po
stID=99811&lang=en-us

Figure 20 was adjusted and taken from

http://www.travelblog.org/Wallpaper/waterfall_luang_prabang.html

Figure 21 was taken from http://www.brightnightgallery.com/josnigfal.html

Figure 22 was taken from

http://th.88db.com/th/Services/Post_Detail.page/beauty/spa_massage_aromatherapy/
?PostID=64254

Figure 23 was taken from

http://www.kriyayoga.com/philippines/baguio_city_philippines/flower_gardens/trop
ical_flower_gardens.html

Figure 24 was taken from http://www.i-

escape.com/destination_guide_results.php?page=4&liveregion=Chiang+Mai+%26+
North&country=Thailand

Figure 25 was taken from http://www.splendicity.com/articles/poets-cove-resort-

spa-371/

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25 R.E.S.T. Spa: Spa Business Project

Internet Technologies Utility for Operating Stage

I: Google Earth

Figure 1
R.E.S.T Spa is located on the Silom Road, which is in the CBD (Centre Business
District), and as we have mentioned earlier that JW Marriot is our partnership. They
provide transportation for our customers, which take only 3.11 kilometers. The other

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26 R.E.S.T. Spa: Spa Business Project

way to get here is by using the sky train (BTS), as both of two destinations provide
stations nearby. It can get connect to each other conveniently.
Moreover, our spa is right in the heart of the city. It means R.E.S.T Spa is very
easy to access, as we also valet parking. The location is where most of our targets live in
because it is close to many important places, such like Sathorn Road, Lumpini Public
Park, Siam Paragon department store, Central World department store, etc.

II: Gliffy

Figure 2
Gliffy online gives the best way for our team to make the organization chart.
We cab draw and easily put the position in the table which is very convenient and
useful. Moreover, it looks professional.

III: Domain Name

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27 R.E.S.T. Spa: Spa Business Project

Figure 3
Website is another way to promote our spa business. However, before
creating a website, we need to have the catchy name to get customer attention.
Therefore, we went to www.godady.com to create the domain name. Our domain name
has something in common with the name of our spa. Finally, we decided to put rest-at-
spa as a domain name and used www.reat-at-spa.com as the URL of the spa company.
Our customer will remember the name of website easily.
IV: Website by HTML

o After the use of our spa, our receptionist would ask customers to
leave their emails, so we can keep in touch, also to create repeated
customers.
• Customers can make an online-booking
• HTML Programs
o show our website
o pictures of different rooms
o Price list by using table (OMG!! too much work load)
o

V: Customer Approach
Besides our own webpage, we still promote our spa business through
internet network such as in facebook, hi5, yellowpages, and directory. These are the
popular website that many customers would like to visit in order to decide to choose
the service.
• Facebook

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28 R.E.S.T. Spa: Spa Business Project

• Hi5

• Yellowpages

• Spa Diretory

http://www.at-bangkok.com/silom_spa_directory.php (directory)

VI: License

The things we need to add are mostly about how can we use internet utilization to
promote our Spa..

• Fair use
• Customer can download the price list in
•
VII:Sketch up

How to build the building that we learned last class

VIII: Reference

Figure 1 was adjusted and taken from google earth program.

Figure 2 was taken from http://www.gliffy.com./

Figure 3 was taken from

https://www.godaddy.com/gdshop/registrar/search.asp?se=%2B&app_hdr=&ci=544

Figure 4 was taken from

Figure 5 was taken from
Figure 6 was taken from
Figure 7 was taken from
Figure 8 was taken from
IX: Appendix

Introduce our team member

ID:

Name:

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29 R.E.S.T. Spa: Spa Business Project

Responsibility:

ID: 4880360

Name: Nophasorn Ariyasantichai

Responsibility:

ID:

Name:

Responsibility:

ID: 4880568

Name: Chayada Patchakapati

Responsibility:

ID: 4980150

Name: Jutamast Siritewankun

Responsibility:

Voucher

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30 R.E.S.T. Spa: Spa Business Project

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